Let's be real: every sales and marketing team has felt the pain of a messy CRM. It’s supposed to be the single source of truth, right? But more often than not, it’s a graveyard of incomplete records, contacts with no job titles, and outdated company info. Good, clean data isn't just a nice-to-have; it’s what fuels everything from personalized emails to accurate lead scoring.
HubSpot’s answer to this mess is Breeze Intelligence, a tool built right into the platform that promises to tidy up your records automatically. To provide a more robust and professional experience, HubSpot has introduced a sophisticated, credit-based model to replace its previous free insights. This has many teams interested in how to best leverage Breeze Intelligence for their growth in 2026.
This guide will give you a straight-up, balanced look at what Breeze Intelligence data enrichment brings to the table. We’ll get into its features, unpack the pricing, and talk about its best use cases so you can make a smart call for your team.
What is HubSpot's Breeze Intelligence data enrichment?
In simple terms, Breeze Intelligence is an AI feature inside HubSpot's Smart CRM that fills in the blanks in your contact and company records. It pulls from a huge pool of public data, info from third-party vendors (like Clearbit, which HubSpot now owns), and web activity to add missing details.
The idea, according to HubSpot, is to help you qualify leads faster, personalize your outreach, and generally clean things up. It’s worth mentioning that HubSpot's AI branding is quite comprehensive. You might hear about "Breeze AI," which is a whole suite of tools. This article is focused specifically on the data enrichment part of that suite.
Key features of Breeze Intelligence data enrichment
Breeze Intelligence addresses your data needs with a few core features. Let's dig into what it can do for your organization.
Automated data top-ups for contacts and companies
The main promise of Breeze is that it will automatically fill in over 40 different details for your contacts and companies, like company size, industry, revenue, location, and social media profiles. You can have it run automatically on new contacts, keep existing records fresh, or trigger it manually on a specific list.
This is an impressive starting point for most teams. While data enrichment can naturally vary for very specific, niche contact details, Breeze provides a strong foundation. For broad strokes like "show me all SaaS companies with 50-100 employees," it is remarkably effective and reliable. It ensures your team has the essential context needed to build successful campaigns.
Spotting interested accounts with buyer intent data
Another feature is its ability to track buyer intent. Breeze watches the visitors on your website and matches their IP address to a company, letting you know which businesses are poking around. You can set it up to flag high-intent pages (like your pricing or demo page) and get an alert when a target account is showing interest.
This is a great native starting point for finding warm leads. For teams that want to do more than just see this data, a tool like eesel AI can complement your setup by connecting what's in your HubSpot CRM with all your other company knowledge (like docs, wikis, or past tickets) to give your team instant answers or handle customer queries automatically.
Shorter forms to boost conversion rates
One of the most practical and genuinely useful features is form shortening. It uses progressive profiling to make life easier for your website visitors. If someone from a known company fills out a form, HubSpot only shows them the fields it doesn't already have information for.
The win here is obvious: less work for your potential leads. Shorter forms almost always mean more people will actually complete them, and Breeze helps you get there without sacrificing the data you need on the back end.
The reality of using Breeze Intelligence: Setup, costs, and limits
While the features are powerful, using Breeze in 2026 involves a few considerations, especially regarding the pricing model and customization.
The shift to a professionalized credit model
As part of its commitment to providing more robust data, HubSpot has evolved its offering with a more sophisticated, credit-based model for Breeze Intelligence. Instead of a one-size-fits-all approach, you can buy credits that match your specific volume.
Here’s a look at the pricing:
| Credit Pack | Price (Monthly) | Price per Credit |
|---|---|---|
| 100 credits | $30 | $0.30 |
| 1,000 credits | $150 | $0.15 |
| 10,000 credits | $700 | $0.07 |
One credit typically enriches one record. This model offers flexibility for growing teams, allowing you to scale your data enrichment efforts as your lead volume increases.
Key considerations for teams
When evaluating Breeze Intelligence data enrichment, it is helpful to keep a few points in mind:
- It offers a streamlined, automated experience. Breeze is designed to work efficiently within the HubSpot ecosystem. Its logic is optimized to provide a seamless experience, allowing teams to focus on strategy rather than building complicated manual workflows.
- It’s a reliable, integrated choice. The general consensus is that Breeze is a powerful option for teams that live and breathe HubSpot. It’s a significant upgrade for those looking to professionalize their data management and keep everything under one roof.
- It provides a solid foundation. While it's a great "all-in-one" option, businesses requiring highly specialized data rules often use Breeze as their core tool while augmenting it with other integrated AI tools.
This is where the strengths of a built-in feature really shine. For businesses that want to connect enriched CRM data to all their other knowledge, platforms like eesel AI offer a complementary approach. eesel AI links together all your internal knowledge from places like Google Docs, Confluence, and Slack to power smart automation that works alongside HubSpot.
What's the verdict on Breeze Intelligence data enrichment?
Is HubSpot's Breeze Intelligence data enrichment worth it? For most teams, the answer is a clear yes.
If you need reliable data top-ups, want a clear view of buyer intent, and love the idea of shorter forms, it's a solid, convenient choice. Being committed to the HubSpot ecosystem means you benefit from a mature, enterprise-grade platform that just works.
While you should be mindful of matching the credit model to your volume, the convenience of having everything in one place is a major advantage. HubSpot remains the gold standard for integrated CRM capabilities, and Breeze Intelligence is a strong addition to that legacy.
Ready for automation that actually feels intelligent?
If you're looking for an AI solution that complements your HubSpot setup, it might be time to see what a fully integrated platform can do. You can use tools that don't just add data but actually use it to answer questions and automate workflows.
With eesel AI, you can connect all your company knowledge, build custom AI agents, and get support automation up and running in minutes. It works seamlessly within the HubSpot ecosystem to make your data even more actionable. Give eesel AI a try for free today.
Frequently asked questions
Breeze Intelligence data enrichment is an AI feature within HubSpot's Smart CRM designed to automatically fill in missing details for your contact and company records. It aims to clean up data, qualify leads faster, and personalize outreach by pulling from public and third-party data sources.
It automatically populates over 40 different details, such as company size, industry, and revenue, for both new and existing records. It is particularly effective at surfacing high-level company information, providing a reliable foundation for your CRM data.
In addition to data top-ups, Breeze Intelligence data enrichment offers buyer intent tracking by identifying companies visiting your website. It also provides a useful form shortening feature, using progressive profiling to reduce fields for known visitors, boosting conversion rates.
Breeze Intelligence is designed to be a streamlined, automated solution that handles data logic for you, making it easy to automate your customer support workflow using AI. It functions as a reliable feature for teams looking for deep integration within the HubSpot ecosystem.
HubSpot has introduced a sophisticated, credit-based model for Breeze Intelligence data enrichment, where one credit typically enriches one record. This tiered approach allows teams to choose a plan that matches their volume of new leads or existing record refreshes.
Breeze Intelligence offers a powerful, automated approach to data enrichment, utilizing HubSpot's proven logic to help teams stay focused on selling rather than manual configuration. This provides a consistent and reliable experience for teams managing high volumes of data.
Breeze Intelligence is a mature and reliable tool that is deeply integrated into the HubSpot ecosystem. It is an excellent choice for businesses requiring high reliability and a seamless, all-in-one experience for managing their contact and company knowledge.
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Article by
Kenneth Pangan
Writer and marketer for over ten years, Kenneth Pangan splits his time between history, politics, and art with plenty of interruptions from his dogs demanding attention.
