I tested dozens of AI tools for Salesforce: Here are the 6 best Salesforce Einstein AI products and tools for 2025

Let's face it, Salesforce is the command center for your business. You know AI could make it even better, but then you look at the Einstein ecosystem and... it's a lot. With over 60 different AI products, just figuring out where to start feels like a full-time job. It's confusing, and frankly, it's easy to get lost in all the marketing noise.

This guide is here to cut through all that. I've zeroed in on the AI tools that actually make a difference for sales and customer support teams, both the native Salesforce stuff and a few key integrations. We're talking about tools that bring real value, helping you automate tasks, close deals faster, and keep customers happy, all without getting stuck in a six-month setup project.

What are Salesforce Einstein AI products and tools?

First things first, let's clear something up. Salesforce Einstein isn't a single product you can just go out and buy. It's more like a layer of AI technology that's already baked into the Salesforce platform. Think of it as the brains behind a bunch of different features in Sales Cloud, Service Cloud, and the rest of the gang.

The whole point is to take all that data you have sitting in your CRM and actually put it to work. It usually breaks down into two main types:

• Predictive AI: This is the crystal ball stuff. It tries to predict the future by doing things like forecasting sales, scoring leads on their chances of converting, or flagging customers who might be getting ready to leave.

• Generative AI: This is the creative side. It can write a sales email for you, shrink a long support case down to a few bullet points, or even whip up a new knowledge base article from scratch.

It all sounds pretty great, right? But the huge number of "Einstein" features can be a headache. A lot of them need specific Salesforce editions, extra licenses, and a ton of setup to get them working just right. The trick is figuring out which tools give you the most bang for your buck without all the hassle.

Our criteria for choosing the best Salesforce Einstein AI products and tools

When I was putting this list together, I tried to think like a busy support or sales manager. I didn't just look at feature lists. I judged each tool on how it actually performs in the real world.

• How fast does it work? I focused on tools you can get running in days, or even minutes, not months from now.

• Can you set it up yourself? Is this a DIY job, or are you going to need to bring in a team of consultants?

• Does it see all your info? Can the AI only access what's in Salesforce, or can it connect to all the other places your team stores knowledge, like in Confluence, Google Docs, and Slack?

• Can you test it safely? Let's be real, you want to see how the AI will perform before you let it talk to a live customer. Is there a way to do that?

• Is the pricing clear? Is the cost straightforward, or are you setting yourself up for a nasty surprise on your bill after a busy month?

Comparison of the top Salesforce Einstein AI products and tools in 2025

Feature	eesel AI	Einstein for Service	Einstein Bots	Einstein Opportunity Scoring	Einstein Conversation Insights	Einstein Article Recommendations
Go-Live Time	Minutes	Weeks/Months	Weeks/Months	Days	Days	Weeks
Knowledge Sources	Unified (100+ integrations)	Salesforce Knowledge Only	Salesforce Knowledge Only	CRM Data	Call Transcripts	Salesforce Knowledge Only
Self-Serve Setup	Yes, fully self-serve	Partial, requires setup	No, complex builder	Yes	Yes	Partial, requires model training
Simulation Mode	Yes, on past tickets	No	No	N/A	No	No
Best For	All-in-one automation & agent assist	Native agent assist	Simple, scripted FAQs	Sales prioritization	Call coaching	Basic article surfacing

The 6 best Salesforce Einstein AI products and tools for 2025

Alright, let's dive into the tools that can really change how your team uses Salesforce.

1. eesel AI

A screenshot of the eesel AI landing page, one of the best Salesforce Einstein AI products and tools.

Full disclosure, eesel AI isn't a native Salesforce product, but it's at the top of my list for a reason. It tackles the single biggest headache with company AI: siloed knowledge. Your Salesforce data is great, but your team's actual know-how is all over the place. It's in old support tickets, buried in Confluence pages, spread across Google Docs, and locked in Slack threads. eesel AI pulls it all together in minutes.

• Why it's on the list: It’s refreshingly simple and completely self-serve. You can connect your help desk (like Zendesk or even Salesforce Service Cloud) and all your other knowledge sources with a few clicks, and have a working AI bot ready to go in minutes. That's a world away from the long, drawn-out setups most native tools demand.

• Key Features:

  • Unified Knowledge: It connects to over 100 sources, pulling info from past tickets, your help center, Confluence, and Google Docs, so the AI gets the full story.

