It’s a story most of us know all too well: your CRM is supposed to be the single source of truth for your business, but in reality, the data is a mess. You’ve got incomplete records, missing context, and a nagging feeling that you can’t tell which leads are hot and which are duds. You know there’s gold in that CRM, but trying to find it feels like panning for it with a fork.
This is exactly the problem HubSpot is trying to solve with Breeze Intelligence, a set of AI-powered tools built to clean up your data and pull out useful insights, all without leaving your CRM.
But what does it actually do, and is it the right tool for your team? In this guide, we’re going to break down what Breeze Intelligence is, walk through its main features, talk about how it’s priced, and get real about the limitations that might have you looking for a more flexible alternative.
What is HubSpot Breeze Intelligence?
HubSpot Breeze Intelligence is a collection of B2B data and AI tools that live directly inside the HubSpot platform. After HubSpot bought the data company Clearbit, these features got a serious upgrade, replacing the old, more basic "Insights" function.
At its heart, Breeze Intelligence is meant to help your marketing and sales teams work smarter, not harder. Its main job is to automatically flesh out your customer data with helpful information, spot companies that are showing signs they’re ready to buy, and take some of the manual work off your team’s plate.
It’s not a separate app you have to download or integrate. Think of it more like an intelligence layer that sits on top of your existing HubSpot CRM, giving you a whole lot more context on the contacts and companies you’re already tracking.
What does Breeze Intelligence do? A closer look at the key features
Breeze Intelligence isn’t just one thing; it’s a few different features working together. You can really boil its job down to three main tasks: filling in the gaps in your data, figuring out who’s actually interested in buying, and helping you do something about it.
AI-powered data enrichment
What it does
The big promise of Breeze Intelligence is data enrichment. Put simply, it automatically fills in the blanks on your contact and company records. When you add a new company using just a domain name, Breeze taps into a massive database to add key details like company size, industry, annual revenue, location, and a lot more. Say goodbye to all that manual Googling just to see if a new lead is a good fit.
The benefits
This is a massive time-saver. It frees up your sales and marketing folks from hours of tedious, mind-numbing research. With richer data, you can build much more accurate lead scoring models, create super-targeted lists for your marketing campaigns, and give your sales reps the background they need to have better, more meaningful conversations.
The limitations to consider
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It’s a walled garden: The enrichment is great, but it only works inside HubSpot. That’s fine if your entire world revolves around HubSpot, but what about all your other tools? A team’s real knowledge is usually scattered everywhere, from an internal wiki in Confluence, to project outlines in Google Docs, to past customer chats in your help desk. Breeze can’t see any of that, which means its "intelligence" is working with one hand tied behind its back.
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The cost is a guessing game: Enrichment isn’t free. It operates on "HubSpot Credits," a system where certain actions chew up credits from your account. This can make budgeting a real headache, especially if you’re adding and enriching a lot of records. Your costs can jump without warning, basically penalizing you for growing your business.
A more flexible approach
For teams whose knowledge doesn’t live neatly in one place, a platform like eesel AI offers a much more realistic solution. Instead of locking you into one ecosystem, eesel AI connects to dozens of your existing knowledge sources right out of the box. It can learn from your help center, past support tickets, and internal documents to give answers based on a complete picture of your business, without asking you to move all your data into one system.
Buyer intent identification
What it does
Beyond just adding data, Breeze Intelligence tries to answer the million-dollar question: who is actually ready to buy right now? It keeps an eye on visitors to your website, even the anonymous ones, to identify companies that are showing interest. If someone from a company keeps visiting your pricing page or downloads a case study, Breeze flags that activity as "buyer intent," giving your sales team a nudge.
The benefits
This feature helps your sales team stop guessing and start making decisions based on data. Instead of grinding through a long list of cold leads, they can focus their time and energy on prospects who are already deep in the research phase. It’s all about timing, and reaching out when a company is actively thinking about a solution like yours can make all the difference.
The limitations to consider
- Not much room for customization: While you can define your target market and tell HubSpot which pages signal intent, the logic running in the background is pretty inflexible. You’re mostly stuck with HubSpot’s standard workflow actions, like creating a task or sending a notification. You can’t easily build sophisticated, multi-step workflows or connect to other tools in real-time based on these buying signals.
For total workflow control
This is where a truly customizable platform like eesel AI really stands out. Its AI Agent comes with a powerful prompt editor and the ability to trigger custom API actions. Just imagine this: the AI not only spots a high-value company on your pricing page but then automatically checks their order history in Shopify, looks for any open support tickets in Zendesk, and drafts a hyper-personalized outreach email using all that context. That level of smart, tailored automation is just not possible with most standard, built-in tools.
Form shortening and AI agents
What they do
Breeze also has a couple of features designed to make things more efficient. Form shortening is a neat trick that hides form fields a visitor has already filled out in the past, which reduces friction and makes it easier for them to convert. HubSpot is also rolling out various "AI Agents," like a Prospecting Agent that can research leads and draft outreach emails for your sales team.
The benefits
The idea here is to do two things at once: boost your lead conversion rates by making forms less of a pain, and free up your sales team’s time by automating those repetitive, top-of-funnel tasks.
