How to generate content with Breeze AI: The 2025 HubSpot guide

If you're in marketing or support, you know the feeling. The content treadmill is always on, and the demand for fresh, high-quality material never lets up. It can feel like you're constantly stuck in a loop of brainstorming, writing, and tweaking just to keep your head above water.

The good news is that AI tools are here to help take some of that weight off. Integrated tools like HubSpot’s Breeze are making this technology easier to use by building it right into platforms you might already be using every day.

In this guide, we'll walk you through exactly how to generate content with Breeze, step by step. But we won't stop there. We’ll also talk about a common blind spot for many AI tools and show you how to power your AI with all of your team's knowledge, not just the stuff that lives in your marketing hub.

What you'll need to generate content with Breeze

Before we jump into the how-to, let's make sure you have everything you need. It's a short list:

• A HubSpot account with a Content Hub Pro or Enterprise plan.

• Admin rights in your HubSpot portal, since you'll need to enable the AI features.

• A clear idea of what you want to create. This could be anything from a blog post on Q4 marketing trends to a series of social posts for a new product launch.

• Any existing content you want to repurpose, like an old blog post or a customer case study.

A step-by-step guide to generate content with Breeze

Getting started with Breeze is refreshingly simple. We'll first cover how to create a brand-new blog post from the ground up, then look at how you can easily repurpose it for all your different marketing channels.

Step 1: Finding the Breeze content agent

First things first, you need to navigate to the Content Agent within your HubSpot portal. The easiest way is usually to head to Marketing > Website > Blog. When you start a new post, you should see an option to fire up the Breeze Content Agent.

This will launch a setup screen where you give the AI its initial instructions. Think of it as a creative brief. You’ll tell it the topic, your target keywords, who you're trying to reach, and any other important details to get it pointed in the right direction.

Step 2: Generating your first draft

Once you've given Breeze its marching orders, it gets to work. It’ll start by suggesting a few different titles for your post. After you pick the one you like best, it will generate a full outline, complete with H2s and H3s.

This is your first chance to really steer the ship. Don't just accept the outline as-is. AI is great at structure, but it doesn't know your audience's specific pain points or the unique angle you want to take. Take a few minutes here to tweak the outline, remove sections that don't fit, or add new points you want to cover. That human touch at this early stage will pay off big time in the final draft. When you're happy with the structure, click "Generate blog post," and Breeze will write the whole first draft for you.

Step 3: Refining and personalizing with AI prompts

Now you have a draft, but it probably doesn't sound quite like you yet. This is where the refining process begins. HubSpot’s inline AI assistant makes this part pretty easy. All you have to do is highlight any text in the editor, and a menu of "highlight commands" will pop up.

A screenshot showing the "Change tone" functionality of Breeze Copilot being applied to a paragraph of text for a marketing campaign.

From here, you can get really specific. Let's say a sentence sounds a bit too robotic. Just highlight it, click "rewrite," and see what other options it gives you. If a paragraph is dragging on, ask it to "shorten" it. Or if a point feels a little thin, you can ask it to "expand" with more detail. It’s like having a co-editor on call, 24/7, ready to help you polish your work.

Step 4: Repurposing your blog post with Content Remix

You've put in the work and created a fantastic blog post. But its journey doesn't have to end there. Content Remix is HubSpot's feature designed to turn one piece of long-form content into a bunch of smaller assets for different channels.

So, you've got this great 1500-word blog post. Now you need a summary for LinkedIn, a few tweets, and maybe a snippet for your email newsletter. Instead of starting from scratch, just open the Content Remix interface. Select your new blog post as the source material, and then choose your desired output, like "LinkedIn Post." Breeze will analyze the original article and whip up a new post that's perfectly formatted and toned for that specific platform. It’s a huge time-saver.

Beyond HubSpot: Why your AI needs more than marketing data

Breeze is brilliant for what it does. It lives inside HubSpot, so it's fluent in marketing speak. It understands your campaigns, your brand voice, and your target audience.

