HubSpot has definitely jumped on the AI train, rolling out a whole suite of tools under its "Breeze" brand. And hey, having AI built right into your CRM sounds pretty amazing, right? But let's be honest, built-in tools often trade power for convenience.
This guide gives you a straight-up, practical look at Breeze Copilot. We'll get into what it does well, how you can actually use it in your day-to-day work, and, most importantly, where it falls short. By the end, you'll have a much better idea of whether it’s the right fit for your team or if you need something with a bit more muscle.
What is Breeze Copilot?
So, what exactly is Breeze Copilot? Think of it as HubSpot's built-in AI helper, there to give you a hand with daily tasks across the Sales, Marketing, and Service Hubs. If you've been using HubSpot for a bit, you might remember ChatSpot. Breeze Copilot is pretty much the new and improved version of that, baked right into the platform.
It helps to know that the Copilot is just one piece of a bigger AI picture. It’s part of the wider Breeze suite, which also includes Breeze Agents (tools built to automate specific things like prospecting or writing content) and Breeze Intelligence (which is all about enriching data and analytics).
Just think of Breeze Copilot as your general-purpose assistant for tasks. Its main job is to make you a little faster and more productive while you're working inside HubSpot, helping you draft content, get quick summaries, and manage CRM records without as much clicking around.
Key features and use cases for Breeze Copilot
Breeze Copilot is at its best when you’re tackling those common, repetitive tasks that happen entirely within HubSpot. It's a nice way to shave a few minutes off your workload here and there, no matter which team you're on.
How sales teams can use Breeze Copilot
For sales reps, the real benefit is cutting down on the manual admin that eats up the day.
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Prep for meetings in seconds. Right before a call, you can ask Copilot to summarize a contact’s entire history, past chats, support tickets, deal status, you name it. It pulls it all together so you’re not scrambling for context.
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Draft emails that don't sound generic. It’s pretty good for whipping up first drafts of follow-up emails or outreach. It uses the contact's CRM data to sprinkle in some personalization, saving you from having to look everything up yourself.
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Manage your CRM without all the clicks. Instead of navigating through a bunch of tabs, you can use its command-line interface to quickly add notes, update a deal stage, or create a new task.
How marketing teams can use Breeze Copilot
Marketers can lean on Breeze Copilot to get a head start on content creation and reporting.
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Beat the blank page. It can help you brainstorm and draft outlines for blog posts, come up with social media copy, or write the first version of your next email newsletter.
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Tweak your tone. If you’ve already got something written, you can highlight the text and ask it to "Refine" or "Change tone" to make sure it aligns with your brand’s voice.
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Get quick report summaries. Rather than getting lost in dashboards, you can ask it for a quick summary of a report's key takeaways to understand campaign performance at a glance.
How service teams can use Breeze Copilot
For support folks, Breeze Copilot works like an assistant for your agents, helping them answer questions more efficiently.
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Summarize long ticket threads. When an agent picks up a ticket with a massive back-and-forth conversation, they can use Copilot to get a quick summary instead of having to read every single message.
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Draft replies to common questions. It can suggest responses by pulling information from past tickets or articles in your HubSpot knowledge base, which helps speed things up.
Limitations of the built-in AI assistant
While having an AI assistant right there in the platform is convenient, a "one-size-fits-all" tool has some real drawbacks, especially when you compare it to more specialized platforms. Many users find these kinds of tools are great for basic stuff but can't quite handle more specific business needs.
Limited to the HubSpot "walled garden"
Here’s the biggest catch: Breeze Copilot is happiest when it stays within HubSpot’s world. But let's be real, most companies have their knowledge spread all over the place. If you have important info in a Confluence wiki, design specs in Google Docs, or another help desk like Zendesk or Freshdesk, Copilot simply can't see it. This creates knowledge gaps and leads to incomplete or just plain wrong answers.
A platform like eesel AI was built from the ground up to fix this exact problem. It’s designed to connect all your knowledge sources, whether they're in HubSpot, a separate wiki, or another app entirely. By tapping into your whole knowledge ecosystem, it delivers answers that are much more accurate and complete.
No deep customization or control
Breeze Copilot isn’t built for complex, custom jobs. You get the tools HubSpot provides, but you can't create your own custom actions (like looking up an order status from your Shopify store) or set detailed rules for how the AI should behave. It’s a generalist, not a specialist you can fine-tune to your company's unique way of doing things.
On the other hand, eesel AI gives you a fully customizable workflow engine. You get complete control to define the AI's persona, build custom API actions to pull live data from any system, and set up precise rules for how and when the AI should interact with customers or your team.
No way to test with confidence
With Breeze Copilot, there isn’t a solid way to see how it will perform with your actual historical data before you let it loose. You basically have to switch it on and cross your fingers. That’s a pretty big risk, especially when it’s interacting with customers, where one bad AI response can really hurt trust.
This is where the simulation mode in eesel AI makes a world of difference. You can safely test your AI on thousands of your past support tickets in a sandbox. This gives you an accurate prediction of its performance and resolution rate before it ever talks to a real customer, so you can launch it knowing it's ready.
