A complete guide to HubSpot AI pricing in 2025

HubSpot is a giant in the CRM world; it feels like they’re everywhere. So when they announced their AI suite, "Breeze," it was no surprise that it got a lot of attention. Breeze promises to weave AI into every part of the platform, from marketing and sales to customer service.

But as the excitement grew, so did the confusion around one big question: "What does it actually cost?" The HubSpot AI pricing model isn’t a simple sticker price. It’s a mix of platform subscriptions, a confusing credit system, and a few hidden fees that can sneak up on you. This guide is here to lay it all out. We’ll break down the real costs, what you get for your money, and where the limitations are, so you can figure out if it’s the right move for your team.

What is HubSpot AI (Breeze)?

First off, Breeze isn’t one specific tool. It’s more like an AI upgrade woven into the HubSpot platform you might already be using. It’s made up of three main parts:

• Breeze Assistant (or Copilot): This is your everyday AI helper. It lives inside HubSpot and helps with things like drafting marketing emails, coming up with blog post ideas, summarizing long customer chats, and creating reports.

• Breeze Agents: Think of these as specialized AI "teammates" built to handle entire jobs on their own. For instance, a Customer Agent can manage frontline support chats, a Prospecting Agent can dig up info on leads and write outreach emails, and a Social Media Agent can schedule posts for you.

• Breeze Intelligence: This is the brainy, data-focused part of the suite. It gives you predictive insights, fills in your contact and company records with fresh data, and analyzes behavior to spot which customers are getting ready to buy.

The main thing to get is that these tools don’t work on their own. They’re built directly into the core HubSpot platform, which is exactly why figuring out the pricing means looking at the whole package.

A detailed breakdown of HubSpot AI pricing

Understanding HubSpot AI pricing means looking at three different layers: the pricey platform subscription you need just to get access, a pay-as-you-go credit system that can be hard to predict, and some extra costs that might catch you by surprise.

The required platform subscription

Here’s the first catch: you can’t just buy the AI tools on their own. To get your hands on the most useful parts of Breeze AI, you need a Professional or Enterprise plan for one of HubSpot’s "Hubs." For most teams, that’s a huge financial commitment before you’ve even used a single AI feature.

Here’s a peek at the starting prices for the required plans:

• Marketing Hub Professional: Kicks off at $800 per month.

• Customer Platform Professional (includes Marketing, Sales, Service Hubs): Starts at $1,300 per month.

• Customer Platform Enterprise: Jumps to a hefty $4,700 per month.

These high entry points tell you exactly who HubSpot is aiming for: businesses that are already all-in on its ecosystem (or are ready to be). If you’re not planning to run your whole operation on HubSpot, the cost of admission for its AI is incredibly steep.

The confusing HubSpot Credits system

On top of that monthly subscription, many of Breeze’s best features run on "HubSpot Credits." You can think of them as tokens you spend to get the AI to do specific things, like have an agent reply to a customer, enrich a company record with new info, or track buyer intent signals.

Premium plans give you a certain number of credits each month, the Professional Customer Platform comes with 5,000, and the Enterprise plan includes 10,000. But if you have a busy month, you’ll burn through those credits fast and have to buy more.

Here’s what it costs to buy more credits:

Credit Pack	Monthly Price
Small (5,000 credits)	$45/month
Medium (30,000 credits)	$270/month
Large (100,000 credits)	$900/month

This usage-based model makes it really tough to predict your monthly spending. A sudden increase in support tickets or a new marketing campaign could make your bill jump without warning. That kind of variability can be a headache for budgeting. For teams that need to know what they’re spending each month, solutions like eesel AI offer clear, fixed-rate plans with no per-resolution fees, so your bill stays the same even when you get busy.

Hidden and associated costs

The subscription and credit fees are just the start. You need to account for a few other big costs.

• Mandatory Onboarding: For its premium plans, HubSpot requires a one-time onboarding fee that you can’t get out of. It costs $3,000 for Professional plans and $7,000 for Enterprise plans.

