
It feels like every marketing and sales tool has an AI assistant these days, right? Each one promises to help you write content faster. HubSpot is in on the action with its Breeze AI suite, which includes a neat little feature called "Expand or Shorten Content" for tweaking your writing on the fly.
But while these tools are handy for polishing a sentence here and there, do they really tackle the bigger issues your business is dealing with? This guide will give you a straightforward look at what HubSpot's feature does, how to use it, and where it falls short. We'll also see how it compares to AI platforms that are built to automate entire workflows, not just fiddle with text.
What is HubSpot’s Breeze Expand or Shorten Content?
HubSpot's "Expand or Shorten Content" is a text-editing command inside its Breeze Assistant. You can think of it as a writing partner that pops up whenever you need it. When you highlight a piece of text, you can ask the AI to either add more detail or trim it down for you.
Its whole purpose is to help you refine your copy without having to leave the HubSpot editor. Whether you're writing a blog post, building a landing page, or drafting a marketing email, the feature is right there to help you adjust the length and feel of your text.
It's worth remembering that this is just one feature inside the bigger Breeze AI toolkit, which also includes things like specialized agents for social media and data analysis tools. At its core, it’s an editing tool for people already working deep inside the HubSpot ecosystem.
How to use the Breeze Expand or Shorten Content feature
If you’re already a HubSpot user, getting the hang of this feature is pretty simple. It’s designed to fit right into your normal writing routine. Here’s a quick look at how it works.
A screenshot showing the Breeze AI content generation and editing interface within HubSpot, demonstrating how to use the Expand or Shorten Content feature.
Step 1: Go to your content editor
First, open up whatever you're working on. It could be a blog post, a website page, or a marketing email. The feature is available in any rich text editor on the platform.
Step 2: Highlight the text you want to change
Use your mouse to select the sentence or paragraph you want to tweak. This tells the AI exactly which part of your content to focus on.
Step 3: Pick your AI command
Once you've highlighted the text, a little AI icon will show up. Click it, and you’ll see a menu of commands. From there, you can choose "Expand" to flesh things out or "Shorten" to make your text more direct.
Step 4: Review and replace
Breeze will spit out a new version of your text in a side panel. Take a look, and if you like it, click "Replace" to swap it in. If it’s not quite what you were looking for, you can always try again or just stick with what you had.
So, what’s it good for?
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Shorten: This is great for tightening up email subject lines to get more opens, making social media posts a bit punchier, or cutting the fluff from product descriptions.
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Expand: You could use this to add more detail to a feature description on a landing page, give more context to a paragraph in a blog post, or flesh out a key selling point in an email.
The hidden costs and limitations of Breeze Expand or Shorten Content
Sure, a tool that helps you rephrase a sentence is convenient. But it’s a bit like fixing a typo in an email when your entire inbox is on fire. It solves a small problem on the surface but doesn't do much for the deeper operational headaches most businesses have. And let's be real, that convenience comes with some serious strings attached.
It fixes sentences, not the blank page problem
The biggest catch with the Breeze Expand or Shorten Content feature is that it only works on text you’ve already written. It’s a decent editor, but it can’t help you with the much harder job of figuring out what to write in the first place.
It can’t look at your support queue and say, "Hey, you've had 50 tickets this week about your return policy. You should probably write a help article about that." It’s a tool that reacts to what you’ve already done, not one that helps you plan your next move. For teams that struggle with coming up with content ideas, it doesn’t help with that dreaded "blank page" problem.
Knowledge is disconnected from your business
When you ask Breeze to expand on a sentence, it only has two things to work with: the words you highlighted and whatever it knows from crawling the internet. It has no connection to your company’s actual knowledge.
It can't pop into your internal wikis in Confluence, pull details from project plans in Google Docs, or learn from the thousands of customer conversations sitting in your helpdesk. This means the "expanded" content often sounds generic and doesn't have the specific, detailed answers your customers actually need. It might sound polished, but it won’t be truly helpful if it’s not based on what your business actually knows.
Locked inside an expensive platform
And here’s the kicker: this feature isn't some cheap add-on you can buy. To get access to the Breeze AI tools, you have to be on one of HubSpot’s premium plans.
The Marketing Hub Professional plan starts at a steep $800 per month, and the Enterprise plan will run you $3,600 per month. Suddenly, the "Expand or Shorten Content" feature becomes a very expensive editing assistant. For most businesses, paying that kind of money just to rephrase a few sentences doesn't make much sense, especially when the tool doesn't automate any real work.
A screenshot of HubSpot's pricing page, highlighting the expensive Professional and Enterprise plans required to access AI features.
Beyond text editing: Automate with unified knowledge
Instead of just editing snippets of text, a better way to use AI is to connect it to all your company knowledge and let it automate entire tasks for you. This is where a dedicated platform like eesel AI comes into the picture, moving beyond simple text editing to solve real business challenges.
