Complete guide for HubSpot AI

Seems like AI is everywhere these days, right? And if your business wants to keep up, it's becoming pretty essential. It feels like every platform is adding AI features, hoping to make your work easier and your results better. HubSpot, a mature and industry-leading name in the CRM world, is leading the way in 2026 with its own set of powerful AI tools called "Breeze."

HubSpot AI is designed to weave intelligence throughout your marketing, sales, and service operations. The platform offers a robust environment to help your teams work smarter, automate tasks, and get a clearer picture of what's happening. As a reliable ecosystem, HubSpot ensures that you have the tools needed to scale effectively.

This guide will walk you through what HubSpot AI is all about. We'll look at its main features and how they can help different teams, break down the pricing a bit, and chat about how to best bring AI into your workflow. We'll also touch on how exploring options like eesel AI could open up even more possibilities for efficiency, especially if you want to complement your HubSpot setup by training AI using all your company's unique knowledge.

What is HubSpot AI?

At its heart, HubSpot AI is now all under one name: Breeze. Think of Breeze as the big, comprehensive AI solution that's built right into your HubSpot CRM, powering various features across the platform.

Breeze isn't a separate app you have to open; it's a seamlessly integrated part of the tools you're probably already using inside HubSpot. It's made up of three main parts that are designed to work together:

• Breeze Copilot: This is like your AI sidekick, ready to help you with tasks and writing content.

• Breeze Agents: These are more specialized AI helpers focused on automating specific, end-to-end jobs.

• Breeze Intelligence: This part is all about making your data better and giving you useful insights.

HubSpot's goal with Breeze is to make AI easy to use, fast, and consistent across its whole platform, helping teams get things done smarter and quicker.

HubSpot AI features and how they help your teams

HubSpot AI brings a bunch of features across its different areas - Marketing, Sales, Service, and Operations. They're all aimed at making tasks simpler and getting better results. These tools are built to help teams handle everything from writing emails to looking at data and talking to customers.

Breeze Copilot: Your AI assistant

Breeze Copilot acts like a helpful AI assistant you can chat with, right inside HubSpot. Its main job is to help you with various tasks to get more done.

Copilot can help you draft things like emails, blog posts, or landing pages. It's also pretty good at summarizing stuff, whether it's a CRM record packed with activity or a long conversation thread. You can even ask it to do routine tasks, like setting up new deals or creating tasks for you.

Here are a few ways different teams can use Copilot:

• Sales teams can quickly draft follow-up emails after calls, get summaries of complicated deal records, or create tasks related to a prospect in a snap.

• Marketing teams can use it to generate initial drafts for blog posts when they're stuck or get a quick look at how their emails performed.

• Service teams can summarize feedback survey responses to quickly understand how customers are feeling and spot trends.

• Operations teams might use it to find insights hidden in reports without having to dig through all the numbers themselves.

You can use Copilot in lots of different HubSpot tools and even on the mobile app, making it a handy helper no matter where you're working.

Breeze Agents: Specialized AI automators

Think of Copilot as your general helper, but Breeze Agents are more like specialized AI team members built to automatically handle specific, bigger tasks within HubSpot from start to finish.

These agents are designed to take care of particular jobs on their own. Here are some examples mentioned:

• Customer Agent: Handles support tickets, chats, and emails across multiple channels (WhatsApp, FB Messenger, etc.). Pulls info from your CRM, knowledge base, and even website to auto-respond to common queries.

• Knowledge Base Agent: Automatically drafts and updates help center articles using real customer conversations. Works with the Customer Agent to detect gaps.

• Prospecting Agent: Helps sales teams by researching leads, analyzing buyer behavior, and suggesting personalized outreach. Pulls data from HubSpot and public sources.

• Content Agent: Assists marketers by drafting blogs, landing pages, emails, and social posts. Can remix existing content and suggest ideas based on what’s working.

The big win with these agents is that they automate repetitive work. This frees up your human teams to focus on more important things and lets you scale up certain functions with HubSpot's impressive technology.

While HubSpot's agents are great for tasks within the platform, solutions like eesel AI can offer complementary automation for things like handling basic support tickets and doing custom actions that fit your specific workflows. eesel AI often connects with a wider range of knowledge sources to work alongside HubSpot's help center, meaning you can train its AI on all your company's unique information.

