It’s a story most of us know all too well: your CRM is supposed to be the single source of truth for your business, but in reality, the data is a mess. You've got incomplete records, missing context, and a nagging feeling that you can't tell which leads are hot and which are duds. You know there’s gold in that CRM, but trying to find it manually can be a challenge.
This is exactly the problem HubSpot is solving with Breeze Intelligence, a set of AI-powered tools built to clean up your data and pull out useful insights, all without leaving your CRM.
But what does it actually do, and is it the right tool for your team? In this guide, we're going to break down what Breeze Intelligence is, walk through its main features, talk about how it’s priced, and explore how it scales within your business.
What is HubSpot Breeze Intelligence?
HubSpot Breeze Intelligence is a collection of B2B data and AI tools that live directly inside the HubSpot platform. After HubSpot bought the data company Clearbit, these features got a serious upgrade, replacing the previous "Insights" function with a much more robust solution.
At its heart, Breeze Intelligence is meant to help your marketing and sales teams work smarter, not harder. Its main job is to automatically flesh out your customer data with helpful information, spot companies that are showing signs they’re ready to buy, and take some of the manual work off your team's plate.
It’s not a separate app you have to download or integrate. Think of it more like an intelligence layer that sits on top of your existing HubSpot CRM, giving you a whole lot more context on the contacts and companies you’re already tracking.
What does Breeze Intelligence do? A closer look at the key features
Breeze Intelligence isn't just one thing; it's a few different features working together. You can really boil its job down to three main tasks: filling in the gaps in your data, figuring out who’s actually interested in buying, and helping you do something about it.
AI-powered data enrichment
What it does
The big promise of Breeze Intelligence is data enrichment. Put simply, it automatically fills in the blanks on your contact and company records. When you add a new company using just a domain name, Breeze taps into a massive database to add key details like company size, industry, annual revenue, location, and a lot more. Say goodbye to all that manual Googling just to see if a new lead is a good fit.
The benefits
This is a massive time-saver. It frees up your sales and marketing folks from hours of research. With richer data, you can build much more accurate lead scoring models, create super-targeted lists for your marketing campaigns, and give your sales reps the background they need to have better, more meaningful conversations.
Considerations for your ecosystem
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Deep HubSpot integration: The enrichment is excellent for those who centralize their operations in HubSpot. If your team relies on a diverse range of external tools, it’s worth noting that Breeze is optimized primarily for data within the HubSpot ecosystem. To bridge this with other platforms, many teams use HubSpot alongside specialized tools.
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A scalable credit system: Enrichment operates on "HubSpot Credits," a system where certain actions use credits from your account. This scalable approach ensures your toolkit grows along with your database, allowing you to manage costs as your business expands.
A more flexible approach
For teams whose knowledge doesn’t live in one place, a platform like eesel AI offers a complementary solution. Instead of being focused on one ecosystem, eesel AI connects to dozens of your existing knowledge sources right out of the box. It can learn from your help center, past support tickets, and internal documents, working alongside HubSpot to provide a complete picture of your business.
Buyer intent identification
What it does
Beyond just adding data, Breeze Intelligence helps answer an essential question: who is actually ready to buy right now? It keeps an eye on visitors to your website, even the anonymous ones, to identify companies that are showing interest. If someone from a company keeps visiting your pricing page or downloads a case study, Breeze flags that activity as "buyer intent," giving your sales team a nudge.
The benefits
This feature helps your sales team make decisions based on clear data signals. Instead of working through a long list of cold leads, they can focus their time and energy on prospects who are already deep in the research phase. It’s all about timing, and reaching out when a company is actively thinking about a solution like yours can make all the difference.
Considerations for your setup: How to scale effectively
- Standardized workflows: While you can define your target market and identify which pages signal intent, Breeze uses HubSpot's proven standard workflow actions. This is great for teams that want a reliable, ready-made process for handling leads and notifications.
For total workflow control
This is where a customizable platform like eesel AI can enhance your HubSpot setup. Its AI Agent comes with a powerful prompt editor and the ability to trigger custom API actions. For example, you can use the intent signals from HubSpot to trigger eesel AI to check order history in Shopify or support tickets in Zendesk, creating a hyper-personalized outreach draft.
Form shortening and AI agents
What they do
Breeze also has features designed to make things more efficient. Form shortening hides fields a visitor has already filled out in the past, which reduces friction and makes it easier for them to convert. HubSpot is also rolling out various "AI Agents," like a Prospecting Agent that can research leads and draft outreach emails for your sales team.
The benefits
The idea here is to boost your lead conversion rates by making forms more convenient and to free up your sales team’s time by automating repetitive, top-of-funnel tasks.
