An honest HubSpot Breeze AI review (2025): Features, pricing & a better alternative

You can’t scroll through LinkedIn these days without seeing a major platform, from Salesforce to HubSpot, launching its own AI suite. They all promise a world of seamless integration and powerful, intuitive features. But if you wander over to forums like Reddit, you start to see a different story unfold. It’s one filled with <quote text="Yeah that "over-promises and under-delivers" feeling is real with a lot of the native AI tools built into big platforms." sourceIcon="https://www.iconpacks.net/icons/2/free-reddit-logo-icon-2436-thumb.png" sourceName="Reddit" sourceLink="https://www.reddit.com/r/hubspot/comments/1ile3zr/does_anyone_have_any_thoughts_on_hubspot_breeze/"> who feel the tools "over-promise and under-deliver," leaving them with expensive, half-baked features that don’t quite hit the mark.

This review is here to get past the slick marketing demos. We're taking an honest, practical look at HubSpot Breeze AI. We’ll cover what it is, what it actually does for you, where it falls short, and what it’s really going to cost. By the end, you should have a much clearer picture of whether it’s the right move for your team or if your time and money are better spent elsewhere.

What is HubSpot Breeze AI?

So, what exactly is Breeze AI? For starters, it isn't a single product you can buy off the shelf. It’s the new name HubSpot has given to all its artificial intelligence tools, combining previous offerings like ChatSpot with a bunch of other AI features. The rebranding has caused a little confusion, but the main idea is to weave AI directly into the HubSpot platform you’re already using.

A screenshot of the official HubSpot Breeze AI landing page, which is a central part of this HubSpot Breeze AI review.

__

It’s split into three main parts:

• Breeze Copilot: This is a generative AI assistant that acts like a chatbot across the entire HubSpot platform. It’s there to help you with things like summarizing a long sales deal or drafting a follow-up email.

• Breeze Agents: Think of these as autonomous AI "teammates" built to handle specific, multi-step jobs, like running a social media campaign or answering initial customer support questions.

• Breeze Intelligence: This part is all about data. It enriches your contact records, flags companies showing buyer intent, and shortens your website forms. This is powered by HubSpot’s acquisition of Clearbit and is probably the strongest piece of the puzzle.

The goal seems simple enough: give your marketing, sales, and service teams a productivity bump without making them switch tabs. The real question, though, is how well it all comes together when you’re actually using it.

HubSpot Breeze AI features

Alright, let's pop the hood and see what each component of Breeze AI is supposed to do. On paper, it looks like a pretty complete toolkit for just about every part of your go-to-market strategy.

Breeze Copilot: Your everyday AI assistant

Breeze Copilot is HubSpot's take on the AI chat assistant that’s becoming standard in most software now, similar to Microsoft's Copilot or the AI helpers in Asana and Notion. It’s a chat-based tool that can help you summarize CRM records, draft emails, and brainstorm blog post ideas.

It's a nice little feature for day-to-day efficiency, but it isn't exactly reinventing the wheel. More importantly, the performance can be a bit of a coin toss. Some users on Reddit have pointed out that the

saying it often just regurgitates basic information from a contact’s properties instead of giving a genuinely useful summary of all the conversations and activities. It seems to have a hard time with the very complexity it was built to handle.

Breeze Agents: Automated teammates for specific jobs

This is where HubSpot’s ambitions get a lot bigger. Breeze Agents are specialized AIs designed to take over entire workflows. There’s a Content Agent for creating landing pages, a Social Media Agent for planning campaigns, a Prospecting Agent for sales outreach, and a Customer Agent for handling support tickets.

In theory, these agents are like having a few extra people on your team to manage those multi-step tasks. The catch? Most of these agents are still in Beta. And to get your hands on them, you have to be on one of HubSpot’s pricey high-tier plans (Pro or Enterprise). This is where that "over-promised" feeling really starts to creep in, as the tool's actual performance doesn't always match the hype from the launch videos.

Breeze Intelligence: The data enrichment powerhouse

Breeze Intelligence is probably the most impressive and genuinely useful part of the whole suite. Using the data from its Clearbit acquisition, HubSpot gives you three pretty powerful tools:

1. Data Enrichment: It automatically fills in the missing details in your CRM, adding info like company size, industry, annual revenue, and contact job titles to your records.

2. Buyer Intent: It keeps an eye on which companies are visiting your website and what pages they’re looking at, helping you spot prospects who are ready to buy.

3. Form Shortening: For people who have visited your site before, it smartly hides form fields they've already filled out, which helps reduce friction and can boost conversion rates.

While these features are great, they come with a sting in the tail. Data enrichment used to be a free feature in HubSpot. Now, it's a paid tool bundled into Breeze, a change that hasn’t sat well with many longtime, loyal customers.

The reality check: Key HubSpot Breeze AI limitations

Okay, we've gone through the feature list. Now for the part they don't put in the brochure: the practical challenges and user-reported headaches you’ll likely run into.

The walled garden problem

The single biggest complaint from users is about data silos. Breeze AI is pretty smart, but it's trapped inside a walled garden. It’s trained almost exclusively on the data that lives within your HubSpot portal. As one user put it,

Your team’s knowledge is probably scattered across a CRM, internal wikis, and chat platforms. An AI that can’t see that whole picture is always going to give you an incomplete answer.

