Website traffic is a good thing. But let’s be honest, most of those visitors are ghosts. They click around your pricing page, maybe skim a blog post, and then vanish. You’re left wondering which of those anonymous clicks belonged to a company that was actually ready to talk.
HubSpot’s Breeze Intelligence is meant to help with exactly that. It tries to lift the curtain on your anonymous traffic and show you which companies are poking around your site with real interest.
In this guide, we’ll walk through the Breeze Intelligence buyer intent feature without the fluff. We’ll look at how it works, what it’s good for, how much it costs, and where it falls short. And we’ll also talk about the next step: how to move from just spotting interest to actually doing something about it, instantly.
What is HubSpot’s Breeze Intelligence buyer intent feature?
Think of Breeze Intelligence as HubSpot’s detective for your website. After HubSpot acquired Clearbit, this tool got a lot smarter. Its main gig is to look at the anonymous IP addresses visiting your site and figure out which companies they belong to. It then pulls that information right into your HubSpot CRM.
And when we talk about buyer intent, we’re not talking about a gut feeling. It’s about spotting real actions. For example, a company that visits your pricing page three times in one week is showing a lot more intent than one that just reads a blog post. These are the digital breadcrumbs that suggest someone is seriously considering what you offer.
The goal here is pretty simple: give your sales and marketing folks a nudge when an account starts heating up. This way, you can reach out to the right people before they’ve even thought about filling out a contact form.
Key features of Breeze Intelligence
Breeze Intelligence isn’t a single magic button. It’s a few different pieces working together to paint a picture of your website visitors.
Adding company profile details
First off, Breeze automatically fills in the blanks on your company records in HubSpot. It adds details like industry, company size, and revenue, which helps you see at a glance if a visitor matches your ideal customer profile.
But here’s the thing: this data is all about the company, not the actual person or their specific problem. You might know they’re a 200-person tech company, but you have no idea why they’re on your site. This is a big difference from something like eesel AI, which digs into your past helpdesk conversations to understand the real problems your customers face and how you talk about solving them.
Spotting intent signals
This is the heart of the feature. You can flag important pages on your site, like the pricing or features pages. Breeze then watches for companies that visit these pages and alerts you when they meet certain rules you’ve set, like visiting the pricing page twice in a week.
The problem is, this usually just gives you the company’s name. It’s up to a sales rep to take that name, hunt for the right contact person, and write a custom email. While they’re doing all that, the lead’s interest can fade. An AI Chatbot flips this around. Instead of just flagging a visitor, it can pop up and start a helpful conversation right then and there, 24/7. It can even answer specific product questions by connecting to your Shopify store.
Making forms shorter
Breeze also has a neat trick for your forms. If someone starts typing their info and Breeze recognizes their company from their email, it’ll automatically hide fields they don’t need to fill out. It’s a nice little feature that can help with form conversions, but it’s more of a side benefit than a core part of tracking intent.
Using Breeze Intelligence in your strategy
So you’ve got the data. Now what? Here’s how to actually put those insights from Breeze Intelligence to use.
Defining a good lead
First, you have to teach Breeze what you’re looking for. This means setting up filters for your target market, like industry, company size, or location. Then, you define what actions signal real interest, such as specific page visits.
Be warned, this isn’t something you can set up once and walk away from. You’ll need to keep an eye on it and adjust your rules based on what’s working. It takes a bit of ongoing effort. While HubSpot’s system is flexible, it can be a bit of a project to get right. This is one reason some people prefer tools like eesel AI, which are designed to be much simpler to set up. You can connect your knowledge sources and have a working AI bot up and running in a few minutes.
Automating notifications
When Breeze spots a company that fits your criteria, you can use HubSpot Workflows to trigger an action. This might be creating a task for a sales rep, pinging a Slack channel, or adding the company to an ad campaign.
But notice what’s happening here: the automation is mostly about giving a human more work to do. It alerts your team, but it doesn’t actually help them handle the follow-up. Instead of just dropping another task on someone’s list, an AI Agent from eesel can handle that first conversation on its own. It can answer basic questions, figure out if the lead is a good fit, and only pass it to a person when a human touch is really needed. That way, every interested lead gets an immediate response.
Pricing and limitations of Breeze Intelligence
Breeze Intelligence can be a useful part of HubSpot, but it’s worth knowing the pricing model and its limits before you commit.