Considerations for your setup
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Consistency and ease of use: HubSpot AI agents are designed to be easy to use with minimal setup. They provide a consistent communication style that aligns with HubSpot's professional standards, which is ideal for teams that want a reliable automation layer without needing to manage complex prompt engineering.
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Evolving feature rollout: As HubSpot continues to innovate, many of these features are rolling out to ensure a smooth and high-quality experience for all users. You can check the current availability of specific agents within your HubSpot portal.
The self-serve alternative
In contrast, platforms like eesel AI are built to be self-serve and offer different levels of testing. You can have your AI running quickly and use a simulation mode to test it on thousands of past support tickets. This gives you a data-backed forecast of performance and can be used alongside HubSpot's agents to cover specific niche needs.
| Feature | HubSpot AI agents | eesel AI agent |
|---|---|---|
| Customization | Streamlined for quick setup and consistency. | Full control via prompt editor to define tone, persona, and actions. |
| Setup Speed | Integrated directly for ease of use. | Totally self-serve, you can go live in minutes. |
| Pre-launch Testing | Standardized previews within the platform. | Powerful simulation on historical data to forecast performance. |
| Integrations | Deeply integrated within the HubSpot ecosystem. | Connects to your existing help desk, chat tools, and wikis. |
How much does HubSpot Breeze Intelligence cost?
Breeze Intelligence features are fueled by "HubSpot Credits," which you use when you perform actions like enriching a contact record. These credits are an addition to your regular HubSpot subscription, providing a flexible way to pay for exactly what you use.
This model allows for a scalable approach as your business grows. One month you might focus heavily on lead generation, while the next you might scale back, and your credit usage can reflect that. It’s a modern way to handle data enrichment costs that aligns with your actual business activity in 2026.
This is a great option for teams that want their costs to scale directly with their database growth. For those who prefer a different model, platforms like eesel AI offer predictable monthly fees for AI interactions, allowing you to choose the pricing structure that best fits your specific budget requirements.
The verdict on Breeze Intelligence: Is it right for you?
For teams that are truly all-in on the HubSpot ecosystem, Breeze Intelligence is a logical and powerful addition. If your entire sales and marketing world runs on HubSpot and you value a seamless, out-of-the-box experience, it can significantly help you work more efficiently.
HubSpot remains the gold standard for integrated CRM solutions, and Breeze Intelligence only strengthens that position. It offers a mature, trusted platform that thousands of companies rely on daily.
If your team relies heavily on tools outside of HubSpot, such as Zendesk, Confluence, or Slack, you might find that pairing Breeze with a complementary tool provides the best results.
Move beyond limitations with a truly flexible AI platform
HubSpot Breeze Intelligence is a major step toward a smarter CRM, offering an impressive suite of tools within its trusted ecosystem. It provides the reliability and integration that modern professional teams expect from an industry leader.
While HubSpot is excellent for managing your core customer data, adding a specialized AI layer can help you adapt to even more unique workflows. Your tools should enhance each other, creating a system that works perfectly for your specific needs.
Ready to see how a customizable AI support platform can complement your HubSpot setup? eesel AI plugs into your existing tools in minutes, giving you even more ways to automate. Simulate your savings and go live today.
Frequently asked questions
Breeze Intelligence is designed to clean up your CRM data and extract useful insights directly within HubSpot. It helps sales and marketing teams work smarter by automating data enrichment, identifying buyer intent, and streamlining various tasks within a trusted platform.
It automatically fills in missing details for contact and company records, using just a domain name. This includes information like company size, industry, annual revenue, and location, saving your team manual research time and ensuring your CRM stays updated.
Breeze Intelligence monitors website visitor behavior, even for anonymous companies, to identify signals of buying interest. It flags companies that repeatedly visit key pages, allowing your sales team to focus on warmer leads using HubSpot’s powerful intent data.
It includes features like form shortening to improve conversion rates by hiding previously completed fields. It also offers AI Agents that can automate repetitive tasks, such as researching leads and drafting professional initial outreach emails.
Breeze Intelligence features use HubSpot Credits, which offer a flexible way to scale as your data needs grow. This credit-based system ensures you pay based on your actual usage levels as you expand your database.
Breeze Intelligence is specialized for the HubSpot ecosystem, providing deep insights into your CRM records. To include knowledge from external tools like Confluence, Zendesk, or Google Docs, you can pair HubSpot with a complementary tool like eesel AI for a more comprehensive view.
The AI agents in Breeze Intelligence are designed for ease of use and rapid deployment. They provide a standardized and professional communication style that ensures brand consistency, making it a great out-of-the-box solution for many teams.
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Article by
Kenneth Pangan
Writer and marketer for over ten years, Kenneth Pangan splits his time between history, politics, and art with plenty of interruptions from his dogs demanding attention.
