An honest overview of HubSpot’s Breeze Intelligence

So, HubSpot's all-in on AI with its new suite, Breeze. A big piece of that puzzle is Breeze Intelligence, which is supposed to be a magic wand for your customer data. But let's be real, HubSpot has a knack for rebranding things, and it can be confusing to figure out what's what. Is this just a new name for old features, or something genuinely new?

This guide cuts through the noise. We'll break down what Breeze Intelligence actually does, how much it costs, and, most importantly, where it falls short, especially if your team doesn't live and breathe HubSpot for every single task.

What is Breeze Intelligence?

Alright, first things first. What even is Breeze Intelligence?

Think of it as the data-crunching part of HubSpot's bigger AI family, now called "Breeze AI." If you've heard of tools like Chatspot or seen other AI features pop up, they're all being rolled into this single Breeze brand. Breeze Intelligence is the specific engine that works behind the scenes to clean up and enrich your CRM data, powered by the tech they got from acquiring Clearbit.

It really boils down to three main jobs:

1. Filling in the blanks on your contact and company profiles automatically.

2. Spotting anonymous website visitors who are showing signs they're ready to buy.

3. Making your lead forms shorter and smarter to get more people to fill them out.

Unlike its siblings, the conversational "Breeze Copilot" or the task-automating "Breeze Agents," Breeze Intelligence is the silent partner. It works in the background to make the data you already have in HubSpot cleaner and more useful for your sales and marketing teams. The key phrase there, though, is in HubSpot. Its power is almost entirely contained within the platform.

Core features of Breeze Intelligence

Breeze Intelligence has three main features that are meant to seriously upgrade your go-to-market strategy. They sound great on paper, but you'll quickly notice they all operate on one big assumption: that your entire world revolves around HubSpot.

Data enrichment

At its heart, Breeze Intelligence is about automatically filling in the gaps in your contact and company records. It taps into a massive database to add details like company size, industry, revenue, and social media profiles. This means your team spends less time on manual data entry and more time with a full picture of who they're talking to.

For instance, imagine a new lead signs up with just an email address. Instead of your sales rep having to go digging on LinkedIn, Breeze Intelligence jumps in and can add their job title and the company's annual revenue, helping you qualify them in a snap. The catch? All that juicy, enriched data is stuck inside HubSpot. If your support team is working out of a separate help desk like Zendesk or your internal knowledge is stored in Confluence, that valuable context just doesn't travel.

Buyer intent

This feature is like having a secret shopper on your website. It uses reverse-IP tracking to identify companies that are browsing your pages, even if they never fill out a form. Breeze Intelligence can then flag anonymous companies that fit your ideal customer profile and even show you what pages they're looking at. This gives your sales team a heads-up to reach out to interested folks at just the right time.

The problem is, these intent signals are only useful for triggering actions inside HubSpot’s world, like enrolling a contact in an email sequence or sending a notification to a sales rep. It's not going to help your AI support agent understand that a customer raising a ticket in a different system is actually a high-value prospect on the verge of a big purchase.

Form shortening

We've all been there: you land on a page, ready to download something, only to be met with a form that asks for your life story. This feature tries to fix that. If a visitor's email is already in the database, Breeze Intelligence can fill in the information it already knows in the background and hide those fields. This makes for a much smoother experience and can help boost conversion rates without you losing out on data. It’s a smart feature, but again, it’s completely tied to using HubSpot forms on a page with the HubSpot tracking code.

How Breeze Intelligence fits into the broader HubSpot AI ecosystem

Breeze Intelligence isn't a solo act. It’s designed to feed the other AI tools in the Breeze suite, which creates a powerful, but very self-contained, system.

• Breeze Copilot: This is the chat assistant you can talk to. You can ask it to summarize a contact record, and it will pull from the data enriched by Breeze Intelligence to give you a complete rundown.

• Breeze Agents: Think of these as AI "teammates" that handle specific, automated tasks. The Prospecting Agent, for example, uses the buyer intent data from Breeze Intelligence to decide which accounts to go after and then helps draft personalized outreach.

The whole system is built to work seamlessly together. But that tight integration is also its biggest weakness. What happens when your most valuable knowledge isn't in a HubSpot article but scattered across Google Docs, old Slack threads, or past Zendesk tickets? HubSpot's AI is blind to all of it. It only knows what's inside its own walls.

This is where a tool like eesel AI approaches the problem from a totally different angle. Instead of forcing you into a single platform, eesel integrates with the tools you already use. It can learn from your Zendesk tickets, Confluence spaces, and Slack conversations to provide genuinely helpful and accurate AI assistance, right from your existing help desk.

The real cost and limitations of Breeze Intelligence

Okay, let's talk about the fine print. While the vision for Breeze Intelligence is compelling, using it in the real world comes with some big catches and a pricing model that might give your finance team a headache.

The walled garden limitation

This is the big one. If your company uses a mix of best-in-class tools for different jobs, like Zendesk for support, Jira for engineering, and Confluence for documentation, Breeze Intelligence becomes a data silo. The enriched information it generates can't inform your AI support agent in Zendesk, and those buyer intent signals are useless for prioritizing an IT ticket in Jira. Your AI is left with an incomplete picture of the customer.

In contrast, eesel AI is built to unify your knowledge, no matter where it lives. You can connect it to over 100 sources, including past help desk tickets, wikis, and internal chat tools. This allows eesel to give accurate, context-aware answers for customer support, IT, and internal questions without forcing you to migrate all your data to one place. Plus, you can set it up yourself in minutes, no sales call required.

The unpredictable credit-based pricing model

Instead of a simple flat fee, Breeze Intelligence uses a credit system. You pay for a bucket of credits, and different actions use up those credits. While this sounds flexible, it can make your costs hard to predict. A busy month with high website traffic or a big data cleanup project could burn through your credits much faster than you expected, landing you with a surprise bill.

This is a world away from eesel AI's transparent pricing. Our plans are based on a predictable number of AI interactions per month, with no sneaky per-resolution fees. You know exactly what you're paying for, which makes budgeting simple and scalable.

HubSpot Breeze Intelligence pricing

To get started with Breeze Intelligence, you need a paid HubSpot subscription (Starter plan or higher). The credits are an add-on you purchase on top of that. Here’s a look at the credit packs:

Credits	Monthly Price	Best For
100 Credits	$30/month	Small-scale enrichment
1,000 Credits	$150/month	Growing businesses
10,000 Credits	$700/month	High-volume needs
Backfill Enrichment	$5,000 (one-time)	Bulk data updates for existing records

Keep in mind that credits are used for actions like enriching data and looking up buyer intent, and any unused credits disappear at the end of the month, they don't roll over.

Is Breeze Intelligence right for you?

So, what's the verdict?

If your company is fully bought into the HubSpot ecosystem, using it for your CRM, marketing, sales, and service, then adding Breeze Intelligence makes a lot of sense. It tidies up your data and makes the rest of HubSpot's AI tools smarter within that environment.

But... and it's a big but... if your company operates with a diverse tech stack (which, let's face it, most do), its limitations become obvious very quickly. The "walled garden" approach means your AI is working with blinders on, unable to access critical knowledge from your help desk, internal wikis, or chat platforms. The unpredictable credit-based pricing can also be a real challenge if you're trying to keep a close eye on your budget.

For a truly effective AI solution that adapts to your business instead of forcing you to adapt to it, you need a tool that can bring all your knowledge together.

With eesel AI, you can connect all your sources in minutes, see how it would perform on your past tickets before you even launch, and deploy an AI agent that works right inside your existing tools. Give eesel AI a try today and see what’s possible when your AI has the full picture.