Running a business these days feels like juggling a million things at once, right? You’re managing tasks, trying to create great content, digging into your data, and, of course, keeping customers happy. If you’re already using HubSpot, you know it’s a fantastic platform that helps with a lot of this. But even with a powerful CRM like that, the sheer amount of work can still feel pretty overwhelming for your team.
That’s where artificial intelligence steps in.
AI isn’t just a buzzy term anymore; it’s genuinely changing how teams get things done within platforms like HubSpot. It can take care of those repetitive tasks, uncover insights you might easily miss, and help you connect with customers and prospects in smarter ways. While HubSpot has been busy building its own AI features right into the platform, there’s also a ton of cool tools out there that work with HubSpot to make things even better.
This post is all about the top AI tools we think will really make a difference for HubSpot users as we head into 2025. We’ll look at how they can fit into what you’re already doing and help you work smarter, not just harder.
What are HubSpot AI tools?
HubSpot saw the potential of AI early on and has been weaving it directly into its platform for a while now. Instead of creating a separate AI tool you have to jump into, they’ve integrated a bunch of capabilities under the name “Breeze.” As Evenbound puts it, Breeze isn’t a standalone app; it’s a “fully integrated suite of AI tools woven throughout the HubSpot CRM.”
Breeze is designed to lend a hand across HubSpot’s different areas, whether you’re focused on Marketing, Sales, or Service. Generally, it breaks down into three main parts:
- Breeze Copilot: Think of this as your personal AI helper right inside HubSpot, ready to assist with writing, summarizing, and helping you finish various tasks.
- Breeze Agents: These are more specialized AI helpers built to automate specific jobs across different departments, like helping with content creation or finding new prospects.
- Breeze Intelligence: This part focuses on using AI to look at your data, helping you understand things like buyer intent, getting richer data on contacts, and improving your conversion rates.
The main goal of these native HubSpot AI tools is pretty straightforward: save you time, help you perform better, and get better results. But as businesses grow and their needs get more specific, they often start looking for AI solutions that offer deeper features or different pricing structures that still play nicely with their existing HubSpot setup.
How we chose the best AI tools for HubSpot
With so many AI tools popping up everywhere, it can be tricky to figure out which ones are actually going to be useful if you’re using HubSpot. We didn’t just pull names out of a hat; we focused on specific things that really matter for making your HubSpot setup even stronger.
Here are the criteria we used:
- Do they connect well with HubSpot? How deep is the integration? Can they sync data smoothly and fit right into your existing workflows without a headache?
- What specific job do they do? Does the AI tool offer features that genuinely boost what HubSpot can do in areas like marketing, sales, customer service, or analyzing data?
- Do they actually work? Can the tool show real benefits, like saving you time, making your team more productive, or giving you insights you can actually use?
- Are they easy to use? Can you set it up, get it trained, and start using it alongside HubSpot without needing a Ph.D. in technology?
- Is it worth the cost? Does the pricing make sense, especially as your business or how much you use it grows? Do you get a good return on your investment?
By looking at tools through this lens, we’ve put together a list of some of the most impactful AI options for HubSpot users heading into 2025.
The 7 best AI tools for HubSpot in 2025
These tools really stand out because they can significantly boost how productive your team is and help you get better results when you’re using HubSpot. Our list includes HubSpot’s own strong built-in options, plus some third-party tools that integrate or work really well alongside your HubSpot activities.
1. eesel AI
eesel AI is a support automation platform that works with helpdesks like Zendesk, Freshdesk, Intercom and even HubSpot’s Service Hub when used as a helpdesk. It automates common tickets, helps agents draft replies, and routes issues smartly using AI trained on your existing support data.
Why it stands out: Unlike HubSpot’s native tools, eesel AI is built for deeper automation. It pulls knowledge from past tickets, internal docs, and help articles, and you can fully customize its tone and actions to match your brand. Plus, it runs right inside your helpdesk interface through a browser extension.
Key features:
- Handles Tier 1 tickets and routes them intelligently
- Assists agents with AI-drafted replies
- Learns from your support history and docs
- Customizable tone, behavior, and logic
- Integrates with HubSpot-connected helpdesks
Pricing: Pay-per-interaction (not per agent or resolution), which helps keep costs predictable. See pricing
2. HubSpot’s native AI (Breeze)
Breeze is HubSpot’s built-in AI suite, integrated across Marketing, Sales, and Service Hubs. It helps users draft content, predict lead behavior, enrich CRM data, and automate tasks—all without leaving the platform.
Why it stands out: It’s already inside HubSpot, so there’s no setup required. Tools like Breeze Copilot and ChatSpot make it easy to create emails, posts, and reports. Breeze Intelligence powers predictive lead scoring and sales forecasting. It’s a seamless fit for teams already using HubSpot heavily.
Key features:
- Breeze Copilot (writing and task support)
- Breeze Agents (for content, social, and support tasks)
- Breeze Intelligence (lead scoring, data enrichment, forecasting)
- Content Assistant
- ChatSpot (conversational interface for your CRM data)
Pricing: Basic AI features are included in most plans. Advanced tools may require higher-tier Hubs or an add-on charged per agent. See more
3. Apollo AI
Apollo AI is a sales intelligence tool with a massive B2B database and built-in AI for finding and reaching out to leads. It helps sales teams discover prospects, personalize emails, and sync contact data back into HubSpot.
