eesel AI vs HubSpot Breeze: An honest comparison for 2025

The AI hype is everywhere, and it feels like every week another big platform, HubSpot included, rolls out its own shiny new AI tools. But if you're actually on the front lines of customer support,

you might be feeling a little underwhelmed. It's that familiar feeling of a tool that promises the world but doesn't quite deliver, leaving your team with more work, not less.

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Here’s the thing: most of these built-in AI tools, like HubSpot Breeze, live in a bubble. They can only see and learn from information that’s inside their own system. But your company’s real knowledge? It’s scattered across a dozen different apps. This leads to generic answers, frustrated customers, and an automation strategy that never really gets off the ground.

So, let's cut through the noise. This is a straight-up, no-fluff comparison between HubSpot’s native AI and a specialized platform, eesel AI. We’ll get into the real differences in how they learn, the control they actually give you, and how you can test them before they ever talk to a customer.

What is HubSpot Breeze?

First up, what exactly is HubSpot Breeze? It isn't a single product. Think of it as the brand name for all of HubSpot's AI features, which are baked directly into its Marketing, Sales, and Service Hubs. It’s built to be an all-in-one solution for teams who are already deep inside the HubSpot world.

A few of its main parts are:

• Breeze Copilot: This is an in-app assistant that helps you write emails or get summaries on contacts, but it only pulls from information that’s already in HubSpot.

• Breeze Agents: These are pre-built bots for specific tasks, like answering basic support questions or finding new leads.

• Breeze Intelligence: An AI feature that tries to fill in the blanks in your CRM by using HubSpot's own giant database of company info.

Basically, Breeze is HubSpot’s convenient, built-in answer to the AI boom. It's right there, ready to use, as long as your entire universe of knowledge lives inside their walled garden.

What is eesel AI?

eesel AI takes a completely different approach. Instead of trying to be another platform you have to move into, it’s designed to plug into the tools you already use and make them smarter. It acts like a central brain, connecting all your company's scattered knowledge from your helpdesk, wiki, documents, and past conversations.

Its products cover the full range of support automation:

• AI Agent: An autonomous agent that handles your frontline support conversations right inside your helpdesk.

• AI Copilot: An assistant for your human agents, drafting replies to help them answer tickets faster.

• AI Triage: An automation tool that helps you tag, route, and organize all the tickets coming in.

• Internal Chat: An AI teammate your staff can ask questions to in Slack or Microsoft Teams.

The big takeaway here is that eesel AI works with your current setup, whether you're using Zendesk, Freshdesk, or even HubSpot's own helpdesk. It's a layer of intelligence you add to your stack, not another silo you have to manage.

Key differences: eesel AI vs HubSpot Breeze

While both tools are trying to help you automate your work, the way they go about it is fundamentally different. The comparison really comes down to three things: where they get their information, how much you can control them, and how you can know if they'll actually work before you flip the switch.

Integration and knowledge sources

Let’s be honest, one of the biggest headaches with built-in AI is that it only knows what it's told within its own four walls. Your company’s knowledge isn’t in one neat little box; it’s everywhere. If your AI can’t see it all, it can’t give good answers.

HubSpot Breeze primarily learns from data that lives inside the HubSpot platform. That means your HubSpot knowledge base, your website, and your blog are fair game. But what about that super-helpful troubleshooting guide in a Google Doc? Or the technical specs your engineers keep in a Confluence space? To Breeze, that information simply doesn't exist. This is a massive blind spot that leads to half-answers and an AI that constantly says, "I don't know."

On the flip side, eesel AI was built specifically to break down those walls. Its main job is to connect all your scattered knowledge into one brain. With one-click integrations for over 100 sources, it can instantly pull from:

• Wikis and doc hubs like Confluence, Google Docs, and Notion.

• Your past support conversations from helpdesks like Zendesk or Freshdesk.

• Internal chat logs from places like Slack or Microsoft Teams.

This creates a single source of truth, so the AI can give answers that are actually complete and accurate. It solves the exact data silo problem that makes most native AI tools so frustrating.

Customization and control

When you're automating conversations with customers, you need to be in the driver's seat. You need to decide exactly how your AI acts, what it says, and when it needs to pass the conversation to a human.

