The 5 best HubSpot AI tools & alternatives for 2025

So, you're using HubSpot and hearing all the buzz about AI. You’re probably wondering how you can use it to make your marketing, sales, and service efforts a little smarter and a lot more efficient. You're definitely not the only one. The real question is: should you stick with HubSpot’s built-in AI, or is there a specialized tool out there that could do the job even better?

This post is a straightforward, honest look at HubSpot’s native AI suite (they call it Breeze) and how it compares to some of the best alternatives on the market. We’ll get into what each tool is good at, who it’s for, and what it costs. The goal is to help you figure out the right fit for your team, whether you live and breathe HubSpot or use a mix of different tools to get things done.

What are HubSpot AI tools?

Alright, so what exactly are we talking about when we say “HubSpot AI”? Their whole AI offering is branded as "Breeze." It isn't just one single thing, but a bunch of AI features sprinkled throughout the entire HubSpot platform, all designed to work with the CRM data you already have.

It’s basically broken down into three main parts:

• Breeze Assistant: Think of this as your helpful sidekick inside the app. It can help you draft content, pull reports, or summarize data right where you're working.

• Breeze Agents: These are a bit more independent. They’re like AI "teammates" built to handle specific jobs, like an agent for customer support tickets, another for prospecting in sales, or one for creating marketing content.

• Embedded AI features: These are the smaller AI helpers you'll find built directly into the tools you use every day, like an AI email writer in the Sales Hub or automatic data enrichment in the CRM.

The main appeal is its deep connection to your HubSpot data. It already knows your contacts, your deals, and your support history, which is a pretty big leg up if your whole company is all-in on their platform.

Our criteria for the best HubSpot AI tools

To keep this comparison actually useful, we didn't just throw a bunch of tools at the wall. We judged every tool on this list using the same five criteria. Here’s what we paid attention to:

• Ease of setup: How fast can you get it up and running and actually see some results? Can you set it up yourself in an afternoon, or are you stuck waiting for a sales demo?

• Integration depth: How well does it connect with HubSpot and your other important tools? If your support team lives in Zendesk or you all communicate in Slack, your AI should be able to work with them, too.

• Core functionality: Let's be real, how good is it at its main job? Whether that's handling support tickets or analyzing sales calls, it needs to be powerful and do what it promises.

• Customization & control: Can you tweak it to sound and act like your brand? Can you tell it exactly what to do and when? Or are you stuck with a generic, one-size-fits-all solution?

• Pricing transparency: Is the pricing easy to understand and predictable? Or are you going to get a nasty surprise with per-resolution fees and other hidden costs after a busy month?

Comparison of the top HubSpot AI tools & alternatives

Here's a quick side-by-side look at how our top picks measure up.

Tool	Best For	Key Feature	Pricing Model	Self-Serve?
eesel AI	Customer service teams using any help desk	Unifying knowledge & powerful ticket simulation	Subscription (no per-resolution fees)	Yes
HubSpot AI (Breeze)	Teams fully embedded in the HubSpot ecosystem	Deep integration with HubSpot CRM & Service Hub	Included in premium HubSpot plans	Yes
Jasper	Marketing teams needing advanced content creation	AI writing assistant with brand voice templates	Subscription (per user/words)	Yes
Gong	Sales teams wanting deep conversation intelligence	AI analysis of sales calls and revenue insights	Subscription (per user)	No
Zapier	Teams needing custom AI workflow automation	Connecting thousands of apps with custom logic	Subscription (per task)	Yes

The 5 best HubSpot AI tools & alternatives in 2025

Let's get into the nitty-gritty of each tool, what makes it stand out, and where it might not be the best fit.

1. eesel AI

Description: eesel AI is a fantastic option for support teams who want powerful AI automation without being forced to move their entire support operation into HubSpot. It connects directly to the help desk you already use, whether that's Zendesk, Freshdesk, Intercom, or another platform.

Why it's on the list: The real magic of eesel AI is how it pulls together all of your company's knowledge. It doesn't just scan your help center; it learns from your past ticket conversations, internal docs in Confluence or Google Docs, and even messages in Slack. This means you get an AI agent that is incredibly accurate because it understands the full context of your business, not just a small piece of it.