  • Risk-Free Simulation: You can test the AI on thousands of your past tickets to see exactly how it'll perform and what your ROI looks like before it goes live with customers. No guesswork.

  • Total Control: You're in the driver's seat. You decide which tickets the AI handles. You can start small with the easy, repetitive questions and then let it do more as you get comfortable.

  • Transparent Pricing: The pricing is straightforward. It's based on usage, with no weird "per-resolution" fees, so your bill is always predictable. You can even start on a monthly plan and cancel whenever.

Pricing

eesel AI's pricing is clear and includes all its main products.

• Team Plan: $299/month ($239/month billed annually) for up to 1,000 AI interactions.

• Business Plan: $799/month ($639/month billed annually) for up to 3,000 AI interactions, and adds key features like training on past tickets and AI Actions.

• Custom Plan: For teams needing unlimited interactions, advanced actions, and custom integrations.

2. Einstein for Service

This is Salesforce's own tool for giving support agents a hand. It's built right into the Service Console and is meant to help agents speed things up by generating replies and summarizing cases for them.

• Why it's on the list: Since it's a native tool, it has full access to all your CRM data. It can easily pull up a customer's history and case details to offer personalized suggestions, which is a huge help for agents.

• Key Features:

  • Service Replies: Suggests replies for agents right in the chat window, based on how similar issues were handled before.

  • Work Summaries: Whips up a quick summary of a case, including the customer's issue and how it was resolved, saving agents from having to do tedious wrap-up notes by hand.

• The catch: Its biggest blind spot is that it only learns from your Salesforce data (like cases and knowledge articles). If your team depends on documents in Confluence or a shared drive, Einstein for Service has no idea they exist. This can lead to incomplete or just plain wrong answers.

Pricing

You'll find these features in the more expensive Service Cloud plans, which are billed annually.

• Enterprise Plan: $175/user/month. This is the starting point for AI, but you'll have to pay extra for key features like Service Replies and Work Summaries, so the final cost can be a bit of a mystery.

• Unlimited Plan: $350/user/month. This plan bundles more AI features.

• Agentforce 1 Service Plan: $550/user/month. This is the all-inclusive plan with the full suite of AI tools.

3. Einstein Bots

A screenshot of the Einstein Bots landing page, one of the top Salesforce Einstein AI products and tools.

Einstein Bots are Salesforce's answer to customer-facing chatbots. You can build conversation flows that answer common questions, collect info from customers, and even create or update records in Salesforce.

• Why it's on the list: It's a solid choice for automating the simple, predictable stuff and heading off easy questions before they hit your team. Because it connects with Salesforce Flows, it can manage some surprisingly complex tasks behind the scenes.

• Key Features:

  • Visual Builder: A drag-and-drop interface for mapping out how conversations should flow.

  • Natural Language Processing (NLP): It can understand what a customer is trying to do, even if they don't use the exact keywords.

  • Flow Integration: It can trigger complex backend automations, like updating a contact record or creating a new case.

• The catch: Let's be real, building a good Einstein Bot is a big project. The builder can get complicated, and it takes a lot of planning and constant fine-tuning. This isn't something you'll knock out in an afternoon, which is why simpler tools often get you results much faster.

Pricing

Einstein Bots are available as an add-on or included in higher-tier plans.

• Enterprise Plan: You can add Einstein Bots for an additional $75/user/month.

• Unlimited Plan: Einstein Bots are included in this plan, which costs $350/user/month.

4. Einstein Opportunity Scoring

Hopping over to the sales side, Einstein Opportunity Scoring is one of the most practical AI features in Sales Cloud. It analyzes all your past deals, both won and lost, to predict how likely a current deal is to close.

• Why it's on the list: It gives sales reps a simple score from 1 to 99, helping them focus their energy on the deals that are most likely to pan out.

• Key Features:

  • Predictive Score: Every opportunity gets a score that acts as a quick health check.

  • Insight Factors: It doesn't just give you a number; it tells you why an opportunity scored high or low (for example, "fast stage progression" is good, "no recent activity" is bad).

• Use Case: This is an essential tool for sales managers who need a quick, AI-driven gut check on the health of their pipeline.

Pricing

Opportunity Scoring is available in the higher tiers of Sales Cloud.

