Ever feel like your teams are drowning in repetitive tasks? Constantly sifting through data or struggling to keep up with customer questions? That is a common challenge today, and it is exactly where AI is stepping in, especially for areas like customer support, sales, and marketing. The big idea is to make things more efficient and free up your team’s valuable time for more important work.
That is where Hubspot AI agents come in. These are smart digital helpers built right into your Hubspot account as part of their Breeze AI effort. They are designed to understand your data, take action, and help your team move faster, whether that means solving support tickets, writing content, or identifying high-potential leads. According to Hubspot, 81% of sales professionals say AI tools help them, and 78% find them more efficient. Hubspot’s agents are made to support that need by taking care of repetitive tasks and letting your team focus on bigger goals.
So what can these agents actually do, how much do they cost, and are there any potential downsides you should know about? In this post, we will explore the key features of Hubspot’s AI agents, explain how pricing works including what might affect your budget, and point out a few limitations that could matter depending on your needs. We will also take a look at an alternative like eesel AI that may offer more flexibility, easier setup, and more predictable pricing.
Types of Hubspot AI agents
Hubspot offers different kinds of AI agents, each built for specific jobs within a business. These are all part of the bigger Breeze AI family and are built right into the Hubspot platform so they can work directly with your data and how you already do things.
Here are a few of the main Hubspot AI agents you might come across:
- Customer agent: This one focuses on automating conversations in customer support. It can handle common questions and give instant answers.
- Prospecting agent: Built to help sales teams find promising leads, do research, and even help write personalized messages.
- Content agent: A tool for marketing folks that helps brainstorm ideas, draft copy, and rework existing content for different places like social media or email.
- Social media agent: Helps create detailed content plans and makes posts better for different social sites based on what’s trending and what’s happening with your business.
- Knowledge base agent: Works to improve and grow your knowledge base by spotting missing info and drafting new help articles based on questions customers are asking.
These agents show how Hubspot is trying to bring specialized AI help to different parts of your business, all working together within their platform.
Hubspot AI agent pricing: what to expect
Understanding how much Hubspot AI agents cost can get a little tricky, mostly because they are tied to both your base Hubspot plan and separate AI add-ons. Some basic AI features like writing assistance or content suggestions are built into paid plans. But the more advanced automation features, like AI Agents, are part of Breeze Agents, a separate add-on. Similarly, CRM intelligence tools like lead scoring or record enrichment fall under Breeze Intelligence.
Here is a simplified breakdown of how AI pricing typically works with Hubspot:
| Plan or Add-on | Availability | AI Features Included | Cost (Annual Billing) |
|---|---|---|---|
| Professional Plans | Marketing, Sales, Service, Ops Hubs | Generative AI including drafting, summaries, and AI-powered workflow triggers | Starts at approximately $800 per month |
| Enterprise Plans | Marketing, Sales, Service, Ops Hubs | All Professional features plus advanced workflows, permissions, and expanded AI assistants | Starts at approximately $3,600 per month |
| Breeze Intelligence | Sales and Marketing Hubs (Professional and up) | CRM enrichment, intent scoring, form autofill, anonymous visitor tracking | Credit-based pricing starting at $30 per month |
| Breeze Agents | All Hubs (Professional and up) | AI-powered agents including Customer Agent, Prospecting Agent, Content Agent, Knowledge Base Agent (beta) | Pricing varies depending on features and user access |
Breeze Intelligence credit tiers
| Plan | Monthly Price | Key Inclusions |
|---|---|---|
| 100 credits per month | $30 | Manual enrichment and form shortening |
| 1000 credits per month | $150 | Adds automatic enrichment and continuous syncing |
| 10000 credits per month | $700 | Includes buyer intent scoring and deeper CRM insights |
| One-time batch | $5,000 | Enrich up to one million records in a single operation |
Note: One credit equals one enriched record. Hubspot will begin shifting to a unified credit system called HubSpot Credits starting June 2025.
What this means for your budget
Breeze Agents pricing depends on which agents you activate and how many users need access. While some features are included in Professional and Enterprise plans, dedicated agents like the Customer Agent may require additional configuration or result in usage-based charges.
The total cost can increase quickly when you combine your base subscription with add-on fees and any performance-based pricing models, especially during periods of high support volume.
Some AI actions may also be priced per automated resolution. While not officially listed, these fees are often around two dollars per successful resolution, or less if you commit to a certain volume.
