If you’re a marketer, your to-do list is probably a mile long. You’re expected to create personalized experiences for customers, manage a dozen different tasks, and make sense of mountains of data. It can feel like you need to be everywhere at once. AI tools for marketing can help by automating workflows, finding useful patterns in your data, and improving your overall results.
This guide gives you a straightforward comparison of the 10 best AI tools for marketing in 2025. We’ll get right to the point, explaining what each tool does, how much it costs, and who it’s best for, so you can pick the right one for your team.
What are AI tools for marketing?
AI tools for marketing are simply software that uses artificial intelligence to automate or improve marketing tasks. You can think of them as smart assistants that handle the heavy lifting, like sorting through customer data, understanding feedback, or helping you write an email campaign.
They work by analyzing customer information to find patterns, personalizing campaigns, creating content, and optimizing ad spend. These tools generally fit into a few categories: content creation, SEO, social media management, and customer analysis. This list covers our top picks from each area.
How we chose the best AI tools for marketing
We picked these tools based on what marketing teams actually need to get their work done. We looked past the buzzwords to focus on practical value. Here’s what we considered:
- Core function: Does it solve a real marketing problem well, without adding more complexity?
- Integrations: Does it connect easily with the tools you already have, or will it force you into a new system?
- Ease of use: How fast can your team start using it? Is it intuitive or will you need to study a manual?
- Price: Is the cost clear and fair, and will it give you a good return on your investment?
The best AI tools for marketing at a glance
Here’s a quick summary of how our top picks compare.
| Tool | Best For | Key Feature | Pricing Model |
|---|---|---|---|
| eesel AI | Customer Interaction & Insights | Trains on past tickets & docs to automate support | Interaction-based |
| Jasper | Content Creation & Copywriting | AI writing assistant with brand voice features | Subscription (seat-based) |
| Clearscope | SEO Content Optimization | Keyword and content grading against top SERPs | Subscription (credit-based) |
| Canva | Social Media & Visual Design | AI-powered design templates and text-to-image | Freemium |
| Runway | AI Video Generation | Text-to-video and advanced AI video editing tools | Freemium (credit-based) |
| Sprout Social | All-in-One Social Media Management | AI-powered scheduling and sentiment analysis | Subscription (seat-based) |
| HubSpot | Marketing Automation & CRM | Integrated platform with AI-powered campaign tools | Freemium (tier-based) |
| Zapier | Workflow Automation | Connects thousands of apps with AI-driven logic | Freemium (task-based) |
| Tidio | Website Chatbots & Live Chat | AI chatbots for lead generation and basic support | Freemium |
| Hoppy Copy | Email Marketing Copy | AI copywriter specialized for email campaigns | Subscription |
The 10 best AI tools for marketing in 2025
Here’s our detailed breakdown of the best AI marketing tools, from platforms that analyze customer chats to those that write your next blog post.
1. eesel AI: one of the best AI tools for marketing for unifying customer insights
eesel AI is unique because it connects your marketing efforts with what customers are actually saying. Most tools help you push content out, but eesel AI analyzes what happens next, like the customer questions, feedback, and support issues that show up in your help desk. It’s an AI layer that works with tools you already use, like Zendesk or Intercom, so you don’t have to change your existing setup.
It’s on our list because it helps marketers understand a campaign’s true impact by analyzing support tickets and customer conversations. The AI Chatbot can chat with leads on your website 24/7, pulling information from your marketing materials and product catalogs in places like Shopify or Google Docs. This turns your marketing content into an interactive tool for sales and support, giving you a clear view of what’s resonating with people and what isn’t.
Pros:
- Connects marketing with actual customer service data.
- Trains on your company’s specific knowledge for accurate, on-brand answers.
- Interaction-based pricing is more manageable than per-user models, so you don’t pay more just for adding teammates.
Cons:
- It isn’t a content creation or ad management tool.
- It’s most useful for businesses that already use a help desk and have knowledge bases.
Pricing: Starts at $239/month (billed annually) for the Team plan, which covers up to 1,000 AI interactions.
2. Jasper: one of the leading AI tools for marketing for content creation and copywriting
Jasper is one of the most popular AI writing assistants available, made to help marketing teams quickly write copy for ads, emails, blogs, and social media.
We included it because it’s great for producing longer articles and can be trained on your brand’s voice and style guide to keep everything consistent. With lots of templates and a browser extension, it fits nicely into most marketing workflows.
Pros:
- Great for generating a wide variety of marketing copy.
- The brand voice feature helps keep your content consistent.
Cons:
- Can be pricey compared to general-purpose tools like ChatGPT.
