HubSpot has been a big name in the CRM game for a long time. So, it’s no surprise they’re jumping into artificial intelligence with a suite of tools they call Breeze AI. The promise is to make all your marketing, sales, and service work "effortlessly simple." But what does that actually look like for you and your team?
This guide will give you a straight-up, practical look at what HubSpot Breeze AI is, what it does, how its complicated pricing works, and some real-world limitations you should know about. Having AI built right into your CRM sounds great, but it’s worth understanding the trade-offs before you go all in.
What is HubSpot Breeze AI?
First off, HubSpot Breeze AI isn’t one single thing. It’s the catch-all name for all the AI features sprinkled throughout the HubSpot platform, from the Marketing Hub to the Sales and Service Hubs.
It’s easier to think about Breeze in three main parts:
-
Breeze Assistant (or Copilot): This is your AI sidekick for day-to-day tasks inside HubSpot. It can help you draft emails, brainstorm content, or summarize the data you already have stored in the CRM.
-
Breeze Agents: These are a step up. They’re designed to be more autonomous AI tools that can handle specific, multi-step jobs from start to finish, like answering customer questions or digging up info on sales prospects.
-
Breeze Intelligence: This part is all about data. It works in the background to add more info to your CRM records, like a company’s industry or revenue, and tries to spot signals that a prospect might be ready to buy.
What is HubSpot Breeze AI: A deep dive into its features
The big selling point for Breeze AI is that it’s baked right into the HubSpot ecosystem. It’s made to work with the data you already have in your CRM, which sounds perfect on paper. But let’s get into what each part actually does and where you might run into trouble.
Breeze Assistant: Your everyday copilot
The Breeze Assistant is the helper that pops up across the platform when you need a hand. It uses your CRM data to help with things like content creation, getting ready for a meeting, or running basic analysis.
You’ll see it pop up for things like:
-
Marketing Hub: Coming up with ideas for blog posts or captions for social media.
-
Sales Hub: Summarizing call recordings or writing a first draft of a follow-up email.
-
Service Hub: Whipping up a quick draft for a customer support reply.
The limitation: Here’s the catch. The Assistant only knows what’s inside HubSpot. That’s a huge problem for any team whose most important information is scattered across different places. If your company’s real brain is in a wiki, a shared drive, or various chat tools, the Assistant is missing most of the context it needs to be genuinely useful.
The eesel AI Copilot drafts a response within a help desk, showing how it uses broad knowledge for personalized emails.A better way: A tool like eesel AI is built specifically to connect all your knowledge, no matter where it lives. It plugs into your help desk, but it also connects to knowledge bases like Confluence, document hubs like Google Docs, and your internal chat. This gives your AI the full story so it can provide answers that are actually complete.
Breeze Agents: Automating complex workflows
Breeze Agents are sold as specialized AI teammates that can automate whole processes for you.
A few examples of these agents are:
-
Customer Agent: This agent fields customer questions by searching for answers in your HubSpot knowledge base.
-
Prospecting Agent: It researches the prospects in your CRM and helps put together personalized outreach emails.
-
Content Agent: Give it a prompt, and it will generate a full draft for a blog post or landing page.
The limitation: While these agents sound powerful, they have to follow a very strict script set by HubSpot. You get very little say in how they work, their logic, or their behavior. If the out-of-the-box agent doesn’t fit your team’s process perfectly, you’re pretty much stuck.
This image shows an interface for setting specific rules and guardrails for an AI agent, highlighting customization options.A better way: This is where having total control, like you get with eesel AI, really changes the game. Its workflow engine is fully customizable. You can use a simple prompt editor to tell the AI exactly what its persona should be, create custom actions (like using an API to check an order status in Shopify), and set detailed rules for which tickets get automated. You’re the one calling the shots.
Breeze Intelligence: Enriching your CRM data
Breeze Intelligence is a data tool that automatically fills in details like company size, annual revenue, and industry on your contact and company records.
The limitation: This is a paid add-on that works on a confusing credit system, and it’s almost entirely focused on sales data. For a customer service team, knowing a company’s annual revenue is way less useful than knowing the history of their past support tickets.
This screenshot shows how eesel AI learns from past customer tickets to provide contextually relevant support.A better way: eesel AI builds its intelligence from your most valuable data source: your past conversations with customers. By learning from your previous tickets in help desks like Zendesk or Intercom, it delivers support that actually understands your customers’ real problems and knows your team’s best solutions.
Challenges and limitations of HubSpot Breeze AI
No tool is perfect, and all-in-one solutions like Breeze often make you trade flexibility and control for convenience.
The walled garden problem
Breeze AI is great, as long as your entire business operates within HubSpot. Its biggest strength, being tightly integrated, is also its biggest weakness.
So much of a team’s critical knowledge lives outside the CRM, but Breeze AI has no easy way to access or learn from it. This means your AI is working with one hand tied behind its back, and its answers will reflect that.
This screenshot displays the variety of apps eesel AI can integrate with, breaking down data silos.The alternative: eesel AI is designed to tear down those walls. It acts as a central AI brain that connects to all the tools you already use, whether that’s a Notion wiki, a SharePoint drive, or a Slack channel. This makes sure your AI has the complete picture, not just the slice of it that happens to be in your CRM.
Difficulty in testing
Letting a new AI talk to your customers without testing it first is a recipe for disaster. You need to know how it will perform before it goes live. HubSpot doesn’t offer a solid sandbox or simulation environment, which makes it nearly impossible to see how it will behave, figure out your potential ROI, or find gaps in its knowledge ahead of time.