In short, Hubspot’s AI pricing structure works well for teams already using the platform deeply, but it can become costly or difficult to predict. If you want easier setup, broader data training sources, and a pay-as-you-use model, consider exploring eesel AI as an alternative.
Hubspot AI agent features and capabilities
Let’s take a closer look at what Hubspot AI agents can actually do. These tools are built to make things smoother across support, sales, and marketing by taking action on your behalf and understanding your data in context.
Handle repetitive tasks
AI agents are great at clearing out the busywork:
- The Customer Agent can handle basic support requests like “Where’s my order?” without a person needing to jump in.
- The Prospecting Agent takes care of research, scoring leads, and even drafting personalized messages.
- AI-powered workflows let you describe what you want to automate in plain language—and the AI builds it out for you.
Understand data and spot patterns
Hubspot AI can read through your CRM and turn raw info into useful insights:
- Score leads based on how likely they are to convert
- Find patterns in customer behavior
- Summarize long reports or conversations so your team gets the gist faster
Write content and suggest ideas
AI agents also pitch in with writing across the platform:
- The Content Agent can help draft blog posts, social media captions, and emails
- The Social Media Agent builds out post calendars and improves your content based on what’s trending
- The Knowledge Base Agent can draft new help articles based on what customers keep asking
- Built-in AI Assistants help across the board with rewrites, suggestions, and quick replies
Make smart, contextual decisions
These agents don’t work in a vacuum. They use your Hubspot CRM and connected content to:
- Offer suggestions that actually make sense in the moment
- Tailor replies to the conversation and customer history
- Trigger the right actions based on what’s happening now
Hubspot AI agent use cases
So, how do Hubspot AI agents actually help teams day-to-day? They can be used in lots of practical ways to make everyday tasks easier. Let’s look at some examples based on what we know.
In customer support, the Customer Agent can instantly handle common questions like “Where’s my order?” or “How do I change my password?” This frees up your human support team to focus on tougher issues. It can really cut down on the number of tickets people have to deal with and help customers get answers faster.
For sales teams, the Prospecting Agent can automate finding good leads and even help draft personalized emails based on the info it finds. This lets sales reps spend more time building relationships and closing deals instead of getting bogged down in manual research.
Marketing teams can use the Content Agent to get outlines for blog posts or draft social media updates, speeding up how quickly they can create content. The Social Media Agent helps keep content calendars organized and makes posts better for different platforms.
Across different teams, AI agents can summarize long customer chats or meeting notes, making it easy to quickly catch up on what happened. The Knowledge Base Agent helps keep your help center current by suggesting new articles based on questions that come up often in support.
We also see examples from specific industries. Real estate companies, for instance, might use AI agents to qualify leads and keep them engaged. E-commerce businesses could use them to make personalization efforts bigger by analyzing browsing history and what people have bought. These examples show how Hubspot AI agents can be used in specific business situations to make things more efficient and keep customers happier.
Limitations of Hubspot AI agents
While Hubspot AI agents offer some cool features, it’s smart to be aware of things that might limit how well they work or how cost-effective they are for what you need.
Here are some potential limitations to consider:
- Limited customization: You can choose a tone or length, but fine-tuning how the AI speaks or handles edge cases is pretty limited.
- Narrow training data: The AI mostly learns from content already in Hubspot. If you want it to pull from older tickets, internal docs, or external sources, you’ll likely need extra setup or manual work.
- Basic testing options: There’s not much room to test edge cases or preview the AI with a small group before launch, which can lead to surprises once it goes live.
- Scales with cost: Pricing grows with your team size and usage. If you’re handling lots of support tickets, especially during peak times, costs can spike quickly.
- Integration limits: While Hubspot connects with many tools, building deep or custom automations (like pulling in external order history) may require extra dev work or just may not be possible.
An alternative: eesel AI
Given some of the possible limits with AI built into a single platform, it’s worth looking at other options. eesel AI is a platform made specifically for adding AI support agents into the tools you already use, like Hubspot, Zendesk, Intercom, and Freshdesk.
eesel AI takes a different approach, focusing on giving you AI solutions that are flexible, powerful, and cost-effective. Their main offerings include an AI Agent to automate conversations and an AI Assistant (sometimes called a Copilot) to help your human agents.
Hubspot AI vs. eesel AI: a comparison
While both Hubspot AI agents and eesel AI help automate support, they offer very different experiences when it comes to pricing, training, customization, and integration.