- Like any AI writer, a human still needs to fact-check its work and add a strategic eye.
Pricing: The Creator plan starts at $39/user/month when billed annually.
3. Clearscope: one of the top AI tools for marketing for SEO content optimization
Clearscope is a specialized AI tool for content marketers who want to create articles that rank well on search engines.
It made the list because it’s all about data. Instead of just writing text for you, Clearscope analyzes the top-ranking articles for your target keyword and gives you a detailed report on the terms, topics, and questions you should include. It even gives your article a grade, showing you exactly how to get to an A+.
Pros:
- Gives you a clear, data-driven plan for creating SEO-friendly content.
- Integrates with Google Docs and WordPress.
Cons:
- The price can be a hurdle for smaller businesses or freelancers.
- It’s focused entirely on content optimization, so you’ll need a different tool for writing the content itself.
Pricing: Starts at $189/month.
4. Canva: one of the most accessible AI tools for marketing for visual design
Canva has become the go-to design tool for marketers who aren’t graphic designers, and its new AI features have made it even more useful.
Canva’s "Magic Design" can create presentations or social media graphics from a simple text description. Its AI text-to-image generator and background remover help you create marketing visuals in a fraction of the time, saving you from having to hire a designer for every small task.
Pros:
- Very easy to use, with a great free plan.
- AI features are smoothly integrated into the design process.
Cons:
- The best AI tools require a paid Pro subscription.
- The templates can sometimes look generic if you don’t customize them.
Pricing: A free plan is available; Canva Pro starts at $10/month when billed annually.
5. Runway: one of the top AI tools for marketing for AI video generation
Runway offers a suite of advanced AI video tools that can create and edit video from text, images, or existing clips.
For marketing teams that need to create short-form video for social media or ads without a big production budget, Runway is incredibly helpful. It lets you quickly test out video ideas that would have been very difficult to produce just a few years ago.
Pros:
- Offers some of the most advanced AI video tools on the market.
- The platform is always being updated with new, impressive features.
Cons:
- The advanced tools can take some time to learn.
- AI-generated video is still new and can sometimes look less polished than human-shot footage.
Pricing: A free plan is available with limited credits; paid plans start at $12/user/month when billed annually.
6. Sprout Social: one of the best all-in-one AI tools for marketing for social media management
Sprout Social is a comprehensive social media management platform that uses AI to improve everything from scheduling posts to understanding audience feedback.
Its AI features, like ViralPost®, look at your audience’s engagement to suggest the best times to post. The platform’s AI sentiment analysis gives you a quick read on how people feel about your brand, while AI Assist can help you write and polish your social media copy.
Pros:
- A complete platform built for professional social media teams.
- AI-driven data helps you make smarter decisions.
Cons:
- It’s one of the more expensive social media tools out there.
- It might be too much for small businesses or individuals who don’t need all its features.
Pricing: Plans start at $249/month.
7. HubSpot: leading AI tools for marketing for automation & CRM
HubSpot is a big name in marketing, and it has integrated AI across its CRM, marketing, sales, and service tools.
HubSpot’s AI can help with almost everything: writing email subject lines, brainstorming campaign ideas, predicting which leads are most likely to convert, and building reports. Because all its tools are connected, the AI can pull data from the entire customer journey to make its suggestions more helpful.
Pros:
- AI is built into a fully integrated platform connecting marketing, sales, and service.
- Offers a free CRM and other free tools to help you get started.
Cons:
- Costs can add up as you add more tools and contacts.
- The most powerful AI features are in the higher-priced plans.
Pricing: Free tools are available, but paid plans vary widely depending on the tools and tier you choose.
8. Zapier: AI tools for marketing for workflow automation
Zapier connects thousands of different web apps, letting you automate workflows between them. With the addition of AI, it’s become even more of a must-have for many teams.
Marketers can build "Zaps" that use AI to automatically summarize new leads, draft personalized email responses, sort customer feedback from surveys, or generate images for social media. It acts as the connector for your entire marketing tech stack.
Pros:
- Connects with thousands of apps, making it extremely flexible.
- AI features are built directly into the automation logic.
Cons:
- The number of "tasks" you use can add up, which increases the cost.
- Setting up complicated AI workflows can be tricky if you’re new to the tool.
Pricing: A free plan is available; paid plans start from around $20/month when billed annually.
9. Tidio: AI tools for marketing for website chatbots & live chat
Tidio provides an easy-to-use platform for adding live chat and AI-powered chatbots to your website.
