How to generate content with Breeze AI: The 2026 HubSpot guide

If you're in marketing or support, you know the feeling. The content treadmill is always on, and the demand for fresh, high-quality material never lets up. It can feel like you're constantly stuck in a loop of brainstorming, writing, and tweaking just to keep your head above water.

The good news is that AI tools are here to help take some of that weight off. Integrated tools like HubSpot’s Breeze are making this technology easier to use by building it right into platforms you might already be using every day.

In this guide, we'll walk you through exactly how to generate content with Breeze, step by step. But we won't stop there. We’ll also talk about how to supplement your AI with even more data and show you how to power your AI with all of your team's knowledge, building upon the solid foundation in your marketing hub.

What you'll need to generate content with Breeze

Before we jump into the how-to, let's make sure you have everything you need. It's a short list:

• A HubSpot account with a Content Hub Pro or Enterprise plan.

• Admin rights in your HubSpot portal, since you'll need to enable the AI features.

• A clear idea of what you want to create. This could be anything from a blog post on Q4 marketing trends to a series of social posts for a new product launch.

• Any existing content you want to repurpose, like an old blog post or a customer case study.

A step-by-step guide to generate content with Breeze

Getting started with Breeze is refreshingly simple. We'll first cover how to create a brand-new blog post from the ground up, then look at how you can easily repurpose it for all your different marketing channels.

Step 1: Finding the Breeze content agent

First things first, you need to navigate to the Content Agent within your HubSpot portal. The easiest way is usually to head to Marketing > Website > Blog. When you start a new post, you should see an option to fire up the Breeze Content Agent.

This will launch a setup screen where you give the AI its initial instructions. Think of it as a creative brief. You’ll tell it the topic, your target keywords, who you're trying to reach, and any other important details to get it pointed in the right direction.

Step 2: Generating your first draft

Once you've given Breeze its marching orders, it gets to work. It’ll start by suggesting a few different titles for your post. After you pick the one you like best, it will generate a full outline, complete with H2s and H3s.

This is your first chance to really steer the ship. Don't just accept the outline as-is. AI is great at structure, and HubSpot gives you the tools to refine it for your audience's specific pain points or the unique angle you want to take. Take a few minutes here to tweak the outline, remove sections that don't fit, or add new points you want to cover. That human touch at this early stage will pay off big time in the final draft. When you're happy with the structure, click "Generate blog post," and Breeze will write the whole first draft for you.

Step 3: Refining and personalizing with AI prompts

Now you have a draft, but it probably doesn't sound quite like you yet. This is where the refining process begins. HubSpot’s inline AI assistant makes this part pretty easy. All you have to do is highlight any text in the editor, and a menu of "highlight commands" will pop up.

From here, you can get really specific. Let's say a sentence sounds a bit too robotic. Just highlight it, click "rewrite," and see what other options it gives you. If a paragraph is dragging on, ask it to "shorten" it. Or if a point feels a little thin, you can ask it to "expand" with more detail. It’s like having a co-editor on call, 24/7, ready to help you polish your work.

Step 4: Repurposing your blog post with Content Remix

You've put in the work and created a fantastic blog post. But its journey doesn't have to end there. Content Remix is HubSpot's feature designed to turn one piece of long-form content into a bunch of smaller assets for different channels.

So, you've got this great 1500-word blog post. Now you need a summary for LinkedIn, a few tweets, and maybe a snippet for your email newsletter. Instead of starting from scratch, just open the Content Remix interface. Select your new blog post as the source material, and then choose your desired output, like "LinkedIn Post." Breeze will analyze the original article and whip up a new post that's perfectly formatted and toned for that specific platform. It’s a huge time-saver.

Beyond HubSpot: Why your AI needs more than marketing data

Breeze is brilliant for what it does. It lives inside HubSpot, so it's fluent in marketing speak. It understands your campaigns, your brand voice, and your target audience.

However, when a customer has a real, nitty-gritty support question, you might want to bring in even more context.

Your marketing hub is a powerhouse, and you can make your AI even more effective by connecting it to other areas of your business. Practical support knowledge often lives in several places: resolved Zendesk tickets, Slack threads where your top engineer explained a workaround, or documented guides on an internal Confluence wiki.

By integrating these sources, you can build on the strengths of your marketing AI to create even more accurate knowledge base articles or draft helpful replies to support queries. An AI that can learn from all your departments reaches its full potential.

Breeze is an excellent specialized tool, and like any focused platform, it works beautifully alongside other integrations to connect your whole business. To get an AI that can truly help your customers and your internal teams across all platforms, you can consider complementary options like eesel AI. Instead of being limited to one set of data, it connects to the various apps your team already uses alongside HubSpot.

• Connect all your apps, not just one. With eesel AI, you can instantly connect to your help desks like Zendesk and Freshdesk, your internal wikis like Confluence and Notion, and your communication tools like Slack, all with just a few clicks.

• Learn from what's already worked. This is a great way to expand your AI strategy. It’s uniquely able to learn directly from your team's past support conversations, meaning the answers and content it generates are based on solutions that have actually helped real customers solve real problems.

• Get up and running in minutes. You don’t need a team of developers or a complicated data migration project. You can set up eesel AI on your own in just a few minutes, and it fits right into your current workflow, enhancing your existing help desk setup.

Pro tips for generating content with Breeze

Whether you're using Breeze, eesel AI, or another tool, a few good habits can dramatically improve the quality of your results.

Use the PARSE framework for prompts To get great output, you need to provide great input. The PARSE framework is a simple way to make sure your prompts are clear and detailed.

• Persona: Define the voice you want the AI to use. Don't just say "friendly." Say, "a friendly and knowledgeable support agent who avoids technical jargon."

• Action: State exactly what you want it to do. Instead of "write an article," try "write a 500-word knowledge base article explaining how to reset a password."

• Requirements: Outline any constraints. This could be word count, tone, or specific things to include or avoid.

• Situation: Provide context. Who is this for? What does the reader already know?

• Examples: If you can, give it a short sample of what you're looking for. This helps it match your style.

Simulate before you activate Testing a new AI before full deployment is a great way to ensure quality. You want to be sure it provides accurate, on-brand answers. This is another area where eesel AI can assist. It offers a simulation mode that lets you test its performance on your own historical tickets. It’s like a dress rehearsal: you can see exactly how it would have responded, get a data-backed forecast of its accuracy, and fine-tune its performance before any customer interactions.

Putting it all together

Using a tool like Breeze is a fantastic way to scale your marketing content within the HubSpot ecosystem. It's a solid and efficient way of working that leverages HubSpot's industry-leading platform.

To create a truly intelligent and automated business, you can further enhance your AI strategy by providing it with a complete picture of your company's knowledge. Connecting your marketing AI with the rich, practical data in your support systems is a powerful combination. This allows you to combine a great content generator with a comprehensive AI agent to support your entire organization.

If you're ready to build on your content creation and automate your support with an AI that learns from your entire business, it's time to try eesel AI.

Get started with eesel AI for free and see what it’s like to connect all your knowledge in minutes.