HubSpot AI guide: What Breeze Intelligence can do and how much it costs

Breeze Agents: The HubSpot AI automated task force

Breeze Agents are a step up from the Copilot. These are autonomous AI tools built to handle entire workflows from start to finish. Instead of just helping you with a task, an Agent can take it over completely. For example, a Prospecting Agent can dig up info on leads and personalize outreach, while a Social Media Agent can create and schedule posts. They’re built to act like mini AI-powered team members, automating processes with multiple steps to free up your team’s time.

Breeze Intelligence: The HubSpot AI data brain

This is the component that powers the flashier parts of HubSpot AI. Breeze Intelligence is the core engine for enriching and analyzing data. Its job is to make the information in your CRM smarter and more valuable. It does this by automatically beefing up your customer records with external data, spotting which prospects are showing signs they’re ready to buy, and simplifying how you collect information. Since this is the engine for so much of what makes HubSpot AI useful, we’ll be focusing on what it can do and what it costs for the rest of this guide.

A closer look at HubSpot AI: Breeze Intelligence features

Breeze Intelligence is all about turning the raw data sitting in your CRM into something you can actually use to make better decisions. These features are definitely powerful, but it’s important to remember they’re designed to work best with data that already lives inside the HubSpot ecosystem.

HubSpot AI Data enrichment

Data enrichment is a feature that automatically adds useful business data to your contact and company records. When you add a new company, Breeze Intelligence can fill in the blanks with details like annual revenue, industry, employee count, and location. For sales and marketing teams, this is a huge time-saver. It helps you build out more complete customer profiles, leading to better segmentation, more accurate lead scoring, and more personalized messages. This data is pulled from HubSpot’s own database, which they say contains over 200 million company profiles.

HubSpot AI Buyer intent

The buyer intent feature gives you a peek behind the curtain to see which companies are showing interest in your business, even if they haven’t filled out a form. Using reverse-IP lookups and tracking website activity, it can tell you when a high-value prospect is browsing your pricing page or reading your blog. This lets your sales team stop guessing and start focusing their outreach on “hot leads” who are actively looking for solutions like yours. It’s all about being in the right place at the right time with the right message.

HubSpot AI Form shortening

We’ve all been there: staring at a long form we just don’t have the energy to fill out. The form shortening feature tries to fix that. When a known visitor comes back to your site, Breeze Intelligence dynamically removes any form fields for information HubSpot already has. If you already know their name and company, the form won’t ask for it again. The goal is to reduce friction and make it as easy as possible for prospects to convert, which can lead to more people filling out your landing page forms.

How much does HubSpot AI really cost?

This is where things can get a little confusing. The cost of using HubSpot AI isn’t a simple, flat fee. It’s a mix of expensive subscription tiers and a separate credit system, which can make it tough to predict your monthly bill.

The two-part HubSpot AI pricing model: Subscriptions + credits

To get your hands on the most powerful HubSpot AI features, you can’t just buy them individually.

Part 1 – HubSpot Platform Subscription: The more advanced features, like Breeze Agents and the full suite of Breeze Intelligence, are only available on the premium tiers of HubSpot’s software. This means you need to be on a Professional or Enterprise plan for the Customer Platform or one of the individual Hubs. These plans aren’t cheap; the Professional Customer Platform, for instance, starts at around $1,170 per month.

Part 2 – HubSpot Credits: And here’s the catch. Even after shelling out for a pricey subscription, using Breeze Intelligence features isn’t free. Each action, like enriching a single company record or identifying a buyer intent signal, uses up “HubSpot Credits.” This creates a tricky cost structure where you pay a high base fee just for access, and then you have to pay again every time you use the features.

HubSpot AI: Breeze Intelligence pricing table

To give you a clearer picture, here’s how the credit-based pricing for Breeze Intelligence breaks down. Just remember, these costs are on top of your main HubSpot subscription fee.

This two-part system means your costs can be unpredictable. A great marketing campaign could bring in a flood of new records that need enriching, driving your credit usage (and your bill) way up.

Key limitations of relying solely on HubSpot AI

While HubSpot AI has some impressive features, its design comes with some real limitations that could hold your business back. Beyond the features and costs, it’s important to understand the practical constraints you’ll run into.

Your data is trapped in the HubSpot AI walled garden

The biggest weakness of HubSpot AI is that it mostly works with data that lives inside HubSpot. But think about where your company’s most important knowledge really is. For most businesses, it’s scattered across dozens of different apps. Your support team’s expertise is in past tickets in help desks like Zendesk or Freshdesk. Your product documentation is in Confluence or Google Docs. Your internal chats and quick answers are in Slack.

HubSpot AI can’t touch any of that. It can’t learn from your past support chats to resolve a new ticket, nor can it pull an answer from your internal wiki. This leads to incomplete AI help that can’t solve real customer problems, because it only knows a fraction of what your company knows.

HubSpot AI is a platform, not a flexible layer

HubSpot is an all-or-nothing platform. To get the most from its AI, you’re pushed to move your entire marketing, sales, and service operations into its world. This approach creates vendor lock-in and forces a huge, disruptive migration project that just isn’t practical or even wanted by most businesses that already have tools they like.

This is a big contrast to a flexible AI layer like eesel AI, which is built to work on top of your existing tools. With eesel AI, there’s no need to rip out and replace your help desk, wiki, or CRM. It plugs directly into the software you already use, unlocking the knowledge within them without a painful migration.

The HubSpot AI cost structure can be complex and expensive

Like we covered, HubSpot’s two-part pricing is a big hurdle. The high entry price for Professional and Enterprise plans locks away the best AI features, and the credit system makes budgeting a real headache. Costs can spiral unexpectedly, making it hard to scale your AI usage in a predictable way.

A platform like eesel AI offers a much more straightforward path. Its pricing is based on a clear, predictable metric: monthly AI interactions. All the core products, including the AI Agent, Copilot, and Triage, are included in every plan, so you aren’t getting nickel-and-dimed for every little feature.

A better alternative to HubSpot AI: Unlocking all your data with eesel AI

The best AI solutions don’t live in a bubble; they learn from the full scope of your company’s knowledge, no matter where it’s kept. An effective AI needs to see the same information your best human agents do. That’s the core idea behind eesel AI.

eesel AI is a dedicated AI platform designed to connect to all your critical business apps, from help desks and internal wikis to chat tools and CRMs. It learns from your past tickets, help center articles, Confluence spaces, and Google Docs to give truly helpful, accurate, and complete AI assistance for your customers and your team.

HubSpot AI (Breeze Intelligence) vs. eesel AI

Making the right AI choice for your business

HubSpot AI, and especially Breeze Intelligence, offers some solid tools for sales and marketing teams who are all-in on the HubSpot ecosystem. If your entire business runs on HubSpot, it can certainly help by enriching the data you already have.

But, its “walled garden” design, dependence on its own platform, and confusing pricing model make it a less powerful and practical choice for modern businesses that use a variety of tools. For real support automation that taps into all of your hard-earned company knowledge, a dedicated and flexible solution is the way to go. An AI layer like eesel AI connects to the tools you already use, providing a much more powerful, accurate, and cost-effective way to automate support and empower your teams.

Try eesel AI today by signing up for free trial (no credit card needed!) or schedule a demo with our team of experts.