I tried a dozen platforms to find the 6 best AI powered tools for Salesforce in 2025

Let's be real, Salesforce is the backbone of a lot of companies. But keeping that backbone strong can feel like a ridiculously demanding job. Juggling a constant stream of support tickets, trying to personalize sales outreach, and just keeping everything documented is a huge time suck. Our team was drowning in repetitive tasks, and it felt like we were spending more time on admin than actually helping customers or closing deals.

This is where AI is supposed to step in. The promise is massive: automate the boring stuff, get smarter insights, and do it all within the Salesforce world we already know. The problem? The market is flooded with options, and it’s nearly impossible to tell what’s just hype and what actually works.

So, I decided to cut through the noise myself. I spent the last few weeks digging in and testing different platforms to find the 6 best AI powered tools for Salesforce that genuinely make a difference. This is my no-fluff guide to help you find the right tool for your team, without the sales pitches.

What are the best AI powered tools for Salesforce?

When I talk about AI tools for Salesforce, I'm not just talking about generic chatbots. These are specific pieces of software built to plug directly into your Salesforce setup and make it smarter.

They range from native Salesforce apps like Einstein to third-party tools that are laser-focused on one job, like automating customer support, writing code, or analyzing sales calls. The real magic is that they use the data you already have in Salesforce, your cases, contacts, and knowledge docs, to provide help that’s actually relevant. This makes your team way more effective because the AI isn't starting from scratch; it already gets your business.

My criteria for picking the best AI powered tools for Salesforce

I didn't just pick the tools with the slickest marketing websites. My list comes from looking at four practical things that decide whether a tool will be useful or just end up as another forgotten subscription.

• How easy is it to get started? I looked for tools that you could set up yourself, without needing a whole team of developers on standby.

• Does it solve a real problem? I focused on tools that were great at one specific, high-value task for support, sales, or development teams.

• Does it fit into our workflow? The best tools feel like they've always been there. They blend right in with Salesforce and your other apps, instead of feeling like a clunky add-on you have to fight with.

• Is it worth the money? I leaned towards tools with clear pricing that deliver a real return. No one likes surprise fees.

Comparison of the best AI powered tools for Salesforce in 2025

Here’s a quick side-by-side look at how the top tools stack up.

Tool	Best For	Key Feature	Starting Price
eesel AI	Customer support automation	Simulating AI on past tickets	$299/mo
Salesforce Einstein	Native, all-in-one AI	Deep CRM data integration	Varies (add-on)
Gong	Conversation intelligence	AI-driven call analysis	Custom
Lavender	AI email writing assistant	Real-time email scoring	Free plan available
Copado	DevOps and release management	AI-assisted testing	Custom
ChatGPT	General purpose text generation	Ad-hoc content creation	Free plan available

A detailed look at the 6 best AI powered tools for Salesforce

Alright, let's get into the nitty-gritty. Here’s a breakdown of each tool, what it does best, where it misses the mark, and who it’s really for.

1. eesel AI

A screenshot of the eesel AI landing page, one of the best AI powered tools for Salesforce.

eesel AI is an AI platform that automates frontline support. It's built for teams using help desks that connect to Salesforce, like Zendesk or Jira Service Management. The cool thing is, you don't have to switch tools. It just plugs into your existing knowledge sources (like your help center, past tickets, Confluence, and Google Docs) and your help desk to start resolving tickets automatically.

What really sold me is how fast you can get going. You can connect your help desk, train the AI on your team's past conversations, and then run its simulation mode. This feature shows you exactly how the AI would have handled thousands of your real, historical tickets before it ever interacts with a live customer. Being able to test risk-free like this is a huge deal.

The eesel AI simulation feature provides a safe testing environment, making it one of the best AI powered tools for Salesforce.

Pros:

• You can actually set it up yourself in minutes without having to talk to a salesperson.

• The simulation mode lets you test on your own historical data, so you can trust it'll work.

• It pulls knowledge from dozens of places, not just what’s locked inside Salesforce.

• The pricing is transparent, with no hidden per-resolution fees to worry about.

Cons:

• It’s built for support and IT teams, so it’s not going to help with sales prospecting.