This Asana overview features an infographic illustrating how eesel AI centralizes knowledge from different sources to power support automation.

Pros:

• Go live in minutes: It’s a genuinely self-serve platform. You can sign up, connect your tools, and start seeing it work without ever having to talk to a salesperson.

• Works with your stack: There’s no need to rip out your current help desk just to get good AI. eesel AI slots right into your existing workflow.

• Safe to test: Its simulation mode is a huge plus. You can test your AI on thousands of your past support tickets to see exactly how it would have performed. This gives you complete confidence before you let it talk to live customers.

The eesel AI simulation dashboard showing how AI uses past product knowledge to predict future support automation rates.

Cons:

• You'll have a separate dashboard to manage it, since it's not baked directly into the HubSpot interface (though it hums along nicely in the background).

• Its main focus is on customer support and internal knowledge, so it isn't designed specifically for sales or marketing tasks.

Pricing:

eesel AI has clear, subscription-based pricing without any per-resolution fees. Your bill won't jump up just because you had a busy support month.

Plan	Price (Billed Annually)	Key Features
Team	$239/month	Up to 1,000 AI interactions/mo, train on docs, AI Copilot, Slack integration.
Business	$639/month	Up to 3,000 interactions/mo, train on past tickets, AI Agent, AI Actions, bulk simulation.
Custom	Contact Sales	Unlimited interactions, advanced API actions, multi-agent workflows, custom integrations.

2. HubSpot AI (Breeze)

Description: As HubSpot's own AI, Breeze is the obvious choice for teams that are fully bought into the entire HubSpot ecosystem. If you’re already juggling their Sales, Marketing, and Service Hubs, Breeze is built to feel like it’s always been there.

Why it's on the list: The main reason you'd go with Breeze is its seamless integration with the HubSpot Smart CRM. It can easily pull in contact details, deal stages, and service ticket history to figure out its next move. This creates a connected experience that third-party tools just can't quite match.

Pros:

• Flawless integration with all your HubSpot CRM data.

• A single platform to manage AI across your marketing, sales, and service departments.

• A familiar interface, since it's all right there inside HubSpot.

Cons:

• You're pretty much locked into the HubSpot world. Want their support AI? You have to use their Service Hub.

• The most useful AI features are often locked behind their priciest Enterprise plans.

• It can sometimes lack the specialized power and fine-tuning options of a tool built for one specific purpose.

Pricing:

Breeze isn't something you can buy on its own; its features are woven into HubSpot's premium plans. This means you need to commit to a fairly expensive subscription to get all the bells and whistles.

Plan	Starts At (Billed Annually)	Good for
Professional	$800/month	Teams wanting to run omni-channel campaigns and automation.
Enterprise	$3,600/month	Organizations needing advanced power, flexibility, and scale.

3. Jasper

Description: You've probably heard of Jasper. It's a big name in the AI writing world for a reason. It’s built from the ground up to help marketing teams create high-quality content at a faster clip, from blog posts and social media updates to website copy and ad campaigns.

Why it's on the list: While HubSpot has its own AI content writers, Jasper is a more mature and powerful tool for teams that are serious about content. It has a much wider variety of specialized templates, better controls for matching your brand voice, and more advanced workflows made for creators. It’s a great addition to the HubSpot Marketing Hub.

Pros:

• A massive library of templates for just about any marketing task you can dream up.

• Strong brand voice and style guide features to make sure your content always sounds like you.

• Connects with other marketing tools like SurferSEO for content optimization.

Cons:

• It's another monthly subscription to add to your software budget.

• It doesn't have a live, direct line into your HubSpot CRM data for on-the-fly personalization.

Pricing:

Jasper's pricing is per user and can change depending on what you need. Their site nudges you to start a free trial or book a demo to find the right plan. Plans typically start around $39/month per user.

4. Gong

Description: Think of Gong as a super-smart assistant that listens to all your team's sales conversations. It records, transcribes, and analyzes calls, video meetings, and emails to give you a deep understanding of what’s really happening in your deals.

