How much is Breeze Intelligence? A complete guide to HubSpot’s AI pricing

So, you’re looking into HubSpot’s AI tools and just want a straight answer on what Breeze Intelligence is going to set you back. You’ve come to the right place. While HubSpot has rolled out some impressive AI features, its credit-based pricing can feel like you need a calculator and a crystal ball to figure it out.

We’re here to give you a clear, no-fluff breakdown of the pricing, what you actually get for your money, and the potential hidden costs you should know about before you sign on the dotted line.

What is HubSpot Breeze Intelligence?

HubSpot Breeze Intelligence is the data-crunching part of HubSpot’s "Breeze" AI family. Think of it as the engine designed to make your CRM data smarter. Its main goal is to fill in the gaps in your contact records, identify companies that seem ready to buy, and help you capture new leads more easily.

It’s meant to work with other tools in the suite, like Breeze Copilot (an AI assistant) and Breeze Agents (for automating tasks). On paper, it promises to streamline your sales and marketing with three core functions:

• Data Enrichment: Automatically adding missing details to your contacts and companies.

• Buyer Intent Analysis: Flagging companies that are showing interest in what you sell.

• Form Shortening: Making it easier for people to fill out your lead forms.

The biggest catch? Breeze Intelligence is built to live exclusively within the HubSpot ecosystem. That’s great if your entire business runs on HubSpot, but it’s a huge limitation if you rely on other tools. It’s a classic case of being locked into one vendor’s world.

How much is Breeze Intelligence? A breakdown of the credit system

Alright, here’s where things get a bit complicated. Breeze Intelligence doesn’t have a simple monthly fee. Instead, it uses a credit system, which means you pay for what you use. The price you pay depends on the number of credits you purchase each month.

Based on the latest info, here’s how the pricing tiers look.

These credits are used up every time the AI does something, like adding data to a contact or flagging a company’s buying intent. But it doesn’t stop there. HubSpot gives you two ways to handle your bill if you use up your monthly credits:

1. Auto-upgrades: This is the default setting. If you go over your credit limit, HubSpot automatically bumps you up to the next pricing tier for the rest of your contract. One busy month could lock you into a higher bill for a year or more, which is a pretty big risk for any business.

2. Pay-as-you-go overages: You can switch to this setting for a bit more flexibility. Instead of upgrading your entire plan, you just pay for the extra credits you use. While this helps you avoid a long-term contract change, it can make your monthly bill totally unpredictable.

This kind of complexity is a world away from the straightforward pricing of tools like eesel AI. With eesel AI, plans are based on your overall needs, and there are no per-resolution or per-action fees. Your bill is predictable, so you can scale up your support without sweating about surprise charges.

Key features of Breeze Intelligence

To figure out if Breeze Intelligence is really worth it, you need to look at what those credits get you. Let’s break down the main features and, more importantly, where they fall short in the real world.

Data enrichment

• What it is: This feature promises to automatically fill in the blanks in your HubSpot CRM. When you add a new contact or company, Breeze Intelligence is supposed to pull in data like company size, industry, and location.

• The limitation: In practice, the data can be pretty spotty. Users have found that key information, like a contact’s job title, is often missing. Sometimes, the "enriched" data is the same stuff HubSpot’s old free "Company Insights" feature used to provide. You could end up paying for data that was once free and is still incomplete.

Buyer intent analysis

• What it is: This feature is genuinely useful. It tracks anonymous visitors on your website and flags which companies are looking at key pages, like your pricing or case studies. This gives your sales team a heads-up on who to contact.

• The limitation: All these valuable insights are stuck inside HubSpot. Your sales team can’t see this information when they’re working in other critical tools, like LinkedIn or their inbox. It creates a data silo, forcing your team to constantly jump back to HubSpot to get the full picture.

Form shortening

• What it is: The idea here is to boost lead conversions by making your forms less of a pain to fill out. If someone who is already in your CRM visits your site, Breeze Intelligence pre-fills fields like their name and email.

• The limitation: This only works for returning visitors. It does nothing to help with new, anonymous visitors, which is where you often need the most help getting them to convert.

While HubSpot keeps its data locked down, a truly connected AI platform like eesel AI thinks differently. It brings together knowledge from all the tools your team already uses. Whether your info is in Confluence, Google Docs, or past tickets in Zendesk, eesel AI unifies it to provide accurate answers right where your team is working.

Hidden challenges of Breeze Intelligence

When you step back and look at the bigger picture, two real headaches pop up for anyone considering HubSpot Breeze Intelligence.

First, there’s the ecosystem lock-in. Every feature is designed to pull you deeper into the HubSpot platform. If your teams rely on other great tools, like Slack for chats or Freshdesk for customer support, Breeze Intelligence can’t help them. This puts you in a tough spot: either you move your entire company’s workflow into HubSpot, or you live with your data being scattered and incomplete.

Second, there’s the unpredictable budgeting. That credit-based system makes forecasting your expenses a real challenge. A single good marketing campaign could cause your credit usage to spike, triggering an automatic plan upgrade that locks you into a higher monthly cost for the rest of your contract. For a growing business, that kind of unpredictability is a serious financial risk.

A simpler alternative to Breeze Intelligence

If the thought of unpredictable costs and being locked into one ecosystem sounds frustrating, you’re not alone. The good news is, there are other options out there built on a totally different philosophy.

eesel AI is designed to be flexible, simple, and transparent, solving the very problems that tools like Breeze Intelligence create. Here’s how it’s different:

• Go live in minutes, not months: eesel AI is completely self-serve. You don’t need to sit through demos or talk to a sales rep just to get started. You can connect your help desk and knowledge sources on your own and have a fully working AI agent up and running in minutes.

• Pro Tip

  Predictable, transparent pricing: The pricing is straightforward. You pick a plan based on the capacity you need, and that’s what you pay. No per-ticket fees, no surprise upgrades. You can even start with a monthly plan and cancel anytime, giving you total control.

• Unify your entire knowledge base: eesel AI doesn’t care where your information is. It connects with over 100 sources, including help desks like Intercom and Gorgias and wikis like Notion, to create a single source of truth for your business.

• Test with confidence: Before the AI ever talks to a customer, eesel AI’s simulation mode lets you test it on thousands of your past support tickets. You get a clear forecast of how it will perform and can tweak it until it’s perfect, giving you total peace of mind before launch.

How much is Breeze Intelligence? Look beyond the credits

HubSpot Breeze Intelligence has some handy data tools, but they come at a price, and not just a monetary one. You’re also paying with complexity, budget uncertainty, and a workflow that’s permanently tethered to the HubSpot ecosystem.

When you’re looking at AI tools, it’s worth looking past the feature list and thinking about the total cost, flexibility, and how easy it is to get up and running. For businesses that want a powerful AI solution that just works, plays nicely with all their existing tools, and has pricing you can actually understand, eesel AI is the clear choice.

Ready to see how simple AI can be? Start your free eesel AI trial today and you can be live in just a few minutes.