• Implementation & Training: Getting your team skilled up on a new, complicated system takes time and money. You’re not just flipping a switch; you’re often changing how people work, which always comes with a cost for training and workflow adjustments.

• Data and API Limits: If you have a big contact list or rely heavily on automation, you might run into HubSpot’s data and API limits. Exceeding them can lead to extra fees not covered by your main subscription.

Key features included with HubSpot AI

If you can make peace with the pricing maze, HubSpot’s AI does offer some solid tools for teams committed to its platform.

• Automated Workflows with Breeze Agents: The real magic of Breeze is meant to be its agents. The Customer Agent can field common support questions in your chat, the Prospecting Agent can automate parts of sales outreach, and the Content Agent can help create marketing materials. They can save a lot of time, but they mostly rely on data and knowledge that lives inside HubSpot.

• Content and Productivity with Breeze Assistant: The AI assistant is a handy tool for day-to-day work. It can help your team write blog posts, draft email copy, and summarize meeting notes, all from within HubSpot.

• Smarter Data with Breeze Intelligence: This feature automatically updates your CRM records with company info and keeps an eye on visitor behavior to flag accounts that look ready to buy. It’s a nice way to keep your data clean and find warm leads.

This official tutorial from HubSpot explains the collection of AI-powered tools woven into the platform.

HubSpot’s AI is powerful if your company lives and breathes HubSpot. But what if your team’s knowledge is spread out everywhere? For support teams whose information is in Confluence, Google Docs, and old Zendesk tickets, you need a tool that can bring it all together. An AI tool like eesel AI connects to all your apps instantly, giving your AI the context it needs without making you move everything to a new platform.

Major limitations of the pricing model

While the features sound good, the pricing model has some serious drawbacks you need to think about before signing up.

Why the HubSpot AI pricing is complex and unpredictable

Let’s be blunt: a high monthly subscription combined with a variable, usage-based credit system is just confusing. It makes it nearly impossible to forecast what you’ll actually spend. A busy sales quarter or a successful marketing campaign could lead to a surprisingly high bill, basically penalizing you for growing. That’s a world away from the straightforward value you get from platforms like eesel AI, which offers predictable plans that don’t punish you for having a busy month.

Ecosystem lock-in

Breeze AI isn’t a tool you can just plug into your current setup. It’s designed to make the HubSpot platform stickier. This is a huge catch for any business that uses other specialized tools for their work, like Zendesk, Freshdesk, or Intercom for customer support. If you want HubSpot’s AI, you’re pushed to use HubSpot’s help desk, sales software, and marketing platform, too.

In contrast, a tool like eesel AI is built to be flexible. It’s designed to work with what you already have, plugging directly into the help desk you already use without forcing you to go through a painful migration.

Complex setup and onboarding

Those multi-thousand-dollar onboarding fees are a dead giveaway that getting started with HubSpot’s AI is a big project, not something you can turn on and test over a weekend. It demands a serious investment of time and money before you see any return.

This is a completely different experience from a self-serve tool like eesel AI. You can connect your help desk, train the AI on your knowledge sources, and go live in minutes, not months, often without ever talking to a salesperson. Better yet, you can use a powerful simulation mode to test the AI on thousands of your past support tickets. This lets you see exactly how it will perform and get comfortable with it before you ever turn it on for your customers, a key feature that’s often missing from big enterprise platforms.

Is the HubSpot AI pricing worth it for your team?

So, what’s the final verdict on the HubSpot AI pricing? It really depends on your situation.

If you’re a large company that’s already heavily invested in the HubSpot ecosystem (especially at the Enterprise level) and you have a budget that can absorb unpredictable costs, then Breeze AI could be a powerful addition. It embeds AI right into the platform you already count on.

For just about everyone else, the pricing model creates too many hurdles. The high cost of entry, the confusing credit system, and the total vendor lock-in make it a tough sell. This is especially true for teams that need flexibility, predictable costs, and a setup process that doesn’t take months.

For those teams, an AI solution that works with your tools, not against them, is a much better fit.

Ready for an AI solution that adapts to your workflow and respects your budget? Try eesel AI for free and see how quickly you can automate your support.