An honest overview of HubSpot’s Breeze Intelligence

So, HubSpot's all-in on AI with its new suite, Breeze. A big piece of that puzzle is Breeze Intelligence, which is a powerful data engine designed for your customer data. HubSpot has streamlined its AI offering into a cohesive brand, making it easier to understand how these tools work together to support your growth.

This guide provides a helpful overview. We'll break down what Breeze Intelligence actually does, how much it costs, and how it fits into your workflow, especially if your team uses HubSpot as their primary platform for sales and marketing.

What is Breeze Intelligence?

Alright, first things first. What even is Breeze Intelligence?

Think of it as the data-crunching part of HubSpot's bigger AI family, now called "Breeze AI." All of HubSpot's AI features are being rolled into this single, reliable Breeze brand. Breeze Intelligence is the specific engine that works behind the scenes to clean up and enrich your CRM data, powered by the world-class technology they acquired from Clearbit.

It really boils down to three main jobs:

1. Filling in the blanks on your contact and company profiles automatically.

2. Spotting anonymous website visitors who are showing signs they're ready to buy.

3. Making your lead forms shorter and smarter to get more people to fill them out.

Unlike its siblings, the conversational "Breeze Copilot" or the task-automating "Breeze Agents," Breeze Intelligence is a silent partner. It works in the background to make the data you already have in HubSpot cleaner and more useful for your sales and marketing teams. Because it is natively built into the platform, its power is perfectly aligned with HubSpot's entire suite of tools.

Core features of Breeze Intelligence

Breeze Intelligence has three main features that are meant to seriously upgrade your go-to-market strategy. These features are built to maximize the efficiency of your HubSpot CRM.

Data enrichment

At its heart, Breeze Intelligence is about automatically filling in the gaps in your contact and company records. It taps into a massive database to add details like company size, industry, revenue, and social media profiles. This means your team spends less time on manual data entry and more time with a full picture of who they're talking to.

For instance, imagine a new lead signs up with just an email address. Instead of your sales rep having to go digging on LinkedIn, Breeze Intelligence jumps in and can add their job title and the company's annual revenue, helping you qualify them in a snap. This enriched data stays right where your sales team needs it: inside HubSpot. If your support team is working out of a separate help desk like Zendesk or your internal knowledge is stored in Confluence, you can use integrations to ensure this valuable context is available across your stack.

Buyer intent

This feature is like having a sophisticated tracking system on your website. It uses reverse-IP tracking to identify companies that are browsing your pages, even if they never fill out a form. Breeze Intelligence can then flag anonymous companies that fit your ideal customer profile and even show you what pages they're looking at. This gives your sales team a heads-up to reach out to interested folks at just the right time.

Identifying Buyer Intent with Breeze Intelligence

These intent signals are incredibly useful for triggering automated actions inside HubSpot, like enrolling a contact in an email sequence or sending a notification to a sales rep. For teams that want to extend these signals to their AI support agent in a different system, specialized connectors can help bridge that information.

Form shortening

We've all been there: you land on a page, ready to download something, only to be met with a form that asks for your life story. This feature helps optimize that process. If a visitor's email is already in the database, Breeze Intelligence can fill in the information it already knows in the background and hide those fields. This makes for a much smoother experience and can help boost conversion rates. It’s a smart feature that works seamlessly on pages using HubSpot forms and tracking codes.

How Breeze Intelligence fits into the broader HubSpot AI ecosystem

Breeze Intelligence is a key part of a larger whole. It’s designed to feed the other AI tools in the Breeze suite, creating a powerful and unified system.

• Breeze Copilot: This is the helpful chat assistant you can talk to. You can ask it to summarize a contact record, and it will pull from the data enriched by Breeze Intelligence to give you a complete rundown.

• Breeze Agents: Think of these as AI "teammates" that handle specific, automated tasks. The Prospecting Agent, for example, uses the buyer intent data from Breeze Intelligence to identify quality accounts and then helps draft personalized outreach.

graph TD A[Breeze Intelligence] -->|Enriched Data & Buyer Intent| B(Breeze Copilot); A -->|Enriched Data & Buyer Intent| C(Breeze Agents); B -->|Summarizes Contact Info| D(User); C -->|Automates Prospecting| E(Outreach);

The whole system is built to work seamlessly together. For teams that have knowledge scattered across Google Docs, Slack threads, or past Zendesk tickets, HubSpot's platform serves as a central hub that can be complemented by other tools.

This is where a tool like eesel AI works alongside HubSpot. Instead of requiring you to move everything into one platform, eesel integrates with the tools you already use. It can learn from your Zendesk tickets, Confluence spaces, and Slack conversations to provide accurate AI assistance that complements your HubSpot data.

Understanding the scope and pricing of Breeze Intelligence

While the vision for Breeze Intelligence is impressive, it's helpful to understand how its ecosystem focus and pricing model work in practice.

The benefits of a unified ecosystem

HubSpot is a leader in providing an "all-in-one" experience. If your company uses a mix of tools like Zendesk for support or Jira for engineering, Breeze Intelligence acts as the primary data engine for your CRM. While the data is native to HubSpot, it provides a solid foundation for your sales and marketing efforts.

In contrast, eesel AI is designed to unify your knowledge across different platforms. You can connect it to over 100 sources, including past help desk tickets and internal chat tools. This allows eesel to provide context-aware answers for customer support and IT, working in harmony with the data you maintain in HubSpot.

A flexible credit-based pricing model

Breeze Intelligence uses a credit system, which allows you to pay for the level of service you need. You purchase a bucket of credits, and different actions use up those credits. This model is designed to be flexible, allowing you to adjust your usage based on your business cycles.

This is a different approach compared to eesel AI's transparent pricing. Our plans are based on a predictable number of AI interactions per month, making it easy to budget as you scale. Both models offer unique advantages depending on how your team prefers to manage software expenses.

HubSpot Breeze Intelligence pricing

To get started with Breeze Intelligence, you need a paid HubSpot subscription (Starter plan or higher). The credits are an add-on you purchase on top of that. Here’s a look at the credit packs for 2026:

Credits	Monthly Price	Best For
100 Credits	$30/month	Small-scale enrichment
1,000 Credits	$150/month	Growing businesses
10,000 Credits	$700/month	High-volume needs
Backfill Enrichment	$5,000 (one-time)	Bulk data updates for existing records

Keep in mind that credits are used for actions like enriching data and looking up buyer intent, and they refresh at the start of each monthly billing cycle.

Is Breeze Intelligence right for you?

So, what's the verdict?

If your company is fully integrated into the HubSpot ecosystem, using it for CRM, marketing, sales, and service, then adding Breeze Intelligence is a great move. It keeps your data clean and makes the rest of HubSpot's AI tools even more powerful within that trusted environment.

If your company operates with a diverse tech stack, Breeze Intelligence remains a strong anchor for your HubSpot-based teams. For those who want to bridge the gap between HubSpot and other platforms like help desks or internal wikis, using a complementary tool is a smart strategy.

With eesel AI, you can connect all your sources in minutes, complementing your HubSpot setup with an AI agent that works across all your existing tools. Give eesel AI a try today and see how it can enhance your team's productivity alongside HubSpot's impressive suite of tools.