Here is how they compare:
| Category | Hubspot AI Agents | eesel AI |
|---|---|---|
| Pricing | Requires a plan plus Breeze Agents or Intelligence add-ons. Pricing starts at $800 per month, with optional usage-based fees. | Pay-per-interaction model with no per-user fees, offering more predictable and scalable pricing. See pricing |
| Training Data Flexibility | Learns mostly from structured Hubspot data like help center articles and CRM fields. | Trains on a wide range of sources including past tickets, internal docs, PDFs, and over 100 tools. Syncs automatically. |
| Customization | Limited control with basic tone settings. | Full customization of prompts, behavior, phrasing, and actions to match your brand and workflows. |
| Testing Capabilities | Fewer options to preview or simulate behavior before going live. | Allows real-ticket simulations, pre-launch testing, and gradual rollout to select teams. |
| Automation & Integration | Best for internal Hubspot tasks; may struggle with advanced workflows or external system integrations. | Supports deep integrations and complex multi-step workflows across various platforms, including refunds and data lookups. |
Implementing Hubspot AI agents (and how eesel fits in)
Getting started with AI inside Hubspot usually means turning on the AI features you want in your Admin settings and linking up your knowledge base. For the more advanced agents and features, you’ll likely need to buy the Advanced AI add-on. How complicated the setup is can depend on the specific agent and which Hubspot plan you have.
If you’re looking to add AI agents but want more flexibility in how you train them, customize them, and manage costs, integrating eesel AI offers a simpler way to do it. The setup process is designed to be easy:
- Connect your helpdesk: Just link your existing Hubspot account with eesel AI. This connection is smooth and means you don’t have to move any data around.
- Add knowledge sources: Train your bot using all sorts of information – your help center articles, past support tickets, internal documents (like from Google Docs or Confluence), PDFs, and more. eesel AI can sync with over 100 different tools.
- Customize your bot: Use the prompt and actions settings to tell your bot exactly how you want it to sound, what greetings and sign-offs to use, and how to handle specific situations like escalating a ticket. You can describe precisely how you want the bot to act and respond based on the details of the support conversation.
- Test and fine-tune: Chat with your bot right inside the eesel AI dashboard to see how it responds and how well it uses the information and instructions you gave it. You can even simulate how it would have responded to past tickets to make sure it’s accurate.
- Roll out: When you feel ready, you can launch the AI agent to just specific teams or agents within your Hubspot setup.
Bringing in eesel AI lets you boost your current Hubspot setup with powerful, customizable AI automation without being limited by just using Hubspot’s built-in AI features alone.
Considerations before implementing Hubspot AI agents
Before you fully decide to use Hubspot AI agents, it’s a good idea to take a moment and think about a few key questions. Going through these points will help you figure out if Hubspot’s native AI is the best choice or if looking at alternatives like eesel AI might be a better fit for what you need.
- What specific tasks do you really need AI to handle on its own? Are you mostly looking for simple answers to common questions, or do you need the AI to do more complex things, sort tickets based on detailed rules, or connect deeply with other systems you use?
- How many support tickets do you get now, and how many do you expect to get in the future? If you have a lot of questions coming in, especially repetitive ones, the cost per automated resolution with Hubspot’s Advanced AI add-on could add up really fast.
- What’s your budget like, and can it handle paying per user and potentially per automated resolution as your team grows? Hubspot’s pricing can be predictable per user, but the cost for automated resolutions might make budgeting harder.
- How complicated are the tasks you need automated and how much do you need the AI to connect with other tools? Do you need the AI to make custom calls to other systems or manage tasks that involve multiple steps across different tools?
- How important is it for you to have really detailed control over how the AI sounds and acts? Do you need to be able to precisely customize the AI’s voice and how it responds in specific situations?
- How ready is your data for AI training? Is most of your information in neatly organized help center articles, or do you need the AI to learn from less structured things like past support tickets, internal documents, and outside sources?
Thinking about these points highlights where different AI solutions can be quite different in what they can do and how they charge. Asking yourself these questions can help guide you towards the platform that makes the most sense for how you work and what you can spend.
Ready to explore flexible, cost-effective AI support?
Hubspot AI agents help automate replies, find leads, and generate content right inside the Hubspot platform. But with per user pricing, extra resolution fees, limited training sources, and less control over how the AI behaves, it might not be the best fit for every team.
If you want AI that is easier to customize, trains on more than just your help center, and offers predictable pay per interaction pricing, eesel AI could be a better option.
Book a demo to see how eesel works with your existing tools, or start a free trial with no credit card required.
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