Why it stands out: Apollo enhances HubSpot Sales Hub by enriching lead data and streamlining early outreach. Its AI writing assistant helps craft personalized emails, and its filtering tools make prospecting faster and more targeted.
Key features:
- 260M+ contact database
- AI-assisted email personalization and follow-ups
- Advanced filtering for prospect search
- Syncs contact and activity data with HubSpot
Pricing: Free plan available. Paid plans start at $49 per user/month (billed annually). See pricing
4. Drift
Drift is a conversational marketing platform known for its AI-powered chatbots that engage website visitors in real time and route leads to sales.
Why it stands out: Drift integrates with HubSpot to track site engagement, qualify leads on the spot, and sync valuable conversation data directly into your CRM. It helps your team engage hot prospects the moment they land on your site.
Key features:
- AI chatbots for real-time visitor engagement
- Lead scoring and prioritization
- Live visitor alerts for sales reps
- HubSpot CRM sync for captured leads and chats
Pricing: Starts at $2,500/month (billed annually). See plans
5. Gong
Gong is a revenue intelligence platform that uses AI to analyze sales calls, emails, and meetings—turning conversations into actionable insights.
Why it stands out: Gong syncs with HubSpot to automatically log activities and enrich deal records with real conversation data. It helps sales leaders coach teams, improve forecasting, and spot deal risks early using AI-driven insights.
Key features:
- Analyzes calls, emails, and meeting transcripts
- Suggests deal actions and coaching tips
- Logs data into HubSpot CRM automatically
- Forecasting support based on real conversation insights
Pricing: You need to request pricing for Gong, which usually means it’s positioned as a more premium solution.
6. UserGems
UserGems is an AI platform focused on finding buyers who are highly likely to purchase, especially by looking at signals like job changes or people who’ve been advocates for your company in the past (“past champions”).
Why it’s great for HubSpot users: UserGems works by looking at your CRM data (which can include data from HubSpot if you integrate it) and combining it with outside signals to pinpoint the most relevant prospects for you to reach out to. It then automatically drafts personalized email sequences and LinkedIn messages. These can be managed and tracked right alongside your other sales activities in HubSpot. It helps your sales team focus their energy on leads that are most likely to convert.
Key features:
- Detects job changes and tracks past champions
- Prioritizes top accounts and buyers
- Writes personalized email and LinkedIn outreach
- Syncs with HubSpot to manage campaigns and tracking
Pricing: Pricing for UserGems is available upon request.
7. Dialpad
Dialpad is a cloud communication platform with built-in AI that provides voice, video, and messaging plus real-time coaching and transcription features.
Why it stands out: It integrates with HubSpot to automatically log calls, summaries, and sentiment insights into your CRM. During live calls, its AI offers in-the-moment suggestions to help reps improve outcomes and follow-ups.
Key features:
- Real-time coaching during sales calls
- Automatic transcription and summaries
- Sentiment analysis of conversations
- CRM logging for calls and activity
Pricing: Starts at $15/user/month. Higher tiers offer more features.
Quick comparison: Which AI tool does what?
Here’s a quick peek at how these seven AI tools stack up based on what they mainly focus on and how they can help you if you’re using HubSpot.
| Tool | Key HubSpot Benefit | Pricing Model | Training Sources (examples) | Customization Level |
|---|---|---|---|---|
| eesel AI | Automates helpdesk tickets, assists agents, trains on diverse knowledge | Pay-per-interaction | Help Docs, Tickets, Internal Docs | Advanced |
| HubSpot’s Native AI | Integrated content, sales, service, and data AI features within HubSpot | Included in plans + Per-agent add-on (Advanced) | Help Docs, CRM Data, Conversation Data | Basic to Moderate |
| Apollo AI | Prospecting data enrichment, AI email writing, feeds data to CRM | Per User, Tiered | External Data, CRM Data | Moderate |
| Drift | Real-time website chat/qualification, feeds lead data to CRM | Tiered (High Cost) | Chatbot Training Data | Moderate |
| Gong | Conversation analysis, deal insights, automated CRM logging | Custom Pricing | Call/Email Data | Moderate |
| UserGems | Identifies high-intent buyers, drafts personalized outreach messages | Custom Pricing | CRM Data, External Signals | Moderate |
| Dialpad | Real-time call coaching, automated call logging/summaries in CRM | Per User, Tiered | Conversation Data | Moderate |
Get more out of HubSpot with the right AI tools
Using AI isn’t really an option anymore; it’s pretty essential if you want to get the most out of platforms like HubSpot in 2025. The tools we’ve talked about offer different ways to improve your marketing, sales, and service workflows, helping your team work more efficiently and get better results.
While HubSpot’s own AI gives you a solid starting point and convenient, integrated features, specialized tools can offer deeper automation, more flexibility, and potentially save you a lot on costs, especially for busy support teams or specific sales functions. The important next step is to look at what your business specifically needs and explore the tools that seem like the best fit for your goals.
If you’re looking for a powerful, cost-effective AI solution for support that works well with your HubSpot setup by automating helpdesk tasks and helping out agents, checking out eesel AI is a great option. Its focus on support automation, flexible training, and predictable pricing makes it a strong choice for teams who want to boost their customer service without the unpredictable costs you often see with models that charge per agent or per resolution.
Ready to see how AI could change your workflows? You can start a free trial of eesel AI today to see smarter, more efficient automation for yourself, or book a demo to get a closer look at how eesel AI works and how it could fit into what you’re already doing.