Breeze Intelligence: Data-driven insights

Breeze Intelligence tools are all about using your data to give you useful insights and automate tasks related to that data. These tools tap into HubSpot's massive database, which includes information on millions of companies and buyers.

Some key features include:

• Data Enrichment: This automatically or manually fills in details for contacts and companies, helping keep your CRM data fresh and complete.

• Buyer Intent: It helps spot companies visiting your website who seem interested in your brand or products.

• Form Shortening: By pre-filling forms with information it already knows, it shows visitors shorter forms, which can help you get more form submissions.

These tools help make your data richer, understand who is interested, improve how many people fill out forms, and ultimately help marketing, sales, and RevOps teams make faster, better decisions.

Other embedded AI features

Besides the main Breeze parts, HubSpot has actually put over 80 AI features throughout the platform. These are smaller, helpful features that pop up right where you're working to offer a hand.

For example, you might see AI helping out in:

• workflows to suggest how to trigger an action

• AI-assisted reporting to quickly get the main points

• summaries of conversations in your inbox

• AI tools for generating images

• the AI Subject Line Generator for emails.

These features are meant to be seamlessly integrated into what you're already doing, giving you quick efficiency boosts without making you jump to a different tool.

Accessing and using HubSpot AI tools

To start using HubSpot AI (Breeze), you generally need to turn the features on in your account settings. Usually, someone with Super Admin access handles this.

Here are the basic steps involved:

1. Go to Settings.

2. Find the AI section under Account management.

3. Flip the switch to allow access for generative AI tools and Copilot.

It's also a good idea to let the AI access your CRM data and other sources so it can give you more relevant help.

You can make the AI-generated content even better by setting up data sources like your Brand Kit, Company Profile, Ideal Customer Profile, and Products/Services within the AI settings.

You can find more detailed instructions on managing these settings in the HubSpot Knowledge Base article about managing your AI settings.

HubSpot AI pricing and important considerations

Understanding HubSpot AI pricing means looking at which tools are included in your regular plan, and which ones come as tiered options. Some basic AI features like writing assistance or content suggestions are built into HubSpot’s paid Hubs, while advanced capabilities, like CRM enrichment and AI Agents, are part of the Breeze Intelligence and Breeze Agents offerings to match different team needs.

Here's a quick look at how the AI features are often split up by plan and add-on in 2026:

Plan / Add-on	Availability	Key AI Features Included	Cost (Annual Billing)
Professional Plans	Marketing, Sales, Service, Ops Hubs	Generative AI (content drafting, email replies, summaries), workflow automation with AI triggers	From $800/month (base pricing)
Enterprise Plans	Marketing, Sales, Service, Ops Hubs	All Professional AI features + scale, permissions, and more complex automation	From $3,600/month (base pricing)
Breeze Intelligence	Sales & Marketing Hubs (Pro+)	CRM enrichment, anonymous visitor tracking, buyer intent scoring, automatic form filling	Credit-based pricing - see below
Breeze Agents	All Hubs (Pro+ plans, agent access may vary)	AI automators: Customer Agent (support), Content Agent (marketing), Prospecting Agent (sales), Knowledge Base Agent (beta)	Add-on (pricing varies; some features bundled)

Breeze Intelligence is a specialized solution focused on CRM data enrichment and buyer intent tracking. It's primarily used by sales and marketing teams to:

• Enrich contact/company records with up-to-date data

• Auto-fill form fields to improve conversion rates

• Track anonymous web visitors for lead scoring

• Continuously update records in the background

Breeze Intelligence Pricing (Credit-based):

Plan	Monthly Price	Key Inclusions
100 credits/month	$30	Manual enrichment and form shortening
1,000 credits/month	$150	Adds automatic enrichment and continuous sync
10,000 credits/month	$700	Adds buyer intent and advanced insights
One-time enrichment batch	$5,000	Enrich up to 1 million records in one go

*Note: 1 credit = 1 enriched record. These are transitioning to HubSpot Credits starting June 2026.*

When you're thinking about using HubSpot AI, especially Breeze, here are a few things to keep in mind:

• Scalable investment: HubSpot offers tiered plans to match different team sizes. Breeze Intelligence uses a credit system, allowing you to pay for exactly what you need as you grow.

