Storebird AI pricing 2026: Essential, Pro, and Scale plans explained

Storebird pricing at a glance

Storebird keeps the top line easy to read. Three plans, one monthly price each, billed in dollars or euros at the same number. Here is the full picture, with the buyer-relevant dimensions in one place rather than the marketing three-card view.

A Monthly / Yearly toggle sits on the pricing page; the figures above are the month-to-month rate, and Storebird does not publish the exact annual discount on the static page, so ask before you assume it. Every plan carries a 14-day money-back guarantee, and the plugin itself is free to install so you can run it in admin-only test mode before paying.

The full feature-by-tier breakdown

The three-card summary hides where the real gates are. Most of the things a growing store actually wants, the email channel, lead capture, advanced carrier tracking, custom brand voice, live behind Pro. Here is the honest tier map.

The takeaway: Essential is a genuine entry plan, not a crippled one. It answers product and order questions and hands off to a human. But the features that turn a chat widget into a real customer support layer, email drafting with live order data, lead capture, brand voice, mostly start at Pro.

What each plan actually gets you

Essential ($39/month)

Built for stores doing 10-30 orders a day. You get the core WooCommerce AI chatbot: product search against your live catalog, basic order tracking, human handoff, and up to 100 knowledge pages for your policies and FAQs. The order-tracking chatbot piece alone can absorb a big slice of "where is my order?" volume, which on most stores is 30-50% of tickets. What you do not get here is the email channel or lead capture. Note too that Essential has no free trial, only the 14-day money-back guarantee, so testing it live means paying first and claiming a refund if it disappoints.

Pro ($89/month)

This is the plan Storebird marks "Most Popular," and for a store doing 30-100 orders a day it is the honest starting point. The jump from 750 to 5,000 conversations a month is the headline, but the features it opens up matter more: unlimited knowledge pages, advanced tracking across 1,500+ carriers, lead capture, custom brand voice, priority support, and the email channel where the AI drafts replies with live WooCommerce order data for you to approve. Pro is also the only plan with a real 14-day free trial, no credit card.

Scale ($199/month)

Aimed at stores past 100 orders a day and at agencies. You get 15,000 conversations, three stores included, API access, a dedicated support manager, and custom integrations. If you run several WooCommerce shops, this is the tier that makes the multi-store math work, though each store beyond the included three is another €29/month. Scale is quote-adjacent: the button says "Contact Sales" rather than self-serve checkout.

The pricing model: flat cap, not per message

Storebird's core pricing argument is worth taking seriously, because it is a real problem. Many AI chatbot tools bill per message or per reply, which means your bill climbs exactly when traffic spikes, so a good Black Friday becomes a surprise invoice. Storebird charges a flat monthly fee tied to a conversation cap, so a busy month never blows up the bill, it just runs down your allowance faster.

That is a genuine advantage over per-message billing, and it is the same complaint I hear constantly on sales calls: a high-volume store on a per-interaction model watches the meter with dread. One ops lead at a payouts fintech told me a 3,000-interaction cap would be exhausted in a day and a half at their volume. Flat pricing removes that anxiety.

The tradeoff is the cap itself. A flat fee with a 5,000-conversation ceiling is predictable right up until you cross it, and then the behavior at the ceiling is what determines whether "predictable" holds. Storebird's public page does not spell out what happens at the limit, so that is the one question I would pin down before signing.

There is a third model worth knowing about, because it sits between the two: per-resolution billing, where you pay only when the AI actually solves something. That is how tools like Gorgias Automate and eesel's own AI helpdesk agent bill. None of the three is automatically "cheapest," they just fail in different places: per-message punishes volume, flat-cap punishes overage, per-resolution rewards deflection.

Which Storebird plan fits your store?

The plan you want is set almost entirely by your monthly conversation volume, which tracks roughly with your daily order count. Use this to land on the right tier before you start a trial.

Radio widgets like this are a small thing, but they save the reader the mental arithmetic of matching order volume to a cap, which is the single most confusing part of any chatbot pricing page.