The limitations to consider
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It’s a black box with no tuning: A common frustration we’re hearing from early users is the lack of control over these AI agents. You often can’t edit the prompts they use or add your own custom phrases. This can force your team into a generic, one-size-fits-all communication style that might not fit your brand’s voice or your proven sales process.
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The rollout is slow: Many of the most interesting agents are still stuck in a limited beta, with no clear timeline for a full release. Getting access often means joining a waitlist and sitting through demos, so you can’t just sign up, try it out, and see if it works for you.
The self-serve, transparent alternative
In contrast, platforms like eesel AI are built to be completely self-serve. You can sign up and have your AI up and running in minutes, not months. And before you ever let it talk to a single customer, you can use a powerful simulation mode to test it on thousands of your past support tickets. This gives you an accurate, data-backed forecast of how it will perform and how much you could save. That kind of transparency, combined with full control over the AI’s personality and actions, takes all the risk and uncertainty out of the equation.
| Feature | HubSpot AI Agents | eesel AI Agent |
|---|---|---|
| Customization | Limited, often with prompts you can’t edit. | Full control via prompt editor to define tone, persona & actions. |
| Setup Speed | Requires demos and is often in limited beta. | Totally self-serve, you can go live in minutes. |
| Pre-launch Testing | Basic previews. | Powerful simulation on historical data to forecast performance. |
| Integrations | Primarily works within the HubSpot ecosystem. | Connects to your existing help desk, chat tools, and wikis. |
How much does HubSpot Breeze Intelligence cost?
This is where things get a bit confusing. Breeze Intelligence doesn’t have a simple, straightforward price tag. Instead, its features are fueled by "HubSpot Credits," which you use up every time you do something like enrich a contact record. These credits are an extra cost on top of your regular monthly HubSpot subscription.
The biggest issue with this model is how unpredictable it is. One busy month of lead generation could have you burning through credits way faster than you planned, leading to a surprisingly high bill. As your business grows and you enrich more records, your costs can shoot up right alongside your success. This makes it incredibly difficult to budget for and has been a major point of frustration for a lot of HubSpot users.
This is a huge contrast to the clear pricing of a platform like eesel AI. With eesel AI, you a pay a flat, predictable monthly fee for a certain volume of AI interactions. There are no per-resolution fees or confusing credit systems to worry about. Your bill is the same every month, giving you the cost certainty you need to scale your business with confidence.
The verdict on Breeze Intelligence: Is it right for you?
For teams that are truly all-in on the HubSpot ecosystem, Breeze Intelligence is a logical and pretty powerful addition. If your entire sales and marketing world runs on HubSpot and you value a seamless, out-of-the-box integration more than anything else, it can definitely help you work more efficiently.
However, for any business that needs flexibility, has to bring together knowledge from a wide range of tools, or requires predictable costs, Breeze Intelligence comes with some serious downsides. The lack of deep customization for its AI agents, the vendor lock-in, and the risk of spiraling, unpredictable costs are big concerns that could hold your team back.
If your team relies on tools outside of HubSpot, like Zendesk, Confluence, or Slack, or if you need an AI that you can genuinely mold to fit your specific ways of working, you’ll probably find yourself hitting a wall with Breeze.
Move beyond limitations with a truly flexible AI platform
HubSpot Breeze Intelligence is a definite step toward a smarter CRM, but it’s a step taken inside a walled garden. It comes with some critical limitations around customization, tool integration, and cost predictability that are hard to ignore.
Modern teams need AI that adapts to their unique workflows, not the other way around. Your tools should work with the systems you already have in place, not force you into a corner. This is where a solution built from the ground up for flexibility and control can make all the difference.
Ready to see what a truly customizable AI support platform can do? eesel AI plugs into your existing tools in minutes, giving you total control over your automation. Simulate your savings and go live today.
Frequently asked questions
Breeze Intelligence is designed to clean up your CRM data and extract useful insights directly within HubSpot. It helps sales and marketing teams work smarter by automating data enrichment, identifying buyer intent, and streamlining various tasks.
It automatically fills in missing details for contact and company records, using just a domain name. This includes information like company size, industry, annual revenue, and location, saving your team manual research time.
Breeze Intelligence monitors website visitor behavior, even for anonymous companies, to identify signals of buying interest. It flags companies that repeatedly visit key pages, allowing your sales team to focus on warmer leads.
It includes features like form shortening to improve conversion rates by hiding previously completed fields. It also offers AI Agents that can automate repetitive tasks, such as researching leads and drafting initial outreach emails.
Breeze Intelligence features are fueled by "HubSpot Credits," which are an extra cost on top of your regular subscription. This credit-based system can make budgeting unpredictable, as costs can increase with higher usage.
Its data enrichment and intelligence capabilities are primarily confined to the HubSpot ecosystem. It cannot access or integrate knowledge from external tools like Confluence, Zendesk, or Google Docs, limiting its comprehensive view.
The customization options for its AI agents are quite limited, often preventing users from editing prompts or building complex, multi-step workflows. This can lead to a less personalized communication style that might not fit your brand’s specific needs.
