HubSpot has been talking a lot about AI lately, especially with its new Breeze suite. The features sound impressive, but if you've been digging into it, you might be feeling a little confused. A lot of people are trying to nail down what Breeze Intelligence actually does, how much it costs, and if it’s as good as the marketing claims.
If you feel like you're drowning in buzzwords, you’re not the only one. That’s why we’ve put together this straightforward Breeze Intelligence review for 2025. We’re going to cut through the fluff and look at what it can actually do, its hidden costs, and some of the real-world limitations we’ve seen from user feedback and our own look under the hood.
What is HubSpot Breeze Intelligence?
First off, Breeze Intelligence isn't a separate tool you can just go out and buy. It’s the data-focused part of HubSpot’s bigger Breeze AI platform, and its features are baked right into the HubSpot CRM. The technology behind it comes from HubSpot's acquisition of Clearbit, a data enrichment company that many sales and marketing folks are already familiar with.
HubSpot built Breeze Intelligence to handle three main jobs:
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Data Enrichment: It automatically fills in the missing pieces in your contact and company records, like industry, company size, and location.
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Buyer Intent: It helps you see which companies are poking around your website, signaling they might be interested in what you offer.
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Form Shortening: It makes it easier for people who've visited your site before to fill out forms by hiding the fields you already have info for.
Basically, this is HubSpot's answer to third-party data tools like ZoomInfo and Apollo. The idea is to give you all that data goodness right inside HubSpot, so you never have to leave their platform.
Key features
Let's get into the specifics of what each feature does and, just as important, where it might not quite hit the mark.
Data enrichment
Breeze Intelligence can automatically fill out empty fields in your HubSpot CRM, which is a massive time-saver. Instead of your team manually searching for a company’s size or industry, the tool just does it. This helps you segment your audience better, personalize your outreach, and keep your database clean.
But here’s the catch: it’s kind of a black box.
Sometimes you get exactly the data you need, but other times, key details like job titles or niche industries are missing. A flexible AI tool shouldn’t just hand you data; it should let you pull the specific information you need from any system you use.
Buyer intent features
This feature is all about identifying anonymous website visitors and linking them to the companies they work for. It tracks what they do, like visiting your pricing page multiple times, and flags companies that seem ready to buy. For a sales team, this is a pretty big deal. It means you can focus your energy on businesses that are already checking you out, which makes for a much warmer conversation than a totally cold call.
Form shortening features
Let’s be honest, nobody enjoys filling out long forms. Breeze Intelligence is smart enough to recognize a returning visitor and will automatically shorten your forms by hiding the fields you already have data for. If you already have their name and company, the form will only ask for the info you’re missing. It’s a simple way to reduce friction and can help get more people to actually complete your forms.
While this is a nice feature, it's still stuck within the HubSpot world. In contrast, modern AI agents, like the ones from eesel AI, can often make the form unnecessary in the first place. By connecting to all your company knowledge, from your help center articles to internal docs in Confluence or Google Docs, they can give users the answers they need right away, without ever asking for an email address.
This video provides a comprehensive overview of HubSpot's Breeze Intelligence, detailing its features and benefits for B2B marketers.
The real cost: Pricing
Okay, this is where things get tricky, and it’s a major hurdle for a lot of businesses. You can't just buy Breeze Intelligence on its own. To even get access, you have to shell out for HubSpot's pricier plans first.
Mandatory HubSpot subscription
To start, most of the interesting Breeze AI features, including the intelligence tools, are locked away in HubSpot's premium plans. You won't find them on the Starter plans. You need a subscription to either the Marketing Hub Professional or Enterprise tier, which sets a pretty high bar for entry.
Here’s a quick look at what that initial buy-in costs:
| Plan Tier | Starting Price (per month) | Required Seats |
|---|---|---|
| Marketing Hub Professional | $800 | 3 |
| Marketing Hub Enterprise | $3,600 | 5 |
Source: HubSpot Pricing Page.
The confusing credit system
As if the high monthly fee wasn't enough, you also have to pay for credits to use Breeze Intelligence. These credits are sold in packs on top of your plan's cost, starting at $42 per month for 100 credits.
Every time you enrich a new record or the system updates an old one, you use up a credit. This two-part pricing makes it incredibly hard to guess what your bill will be each month. If your sales team has a great month and adds a ton of new contacts, you could blow through your credits and end up with a much bigger invoice than you expected.
This is a totally different approach from the clear pricing of solutions like eesel AI. With eesel AI, plans are based on your overall usage, not on a per-action or per-resolution basis. You know what you're paying every month, and you can start with a monthly plan you can cancel anytime. HubSpot, on the other hand, tends to push for annual contracts, locking you in before you really know what your costs will be.
A complete Breeze Intelligence review should include a look at competitor pricing, like eesel AI’s transparent, public-facing plans.Limitations and user feedback
Beyond the cost, there are a few practical limits you should think about before you sign on the dotted line.
