SmartBot pricing 2026: every plan, the product caps, and what you'll really pay

Find your SmartBot plan

Pick your catalog size and what you need the bot to do. The card shows the plan, the monthly and yearly price, and how much room you have before the next jump. All prices come from bestchat.com and the Shopify App Store listing, checked October 21, 2026.

Pick your catalog size and needs to see SmartBot's monthly bill, the yearly price, and your headroom before the next tier.

SmartBot pricing plans at a glance

SmartBot is BestChat's AI chatbot for Shopify, listed as "SmartBot: Leading AI Chatbot" with 4.7 stars from 459 reviews and the Built for Shopify badge. It syncs your products, policies, pages and discounts, answers shoppers in a storefront chat, and hands off to WhatsApp, email, phone or a Gorgias ticket. I covered how it works in my SmartBot review. This post is about the bill.

Here's every plan with every limit BestChat publishes. Prices are in USD.

The yearly discount is a flat 20% on every paid plan. In dollars, paying yearly saves $72 a year on Starter, $240 on Growth, $720 on Pro and $1,632 on Enterprise. On Shopify, "all charges are billed in USD" and "billed every 30 days," per the listing, so the charge shows up on your Shopify bill rather than a separate card. If you're new to how app charges stack on top of your store plan, my Shopify pricing guide covers the base layer.

How SmartBot's billing unit works

Most AI chat tools on Shopify meter conversations. Chatty includes a set number of AI conversations and charges $0.40 for each extra one. Gorgias AI Agent bills by usage too, and so does Tidio's Lyro, as my Lyro pricing breakdown shows. SmartBot doesn't. Its meter is the catalog.

That changes who wins. The step chart below shows the jumps.

Three things follow from this:

• Chat volume is free. On Starter, the 2,000th chat of the month costs the same as the 20th. For a busy store with a small catalog, few AI chat tools come out cheaper per conversation.
• The tiers are cliffs, not slopes. There is no add-on for "500 more products". Going from 500 to 501 moves you from $30 to $100, and from 3,000 to 3,001 moves you from $100 to $300.
• Features are bundled into the same tiers. A 200-product store that wants the bot to learn its blog posts or uploaded files needs Growth at $100, even though Starter covers the catalog.

What counts as a "product"

BestChat's pricing page says "Supports 500 products" and the listing says "Supports up to 500 products". Neither says whether variants count separately or whether archived and draft products count. In the knowledge base screen I covered in my review, each product has an on or off toggle, so you can choose what the bot learns. Whether switched-off products still count toward the cap isn't published. If your catalog sits near 500 or 3,000, ask BestChat support that one question before you subscribe. It can be the difference between $30 and $100 a month.

BestChat also doesn't publish what happens when a growing catalog passes the cap, whether new products stop syncing or you're prompted to upgrade. A seasonal store that adds 200 products every autumn should plan for the next tier, not the current one.

Real SmartBot costs for three kinds of stores

Plan grids hide the part that matters, so here's what the same pricing does to three different stores. All SmartBot numbers below come from the pricing page; the comparison prices come from Chatty's pricing page and, for MooseDesk, its own plans page.

A 300-product candle store with 2,000 storefront chats a month. SmartBot Starter, $30 a month or $24 paid yearly. That's about 1.5 cents per chat, and nothing changes if a holiday rush doubles the chats. This is the store SmartBot's pricing was built for.

A 1,200-product apparel store with 150 chats a month. SmartBot Growth, $100 a month, because the catalog is past 500. That's about 67 cents per chat. The same store on Chatty Basic ($19.99, 1,500 products, 100 AI conversations included, $0.40 after) would pay about $39.99. On MooseDesk Growth ($49 a month, 5,000 products, unlimited AI replies) it would pay $49. SmartBot only becomes the cheaper option against Chatty once the store passes roughly 578 AI chats a month, where Chatty's Pro plan plus overages crosses $100.

A 25,000-product auto parts store. SmartBot Enterprise, $680 a month or $544 paid yearly, and you'd subscribe on bestchat.com because Enterprise isn't on the Shopify listing. Big catalogs with fitment questions are where a bot that knows every SKU earns its keep, so the price can be fair. But it's set before the bot answers a single question.

That grid is the whole SmartBot pricing story. The ratio of chats to products decides whether the plan is a bargain or a quiet $300 a month. One long-time user put the cost side plainly:

"I love the Smart Bot, but I had to remove a star because of the monthly cost. Otherwise, it is an essential app to have when the need to answer customer questions about products arises."

Ellima Accessories, Shopify App Store

Before you commit to a tier, check how many chats the bot actually gets. A Rover Rituals review noted that after 3 days on a store with "fairly decent daily traffic," no customers had used the chat yet. A widget nobody opens is the worst-value square on the grid, whatever the plan.

The free plan and the trial

The Free plan is 300 AI chats for the life of the account, up to 50 products, and a 7-day trial of Growth. It's a trial in practice. A store with real traffic can use 300 chats in days, and a 50-product cap rules out most catalogs.

The free tier has also changed shape over time. A 2024 reviewer described a "100 monthly free limit," and the Shopify Magic summary on the listing still says merchants praise "the free plan with unlimited chats." One 2025 reviewer felt the label was misleading:

"Don't indicate it's free, it's actually a 7-day free trial after installation."