But here’s the thing: what happens when a customer has a real, nitty-gritty support question? That’s where things get tricky.

Your most valuable, practical, and battle-tested knowledge often isn't sitting in your marketing CRM. Think about it. The real solutions to customer problems are tucked away in resolved Zendesk tickets, buried in long Slack threads where your top engineer explained a workaround, or documented in a super-detailed guide on your internal Confluence wiki. Breeze has no idea any of that exists.

This creates a massive blind spot. An AI that only knows about marketing will fall flat when trying to create an accurate knowledge base article or draft a helpful reply to a support query. You'll end up with generic, unhelpful responses that don't reflect your support team's expertise. Your AI is only as smart as the data it can learn from, and keeping it siloed in one department is like asking it to do its job with one hand tied behind its back.

This isn't a knock on Breeze; it's a limitation of any tool that's stuck in one department. To get an AI that can truly help your customers and your internal teams, you need to connect it to everything. That’s where a tool like eesel AI comes in. Instead of being locked into one platform, it connects to all the different apps your team already uses.

This Asana overview features an infographic illustrating how eesel AI centralizes knowledge from different sources to power support automation.

• Connect all your apps, not just one. With eesel AI, you can instantly connect to your help desks like Zendesk and Freshdesk, your internal wikis like Confluence and Notion, and your communication tools like Slack, all with just a few clicks.

• Learn from what's already worked. This is what really sets eesel AI apart. It’s uniquely able to learn directly from your team's past support conversations. That means the answers and content it generates are based on solutions that have actually helped real customers solve real problems.

• Get up and running in minutes. You don’t need a team of developers or a complicated data migration project. You can set up eesel AI on your own in just a few minutes, and it fits right into your current workflow without forcing you to switch your help desk.

Pro tips for generating content with Breeze

Whether you're using Breeze, eesel AI, or another tool, a few good habits can dramatically improve the quality of your results.

Use the PARSE framework for prompts

To get great output, you need to provide great input. The PARSE framework is a simple way to make sure your prompts are clear and detailed.

• Persona: Define the voice you want the AI to use. Don't just say "friendly." Say, "a friendly and knowledgeable support agent who avoids technical jargon."

• Action: State exactly what you want it to do. Instead of "write an article," try "write a 500-word knowledge base article explaining how to reset a password."

• Requirements: Outline any constraints. This could be word count, tone, or specific things to include or avoid.

• Situation: Provide context. Who is this for? What does the reader already know?

• Examples: If you can, give it a short sample of what you're looking for. This helps it match your style.

Simulate before you activate

Letting a new AI loose on your customers without testing is a recipe for disaster. You need to know it's not going to give weird, wrong, or off-brand answers. This is another area where eesel AI really stands out. It offers a simulation mode that lets you test its performance on thousands of your own historical tickets. It’s like a dress rehearsal. You can see exactly how it would have responded, get a data-backed forecast of its accuracy, and fine-tune its performance before a single customer ever interacts with it.

A screenshot of a simulation mode for an AI lead generation agent, showing predicted performance and cost savings based on historical data.

Putting it all together

Using a tool like Breeze is a fantastic way to get your feet wet with AI and scale your marketing content within the HubSpot ecosystem. It's a solid first step into a more efficient way of working.

But for a truly intelligent and automated business, your AI needs to see the whole picture. It needs access to all your knowledge, especially the rich, practical data living in your support systems. This is the difference between a simple content generator and a comprehensive AI agent that can lift up your entire organization.

Learn how to use HubSpot's Breeze AI Content Agent to generate a blog post quickly and efficiently with this tutorial.

If you're ready to move beyond basic content creation and automate your support with an AI that learns from your entire business, it's time to try eesel AI.

Get started with eesel AI for free and see what it’s like to connect all your knowledge in minutes.