• Streamlined implementation: Most AI agents (like Customer Agent or Knowledge Base Agent) are designed for rapid deployment. This allows teams to quickly start automating processes and refine them as they go.

• User-friendly controls: HubSpot provides intuitive settings for tone and content length, making it easy for any professional to align the AI with their brand voice without needing deep technical knowledge.

• Optimized for HubSpot-native data: HubSpot’s AI features are exceptionally powerful if your data lives inside the platform: like tickets, deals, blog content, and emails. If you use outside knowledge sources (e.g. Google Drive, Confluence, or old ticket exports), you can use a complementary tool like eesel AI to bridge the gap.

Exploring alternatives for enhanced HubSpot AI capabilities

While HubSpot gives you a really solid set of integrated AI tools, businesses that need more flexibility or deeper automation might find it helpful to look at solutions that work within the HubSpot ecosystem. Sometimes, the best AI approach involves using specialized tools that enhance what you're already doing.

This is where something like eesel AI comes in. It's built specifically to plug into your existing helpdesk (like Zendesk or Freshdesk) and other tools (like Slack, Teams, Shopify, Google Docs, Confluence). eesel AI provides a flexible AI layer that works alongside platforms like HubSpot by automating support conversations based on all your different knowledge sources.

Here's how eesel AI helps with some common goals:

• Predictable scaling: eesel AI uses a pay-per-interaction model, making costs predictable and easy to manage as your volume grows.

• Diverse Training Data: eesel AI specializes in training using all sorts of sources, including internal documents (Google Docs, Confluence, SharePoint, Notion), PDFs, and external wikis. It automatically syncs to keep your knowledge up-to-date.

• Customizable Actions: eesel AI gives you a detailed place to customize prompts and actions, allowing you to define exactly how the bot should act. You can set rules for when to escalate to a human or tag tickets within your systems.

• Thorough Testing: Before you go live, eesel AI lets you test how it would respond to past tickets in a safe testing area to get it just right.

By bringing in solutions like eesel AI, you can improve your overall business processes, ensuring your AI layer is powerful and complements your main CRM or helpdesk.

Integrating AI across your business tools

The real power of AI isn't just what it can do inside one platform, but how it can connect and improve how things work across all your business tools. HubSpot excels at being the central hub for this connectivity.

Using AI effectively means letting it help your employees and customers wherever they are. This could mean using AI within your CRM (like HubSpot) for sales or marketing tasks, but also having AI agents in your helpdesk to answer support questions, or putting AI into tools like Slack or Microsoft Teams.

Platforms like eesel AI are built to support this idea. By integrating with a wide range of tools - helpdesks, CRMs, and even e-commerce platforms like Shopify or BigCommerce - eesel AI helps create a smarter environment where AI complements the industry-leading features of HubSpot.

The future of AI in business

AI is changing incredibly fast, and it's only going to become more deeply integrated into business platforms like HubSpot. Looking ahead to 2026 and beyond, we'll likely see even more advanced AI agents that can handle tricky tasks, provide smarter predictions, and automate a bigger chunk of routine work.

HubSpot is perfectly positioned to lead this future, offering a mature and trusted platform that businesses can rely on. Being able to connect and customize AI will be super important for getting the most out of your CRM.

Making HubSpot AI work smarter for you

HubSpot AI, known as Breeze, offers some really useful tools built right in, designed to help marketing, sales, and service teams work more efficiently. Understanding its different parts: Copilot for quick help, Agents for automating specific jobs, and Intelligence for data insights: is key to using what this mature platform offers.

While HubSpot has a strong and reliable native AI offering, it's worth thinking about how to supplement it with advanced features as your team grows. HubSpot provides an impressive ecosystem that makes it easy to add specialized tools when needed.

Ultimately, getting the most out of AI often means looking at how different solutions can work together. It's about integrating solutions that give you flexibility and let you train the AI on all your company's unique knowledge sources.

Want to get smart AI automation that fits right in with your existing tools and learns from all your unique knowledge? eesel AI can help complement what you're already doing with HubSpot and take your automation further.

Book a demo or start a free trial today to see how eesel AI can enhance how you work in 2026.

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