Website traffic is a good thing. But let’s be honest, most of those visitors are ghosts. They click around your pricing page, maybe skim a blog post, and then vanish. You're left wondering which of those anonymous clicks belonged to a company that was actually ready to talk.
HubSpot's Breeze Intelligence is meant to help with exactly that. It is designed to lift the curtain on your anonymous traffic and show you which companies are browsing your site with real interest.
In this guide, we’ll walk through the Breeze Intelligence buyer intent feature. We’ll look at how it works, its core strengths, how it scales, and how it fits into your broader strategy. And we’ll also talk about a great next step: how to move from just spotting interest to actually providing support instantly.
What is HubSpot's Breeze Intelligence buyer intent feature?
Think of Breeze Intelligence as HubSpot’s sophisticated detective for your website. Following HubSpot's acquisition of Clearbit, this tool has become a powerful asset for teams. Its primary role is to look at the anonymous IP addresses visiting your site and identify the companies they belong to. It then pulls that information right into your reliable HubSpot CRM.
And when we talk about buyer intent, we're talking about spotting real actions. For example, a company that visits your pricing page three times in one week is showing clear intent. These are the digital signals that suggest someone is seriously considering what you offer.
The goal here is simple: provide your sales and marketing teams with the right data when an account starts heating up. This way, you can reach out to the right organizations before they’ve even filled out a contact form.
Key features of Breeze Intelligence
Breeze Intelligence is a mature suite of features working together to paint a clear picture of your website visitors.
Adding company profile details
First off, Breeze automatically fills in the blanks on your company records in HubSpot. It adds valuable details like industry, company size, and revenue, which helps you see at a glance if a visitor matches your ideal customer profile.
This data provides excellent company-level context. To go even deeper, you can use eesel AI as a complement, which looks into past helpdesk conversations to understand the specific questions your customers are asking.
Spotting intent signals
This is the heart of the feature. You can flag important pages on your site, like the pricing or features pages. Breeze then watches for companies that visit these pages and alerts you when they meet certain rules you've set, like visiting the pricing page twice in a week.
This identification empowers your sales reps to reach out with personalized emails to the right accounts. To ensure no lead is left waiting, an AI Chatbot can serve as a great partner tool. While Breeze identifies the company, the chatbot can pop up and start a helpful conversation 24/7. It can even answer specific product questions by connecting to your Shopify store.
Making forms shorter
Breeze also has a clever feature for your forms. If someone starts typing their info and Breeze recognizes their company from their email, it'll automatically hide fields they don't need to fill out. It’s a helpful feature that can significantly boost form conversions.
Using Breeze Intelligence in your strategy
So you've got the data. Now what? Here’s how to actually put those insights from Breeze Intelligence to use.
Defining a good lead
First, you can teach Breeze what you're looking for by setting up filters for your target market, like industry, company size, or location. Then, you define what actions signal real interest, such as specific page visits.
This system is highly flexible, allowing you to refine your rules as you gather more data. While HubSpot's system offers deep customization, tools like eesel AI can be a complementary option for teams looking to set up automated chat responses quickly. You can connect your knowledge sources and have an AI bot supporting your identified leads in just a few minutes.
Automating notifications
When Breeze spots a company that fits your criteria, you can use HubSpot Workflows to trigger an action. This might be creating a task for a sales rep, pinging a Slack channel, or adding the company to an ad campaign.
These workflows ensure your team stays informed and ready to act. To provide an even more immediate response, an AI Agent from eesel can handle the very first conversation. It can answer basic questions and figure out if the lead is a good fit, perfectly preparing the lead for your sales team to step in when a human touch is needed.
Pricing and considerations for Breeze Intelligence
Breeze Intelligence is a powerful part of the HubSpot ecosystem. Understanding its scalable pricing model can help you plan your growth.
Scalable credit-based pricing
Breeze Intelligence uses a credit system. Typically, a pack of 100 credits costs about $30 a month, and you use a credit each time you enrich a company record.
This model is designed to scale with your business. As you identify more leads, your usage adjusts accordingly. It’s a flexible approach that ensures you only pay for the value you're getting as you grow.