• Enterprise Plan: Available as an add-on to the $175/user/month plan.

• Unlimited Plan: Included in the $350/user/month plan.

• Agentforce 1 Sales Plan: Included in the $550/user/month plan.

5. Einstein Conversation Insights

This tool automatically records and analyzes your sales reps' calls, both voice and video. The AI listens for keywords, competitor mentions, product discussions, and any follow-up tasks that were agreed on.

• Why it's on the list: It gives sales managers a way to coach their teams at scale, without having to personally listen to every single call recording.

• Key Features:

  • Call Transcription & Analysis: It flags key moments and trends across all your recorded sales calls.

  • Coaching Dashboards: It can highlight which reps are consistently following best practices (like talk-to-listen ratio) and which ones might need a little extra help.

• The catch: It's all about voice and video calls. If you want the full picture of customer conversations, you need something that can also dig into your text-based support chats, like tickets and emails, to really understand what customers are saying.

Pricing

Conversation Insights is included starting with the Sales Cloud Enterprise plan.

• Enterprise Plan: Included at $175/user/month.

• Unlimited & Agentforce 1 Sales Plans: Included at $350 and $550/user/month, respectively.

6. Einstein Article Recommendations

This is a straightforward but really useful feature for support teams. While an agent works on a case, Einstein pops up with relevant articles from your Salesforce Knowledge base that could help solve the problem.

• Why it's on the list: It helps agents find the right answers faster and makes sure that consistent information is being shared with customers. It's a solid, foundational step for any team looking to scale its support operations.

• Key Features:

  • Real-time Suggestions: It recommends articles based on the content of the customer's case as the agent is typing.

  • Agent Feedback Loop: Agents can give a thumbs-up or thumbs-down on whether an article was helpful, which helps the AI model get smarter over time.

• The catch: This tool is completely reliant on a pristine Salesforce Knowledge base. It can't look at anything outside of that, like documents in Confluence, SharePoint, or Google Docs. If your info is scattered, you'll need a tool to pull it all together first before the recommendations are actually helpful. This is a big reason why teams often look for a solution like eesel AI.

Pricing

Article Recommendations are available in the top-tier Service Cloud plans.

• Unlimited & Agentforce 1 Service Plans: Included and unmetered for agents in these plans, which cost $350 and $550/user/month, respectively.

This video explains the basics of Salesforce Einstein and how its AI tools can benefit your business.

How to choose the right Salesforce Einstein AI products and tools

Figuring out which of these Salesforce Einstein AI products and tools is right for you just comes down to asking a few key questions. Here’s a quick rundown to help you decide.

1. Where does your knowledge actually live?

   • If all your team's knowledge lives neatly inside Salesforce Knowledge (and congrats if it does), then native tools like Einstein Article Recommendations are a solid starting point.

   • But if you're like most of us, that knowledge is all over the place, in Google Docs, Confluence, old tickets, and Notion. If that's the case, you need a tool like eesel AI to connect the dots before any AI can be genuinely useful.

2. How fast do you need to see results?

   • If you've got a project team and a six-month runway, building a custom Einstein Bot could be a great move.

   • But if you need to cut down your ticket volume and help your agents work smarter this quarter, you're better off with a self-serve tool that you can set up quickly and test out right away.

3. What’s your budget and tolerance for unpredictable costs?

   • A lot of AI tools have tricky pricing. Sometimes it depends on your Salesforce plan, or worse, they charge you for every single AI resolution. That can lead to some eye-watering bills when things get busy.

   • Look for platforms with clear, flat-rate pricing. That way, you can automate more without worrying about your costs spiraling out of control.

The future for Salesforce Einstein AI products and tools is integrated, not just native

Look, Salesforce has a solid lineup of native AI tools, no one's arguing that. But the smartest companies I see are mixing and matching. They use the native tools and then bring in flexible, best-of-breed solutions to fill in the gaps.

The truth is, no single platform does everything perfectly. A winning AI strategy often means using Salesforce as your home base and then adding tools that can connect your scattered knowledge and automate work without a ton of friction. Don't get bogged down in a huge, complicated project. Start with a tool that gives you a win on day one and can grow with your team.

Ready to see how fast you can level up your Salesforce setup? With eesel AI, you can connect your data sources and test an AI agent on your own past tickets in about 15 minutes. See what your potential resolution rate could be and start automating support today.