• The really good stuff, like training on past tickets and AI Actions, is on the Business plan.

Pricing:

eesel AI's pricing is refreshingly simple.

• Team Plan: $299/month ($239/month if billed annually) for up to 1,000 AI interactions.

• Business Plan: $799/month ($639/month if billed annually) for up to 3,000 interactions, unlimited bots, and advanced features like training on past tickets and AI triage.

• Custom Plan: You can get a custom setup if you have a much higher volume.

2. Salesforce Einstein

A screenshot of the Salesforce Einstein landing page, one of the best AI powered tools for Salesforce.

Salesforce Einstein is Salesforce's own AI, baked directly into its Sales, Service, and Marketing clouds. For support teams, Einstein for Service can do things like automatically categorize cases, draft replies for agents, and pull up relevant help articles.

Since it’s the built-in option, its biggest advantage is its direct line to all your Salesforce CRM data. It can grab context from any object, standard or custom, to inform its suggestions. That means agents get deep insights without having to click away from their console.

Pros:

• It has the deepest possible integration with your Salesforce data, period.

• It’s versatile and covers a lot of ground across sales, service, and marketing.

Cons:

• Getting it set up can be seriously complicated and expensive. You’ll likely need specialized Salesforce developers or consultants.

• It's not very flexible. It mostly works with knowledge stored inside Salesforce, which is a big issue if your team relies on external tools like Confluence or Google Docs.

• It doesn't have a good, self-serve simulation mode, making it hard to test confidently before you unleash it.

• The pricing is famously hard to pin down. It’s usually an add-on, and getting a straight answer on cost requires a long sales process.

Pricing:

Salesforce doesn't list public pricing for Einstein. It’s sold as an add-on to your existing licenses and you have to contact their sales team for a custom quote.

3. Gong

A screenshot of the Gong landing page, one of the best AI powered tools for Salesforce.

Gong is a platform that records, transcribes, and uses AI to analyze your customer conversations from calls, video meetings, and emails. The AI digs through all those interactions and points out key topics, action items, customer feelings, and overall trends.

A lot of people think of Gong as purely a sales tool, but it's incredibly useful for support and success teams using Salesforce. By analyzing support calls, you can spot product gaps, figure out common customer frustrations, and find coaching moments for your agents. The Salesforce integration is solid, too, it automatically logs activities and adds insights to the right contact or account.

Pros:

• Great for data-driven coaching and understanding what your customers are actually saying.

• Integrates well with Salesforce to automatically log call activities.

• Gives you high-level analytics on what your top-performing agents are doing differently.

Cons:

• It's an analysis tool, not an automation tool. It gives you insights, but it won't resolve tickets for you.

• It’s aimed at larger companies, and the price tag can be steep for smaller teams.

Pricing:

Gong doesn't list its prices publicly. The cost is customized based on how many users you have, plus a platform fee. You have to go through their sales team to get a quote.

4. Lavender

A screenshot of the Lavender landing page, one of the best AI powered tools for Salesforce.

Lavender is an AI email assistant designed to help sales and support reps write better emails. It works inside your inbox and CRM, giving you real-time feedback as you type. It scores your email's chance of getting a reply and offers tips to improve its tone, clarity, and personalization.

Support agents write emails all day, every day. Lavender helps make sure every single reply is clear, empathetic, and on-brand. It can even analyze a customer's public personality to help agents adjust their tone, and its "start my email" feature is a lifesaver for tackling a tough case.

Pros:

• The real-time feedback is genuinely helpful and improves your team's writing over time.

• Helps maintain a consistent and professional voice across your whole team.

• The free plan is pretty generous and great for trying it out.

Cons:

• It only works for email, so it won't help you with live chat or other channels.

• A lot of the personalization features feel more geared toward sales prospecting than customer support.

Pricing:

Lavender has a few different tiers:

• Basic: Free forever for up to 5 email analyses per month.

• Starter: $29/month for unlimited emails.

• Individual Pro: $49/month adds integrations with platforms like Salesloft and Outreach.

• Team: Starts at $99/seat/month and includes a coaching dashboard.

5. Copado

A screenshot of the Copado landing page, one of the best AI powered tools for Salesforce.