Bring all your knowledge together, instantly
A platform like eesel AI plugs directly into all the places your team’s knowledge is stored. It connects to your help center, learns from past tickets in helpdesks like Zendesk or Intercom, and syncs with your internal wikis and documents.
Unlike Breeze, which works with very little context, eesel AI builds a deep understanding of your business on its own. This means that when it generates an answer or a piece of an content, it’s not just guessing. It’s pulling from your actual, verified information, which leads to answers that are accurate and genuinely useful.
Move from a writing assistant to an autonomous agent
The real shift happens when AI can do the work itself, not just help a human do it better. While Breeze is a writing assistant, an AI Agent from eesel AI can act like an autonomous member of your team.
You can set up agents to handle your frontline support, instantly answering customer questions, sending complex issues to the right department, and even taking care of tasks like looking up an order status or processing a refund. This isn't just about making a paragraph longer; it's about solving a customer's problem from start to finish without a human having to step in. That's where you see a real return on your investment.
Go live in minutes, not months
One of the best things about eesel AI is how easy it is to get started. You can sign up and connect it to your existing tools in just a few minutes. There are no mandatory sales calls or long, drawn-out onboarding processes.
This is a totally different approach from HubSpot. To use Breeze, you have to fully commit to their expensive and complicated platform. If you’re not already a customer, that means a full-scale migration. With eesel AI, there's no need to ditch your current helpdesk or wiki. It just slots into the tools you already use and starts adding value right away.
Feature comparison: HubSpot's Breeze Expand or Shorten Content vs. eesel AI
To put it all into perspective, here’s a simple comparison of what you get with HubSpot’s content tools versus a dedicated automation platform like eesel AI.
Feature | HubSpot Breeze Content Tools | eesel AI |
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Core Function | An AI-powered text editor for a human writer. | An AI-powered platform for automating workflows. |
Primary Use Case | Refining and editing existing text in blogs or emails. | Automating frontline support, internal Q&A, and powering chatbots. |
Knowledge Sources | Limited to the highlighted text and general web data. | Unified knowledge from helpdesks, wikis, docs, and 100+ sources. |
Setup Time | Instant (if you're a high-tier HubSpot customer). | Go live in minutes with a self-serve setup. |
Pricing Model | Bundled with expensive HubSpot plans (starting at $800/mo). | Transparent plans starting at $239/mo, with no per-resolution fees. |
Workflow Automation | None. It's a text editor. | Fully customizable agents that can answer, triage, and take action. |
Choose the right kind of AI for the job
HubSpot's "Breeze Expand or Shorten Content" feature is a fine tool for what it is: a quick editing helper for people who are already all-in on the HubSpot platform. If you’re already paying thousands a month for their software, it’s a nice little bonus.
But for businesses looking to solve bigger problems, like cutting down support costs, making their team more efficient, and creating a single source of truth from scattered documents, a simple text editor just isn't going to do it. You need a platform that's actually built for automation. The choice isn't just about getting better sentences; it's about building better, more efficient systems that can grow with your business.
Ready to move from text editing to full workflow automation? See how eesel AI can pull all your knowledge together and automate your support in minutes. You can even simulate it on your past tickets for free.
Frequently asked questions
HubSpot's Breeze Expand or Shorten Content is a text-editing command within its Breeze AI Assistant. It allows users to quickly add detail to existing text or trim it down directly within HubSpot's content editor. Its primary purpose is to help refine copy for various content types like blogs, landing pages, or emails.
To use it, simply open your content in a HubSpot rich text editor and highlight the sentence or paragraph you wish to modify. An AI icon will appear; click it and then choose either "Expand" or "Shorten." You can then review the AI-generated suggestion in a side panel and click "Replace" if you want to apply it.
A significant limitation is that it only works on text you've already written, meaning it doesn't help with initial content ideation or the "blank page" problem. It functions as an editor for existing text, rather than a tool for planning your next content moves or tackling deeper operational headaches.
No, the Breeze Expand or Shorten Content feature is disconnected from your specific business knowledge. It relies solely on the highlighted text and general web data, which often results in generic content that lacks the detailed, company-specific answers your customers truly need.
The blog suggests that paying for HubSpot's premium plans, which start at $800 per month, primarily for the Breeze Expand or Shorten Content feature is not cost-effective. It's considered an expensive editing assistant that does not automate significant workflows or provide substantial ROI on its own.
Breeze Expand or Shorten Content is fundamentally a text editor designed to assist human writers in refining existing text. In contrast, platforms like eesel AI are built to automate entire workflows, connecting to all company knowledge sources to generate accurate answers and act as an autonomous agent for tasks such as frontline support.