Being locked into HubSpot
Breeze Intelligence is great if your company's entire world revolves around HubSpot. But let's be realistic, that’s almost never the case. Most businesses have important information spread out across different places like Confluence for internal wikis, Google Docs for project plans, and Slack for day-to-day chats. Breeze can't touch any of that.
This is where a tool that isn't tied to one platform really makes a difference. eesel AI is built to connect all your knowledge from over 100 different sources right away. It works with the tools you're already using without making you move everything to a new home. This gives the AI a much fuller picture of your business, so it can give more accurate and helpful answers.
An infographic from our Breeze Intelligence review, showing how eesel AI connects to multiple knowledge sources to provide comprehensive answers.Lack of control and customization
If you've ever used a tool like Clearbit before, you're probably used to having some control over your data. You could decide which fields were most important and how to map them. With Breeze, that control is gone. Users have pointed out that Breeze decides what data matters, and you can't really change it.
This is a big problem for any team that has specific data needs. In contrast, eesel AI gives you a fully customizable workflow engine. You can tell your AI exactly what to do, whether that's looking up an order in Shopify, escalating a ticket in Zendesk, or pulling a report from a custom database. You’re in the driver’s seat.
A Breeze Intelligence review highlighting the importance of customizable workflows, a key feature of eesel AI.No way to test before buying
Because Breeze Intelligence is tied to HubSpot's expensive plans, there's no simple way to give it a test run. You can't see how it will work with your actual data or check the quality of the enrichment before you're stuck in a pricey annual contract.
This is another area where newer AI tools are way ahead. For example, eesel AI has a simulation mode that lets you test the AI on thousands of your past support tickets in a safe environment. You can see exactly how it would have responded, get solid predictions on resolution rates, and figure out how much you could save, all before it ever talks to a real customer. This kind of risk-free trial helps you feel confident that you're picking a tool that will actually work for you.
Our Breeze Intelligence review found that the ability to test an AI tool before buying, like with eesel AI's simulation mode, is a critical advantage.Verdict: A good idea with major trade-offs
So, what’s the bottom line in our Breeze Intelligence review? If your company is already all-in on HubSpot's Professional or Enterprise plans and you want a simple, built-in way to enrich your data, Breeze Intelligence could be a handy tool. It keeps you from having to add yet another vendor to your list.
However, for most businesses, the downsides are pretty big. The high cost just to get started, the unpredictable credit system, the lack of customization, and the fact that you’re completely tied to HubSpot make it a tough sell. If you need flexibility, control, and a predictable return on your investment, Breeze Intelligence probably isn’t the right choice.
A flexible alternative: eesel AI
If you want the benefits of AI without being boxed in by a single platform's high costs and rigid rules, a solution like eesel AI is a much better fit. It’s made for teams that need AI to work with their existing setup, not force them into a new one.
A screenshot of the eesel AI landing page, an alternative solution mentioned in this Breeze Intelligence review.Here’s how eesel AI tackles the weaknesses of Breeze Intelligence head-on:
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Go live in minutes, not months: eesel AI is a truly self-serve platform. You can connect your tools, set up your AI agent, and get going on your own in minutes. No long sales calls or complicated setup required.
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Connects to all your tools: Instead of locking you in, eesel AI works with the help desk, wikis, and chat tools you already have. It brings all your scattered knowledge together to provide complete answers.
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Total control and customization: With a powerful but easy-to-use workflow engine, you decide what your AI does. From answering basic questions to routing complex tickets, you're in full control.
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Test with confidence: Use the simulation mode to see how the AI performs on your own historical data. You’ll know exactly what to expect before you launch, so there are no surprises.
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Transparent pricing: eesel AI offers simple, predictable plans without weird credits or hidden fees. You get powerful AI at a price that actually makes sense.
Ready for an AI solution that plays nice with your tools? Try eesel AI for free and see how fast you can get your support on autopilot.
Frequently asked questions
Breeze Intelligence is primarily suited for companies already deeply invested in HubSpot's Marketing Hub Professional or Enterprise tiers. It's an additional feature for existing users who want built-in data enrichment without adding another vendor.
To access Breeze Intelligence, you must first subscribe to a premium HubSpot plan (starting at $800/month). On top of this, you pay for credits, which are used for data enrichment and updates, making monthly costs unpredictable.
No, there isn't a simple way to test Breeze Intelligence independently. Because it's tied to HubSpot's expensive premium plans, you can't try it out on your data before committing to a costly annual contract.
Yes, it explains that Breeze Intelligence shortens forms by hiding fields for returning visitors whose information is already known. For buyer intent, it identifies anonymous website visitors and flags companies showing interest based on their site activity.
Key limitations include being locked into the HubSpot ecosystem, a lack of control over which data fields are enriched, and the inability to test the features or data quality before committing to expensive plans.
The review highlights that Breeze Intelligence is limited by its HubSpot integration and rigid pricing, contrasting it with flexible alternatives like eesel AI. Eesel AI offers broader tool integration, more customization, predictable pricing, and risk-free testing options.