SAN QI, Shopify App Store

The current listing states the 300 lifetime chats clearly, so read older praise for a free tier with that in mind. My advice: use the 7-day Growth trial as a real test. SmartBot starts answering shoppers as soon as it's installed, so install it during a quiet hour, ask it your 20 most common questions, and check what it says about your shipping and returns policy before you promote it. My checklist for testing an AI agent works for a storefront bot too.

Plan for cancellation too. BestChat's pricing page doesn't mention refunds, and a 2025 reviewer who had used the app for 20 days wrote that "if you cancel your subscription immediately, you will not receive a refund" (WISUALARM EU). That's one store's report, not a published policy, but it's a good reason to decide during the trial rather than after the first charge.

Where the website and the Shopify listing disagree

I compared bestchat.com and the Shopify listing line by line. Prices match on every plan they share. The differences:

None of these change the price. The one to act on is Enterprise: if your catalog is over 20,000 products, the plan you need isn't on the App Store, so confirm with BestChat whether it's billed through Shopify or directly. The missing "Unlimited AI chats" bullet on Growth and Pro on the listing reads as a layout choice, since the website states it for every paid plan.

What each tier buys beyond product count

Since you're paying per tier, it helps to know what each one adds besides catalog room.

Starter ($30) is a working pre-sales chat: unlimited chats, FAQ and policy learning, a custom knowledge base, and WhatsApp handoff for when a shopper wants a person. For most small stores this is the whole job, much like answering pre-purchase questions about sizing and compatibility.

Growth ($100) adds the selling tools. The bot learns from blogs and files, follows up on sales, and you get AI product highlight labels, real-time sales pop-ups and an AI email reply. That email reply is a Chrome extension ("Add to Chrome" in the listing graphic), so it drafts replies inside your email tool rather than working your inbox on its own.

Pro ($300) is for traffic and architecture: high concurrency, smarter catalog matching, chatflow automation, priority support and headless storefront support. If you run Hydrogen or another custom front end, Pro is your floor whatever your catalog size, and my post on headless AI support covers why that setup needs extra care.

Enterprise ($680) adds a dedicated AI GPU server, custom API integration, custom AI work and an account manager. Support level is part of what you pay for here. One 2025 reviewer on the $300 plan wrote that "i have emailed thrice but still no response" (SehgalMotors.PK), while more recent reviews praise fast, friendly replies. If response time matters to you, priority support on Pro is worth weighing.

How SmartBot pricing compares

Here's how SmartBot sits next to other Shopify chat tools with AI, by the unit each one bills on. Prices come from each vendor's own page, checked this month for my Chatty review and my post on MooseDesk.

The pattern: SmartBot is the cheapest option here for a small catalog with a lot of chat, and one of the pricier ones for a mid-size catalog with little chat. For a wider list, my roundup of Shopify AI chatbots compares more tools, my list of Shopify live chat apps covers chat without AI, and my guide to AI customer service cost explains the billing models side by side.

When SmartBot's pricing stops fitting

SmartBot prices one job: the storefront chat. That's where its unlimited chats pay off. The cost it doesn't touch is the queue behind the widget: the "where is my order" emails, the refund requests, the Instagram DMs that land in Gorgias or Zendesk. SmartBot hands the hard ones to people, through WhatsApp, email or a Gorgias ticket.

If most of your support hours go into that queue, a cheaper storefront plan doesn't lower them. That's where an AI that works the helpdesk itself fits better, like the setups in my guides to WISMO automation and the best AI helpdesks for Shopify.

eesel is built for that queue. It's an AI helpdesk teammate that plugs into Gorgias, or into Zendesk if that's your helpdesk, and connects to Shopify for orders and the catalog.

It learns from your past tickets as well as your store, and it has a chat bubble for the storefront too.

The billing unit is the opposite of SmartBot's. Per eesel's pricing page, a ticket or a chat is 1 credit, however long it runs and however many orders the agent looks up. Plans start at $299 a month for 500 credits and go up to $1,749 for 5,000, and tickets the agent stays out of, like spam, don't count. Your catalog size never changes the price. Here's how that looks for real eesel customers:

• STIL Classics sells planners and binders. eesel reads about 490 products from Shopify and, between August 8 and September 8, 2026, prepared about 320 Gorgias tickets and looked up about 230 Shopify orders before drafting.
• Question Beauty runs eesel on Gorgias and Shopify. In the same month it handled about 990 tickets, sent about 960 replies and looked up about 290 orders before answering.
• Cape Coffee Beans has more than a thousand products that change all the time. eesel works its Zendesk queue and pulls product and order details from Shopify into the ticket when the team asks.

I'll be straight about price. For a small store whose only need is a storefront chat, SmartBot's $30 Starter is far cheaper than eesel's $299 plan. eesel is worth it when the tickets in your helpdesk are where the hours go. My head-to-head of eesel vs Gorgias AI goes deeper on that.

Try eesel on your Shopify helpdesk

Pricing SmartBot because your support is getting expensive? Check where the cost sits. If it's storefront chat, SmartBot's plans are hard to beat. If it's the Gorgias or Zendesk queue, eesel works those tickets: it reads the Shopify order, checks your policy and drafts or sends the reply, and you pay per ticket, not per product. Before it answers anyone, you can run it on your past tickets and see what it would have said. You start with 100 free credits, no card needed.

Try eesel free, or see how the Shopify integration works.