Copado is a big name in the DevOps world, specifically for Salesforce. It helps technical teams manage releases, automate testing, and stay compliant. Its AI features, like the "Copado AI Companion," can help write user stories, suggest test cases, and flag potential problems before a deployment breaks something.

If you have a complex Salesforce setup, you know how important platform stability is for the support team. One bad deployment can cause a tidal wave of new tickets. Copado uses AI to make the development process safer and faster, which in turn makes life much, much better for the support agents who just need the system to work.

Pros:

• It’s an end-to-end DevOps platform built from the ground up for Salesforce.

• The AI features cut down on a lot of tedious manual work for developers and admins.

• It leads to better, more stable releases and less system downtime.

Cons:

• This is a deeply technical tool. Your support and sales teams will never touch it directly.

• You need a pretty mature DevOps process already in place to really benefit from it.

• It's an enterprise tool, and the pricing reflects that.

Pricing:

Copado’s pricing is custom and you have to request it. They do offer a free, more limited version called Copado Essentials for smaller teams, but the full-featured platform requires a sales consultation.

6. ChatGPT

A screenshot of the ChatGPT landing page, one of the best AI powered tools for Salesforce.

And of course, there's ChatGPT, the super-powerful and versatile language model from OpenAI that pretty much everyone has used. While it isn't a specialized Salesforce tool, its ability to understand and write human-like text makes it a fantastic assistant for all sorts of one-off tasks.

Anyone using Salesforce can find a use for it. A support agent can ask it to simplify a complex technical explanation for a customer. A developer can ask it to explain a confusing bit of Apex code. A marketing user can paste in some data and ask for campaign ideas.

Pros:

• Incredibly versatile and ridiculously easy to use.

• Perfect for brainstorming, summarizing long texts, and explaining concepts.

• The free version is surprisingly capable for a lot of day-to-day tasks.

Cons:

• It’s totally disconnected from Salesforce, so you’re stuck manually copying and pasting everything.

• It has zero access to your company's internal knowledge or real-time context.

• Using it with sensitive customer data is a big no-no. It poses a major data privacy and security risk.

Pricing:

ChatGPT's pricing is very accessible:

• Free: Available for everyone, with some usage limits.

• Plus: $20/month for priority access and faster responses.

• Business: $25/user/month (billed annually) for a shared workspace.

This video explores some of the essential AI tools that can integrate with Salesforce to transform your business.

How to choose the best AI powered tools for your Salesforce team

Feeling a bit overwhelmed by the options? Don't be. Here are a few simple tips to help you pick the right tool without getting lost in the hype.

• Start with one specific problem. Don't just go looking for "an AI tool." Instead, define a clear pain point. Is it "cutting down response times for easy tickets"? Or "making our follow-up emails better"? When you have a clear goal, it's way easier to judge your options.

• Pick tools you can test with confidence. The biggest fear with AI is rolling out something that gives bad answers to your customers. Look for platforms that offer a free trial or, even better, a simulation mode. A tool like eesel AI lets you test its performance on your actual past tickets, so you know exactly how it will behave before you turn it on.

• Find a solution that unifies your knowledge. Your company's real brain isn't just in Salesforce. It's scattered across Confluence, Google Docs, Slack threads, and old tickets. The best AI tools can connect to all these different sources to give answers that are complete and actually correct.

• Think about your current workflow. The whole point of this is to make your team's life easier, not to force them to learn a completely new system. Choose tools that fit right into your existing help desk or CRM and feel like a natural part of how you already work.

The future is automated, integrated, and intelligent with the best AI powered tools for Salesforce

The right AI tool can completely transform how your team works in Salesforce, whether it's by automating support, analyzing conversations, or making your release process smoother.

While built-in solutions like Einstein are powerful, they often come with a hefty price tag and a lot of complexity. A newer wave of agile, self-serve tools offers a faster, more flexible, and often more affordable way to get started with AI. The trick is to find a solution that solves your specific problem and lets you start small, test with confidence, and scale up from there.

If you're looking to automate customer support without starting a massive, complicated project, give eesel AI a try. You can connect your knowledge sources and simulate a fully-trained AI agent on your real tickets in just a few minutes, completely free.