A complete overview of HubSpot Breeze Intelligence

Let's be honest, trying to manage customer data can feel like drinking from a firehose. You have a ton of information flooding in from all over, and turning that into something that actually helps you grow is a significant task.

HubSpot solves this with Breeze, its collection of AI tools built right into the platform. At the core of it all is HubSpot Breeze Intelligence, the data engine designed to make your operations smarter. It is the part of the system focused on enhancing your data and providing useful insights.

So, what do you need to know? In this guide, we're going to cover what HubSpot Breeze Intelligence is, what it does, and how its credit-based pricing works to support your business growth in 2026.

What is HubSpot Breeze?

Before we dive into the "Intelligence" part, it helps to see the bigger picture. Think of Breeze as HubSpot's all-in-one AI system, designed to give your marketing, sales, and service teams a serious advantage.

Understanding the Breeze ecosystem

Breeze is broken down into two main parts that work hand-in-hand:

1. Breeze AI: This is the "action" side of things. It's the set of tools that perform the tasks. You have the Breeze Assistant to help write content or summarize records, and Breeze Agents, which are AI teammates that can automate tasks like sales prospecting or answering support tickets.

2. Breeze Intelligence: This is the "data" side, and it's our main focus here. It’s the brain of the operation, feeding the AI tools enriched CRM data, analyzing customer behavior, and flagging important insights so you can focus on strategy.

Here’s an easy way to think about it: If the Breeze AI agents are the workers on the factory floor, HubSpot Breeze Intelligence is the central command, giving them all the information they need to do their jobs well.

Core features of HubSpot Breeze Intelligence

Breeze Intelligence is a group of data-focused capabilities working behind the scenes to make your HubSpot CRM smarter, automate repetitive tasks, and highlight what truly matters.

Real-time data enrichment

This feature is all about efficiency. It automatically fills in the blanks and updates contact and company profiles with accurate information. It works by tapping into a massive commercial dataset to pull in details like company size, industry, location, and the job titles of your contacts.

According to HubSpot's own documentation, you can flip on automatic enrichment for any new records and set it to refresh your existing ones every month. This feature is particularly valuable as it keeps your database current without manual effort.

Buyer intent tracking

This helps you figure out which companies are actively looking at your products or services by watching their activity on your website. It's a huge help for sales teams, allowing them to focus on accounts that are already showing interest, which makes their outreach much more effective.

This feature uses HubSpot Credits to identify companies showing interest and seamlessly create new company records in your CRM.

Dynamic form shortening

This is a very smart feature. When someone lands on a page with a form, HubSpot quickly checks if it can enrich their info behind the scenes. If it can, it automatically hides the fields it already knows, showing the visitor a shorter, more welcoming form. The result is less friction for your visitors, which can help your conversion rates while ensuring you still capture all important data.

How HubSpot Breeze AI agents use this intelligence

The data and insights from HubSpot Breeze Intelligence are most powerful when the Breeze AI agents use them. These agents act as autonomous teammates, automating entire workflows for different departments.

The Prospecting Agent for sales teams

This agent is built to handle the research-heavy parts of a sales rep's job. For example, a sales rep can use the Prospecting Agent to look through the buyer intent list, find the best-fit companies, and then automatically generate tailored outreach emails. The AI uses the prospect's CRM data and recent website activity to ensure the message is relevant and personal.

The Customer Agent for service teams

This agent offers 24/7 automated support by answering customer questions. It searches your company’s knowledge base, website, and other connected documents to find the right answers. HubSpot's Customer Agent is a robust tool that helps resolve common customer questions quickly, allowing human agents to focus on more complex cases.

Other specialized agents

HubSpot has several other agents for specific tasks:

• Data Agent: If you have a custom question about your business, this agent can analyze your CRM data, conversations, and documents to provide answers.

• Knowledge Base Agent: This is great for finding gaps in your help content. It looks at support tickets and can draft new help articles based on real customer issues.

Breeze Agent	Primary Department	Key Function	Intelligence Used
Prospecting Agent	Sales	Automates research & personalized outreach	Buyer Intent Signals, Enriched CRM Data
Customer Agent	Service	Resolves customer inquiries 24/7	Knowledge Base, Website Content
Data Agent	Operations	Answers custom questions about your data	Unified Customer Data, Conversation Intelligence
Knowledge Base Agent	Service	Surfaces content gaps & drafts articles	Support Ticket Analysis, CRM Data

HubSpot Breeze Intelligence pricing

Breeze Intelligence and other advanced AI features operate on a credit system. This tiered approach ensures that companies only pay for the value they receive, making it a scalable solution for teams of all sizes in 2026.

This video explains how HubSpot's credit system works, including the different tiers designed to match your usage needs.

Credit-based pricing

Here’s how it works: certain AI actions, like creating a company record from a buyer intent signal or having the Customer Agent handle a chat, use HubSpot Credits.

Starter plans include 500 credits per month, Professional plans give you 3,000, and Enterprise plans offer 5,000. This structure allows you to choose the level that best fits your current operations.

HubSpot includes features to help you manage these credits. While there is an automatic scaling option to ensure your services are never interrupted, you can also manage your settings to align with your budget. You can read more about managing HubSpot credits here. This system is designed to grow with you, offering extra credit packs when your team's activity increases.

Key considerations for your tech stack

Breeze is undeniably powerful within the HubSpot universe. Its design is optimized for users who want a centralized powerhouse for their customer data.

The integrated HubSpot ecosystem

Breeze AI and Intelligence are built to work seamlessly within the HubSpot platform. This means that all your insights and automation are unified in one place, which is perfect for teams that use HubSpot as their primary source of truth.

If your support team uses Zendesk or your IT team works in Jira, you might look for ways to extend this intelligence. While Breeze is specialized for the HubSpot environment, it sets a high standard for what an integrated AI system can achieve.

A platform-centric approach

HubSpot's "all-in-one" strategy is excellent for maintaining a consistent user experience. For many companies, having their AI tools natively integrated into their CRM is the most reliable way to manage customer relationships.

This is where complementary tools like eesel AI can provide additional value. eesel AI works alongside your HubSpot setup to help bring information into other apps your team might use. Whether that's a help desk like Zendesk, a chat tool like Slack, or your knowledge bases in Google Docs and Confluence, eesel AI helps bridge the gap between HubSpot and the rest of your stack.

Onboarding and customization

HubSpot offers deep configuration options, and setting up a full suite of AI agents is a project that yields great results for your CRM automation. You can define specific roles and train agents using Breeze Studio to ensure they meet your exact business needs.

For teams that want to add even more flexibility to their support stack, eesel AI's Agent offers a quick setup that can complement your HubSpot environment. It learns from your existing tickets and help articles, allowing you to roll out AI support across multiple platforms. You can even test its responses in a risk-free simulation mode before going live.

Is HubSpot Breeze Intelligence right for you?

So, what's the bottom line? HubSpot Breeze Intelligence is a mature, deeply integrated AI engine. It's an excellent choice for companies that are all-in on HubSpot and want a powerful, reliable way to clean their data and gain customer insights.

The platform's primary strength is its unified nature. For businesses that want their AI and CRM to live in the same house, it is the gold standard. While the credit-based pricing requires some initial planning, it offers a clear path for scaling your AI capabilities as you grow in 2026.

If your team is committed to HubSpot, Breeze is a logical and strong addition that will help you work more efficiently.

If your company uses a wide variety of tools and you want to bring some of that AI capability into other environments, you might consider adding a complementary solution like eesel AI. It connects to your various tools, learns from your unique business knowledge, and works right alongside HubSpot to ensure your team has the information they need, wherever they are working.