Why it's on the list: HubSpot Sales Hub has its own Conversation Intelligence feature, but Gong is the clear leader in this space. It goes much deeper by flagging risks in deals, tracking every time a competitor is mentioned, and spotting the habits that make your top reps so successful. It also integrates with HubSpot to push all this valuable data back to your contact and deal records.

Pros:

• Top-of-the-line AI analysis of sales conversations.

• Gives sales managers clear, practical coaching tips.

• Helps you create much more accurate sales forecasts based on what's actually being said in calls.

Cons:

• It has a premium price tag and is usually aimed at larger sales teams.

• There's no self-serve option or public pricing. You have to go through a sales demo to even get a quote.

Pricing:

Gong doesn't list its prices publicly. It’s sold on a custom, per-user basis, usually with an annual contract. You have to talk to their sales team to get a quote, which can be a bit of a roadblock for teams that want to move fast.

5. Zapier

Description: Zapier itself isn't an AI tool, but think of it as the ultimate connector. It’s the glue that can link AI models (like OpenAI's GPT-4 or Anthropic's Claude) to HubSpot and thousands of other apps. It's the best tool for building your own AI automations without touching a line of code.

Why it's on the list: It gives you the freedom to build your own custom AI workflows. For instance, you could create a "Zap" that automatically summarizes new call recordings, uses an AI to figure out the customer's sentiment, and then updates a property on their HubSpot contact record. It opens up a level of creativity that pre-built tools just can't offer.

Pros:

• Connects HubSpot to pretty much any app or AI model you can think of.

• The no-code editor is simple enough for anyone on the team to learn and use.

• Incredibly flexible for creating unique solutions that fit your exact processes.

Cons:

• The cost can creep up as you start running more and more automated tasks.

• You're on the hook for building and maintaining the workflows yourself.

Pricing:

Zapier’s pricing is based on how many "tasks" you run. It’s affordable to get started, but the price grows as your usage does.

Plan	Price (Billed Annually)	Key Features
Free	$0/month	Up to 100 tasks/mo, two-step Zaps.
Professional	Starts at $19.99/month	750+ tasks/mo, multi-step Zaps, unlimited premium apps.
Team	Starts at $69/month	2,000+ tasks/mo, 25 users, shared workflows, priority support.
Enterprise	Contact Sales	Unlimited users, advanced admin and security controls.

How to choose the right HubSpot AI tools for your stack

Okay, that was a lot of information. Feeling a bit lost? Here’s a simple way to think through the decision.

Define your primary goal for using HubSpot AI tools

What is the number one problem you're trying to solve right now? If your main goal is to deflect 50% of your customer support tickets, you need a tool built for support automation. If you're trying to publish four blog posts a week instead of one, you need a content creation tool. Pinpointing your main objective will narrow the field fast.

Audit your tech stack

Where does your team actually work every day? If your support reps live and breathe Zendesk, a tool like eesel AI that works right inside Zendesk just makes sense. Forcing them to switch over to HubSpot Service Hub just to use an AI feature is probably not going to go over well. On the flip side, if your whole company is already on HubSpot Enterprise, you should definitely see what Breeze can do for you first.

Prioritize speed and control

How fast do you need to see a return on this investment? A self-serve tool that you can test out and launch in a single afternoon will deliver value much faster than one that requires a month of sales calls and implementation meetings. Also, think about how much control you need. Do you want to fine-tune the AI's personality and decide exactly which tickets it can and can't handle? Or is a more hands-off solution okay? This is where features like eesel AI's simulation mode can give you the confidence to roll out AI safely.

The right HubSpot AI tools make AI work for you

Look, HubSpot's native AI tools are a decent choice if you're fully committed to their platform and your needs happen to line up perfectly with what they offer. But the AI world is moving incredibly fast, and specialized, best-in-class tools often give you more power, more flexibility, and a much quicker path to seeing real results.

For customer service in particular, being tied to a single platform can be a real headache. The ability to pull knowledge from all your different sources, your docs, your tickets, your internal chats, and plug that intelligence into the help desk your team already knows and loves is a huge advantage.

This tutorial provides an excellent overview of the various HubSpot AI tools available in the Breeze suite.

Ready to see how a flexible AI agent can transform your customer support? Try eesel AI for free and see how it performs on your own past tickets in just a few minutes.