This is a fundamental problem with AI that’s built into a single platform. In contrast, modern AI platforms like eesel AI are built to bring all your knowledge together from the start. eesel AI instantly connects to your existing help desks, chat tools like Slack, and all your knowledge bases, from Confluence and Google Docs to your past support tickets, giving the AI the complete context it needs to be genuinely helpful.

A black box approach to automation

Another big worry is that you can't really test the AI on your own data before you let it loose on your customers. With Breeze, you have to set it up, cross your fingers, and hope it works as advertised. This "black box" approach is a huge gamble, especially for anything customer-facing. A poorly tuned bot that gives wrong answers or misreads a customer’s tone can do real damage to your brand and the trust you've built.

This is a massive difference when you look at a platform like eesel AI, which offers a powerful simulation mode. You can safely test your AI on thousands of your own past customer conversations in a sandbox environment. This lets you see exactly how it will perform, get a predicted resolution rate, and tweak its behavior before it ever talks to a live customer. It’s about building confidence, not just hoping for the best.

Inconsistent performance and missing data

Because so many of Breeze’s features are new or in beta, the performance just isn't consistent. Users in HubSpot community forums and on review sites often report that the contact enrichment feature fails or comes back with incomplete data. For instance, it frequently struggles to find something as basic as a contact's job title, which is a critical piece of information for any sales or marketing team.

When you're paying a premium, you shouldn't have to feel like you're a guinea pig for a product that still has bugs. Early adopters are essentially paying to fund HubSpot's R&D while dealing with a tool that isn't quite ready.

HubSpot Breeze AI pricing: What it really costs

This is where you might want to sit down. Getting a straight answer on the price of Breeze AI is tough because you can't just buy it on its own. Access is tied directly to HubSpot's premium plans, and even then, some of its best features use a confusing credit system.

First, to even get the key Breeze features like the AI agents, you need to be on either the Marketing Hub Professional plan, starting at $800 per month (billed annually), or the Enterprise plan at a jaw-dropping $3,600 per month. On top of that, HubSpot slaps on a mandatory, one-time onboarding fee: $3,000 for Professional and $7,000 for Enterprise.

Second, the Breeze Intelligence features (the data enrichment and buyer intent tools) run on a credit system. These credits are an extra cost on top of your already expensive monthly subscription. This just adds another layer of complexity and makes it really hard to predict what you'll actually spend.

Here’s a quick look at what that adds up to:

Plan	Starting Price (Annual)	Required Onboarding Fee	Key Breeze Features Included
Professional	$800 / month	$3,000	Breeze social post agent (Beta), Data agent (Beta), Buyer intent
Enterprise	$3,600 / month	$7,000	Everything in Professional + Lookalike Lists (Beta), Journey automation

The takeaway on cost is pretty clear: getting HubSpot Breeze AI up and running is extremely expensive. It doesn't just require a huge financial commitment upfront; it also locks you deeper into the HubSpot ecosystem, which isn't practical for businesses that need flexibility and a predictable budget.

A flexible alternative: eesel AI

For teams who can't afford to be locked into one system or risk deploying an untested AI on their customers, a dedicated, purpose-built AI platform just makes more sense.

eesel AI is designed from the ground up to solve the exact problems that HubSpot Breeze users are struggling with. It’s all about flexibility, transparency, and giving you control.

A screenshot of the eesel AI landing page, an alternative in this HubSpot Breeze AI review.

__

• It breaks down data silos: eesel AI connects to all the tools you already use. Whether your team lives in Zendesk, Intercom, Slack, Confluence, or something else, eesel AI integrates with them so your AI has the full context it needs.

• You can test with confidence: The simulation mode lets you see how the AI performs on your own historical data before you flip the switch. No more guesswork.

• You get total control: With a fully customizable workflow builder, you get to decide exactly which tickets to automate and what the AI is allowed to do, from looking up order information to escalating a tricky case to a human agent.

• The pricing is transparent and predictable: eesel AI has clear, straightforward plans with no hidden fees per resolution, so your costs don't balloon as you get more successful with automation. You can even start on a monthly plan and cancel anytime.

Feature	HubSpot Breeze AI	eesel AI
Data Access	Limited to HubSpot data (Walled Garden)	Connects to all company tools (Slack, Zendesk, etc.)
Testing	No pre-deployment testing (Black Box)	Simulation mode for testing on past data
Control	Limited customization	Fully customizable workflow builder
Pricing	High-tier plans + onboarding fees + credits	Transparent, predictable plans

Final verdict: Good potential, but not ready for primetime

So, what's the final verdict on this HubSpot Breeze AI review? It definitely has potential, especially with the data intelligence features powered by Clearbit. However, as it stands today, it’s a costly, underdeveloped, and restrictive tool that’s stuck inside the HubSpot ecosystem. Real-world users are hitting walls with performance, data accuracy, and that incredibly high price tag.

For most businesses, particularly those that need flexibility, control, and a clear return on their investment, Breeze AI feels like a risky bet. The smarter move is to go with a purpose-built AI platform that integrates with all of your tools, not just one, and gives you the confidence to automate without risking your customer experience.

This video offers a first look at Breeze AI, discussing its good and bad points, which aligns with our HubSpot Breeze AI review.

If you want an AI solution that works with your existing helpdesk, unifies all your scattered knowledge, and lets you test and deploy with confidence, see how eesel AI can help.