Where the costs hide

Flat pricing is honest at the headline level, but three things are worth reading before you budget.

• No free tier. The plugin installs free and runs in admin-only test mode, but shoppers never see it until you pay. Only Pro has a 14-day trial; Essential and Scale do not. Compare that to the free plans in my best AI chatbot for e-commerce list, where several tools keep a permanent free tier.
• Extra stores add up. Every store beyond your included allowance is €29/month. On Essential and Pro that is your second store; on Scale it is your fourth. For an agency, five shops on Scale is $199 plus €58, not $199 flat.
• The conversation cap is the real meter. 750, 5,000, and 15,000 sound generous, but a single shopper conversation can span many back-and-forth messages, and a store with a chatty widget burns through allowance faster than an order count suggests. Track it the way you would track any chatbot metric.

None of these are hidden in a dishonest way, Storebird's page is clearer than most, but they are the difference between the sticker price and the real monthly bill.

Storebird pricing versus the alternatives

Storebird is new, it launched in February 2026, and it is deliberately narrow: WooCommerce only, no Shopify, no Facebook Messenger or Instagram channels, no permanent free tier. Its edge is real, though: it reads your WooCommerce catalog, variations, stock, and orders through the native data model instead of scraping your pages, which is more than most generic live chat widgets do. To Storebird's credit, its own comparison content is honest about where cheaper or bigger tools win.

A few reference points on price:

• Tidio with Lyro AI starts around $29/month, but the AI is a separate add-on ($39-$289/month), so a realistic "Tidio + AI" bill lands closer to $68-$348. Storebird bundles the AI. See my Tidio AI reviews for the fuller picture.
• Crisp is a broader inbox with AI bolted on; check the Crisp AI breakdown if a multichannel inbox matters more than deep WooCommerce sync.
• Gorgias is the e-commerce helpdesk standard, but its AI agent is Shopify-first; on WooCommerce it is a much lighter integration. Weigh it against the best Gorgias alternatives.

Where eesel fits (and where it doesn't)

Here is the honest line, and Storebird's own blog actually draws it too: if you run a WooCommerce store as a standalone shop with no separate helpdesk, a native storefront widget like Storebird is the tidy fit. If your store already runs support through a real AI helpdesk, like Gorgias, Zendesk, or Freshdesk, that is where eesel lives.

eesel is an AI support teammate that joins the queue you already have. It trains on your past tickets, help center, and store knowledge, and it can draft replies for your team or answer customers directly, across the helpdesk rather than only in a storefront bubble. Two differences matter for a pricing comparison. First, eesel lets you simulate the agent on your real past tickets before it replies to a single customer, so you see the resolution rate before you pay, no refund-request moment required. Second, eesel bills per interaction, $0.40 for a support ticket or chat session regardless of outcome, which is a per-resolution-style model rather than a flat conversation cap. On the Scale-style end, where Storebird gates API access, eesel exposes a full CLI and API so scripts and coding agents can drive the same teammate from a terminal.

That is not a knock on Storebird. The two tools sit at different layers: Storebird plugs into the WooCommerce storefront, eesel plugs into the helpdesk. If you have no helpdesk, Storebird's flat pricing is easy to reason about. If you do, eesel's approach meets your support where it already is.

The verdict on Storebird pricing

For what it is, Storebird's pricing is clean and fair. The flat model does protect you from the per-message spike that plagues other bots, the entry plan is a real product rather than a teaser, and $39 to $199 is a reasonable range for a WooCommerce-native AI chatbot. The honest caveats: budget for the conversation cap, not just the sticker; the no-free-tier stance means you either trial Pro or pay-then-refund; and it only helps you if you are on WooCommerce.

If that describes your store, it is worth the 14-day Pro trial. If your support already lives in a helpdesk, price a per-resolution AI teammate against it before you decide, because "flat" and "cheap" are not the same thing once you cross the cap.