
It seems like everyone is talking about HubSpot's new AI features for email. And for good reason, the idea of handling more communication without having to grow the team sounds pretty great. But beyond the hype, what’s it actually like to use every day?
That's what we're here to figure out. This guide is a straightforward look at what HubSpot AI in Email Editors can do. We'll get into the features that actually save you time, the limitations you might not see coming, and the real cost of getting started. By the time you're done reading, you'll know if it's the right move for your team.
What is HubSpot AI in Email Editors?
Let's start with the basics. HubSpot’s AI for email isn’t one specific tool you buy. It’s a bunch of AI features baked right into the Marketing and Sales Hubs you might already be using. It’s basically a writing sidekick that hangs out in your email editor.
The main feature is called the "Breeze Assistant." It helps you draft copy, come up with subject lines, and tweak your personalization as you go. It works by pulling information from your HubSpot Smart CRM to help you write more relevant emails, and do it quicker. This deep connection to your CRM is its best feature, but as we’ll get into, it’s also its biggest drawback.
Key features and common use cases of HubSpot AI in Email Editors
HubSpot’s AI tools are meant to help with some of the most annoying parts of email marketing, from that initial blank page paralysis to making every message feel like it was written just for one person. Let’s look at what you can actually do with it.
Automated content and copy generation
Ah, the dreaded blinking cursor. We've all been stuck trying to write the perfect opening line. HubSpot’s AI tries to fix this by whipping up email drafts, paragraphs, or subject lines based on a quick prompt you give it.
Use Case: Say your marketing team is swamped but needs to get a promo campaign out for a new product. Instead of blocking out a few hours to write, they could just type in a prompt like, "Write a 150-word email announcing our new project management tool, targeting existing customers." In a few seconds, they've got a decent first draft ready for editing. It's a huge help for getting more done or creating a few different versions for A/B testing.
Personalization at scale using CRM data
This is where HubSpot plays to its strengths. The AI can grab details like job title, industry, or where a contact is in your sales cycle, all straight from the CRM. It goes way beyond just slotting in a "[First Name]" tag.
Use Case: A salesperson is following up with people who downloaded an ebook. The AI can draft an email that mentions the person's company and their specific role, making the message feel a lot less generic. Of course, this only works if your CRM data is clean and up-to-date. Garbage in, garbage out.
Content repurposing and tone adjustment
HubSpot’s AI also has some handy highlight-and-click commands to rewrite, expand, shorten, or change the tone of your text. You can make your writing sound friendly, professional, or witty with just a click.
Use Case: Your support team has a standard, formal template for a common tech question. To make the reply feel a bit more human, they can highlight the text, click "Change tone" to make it friendlier, and send something that doesn't sound like it came from a robot.
Limitations and practical considerations
HubSpot's AI can do some cool things, but it’s not magic. It works within some pretty strict limits that might be a dealbreaker depending on how your company operates.
The HubSpot bubble problem
This is probably the biggest thing to be aware of: the AI only knows what's inside HubSpot. It's fantastic at pulling from your CRM contacts and company data, but it has no idea what's happening in all the other apps your company uses.
Let's be real, where do the answers to tricky customer questions actually live? They're buried in old Zendesk tickets, documented in your Confluence wiki, or sitting in a product brief in Google Docs. HubSpot's AI can't see any of that, so the answers it gives are often incomplete.
This is a problem that newer AI platforms are built to solve. Take eesel AI, for example. It's made to connect to all those different places your company knowledge lives. By hooking into your help desk, wikis, and other tools, it gets the full story and can give answers that are actually helpful and accurate because it has all the context.
This infographic shows how eesel AI connects to various knowledge sources, unlike the closed ecosystem of HubSpot AI in Email Editors.
The setup challenge and risk of bad data
An AI is only as good as the data it's trained on. If your HubSpot CRM is a disaster of half-filled records and inconsistent info, the AI's attempts at personalization will fall flat or, even worse, be just plain wrong. Nobody wants to send an email that starts with "Hi [First Name],".
In contrast, a tool like eesel AI is built for the messy reality of how most businesses actually work. It can learn from years of your past support conversations, figuring out your brand's voice and the right solutions to common problems automatically. Best of all, eesel AI has a simulation mode that lets you test it on thousands of your past tickets without any risk. You can see exactly how it would have performed and what its resolution rate would be before it ever talks to a real customer. It removes all the guesswork.
