A guide to HubSpot AI Copilot (Breeze): Features & limitations

It seems like every software tool has its own AI assistant these days, and CRMs are definitely no exception. The pitch is always the same: get an AI sidekick that can draft your emails, summarize sales calls, and free up your team to focus on what matters. HubSpot has thrown its hat in the ring with its own AI suite, now called "Breeze," with the HubSpot AI Copilot front and center.

This article is a straightforward look at what HubSpot’s AI can actually do, where it does a good job, and, more importantly, where it falls short. We’ll get into the features, how they work in the real world, and the big drawbacks you should be aware of before going all in. Because let’s be real, for an AI to be genuinely helpful, it needs to know what’s going on across your entire company, not just what’s logged in one CRM.

What are the HubSpot AI Copilot and the Breeze suite?

Let’s start by clearing up the names. HubSpot has gathered its different AI features and packaged them under the name "Breeze." It’s not a single tool, but a collection of them that are woven throughout the platform.

It’s easiest to think of the Breeze suite in three main parts:

• Breeze Copilot: This is the main attraction. It’s the conversational AI assistant that you’ll see inside your HubSpot dashboard. You can ask it to write content, summarize customer info, pull a quick report, or handle other daily tasks.

• Breeze Agents: These are more like specialized AI workers built for bigger, multi-step jobs. Think of them as automations for more involved tasks, like creating an entire content campaign from a single idea or running a prospecting sequence to dig up new leads.

• Breeze Intelligence: This is the data part working behind the scenes. Its goal is to add company information to your CRM records and spot companies that might be showing interest by visiting your website.

While we’ll touch on the whole suite, we’re going to focus mostly on the HubSpot AI Copilot, since that’s the tool your team will be using day-to-day.

The embedded assistant: How the HubSpot AI Copilot works

The whole idea behind the HubSpot AI Copilot is to give you a helper that’s already where you’re working. Instead of switching between different apps, you can ask the Copilot for a hand right from your email editor, a contact’s timeline, or your reporting dashboard.

This official tutorial from HubSpot provides a comprehensive overview of the Breeze AI suite, including the HubSpot AI Copilot.

HubSpot AI Copilot for content generation and refinement

One of its main jobs is to help with writing. You can ask it to draft a marketing email from a simple prompt, brainstorm some blog post ideas, or whip up a few social media updates. If you’ve already written something, you can just highlight the text and ask the Copilot to tweak it by rewriting it, summarizing it, or changing the tone to sound more professional or casual. It’s a nice feature for getting over writer’s block or quickly repurposing something you’ve already created.

HubSpot AI Copilot for task automation and CRM commands

Beyond just writing, you can use the Copilot to manage your CRM data. You can tell it to "add a new deal for Company X" or "summarize my last call with Jane Doe," and it will pull that information together from the contact’s activity log. It’s built to speed up those small, admin tasks that can really add up and slow you down.

The critical limitation: A walled garden

But here’s the catch, and it’s a big one. The HubSpot AI Copilot only knows what’s inside HubSpot. It has no idea about the product specs your engineering team keeps in Confluence, the marketing briefs sitting in Google Docs, or the internal support chats happening in Slack. For most companies, that’s a massive blind spot.

When your AI only has a small piece of the puzzle, it gives you incomplete answers that often aren’t very helpful. It can’t answer a customer’s technical question if the answer is buried in a PDF on a shared drive. It can’t draft a sales email mentioning the latest product updates if those updates are only documented in Notion.

This is where a tool like eesel AI takes a completely different, and more powerful, approach. Instead of being locked into one platform, eesel connects to all your company’s knowledge sources, from helpdesks like Zendesk and Intercom to internal wikis and chat tools, to give answers with real context.

eesel AI connects with a wide range of tools, breaking the "walled garden" limitation of the HubSpot AI Copilot.

Beyond the HubSpot AI Copilot: A look at Breeze Agents and Intelligence

To give you the complete picture, let’s quickly cover the other parts of the Breeze suite. They’re pretty capable on their own, but they run into the same core problem as the Copilot.

Automating workflows with Breeze Agents

HubSpot has a few main agents, like the Content Agent, Prospecting Agent, and Customer Agent. Each one is built to automate a specific, more complicated workflow. For instance, the Content Agent can take one topic and generate a blog post, social media updates, and a landing page to go with it.

The issue is that these agents are also stuck inside the HubSpot world. Their workflows are pretty rigid, and you can’t really customize them to fit how your team actually works. If your process doesn’t fit perfectly into their pre-built templates, you’re kind of stuck.