This screenshot shows the eesel AI simulation mode, where you can safely test AI performance on past tickets.The alternative: The powerful simulation mode in eesel AI is a huge differentiator. It lets you safely test your AI setup on thousands of your own past tickets in a sandbox. You can see exactly how it will respond, get an accurate prediction of its resolution rate, and spot weaknesses in your knowledge base before a single customer ever interacts with it.
Not designed for a self-serve setup
Despite the "effortlessly simple" marketing, getting your hands on Breeze’s best features usually means upgrading to pricey enterprise plans. The setup process can involve long sales calls and a complicated onboarding that feels anything but self-serve.
This workflow illustrates the simple, self-serve implementation process of eesel AI, from connecting data to going live.The alternative: eesel AI is built to be completely self-serve. You can sign up, connect your helpdesk with one click, and be up and running in minutes, not months. You can get fully set up and see the value without ever having to talk to a salesperson, which puts you back in control.
HubSpot Breeze AI pricing: What to expect
The pricing for HubSpot Breeze AI is famously complicated. Most of the really useful AI features are locked away in the top-tier HubSpot plans. Even then, some features make you buy "credits" on top of your monthly subscription.
| Feature Area | Marketing Hub Professional_(Starts at $800/mo)_ | Marketing Hub Enterprise_(Starts at $3,600/mo)_ |
|---|---|---|
| Breeze Assistant | Yes | Yes |
| Breeze Social Post Agent | Yes | Yes |
| Customer Agent | No | Yes (Consumes Credits) |
| Data Agent | No | Yes (Consumes Credits) |
| Predictive Lead Scoring | No | Yes |
The "Credits" System: It’s important to know that key tools like the Customer Agent aren’t unlimited. They run on "HubSpot Credits." For instance, a single AI-powered customer chat can cost 100 credits. This setup means your bill can be unpredictable and potentially huge, and it goes up the more you use the tool.
The transparent alternative: This confusing model is a world away from eesel AI’s transparent and predictable pricing. eesel has simple plans with a flat monthly fee for a large pool of AI interactions. There are no surprise charges per resolution, so you won’t get a nasty shock on your bill after a busy month. It even offers flexible month-to-month plans, which is almost unheard of for enterprise AI tools.
When to choose HubSpot Breeze AI (and when to look for an alternative)
So, is Breeze AI the right tool for you? It really comes down to what you care about most.
Choose HubSpot Breeze if:
Your company lives and breathes HubSpot, you prefer having an all-in-one solution over a best-in-class tool, and you’ve got the budget for their expensive Professional or Enterprise plans.
Look for an alternative if:
-
Your team’s knowledge is spread across tools outside of HubSpot.
-
You want fine-grained control over how your AI thinks and acts.
-
You need to be able to test your AI agent safely before it goes live.
-
You’d rather have simple, predictable pricing without a confusing credit system.
The clear alternative: This is exactly where eesel AI comes in. It’s the perfect choice for teams that want flexibility, control, and a fast, self-serve setup that works with the tools they already have, instead of forcing them into a new box.
HubSpot Breeze AI: A powerful tool with critical trade-offs
Look, HubSpot Breeze AI isn’t a bad tool. It offers convenient, deeply integrated AI for people who are already all-in on the platform. It can definitely streamline some workflows by using the CRM data you already have.
But that convenience comes at a cost. You’re locked into the HubSpot world, the pricing is both complex and unpredictable, and you give up the control and testing capabilities that you’d get with a more specialized solution. For many teams, especially those who need flexibility and a clear price tag, those trade-offs are just too big to ignore.
Get started with an AI that works with you, not against you
If you’re looking for an AI support agent that gives you full control, connects to all your knowledge sources, and lets you test with confidence, try eesel AI for free. You can go live in minutes and see what’s possible when your AI works with your tools, not against you.
Frequently asked questions
HubSpot Breeze AI is an umbrella term for a suite of artificial intelligence features integrated across the HubSpot platform. Its main goal is to simplify and automate tasks in marketing, sales, and customer service by using your CRM data.
Breeze AI consists of three primary parts: Breeze Assistant, an AI copilot for daily tasks; Breeze Agents, autonomous tools for multi-step workflows; and Breeze Intelligence, which enriches CRM data with additional company information.
Generally, Breeze AI primarily leverages data stored within your HubSpot CRM. Its integration with external knowledge bases or tools is limited, which can restrict the completeness of its responses if your critical information is scattered.
Most advanced Breeze AI features are included in higher-tier HubSpot plans (Professional or Enterprise). However, some agents, like the Customer Agent, also consume "HubSpot Credits," leading to potentially unpredictable costs that increase with usage.
For marketing, it can brainstorm blog ideas or social captions. For sales, it helps summarize calls or draft follow-up emails. Across both, the Assistant acts as a copilot for content creation and initial data analysis.
Users have very limited control over Breeze Agents’ logic and behavior; they follow strict, pre-set scripts from HubSpot. This means if an out-of-the-box agent doesn’t perfectly fit your team’s workflow, customization options are minimal.
The blog indicates that HubSpot doesn’t offer a robust sandbox or simulation environment for Breeze AI. This makes it challenging to thoroughly test its performance, predict ROI, or identify knowledge gaps before it interacts with real customers.