It’s a great starting point for marketers who want to engage website visitors without manual effort. Tidio’s AI chatbot, Lyro, can answer common questions, qualify leads, and help reduce cart abandonment, which frees up your team to handle more difficult conversations.
Pros:
- Very easy to set up and manage, even for people who aren’t tech-savvy.
- Offers a generous free plan that’s great for small businesses.
Cons:
- The AI is mostly rule-based, so it’s not as advanced as generative AI that can learn from unstructured data.
- It can’t be trained on complex information like past support tickets or internal docs.
Pricing: A free plan is available; paid plans start at $29/month.
10. Hoppy Copy: AI tools for marketing for email marketing copy
Hoppy Copy is an AI copywriting tool built specifically for email marketers.
While general AI writers can draft emails, Hoppy Copy is packed with features just for that purpose. It can generate entire email sequences (like a welcome or re-engagement series), help you A/B test subject lines, and even check your copy for words that might trigger spam filters. It’s a specialized tool for one of marketing’s most important channels.
Pros:
- Full of specialized features designed just for email marketing.
- Helps generate entire campaigns, not just single emails.
Cons:
- Its focus is narrow, so it’s not the right choice for general writing tasks.
Pricing: Paid plans start from $23/month when billed annually.
How to choose the right AI tools for marketing for your business
Feeling a bit overwhelmed by the options? Don’t worry. Picking the right tool comes down to a few simple steps.
First, figure out your biggest marketing bottleneck. Are you spending too much time writing? Are you losing track of leads? Struggling with social media? Pick a tool that solves your most immediate problem. The best AI tool is one that works well with platforms you already have, like your CRM, help desk, or CMS. A tool that just adds another disconnected system will only make your job harder.
Next, look at how it’s priced. Does it charge per user, per interaction, or with credits? A per-user model can get expensive as your team grows. A tool like eesel AI with interaction-based pricing scales more predictably with your actual use.
Finally, always test before you commit. Use free trials to see if a tool feels right. For more complex systems like eesel AI, you can use a simulation feature. This lets you test the AI on your past data before you go live, giving you a clear idea of the potential return. Most importantly, look for tools that keep a human involved. AI is a great assistant, but you should always be the one setting the strategy.
How do I measure the ROI of AI tools for marketing?
You measure it by looking at the numbers related to what the tool does. For a content tool, you’d look at time saved and how much content you produce. For a chatbot like eesel AI, you’d track lead conversions and how many support tickets get resolved automatically. For an optimization tool like Clearscope, you’d measure improvements in search rankings or ad performance.
Is it difficult to integrate AI tools for marketing into a marketing strategy?
It doesn’t have to be. The best approach is to start small. Pick one tool that solves one specific problem. Many modern AI tools are designed for non-technical users and offer simple integrations with platforms you already use, like Slack or Shopify.
The right AI tools for marketing connect your marketing to your customers
AI isn’t just a buzzword anymore; it’s a practical toolkit for any modern marketer. The best AI tools for marketing help you work smarter by automating tasks, providing useful insights, and personalizing customer experiences. The right tool for you depends on your goals, but the main purpose is always the same: to build stronger connections with your audience.
Many AI tools help you get your message out, but what happens after that? eesel AI is built to handle the customer conversations that your marketing starts. It learns from your help center, past tickets, and documents to provide instant, accurate answers on your website or right inside your help desk.
Book a Demo to see how you can turn your customer support data into one of your best marketing assets.
Frequently asked questions
Absolutely. Many powerful platforms like Canva, Tidio, and Zapier offer robust free plans that are perfect for getting started. You can solve specific problems without a huge initial investment and then scale up to paid plans as you grow.
Most modern AI tools are designed for marketers, not developers. Platforms like Jasper or Hoppy Copy have very intuitive interfaces, so you can get started in minutes without writing a single line of code.
The key is to treat AI as an assistant, not a replacement for your strategy. Use it to generate first drafts or analyze data, but always have a human editor add the final creative touch, strategic insight, and brand personality.
This depends on your needs and budget. An all-in-one platform like HubSpot is great if you want everything tightly integrated, while specialized tools like Clearscope offer deeper functionality for a specific task. Many teams use a mix of both.
(https://www.eesel.ai/blog/slack-clarifies-ai-training-and-user-data-policies-why-it-matters-for-privacy)** This is a crucial point, and you should prioritize it in your evaluation. Choose reputable tools that are transparent about their data policies and compliance with regulations like GDPR, and review their security documentation before committing.
Measure the impact on the specific metric the tool is meant to improve. For a content tool, track time saved and content output; for a chatbot, measure lead generation or support ticket deflection, then compare that value to the tool’s cost.