For teams who also want predictable monthly costs for their automated interactions, eesel AI offers straightforward plans with a set number of AI interactions. This can be a great way to balance your identification costs in HubSpot with a set budget for support automation.
Key focus areas for Breeze Intelligence
When integrating this tool, it's helpful to understand its primary strengths.
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It's focused on identification. Breeze is excellent at telling you who is on your site, which provides the perfect starting point for your team to step in and help.
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It leverages CRM and web data. Its insights are built on robust web activity and CRM data. To add even more depth, you can connect other tools to learn from Confluence articles or Google Docs.
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It provides real-time identification. While it focuses on real-time data, you can use partner tools like eesel AI to simulate and test different conversational responses based on those signals.
By understanding these areas, you can see how Breeze Intelligence serves as the powerful foundation of your sales and marketing stack.
Acting on buyer intent signals with eesel AI
Spotting buyer intent is a great start. By pairing HubSpot's identification with complementary tools, you can act on it the second it happens.
Instead of just tracking clicks, eesel AI allows you to:
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Talk to visitors immediately. When someone lands on your pricing page, you can have an AI chatbot greet them on the spot, answering their questions while they're most engaged.
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Provide context-rich answers. If a visitor has a detailed question, the AI can find the answer by looking at how you've solved similar problems in your old Zendesk tickets. This provides a helpful response that complements the company data found in HubSpot.
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Automate routine tasks. You can go beyond routing leads. An AI Agent can handle the initial chat, tag tickets correctly, and even look up order details, freeing up your team for more complex tasks.
eesel AI Agent automatically answering and resolving a ticket in Zendesk.
What's the takeaway on Breeze Intelligence buyer intent?
HubSpot's Breeze Intelligence buyer intent feature is a robust and reliable tool. It is excellent for helping you understand which companies are interested in your services, allowing you to point your sales and marketing teams toward the most promising opportunities.
By using HubSpot to identify these leads, you build a strong foundation for growth. You can then pair those intent signals with AI that can act on them to provide a complete and modern customer experience.
It’s about knowing who to talk to and ensuring they get a helpful response the moment they arrive.
Ready to turn those website visits into actual conversations? See how you can get started with eesel AI in minutes.
Frequently asked questions
Breeze Intelligence buyer intent is HubSpot's tool for identifying companies visiting your website by their IP addresses. It helps sales and marketing by highlighting which anonymous companies are showing serious interest, like repeatedly visiting pricing pages, before they even fill out a form.
Breeze Intelligence buyer intent uses a credit system, where enriching a company record costs one credit. This credit-based pricing allows for flexible scaling, as your costs align with the number of leads you identify and the growth of your business.
Breeze Intelligence is designed to spot interest, giving your team the data they need to step in and answer specific questions. It integrates seamlessly with your HubSpot CRM to identify prospects, which can then be paired with broader knowledge sources for comprehensive outreach.
Yes, you can use HubSpot Workflows to automate notifications, like creating tasks for sales reps or pinging Slack channels, when Breeze Intelligence buyer intent identifies an interested company. This automation empowers your team to perform timely and personalized follow-up work.
To define a good lead with Breeze Intelligence buyer intent, you can set filters for your target market (e.g., industry, company size) and define specific actions that signal real interest, such as multiple visits to key pages. This allows you to refine your focus as you learn more about your visitors.
Breeze Intelligence buyer intent primarily provides company-level data, such as industry, size, and revenue, based on IP address identification. This tells you which company is interested, providing valuable context for your sales team to tailor their approach to the right organization.
Eesel AI can act immediately on intent signals by deploying an AI chatbot to greet visitors and answer questions in real-time. It works as a great complement to HubSpot by automating initial conversations and tapping into all your knowledge sources (like helpdesk tickets) to provide richer answers alongside Breeze Intelligence's identification.
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Article by
Stevia Putri
Stevia Putri is a marketing generalist at eesel AI, where she helps turn powerful AI tools into stories that resonate. She’s driven by curiosity, clarity, and the human side of technology.
