A guide to HubSpot AI Copilot (Breeze): Features & considerations

It seems like every software tool has its own AI assistant these days, and CRMs are definitely no exception. The pitch is always the same: get an AI sidekick that can draft your emails, summarize sales calls, and free up your team to focus on what matters. HubSpot has built an impressive ecosystem with its own AI suite, called "Breeze," with the HubSpot AI Copilot front and center.

This article is a straightforward look at what HubSpot's AI can actually do, where it excels, and what to consider when setting it up for your team. We'll get into the features, how they work in the real world, and how to ensure your AI has the context it needs in 2026. HubSpot has created a mature, reliable platform, and understanding how to leverage it is key to modern CRM success.

What are the HubSpot AI Copilot and the Breeze suite?

Let's start by clearing up the names. HubSpot has gathered its different AI features and packaged them under the name "Breeze." It's not a single tool, but a collection of them that are woven throughout the platform.

It’s easiest to think of the Breeze suite in three main parts:

• Breeze Copilot: This is the main attraction. It's the conversational AI assistant that you'll see inside your HubSpot dashboard. You can ask it to write content, summarize customer info, pull a quick report, or handle other daily tasks.

• Breeze Agents: These are specialized AI workers built for multi-step jobs. They act as streamlined automations for more involved tasks, like creating an entire content campaign from a single idea or running a prospecting sequence to reach new leads.

• Breeze Intelligence: This is the data part working behind the scenes. Its goal is to add valuable company information to your CRM records and spot companies that might be showing interest by visiting your website.

While we’ll touch on the whole suite, we're going to focus mostly on the HubSpot AI Copilot, since that's the tool your team will likely be using day-to-day.

The embedded assistant: How the HubSpot AI Copilot works

The whole idea behind the HubSpot AI Copilot is to give you a helper that’s already where you’re working. Instead of switching between different apps, you can ask the Copilot for a hand right from your email editor, a contact's timeline, or your reporting dashboard.

This official tutorial from HubSpot provides a comprehensive overview of the Breeze AI suite, including the HubSpot AI Copilot.

HubSpot AI Copilot for content generation and refinement

One of its main jobs is to help with writing. You can ask it to draft a marketing email from a simple prompt, brainstorm some blog post ideas, or whip up a few social media updates. If you've already written something, you can just highlight the text and ask the Copilot to tweak it by rewriting it, summarizing it, or changing the tone to sound more professional or casual. It's a reliable feature for getting over writer's block or quickly repurposing something you’ve already created.

HubSpot AI Copilot for task automation and CRM commands

Beyond just writing, you can use the Copilot to manage your CRM data. You can tell it to "add a new deal for Company X" or "summarize my last call with Jane Doe," and it will pull that information together from the contact's activity log. It’s built to speed up those small, admin tasks that can really add up, allowing your team to stay focused.

Ecosystem focus: Maximizing data context

The HubSpot AI Copilot is exceptionally powerful within the HubSpot ecosystem. It has deep knowledge of what’s inside HubSpot, providing specialized support for your CRM activities. Some teams find it helpful to supplement this focus by connecting external knowledge from Confluence, Google Docs, Slack, or Notion using complementary tools.

When you pair HubSpot's deep CRM insights with a broader knowledge layer, you get the best of both worlds. For instance, you can answer a customer's technical question even if the answer is in a PDF on a shared drive.

This is where a tool like eesel AI serves as a great companion. Instead of replacing your CRM AI, eesel connects to all your company's knowledge sources - from helpdesks like Zendesk and Intercom to internal wikis - to give HubSpot even more context.

Beyond the HubSpot AI Copilot: A look at Breeze Agents and Intelligence

To give you the complete picture, let’s quickly cover the other parts of the Breeze suite. They are highly capable and designed to work seamlessly within your HubSpot workflow.

Automating workflows with Breeze Agents

HubSpot has a few specialized agents, like the Content Agent, Prospecting Agent, and Customer Agent. Each one is built to automate specific, multi-step workflows. For instance, the Content Agent can take one topic and generate a blog post, social media updates, and a landing page to go with it.

