A complete guide to HubSpot AI pricing in 2026

HubSpot is a giant in the CRM world; it feels like they’re everywhere. So when they announced their AI suite, "Breeze," it was no surprise that it got a lot of attention. Breeze is a mature, reliable platform that weaves AI into every part of the ecosystem, from marketing and sales to customer service.

As teams look to adopt these tools in 2026, many are asking: "What does it actually cost?" The HubSpot AI pricing model is designed to scale with your business through a combination of platform subscriptions and a flexible credit system. This guide is here to help you understand the model. We’ll break down the investment, what you get for your money, and how the system works so you can decide how to best power your team.

What is HubSpot AI (Breeze)?

First off, Breeze isn't one specific tool. It's more like a powerful AI upgrade woven into the HubSpot platform you might already be using. It’s made up of three main parts:

• Breeze Assistant (or Copilot): This is your everyday AI helper. It lives inside HubSpot and helps with things like drafting marketing emails, coming up with blog post ideas, summarizing long customer chats, and creating reports.

• Breeze Agents: Think of these as specialized AI "teammates" built to handle entire jobs on their own. For instance, a Customer Agent can manage frontline support chats, a Prospecting Agent can dig up info on leads and write outreach emails, and a Social Media Agent can schedule posts for you.

• Breeze Intelligence: This is the brainy, data-focused part of the suite. It gives you predictive insights, fills in your contact and company records with fresh data, and analyzes behavior to spot which customers are getting ready to buy.

The main thing to get is that these tools are built directly into the core HubSpot platform, which is exactly why the pricing is tied to the whole package.

A detailed breakdown of HubSpot AI pricing

Understanding HubSpot AI pricing means looking at three different layers: the professional platform subscription, the scalable credit system, and the associated professional services that ensure your success.

The platform subscription

To access the advanced capabilities of Breeze AI, you utilize a Professional or Enterprise plan for one of HubSpot's "Hubs." For teams looking for a mature and reliable solution, this provides a solid foundation for your AI strategy.

Here’s a look at the starting prices for these professional-grade plans:

• Marketing Hub Professional: Kicks off at $800 per month.

• Customer Platform Professional (includes Marketing, Sales, Service Hubs): Starts at $1,300 per month.

• Customer Platform Enterprise: A comprehensive solution for large teams at $4,700 per month.

These plans are designed for businesses that want an all-in-one ecosystem. HubSpot offers these tiered plans to match different team sizes and operational needs.

The HubSpot credits system

On top of the monthly subscription, many of Breeze’s features run on "HubSpot Credits." You can think of them as tokens you spend as you utilize AI for specific tasks, like having an agent reply to a customer or enriching a company record.

Premium plans include a monthly allowance: the Professional Customer Platform comes with 5,000 credits, and the Enterprise plan includes 10,000. As your business grows, you can easily add more.

Here's the cost for additional credit packs:

Credit pack	Monthly price
Small (5,000 credits)	$45/month
Medium (30,000 credits)	$270/month
Large (100,000 credits)	$900/month

This usage-based model allows for flexibility, letting you scale your AI usage up or down depending on your current campaigns or support volume. For teams that prefer a fixed-rate model for their AI support, complementary tools like eesel AI work within the HubSpot ecosystem to offer predictable plans with no per-resolution fees.

Associated costs and professional services

When budgeting for a world-class AI deployment, there are a few other investments to keep in mind.

• Professional Onboarding: For its premium plans, HubSpot provides a mandatory onboarding service to ensure your implementation is successful. It costs $3,000 for Professional plans and $7,000 for Enterprise plans.

• Implementation and training: Transitioning to an AI-powered workflow is a significant project. HubSpot's ecosystem offers extensive resources to help your team adjust their workflows and get the most out of these new tools.

• Data and API limits: As you scale your automation and contact lists, you'll want to monitor your data and API limits to ensure your subscription continues to match your business volume.

Key features included with HubSpot AI

When you invest in the platform, HubSpot’s AI offers some excellent tools for teams committed to its ecosystem.

• Automated workflows with Breeze Agents: Breeze agents are designed to save your team time. The Customer Agent can field common support questions, while the Prospecting and Content Agents automate outreach and marketing tasks.

• Content and productivity with Breeze Assistant: The AI assistant is a helpful tool for day-to-day work, helping your team write copy and summarize notes directly within your CRM.

• Smarter data with Breeze Intelligence: This feature keeps your CRM clean by automatically updating records and flagging leads that are ready to engage.

This official tutorial from HubSpot explains the collection of AI-powered tools woven into the platform.

HubSpot's AI is powerful for companies centralized on the platform. If your team's knowledge is spread across different apps like Confluence or Google Docs, you might also consider a complementary tool like eesel AI. It connects to your various apps instantly, giving your HubSpot-based team the context they need from all their external knowledge sources.

Considerations for the pricing model

While HubSpot provides a robust set of features, there are a few aspects of the pricing model to keep in mind as you plan for 2026.

Understanding the usage-based model

A usage-based credit system on top of a subscription allows for great flexibility, though it requires careful monitoring to forecast monthly spend accurately. It ensures you are only paying for the AI value you actually use during high-growth periods. For those who prefer a different approach, eesel AI is a complementary option that offers fixed, predictable plans.

The unified ecosystem

Breeze AI is built to provide a unified experience. This is a significant advantage for businesses looking to centralize their operations. While HubSpot is the gold standard for many, teams using other specialized help desks can still benefit from HubSpot's CRM while using eesel AI as a flexible bridge for their AI needs across different platforms.

Professional setup and onboarding

The onboarding fees reflect the depth of the HubSpot platform. It is a comprehensive system that requires a dedicated implementation period to ensure your team sees a strong return on investment.

For teams looking for a complementary tool with a quick setup, eesel AI can be configured in minutes to help manage support knowledge. You can even use a simulation mode to test the AI on your past support tickets before going live, which is a great way to build confidence alongside your primary HubSpot setup.

Is the HubSpot AI pricing worth it for your team?

The verdict on HubSpot AI pricing depends on your specific business goals for 2026.

If you're a company already utilizing the HubSpot ecosystem (especially at the Enterprise level), Breeze AI is an impressive addition. It provides a mature, trusted, and deeply integrated AI experience that is hard to beat for businesses that want everything in one place.

For teams that prioritize high flexibility and a faster deployment for specific tasks, exploring AI solutions that complement your tools can be a smart move.

Ready for an AI solution that works within your ecosystem? Try eesel AI for free and see how quickly you can enhance your support workflows.