For teams that need more flexibility, an AI platform with a fully customizable engine makes more sense. With eesel AI, for example, you can define the AI’s exact persona, build custom actions that hook into tools like Shopify through API calls, and choose precisely which tasks to automate. You get full control over the whole process.

Unlike the rigid workflows of the HubSpot AI Copilot, eesel AI allows for deep customization of its behavior and actions.

Enriching data with Breeze Intelligence

Breeze Intelligence works in the background, adding company data to your CRM records and flagging companies that might be ready to buy. It can also help shorten the forms on your website to get more people to fill them out. These are definitely useful features, but they’re usually only available on HubSpot’s most expensive subscription plans.

HubSpot AI Copilot pricing: What does it really cost?

This brings us to the trickiest part of HubSpot’s AI offering: the price. You can play around with a few basic AI features on the free plans, but the tools that make a real difference are locked away in premium subscriptions.

Free vs. paid features

Simple content prompts might be available for free, but if you want to use the specialized Breeze Agents or the advanced data features from Breeze Intelligence, you’re going to have to open your wallet.

Accessing the HubSpot AI Copilot: Marketing Hub Professional vs. Enterprise

Getting access to the more powerful AI tools means signing up for one of HubSpot’s top-tier plans. Based on their public pricing, here’s what you’re looking at:

• Marketing Hub Professional: Starts at $800 per month (billed at $9,600 annually), plus a mandatory one-time $3,000 onboarding fee.

• Marketing Hub Enterprise: Starts at $3,600 per month (billed at $43,200 annually), plus a mandatory one-time $7,000 onboarding fee.

Many of the most impressive AI features are only available in these hefty enterprise plans, which puts them out of reach for a lot of businesses.

The hidden costs: A bundled platform

The biggest issue here is that to get HubSpot’s best AI, you have to buy into their entire world. If you’re perfectly happy with your current helpdesk, like Freshdesk or Jira Service Management, you’re faced with a tough "rip and replace" decision.

This is where a tool-agnostic approach just makes more sense. eesel AI is designed to connect with the tools you already use, so you don’t have to go through a painful migration. Its pricing is transparent and predictable, with flexible monthly plans and no per-resolution fees that punish you for doing a good job.

Feature	HubSpot AI (Breeze)	eesel AI
Primary Data Source	HubSpot CRM data only	Help desks, Confluence, Google Docs, Slack, Notion & 100+ more
Setup & Onboarding	Requires demos, sales calls, and paid onboarding for advanced tiers	Radically self-serve; go live in minutes
Customization	Limited to pre-set functions and workflows	Fully customizable prompt editor, AI persona, and custom API actions
Integration Model	Bundled within the HubSpot platform	Plugs into your existing tech stack (no "rip and replace")
Testing & Rollout	Limited preview	Powerful simulation mode on historical tickets for risk-free testing
Pricing Model	Complex, tied to expensive platform tiers, add-ons, and credits	Transparent, predictable monthly/annual plans with no per-resolution fees

The verdict: Is the HubSpot AI Copilot worth it?

So, what’s the final call? The HubSpot AI Copilot and the Breeze suite can be genuinely useful for teams that are already 100% all-in on the HubSpot ecosystem and have the budget for its pricey enterprise plans. If your entire business runs on HubSpot, it can certainly help smooth out some of your daily tasks.

But for most companies, its "walled garden" approach is a major flaw. Business knowledge is messy and spread all over the place. By ignoring everything that happens outside its own platform, HubSpot’s AI just can’t get the full context it needs to be truly effective. If you need a flexible, powerful, and genuinely connected AI assistant, you’ll probably want to look somewhere else.

A better HubSpot AI Copilot alternative: Unifying your knowledge with eesel AI

If the idea of a siloed AI sounds frustrating, eesel AI was built to solve that exact problem. It’s designed from the ground up to be the intelligent layer that connects all your tools and knowledge, not just one of them.

Here’s how eesel AI offers a better path forward:

• Go live in minutes, not months: Set up your AI assistant on your own time with a truly self-serve platform. No mandatory sales calls or expensive onboarding needed.

• Unify all your knowledge: Connect to your helpdesk, internal wikis, and shared documents to give your AI the complete picture.

• Get total control: Customize workflows, prompts, and actions to perfectly match how your team works.

• Test with confidence: Use the simulation mode to see how the AI would perform on your past customer conversations before you ever show it to a real customer.

• Enjoy transparent pricing: Avoid hidden fees, unpredictable per-resolution costs, and the headache of a massive platform migration.

eesel AI's simulation mode allows teams to test performance on historical data before going live, a key advantage over the HubSpot AI Copilot.

Ready to see what an AI that connects to all your knowledge can do for your team? Start your free trial of eesel AI and build your first AI agent in minutes.