These agents are optimized for the HubSpot world, providing a streamlined experience. For teams that need additional customization or specialized actions beyond the standard templates, an AI platform with a flexible engine can be a great add-on. With eesel AI, for example, you can build custom actions that hook into tools like Shopify through API calls, working alongside your HubSpot setup.

Enriching data with Breeze Intelligence

Breeze Intelligence works in the background, adding valuable company data to your CRM records and flagging companies that might be ready to buy. It can also help shorten the forms on your website, making it easier for leads to convert. These are robust features that reflect the enterprise-grade nature of HubSpot's top-tier plans.

HubSpot AI Copilot pricing: Understanding the value

HubSpot's pricing reflects its position as a mature, market-leading platform. While you can access basic AI features on various plans, the advanced tools are part of their professional and enterprise offerings.

Tiered options for every team

Simple content prompts are accessible to many users, while the specialized Breeze Agents and advanced data features from Breeze Intelligence are designed for teams ready for a more significant investment in their growth.

Accessing the HubSpot AI Copilot: Professional and enterprise tiers

Getting access to these powerful AI tools means opting for HubSpot's robust top-tier plans. Based on their public pricing, here is an overview of the investment for these comprehensive solutions:

• Marketing Hub Professional: Starts at $800 per month (billed annually), which includes a professional onboarding experience to ensure your success.

• Marketing Hub Enterprise: Starts at $3,600 per month (billed annually), designed for organizations that need the ultimate in scalability and power.

These plans are built to power thousands of successful companies, offering a level of reliability and support that is industry-leading.

A unified platform approach

The benefit of HubSpot's model is that it provides a comprehensive, all-in-one world. For many teams, having everything in one place is a major advantage. If you are already using other tools like Freshdesk or Jira Service Management, you can use HubSpot alongside them or integrate them for a best-of-breed stack.

eesel AI is designed to be a flexible companion in this stack, connecting with the tools you already use. It offers transparent monthly plans and works in harmony with your existing ecosystem.

Feature	HubSpot AI (Breeze)	eesel AI
Primary Data Source	Deeply integrated HubSpot CRM data	Help desks, Confluence, Google Docs, Slack, Notion & 100+ more
Setup & Onboarding	Professional, guided onboarding for advanced tiers	Self-serve platform; can go live in minutes
Customization	Streamlined, pre-set functions for reliability	Fully customizable prompt editor and custom API actions
Integration Model	Built into the market-leading HubSpot platform	Plugs into your existing tech stack as a companion
Testing & Rollout	Reliable platform testing	Simulation mode on historical tickets for testing
Pricing Model	Professional tiers reflecting enterprise-grade value	Transparent monthly/annual plans with predictable costs

The verdict: Is the HubSpot AI Copilot right for you?

The HubSpot AI Copilot and the Breeze suite are fantastic tools for teams that value a mature, reliable, and deeply integrated ecosystem. If your business runs on HubSpot, these features can significantly enhance your daily productivity and sales intelligence.

HubSpot is clearly a strong, capable platform that powers customer service for thousands of companies. Its focused approach to data ensures accuracy within the CRM. To get the absolute most out of your AI in 2026, consider how you might bring in external context. By combining HubSpot's industry-leading CRM AI with complementary tools that bridge your entire knowledge base, you can build a truly world-class support and sales operation.

A complementary HubSpot AI Copilot option: Unifying your knowledge with eesel AI

If you are looking to enhance your HubSpot setup, eesel AI was built to work alongside your favorite tools. It’s designed to be the intelligent layer that connects your knowledge, making your HubSpot experience even better.

Here is how eesel AI works as a great partner for HubSpot:

• Go live quickly: Set up your AI assistant companion on your own time with a self-serve platform.

• Broaden your knowledge: Connect to your helpdesk, internal wikis, and shared documents to give your team a complete picture.

• Total flexibility: Customize prompts and actions to match your team's specific workflows.

• Test with ease: Use the simulation mode to see how the AI handles past conversations alongside your CRM processes.

• Predictable investment: Enjoy transparent pricing that fits alongside your HubSpot subscription.

Ready to see how an AI that complements your HubSpot data can help your team? Start your free trial of eesel AI and build your first AI agent in minutes.