A common gripe with HubSpot Breeze is that its agents feel pretty rigid. They tend to follow strict, pre-built scripts, and there isn't much you can do to change them. If the out-of-the-box bot doesn't fit how your team works, you’re often stuck. This can lead to some pretty clunky customer experiences and an AI that just creates more cleanup work for your team.

eesel AI puts you in complete control. It’s less of a rigid tool and more like a flexible engine that you can mold to your team’s exact needs.

• You define the rules: Using a simple, plain-text editor, you can tell the AI what its personality should be, its tone of voice, and exactly when it should escalate a ticket. Want it to be witty and informal? No problem. Need it to be buttoned-up and professional? Easy.

• You choose what to automate: You get to decide which kinds of tickets the AI should handle. You can start small, letting it automate answers to the top 10 most common questions while a human handles everything else. As you get more comfortable, you can slowly expand what it does.

• It can do more than just talk: eesel AI can be configured to take action. For example, you can set it up to look up an order status in Shopify or automatically add a specific tag to a ticket. This turns it from a simple chatbot into a real workhorse for your team.

This level of control means you can build an AI that actually fits your workflow, instead of having to change your entire workflow to fit the tool.

Setup and testing

Letting an AI talk to your customers for the first time can be a little nerve-wracking. How do you know it’s going to do a good job? Are you sure it won't say something weird or give out the wrong info?

With HubSpot Breeze and many other built-in tools, there’s really no good way to test it on your actual data before you go live. You kind of just have to turn it on and cross your fingers, which is a big risk to take with your customer relationships. It's a "black box" approach that leaves you guessing.

eesel AI was designed to get rid of that guesswork with its simulation mode. Here’s how it works:

1. You connect eesel AI to your helpdesk (it only takes a minute).

2. You run the AI in a safe, sandboxed environment over thousands of your team's past tickets.

3. You get a report showing exactly how the AI would have responded to each ticket, what its resolution rate would have been, and where it found gaps in its knowledge.

This lets you measure its performance and get a solid forecast on what your ROI could be before a single customer ever talks to it. You can find and fix any issues in a totally risk-free way, so you can go live with confidence. You can sign up, connect your apps, and run a simulation in just a few minutes, no more wading through marketing promises to see real results.

Pricing: eesel AI vs HubSpot Breeze

AI pricing can be a minefield, and nothing shuts down a new project faster than an unexpected bill. Let's break down how the costs for these two tools compare.

HubSpot Breeze Pricing

HubSpot's pricing is pretty complex because it’s all bundled into their main platform. To get the more advanced AI features, you usually need a paid seat on a Professional or Enterprise plan. The Service Hub Professional plan, for instance, starts around $100 per month for a single seat.

On top of that, many AI actions use a "HubSpot Credits" system. Each credit costs about a cent, but a single conversation can burn through dozens of them. This usage-based model can make your monthly costs incredibly unpredictable. One busy month could send your bill skyrocketing, making it almost impossible to budget accurately.

eesel AI Pricing

eesel AI has a much more transparent and predictable pricing model. The plans are based on a set number of "interactions" per month (an interaction is one AI reply or action), and there are no fees per resolution. This means you don't get punished for being successful and handling a lot of tickets.

Here’s what the plans look like:

The bottom line? eesel AI’s pricing is straightforward. You know exactly what you’re paying for, which makes budgeting a breeze and gets rid of the surprise fees that can pop up with complicated pricing models like HubSpot’s.

Choose the AI that works for you

So, what's the final call in the eesel AI vs HubSpot Breeze debate?

HubSpot Breeze makes sense if your team is 100% all-in on the HubSpot ecosystem and every last piece of your company knowledge lives there. It’s built-in and easy to switch on. But that convenience comes with major trade-offs in flexibility, knowledge access, and predictable costs.

eesel AI is the better choice for teams who need a smart, adaptable AI that works with the tools they already have, not against them. By connecting all your knowledge sources, giving you deep control, and letting you test everything risk-free, eesel AI provides automation that is more accurate, reliable, and tailored to your team.

If you're feeling boxed in by HubSpot's walled garden and want an AI that can tap into your team's entire brain, not just the part that lives in one platform, then eesel AI is the clear way to go.

Ready to see what a truly connected AI agent can do for you? Try eesel AI for free and run a simulation on your past tickets in minutes.