Understanding Breeze Copilot pricing
Okay, let's talk about money. Figuring out the price for Breeze Copilot is a little tricky because it’s not a standalone product. Its features are unlocked depending on your HubSpot subscription, which can get pricey.
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Free Tools & Starter Tier: You'll get your hands on the most basic generative AI features for things like writing content and making summaries. It’s enough to get a taste, but the functionality is pretty limited.
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Professional & Enterprise Tiers: The more powerful and truly useful features, like the specialized Breeze Agents (for Content and Prospecting), are kept behind the paywall of these higher-priced plans. To get the full experience, you need to be on a premium HubSpot subscription.
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Breeze Intelligence Credits: To make things even more complex, some of the data features from Breeze Intelligence use a credit system. This means you have a variable, pay-as-you-go cost on top of your subscription, which can start at around $42 per month for only 100 credits.
The main takeaway here is that while some AI features are technically "included," getting full access means committing to HubSpot's top-tier plans, and even then, you might have to deal with extra costs.
The alternative: A specialized AI platform that works with your tools
When you start hitting the walls of what Breeze Copilot can do, the answer isn't to throw HubSpot out the window. It's about bringing in a specialized AI tool that plays nice with it and the rest of your software.
This is exactly where eesel AI fits in. It’s not trying to replace your CRM; it’s an intelligent AI layer that connects directly to HubSpot and all your other tools. It gives you the power and customization of a dedicated platform without making you change how you already work.
Here’s how it tackles the main challenges of a built-in assistant:
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Brings all your knowledge together. It connects to HubSpot, Zendesk, Confluence, Slack, and over 100 other apps to give your AI the full picture.
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Puts you in the driver's seat. You can build custom workflows and actions with an easy-to-use prompt editor, no coding required.
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Lets you test without risk. You can use the simulation mode to check performance and ROI on your own data before you go live.
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Keeps setup simple. Go live in minutes with one-click integrations. You can get it all set up on your own without having to sit through a sales call.
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Offers predictable pricing. eesel AI has clear, transparent plans without any surprise per-resolution fees.
| Feature | Breeze Copilot (within HubSpot) | eesel AI |
|---|---|---|
| Primary Use Case | General task help inside HubSpot | Automating support and helping your agents |
| Knowledge Sources | Mostly HubSpot data (CRM, KB) | 100+ sources (HubSpot, Zendesk, Confluence, etc.) |
| Custom Actions | No, limited to pre-built HubSpot actions | Yes, fully customizable API and workflow actions |
| Simulation Mode | No real simulation on past data | Yes, powerful simulation on thousands of past tickets |
| Setup Process | Built-in, turned on in settings | Self-serve setup in minutes |
| Pricing Model | Bundled into HubSpot tiers + variable credits | Transparent, predictable monthly/annual plans |
When to use Breeze Copilot vs. a specialized tool
So, what's the final take? Breeze Copilot is a genuinely handy tool if your team lives and breathes HubSpot. For quick tasks like drafting an email or summarizing notes, it’s a great little time-saver and a solid first step into using AI at work.
But there comes a point where you need more than just a "little help." When your goal changes from simple assistance to fully automating processes, customizing workflows, and connecting knowledge across your entire tech stack, you've probably outgrown a built-in assistant.
For teams that need an AI that can handle tricky customer questions, connect to any data source, and operate with a precision, a dedicated platform like eesel AI is the way to go. It works with the tools you already love and gives you the power to build AI solutions that fit your business, not the other way around.
Get started with AI that works your way
Ready to see what a truly customizable AI platform can do? Sign up for eesel AI for free and connect your tools in minutes, or book a demo with our team to see it in action.
Frequently asked questions
Breeze Copilot is HubSpot's built-in AI assistant, helping with daily tasks across Sales, Marketing, and Service Hubs. It's an updated version of ChatSpot, baked directly into the platform to enhance productivity within HubSpot.
Sales teams can use Breeze Copilot to quickly summarize contact histories before meetings, draft personalized follow-up emails using CRM data, and manage CRM records more efficiently via a command-line interface. This helps reduce manual administrative tasks.
The biggest limitation is that Breeze Copilot is largely confined to HubSpot's ecosystem. It cannot access important information stored in external tools like Confluence, Google Docs, or other help desks, leading to potential knowledge gaps and incomplete answers.
Breeze Copilot is not a standalone product; its features are integrated and unlocked based on your HubSpot subscription tier. More advanced capabilities, like specialized Breeze Agents, typically require Professional or Enterprise HubSpot plans, sometimes with additional credit costs.
Breeze Copilot offers limited customization; it's designed for general tasks using HubSpot's pre-built tools. You cannot create highly custom actions or fine-tune its behavior for unique business processes, unlike more specialized AI platforms.
For marketing teams, Breeze Copilot assists with content creation by brainstorming ideas, drafting outlines for blog posts, generating social media copy, or writing initial email newsletters. It can also refine existing text and adjust its tone to match brand voice.
Breeze Copilot offers general assistance within HubSpot, while specialized platforms like eesel AI are built for broader integration and deeper customization. eesel AI connects to over 100 data sources beyond HubSpot, provides custom workflow engines, and includes simulation modes for testing, offering more comprehensive AI solutions.