This image displays the eesel AI simulation dashboard, a key advantage over HubSpot AI in Email Editors for testing performance.
It's a writer, not a doer
HubSpot's AI is a good writer, but it can't really do anything. It can’t triage a new ticket on its own, check on an order status in Shopify, or escalate an urgent problem to the right person based on a set of rules. It helps you write the email, but you still have to do all the work that comes after.
This is the main difference you'll find with a dedicated AI support platform. eesel AI has a customizable workflow engine where you can set up specific AI Actions. That means your AI agent can do more than just draft a reply. It can also tag the ticket, change its status, and even connect to other systems to get live data, automating the whole process from start to finish.
This workflow diagram illustrates how eesel AI can automate entire support processes, a capability that HubSpot AI in Email Editors lacks.
HubSpot AI in Email Editors: Pricing and plans
This is where things can get a little tricky. The AI email features aren't a separate add-on; they're part of the more expensive Marketing Hub and Sales Hub packages. So, getting access isn't a small bump in cost, it's a serious investment.
To unlock the main AI tools, you're looking at the Professional plan at a minimum. That starts at $800 a month (if you pay for the year upfront) and requires a one-time $3,000 fee just to get started. On top of that, certain AI features use "HubSpot Credits," so your bill can change each month depending on how much you use them, which makes budgeting a bit of a guessing game.
When you compare this to something like eesel AI's pricing, the difference is pretty clear. eesel AI has straightforward plans based on how many interactions you expect, with no onboarding fees or surprise charges. You know exactly what you're paying for, and you can even start with a monthly plan and cancel if it's not a good fit. It’s a much simpler way to get started without the huge upfront commitment or unpredictable costs.
A screenshot of the eesel AI pricing page, which highlights a clear and predictable pricing model in contrast to the complexity of HubSpot AI in Email Editors.
Making the right choice for your team
So, should you go for it? HubSpot AI in Email Editors is a perfectly fine tool for teams who are all-in on the HubSpot ecosystem. If your CRM data is spotless and your main goal is to help your team write emails a little faster, it can definitely help.
But for most companies, knowledge is scattered everywhere. If you need to automate workflows that involve more than just writing, and you prefer pricing that's simple and predictable, you'll probably want to look at a more focused tool.
The goal of automation shouldn't just be about writing faster; it's about connecting all of your company's knowledge to give smart, useful answers. This is where a tool like eesel AI really makes a difference. It plugs into the help desk and knowledge bases you already use, adding a powerful AI layer that works with your existing tools instead of ignoring them.
Ready to see what an AI trained on all your company knowledge can do? Set up your first AI agent with eesel AI in minutes and simulate its performance on your own data for free.
Frequently asked questions
HubSpot AI in Email Editors refers to a suite of AI features integrated directly into HubSpot's Marketing and Sales Hubs. It acts as a writing assistant within the email editor, helping draft content, suggest subject lines, and enhance personalization. It primarily leverages data from your HubSpot Smart CRM to generate relevant content.
Your marketing team can use HubSpot AI in Email Editors for automated content generation, quickly drafting emails or subject lines based on simple prompts. It also helps with content repurposing, allowing you to shorten, expand, or change the tone of existing text for different audiences or campaigns, saving significant writing time.
Unfortunately, HubSpot AI in Email Editors primarily pulls information only from within the HubSpot ecosystem, particularly your CRM data. It does not have visibility into knowledge stored in external applications like Zendesk, Confluence, or Google Docs, which can limit its comprehensive understanding and responses.
HubSpot AI in Email Editors enhances personalization by leveraging data from your Smart CRM, such as a contact's job title, industry, or stage in the sales cycle. This allows it to draft emails that are more contextually relevant than simple merge tags, making messages feel more tailored to individual recipients.
Access to HubSpot AI in Email Editors requires a minimum of the Professional plan for either Marketing or Sales Hub, starting at $800 a month when paid annually, plus a $3,000 one-time onboarding fee. Additionally, some AI features consume "HubSpot Credits," which can lead to variable monthly costs depending on usage.
HubSpot AI in Email Editors functions primarily as a writing assistant rather than a full automation tool. While it helps draft and refine email content, it cannot independently perform actions like triaging tickets, checking order statuses in other systems, or escalating urgent problems. You still handle all post-drafting tasks.