The credit-based pricing
Breeze Intelligence uses a credit system. From what we’ve seen, a pack of 100 credits runs about $30 a month, and you spend a credit every time you enrich a company record.
The main headache with this kind of pricing is that it’s unpredictable. Your bill goes up as you get more leads, which feels a bit like being punished for growing. It can make budgeting a guessing game, especially when you have a good month.
This is pretty different from eesel AI’s transparent pricing. The plans are straightforward, with a set number of AI interactions included each month. There are no surprise fees for each resolution. You know exactly what you’re paying, and you can start with a monthly plan you can cancel anytime, which gives you a lot more flexibility.
What are the main limitations?
When you dig into it, there are a few things Breeze Intelligence doesn’t do.
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It’s about spotting, not solving. Breeze is great at telling you who is on your site, but it doesn’t do anything to help them. It can’t answer their questions or solve their problems automatically.
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It only knows so much. Its insights come from web activity and whatever is in your CRM. It can’t learn from the treasure trove of information in your old helpdesk tickets, Confluence articles, or Google Docs.
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You can’t test it first. There’s no good way to simulate your rules to see if they’ll actually work or what kind of impact they might have before you turn them on for real.
These are the kinds of gaps eesel AI was designed to fill. It has a simulation mode to test everything, connects to all your different knowledge sources, and is focused on actually resolving customer questions, not just identifying them.
Acting on buyer intent signals with eesel AI
Spotting buyer intent is a good start. But the real win is being able to act on it the second it happens. This is where you can do more than just identify leads.
Instead of just tracking clicks, eesel AI lets you:
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Talk to visitors immediately. When someone lands on your pricing page, don’t just send an alert to a sales rep. Have an AI chatbot greet them on the spot, answer their questions, and capture their details while they’re most engaged.
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Give better answers. If a visitor has a tricky question, the AI can find the answer by looking at how you’ve solved similar problems in your old Zendesk or Intercom tickets. This means they get a much more useful response than a link to a generic FAQ page.
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Automate the boring stuff. You can go way beyond just routing a lead. An AI Agent can handle the first conversation, tag the support ticket correctly, and even look up order details for a customer. You can start with just one or two tasks and automate more over time as you get comfortable.
What’s the takeaway on Breeze Intelligence buyer intent?
HubSpot’s Breeze Intelligence buyer intent feature is a solid tool. It definitely helps you get a better sense of which companies are interested in what you’re selling, so you can point your sales and marketing teams in the right direction.
But at the end of the day, its main job is to identify. If you want to build a process that can keep up with your growth, you’ll want to pair those intent signals with AI that can act on them right away.
It’s no longer just about knowing who to talk to. It’s about giving them the right answer the moment they ask.
Ready to turn those website visits into actual conversations? See how you can get started with eesel AI in minutes.
Frequently asked questions
Breeze Intelligence buyer intent is HubSpot’s tool for identifying companies visiting your website by their IP addresses. It helps sales and marketing by highlighting which anonymous companies are showing serious interest, like repeatedly visiting pricing pages, before they even fill out a form.
Breeze Intelligence buyer intent uses a credit system, where enriching a company record costs one credit. The main drawback is that this credit-based pricing can be unpredictable, making budgeting difficult as your costs increase with the number of leads you identify.
The primary limitations are that it’s good at spotting interest but doesn’t solve problems or answer questions directly. It also doesn’t integrate with broader knowledge sources like helpdesk tickets, and lacks a simulation mode for testing rules beforehand.
Yes, you can use HubSpot Workflows to automate notifications, like creating tasks for sales reps or pinging Slack channels, when Breeze Intelligence buyer intent identifies an interested company. However, this automation often still results in a human needing to perform the actual follow-up work.
To define a good lead with Breeze Intelligence buyer intent, you need to set filters for your target market (e.g., industry, company size) and define specific actions that signal real interest, such as multiple visits to key pages. This process requires ongoing monitoring and adjustment.
Breeze Intelligence buyer intent primarily provides company-level data, such as industry, size, and revenue, based on IP address identification. While it tells you which company is interested, it doesn’t give insights into the specific person or their particular problem.
Eesel AI can act immediately on intent signals by deploying an AI chatbot to greet visitors and answer questions in real-time. It can also automate initial conversations and tap into all your knowledge sources (like helpdesk tickets) to provide richer, more relevant answers than what Breeze Intelligence buyer intent alone offers.
