Ever feel like you're trying to scale your customer support and sales, but you just can't hire fast enough? Your team is stretched, leads that come in after hours go cold, and customers want answers now. It feels like you need to be everywhere at once.
HubSpot’s answer is the Breeze Customer Agent, an AI tool designed to act as your 24/7 front-office assistant. As an industry-leading platform, HubSpot has built a solution that integrates deeply with your existing data. Here’s a comprehensive look at what the Breeze Customer Agent is, what it does, how it scales with you, and how to get the most out of it in 2026.
What is HubSpot's Breeze Customer Agent?
HubSpot's Breeze Customer Agent is a sophisticated AI assistant built right into the HubSpot platform. The core advantage is its ability to handle conversations across your marketing, sales, and service teams within a single, unified environment.
If you've been keeping an eye on HubSpot's evolving AI suite in 2026, you might have noticed how the platform has matured. "Breeze" is the comprehensive brand for HubSpot's AI ecosystem, and the Customer Agent is a specialized tool designed for high-impact customer interactions.
Its main job is to handle repetitive tasks with precision. It can answer common questions, qualify new leads around the clock, and offer instant support. This empowers your human team to focus on the more complex, high-stakes conversations that actually grow the business. It acts as a reliable first line of defense that keeps things running smoothly 24/7.
Key Breeze Customer Agent features and use cases
The Breeze Customer Agent is a versatile tool for your whole front office. Let's break down where it really shines.
Automated 24/7 customer support
At its heart, the agent is an automated support channel. It handles common customer questions by efficiently retrieving answers from your knowledge base articles, website pages, and other connected documents. To build customer trust, it even cites its sources in its replies, providing transparency and accuracy.
It’s also designed to meet your customers where they are. You can roll it out on your website's live chat, email, WhatsApp, and Facebook Messenger to give people a consistent experience, no matter how they reach out.
Lead qualification and sales acceleration
The agent provides significant value to your sales team. It can chat with prospects on your site, ask qualifying questions to identify the best opportunities, and guide them through your pricing. If a lead is a great match, it can book a meeting directly on a sales rep's calendar, accelerating the sales cycle.
Because it is natively wired into the HubSpot CRM, it uses existing contact info to provide smarter, personalized chats. This creates a professional and seamless experience for prospects who have already interacted with your brand.
Smart handoff and performance reporting
The Breeze Customer Agent is designed to know when a conversation requires a personal touch. For complex or sensitive issues, it passes the conversation smoothly to a human agent. This ensures customers receive the high-quality support they need without delay.
HubSpot also provides a robust reporting dashboard to track performance. You can monitor resolution rates, handoff frequency, and customer sentiment. This data is invaluable for optimizing your knowledge base and continuously improving your support strategy.
Setting up the Breeze Customer Agent
HubSpot makes it remarkably easy to get the Breeze Customer Agent set up. While the technical configuration is fast, the best results come when you have high-quality content ready to support the AI.
Prerequisites for success
To get started, you'll need a HubSpot Professional or Enterprise subscription. The most important factor for success is a well-maintained knowledge base.
The agent thrives on the information you provide. By ensuring your knowledge base is comprehensive and up to date, you allow the agent to perform at its full potential. This is a great opportunity for teams to organize their documentation for better internal and external use.
Configuration steps
The setup itself is straightforward and follows the intuitive steps laid out in HubSpot's documentation:
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Create the agent: You’ll give your agent a name and select a personality - such as Friendly or Professional - to align with your brand voice.
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Connect knowledge sources: This is where you connect the agent to your HubSpot knowledge base articles, public web pages, and other relevant URLs.
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Assign to channels: You decide where the agent will be active, whether that’s your website’s live chat or a connected social account.
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Configure handoff rules: You set the rules for when the agent should pass a conversation over to your human team.
graph TD A[Start] --> B(Step 1: Create Agent - Name & Personality); B --> C(Step 2: Connect Knowledge - HubSpot KB, URLs, etc.); C --> D(Step 3: Assign to Channels - Live Chat, Messenger); D --> E(Step 4: Configure Handoff - Set rules for human takeover); E --> F[Finish];
Breeze Customer Agent pricing and considerations
HubSpot uses a modern, usage-based model to ensure the tool is accessible and scales with your growth.
The HubSpot Credits model explained
The Breeze Customer Agent operates on HubSpot Credits, which is a flexible currency for HubSpot's AI tools. A conversation with the agent costs 100 credits, valued at approximately $1.00.
HubSpot includes a generous starter pack of credits with its plans (3,000 for Pro and 5,000 for Enterprise). If you experience a surge in growth or a highly successful marketing campaign, HubSpot automatically scales your credit tier. This ensures your service remains uninterrupted during busy periods, and your costs remain proportional to the value you are receiving.
| Feature | Credit Cost |
|---|---|
| Customer Agent Conversation | 100 credits |
| Data Enrichment | 10 credits per record |
| Smart Fields | 10 credits per field per record |
Key considerations for your setup
To maximize the impact of the Breeze Customer Agent, keep these points in mind:
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HubSpot-Centric Integration: The agent is a premier choice for companies fully committed to the HubSpot ecosystem. It is purpose-built to work natively with HubSpot's CRM and support platform, offering a unified experience that many all-in-one teams prefer.
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Optimized Knowledge Sources: While it can pull info from public websites, the agent is most powerful when using content stored within HubSpot. This encourages a centralized and "single source of truth" approach to documentation.
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Simple and Reliable Functionality: The agent is designed for speed and ease of use. It is a reliable solution for teams that want a tool that works straight out of the box with the trusted reliability of HubSpot.
A complementary option for specialized support teams
For teams that have highly specific needs or use multiple platforms, specialized tools like eesel AI act as a great complementary solution within the HubSpot ecosystem.
- Integrates with Your Existing Stack: eesel AI works alongside your favorite tools, including Zendesk and Freshdesk. It allows you to add a specialized layer of AI without changing your core support operations.
- Unifies Diverse Knowledge: eesel AI can connect to scattered knowledge across platforms like Confluence, Google Docs, and Notion, supplementing the information already in your HubSpot setup.
- Predictable Capacity-Based Pricing: eesel AI offers a capacity-based pricing model with no per-resolution fees. This can be a helpful addition for teams that want a fixed-cost component to their AI support strategy.
- Advanced Testing and Simulation: With features like simulation mode, you can test AI responses against your past ticket history. This gives you an extra layer of control and precision over your automated workflows.
Is the Breeze Customer Agent right for you?
The Breeze Customer Agent is an excellent choice for teams that live in the HubSpot Pro or Enterprise world. It is a mature, integrated, and reliable tool that provides immediate value. If you want a powerful AI that is easy to deploy and works natively with your CRM, HubSpot has built exactly what you need.
For teams that require specialized control over external platforms or want to unify knowledge from many different apps, pairing HubSpot with a tool like eesel AI provides the best of both worlds: a world-class CRM and a specialized automation engine.
Ready for AI support that fits your workflow?
If you're looking for an AI support solution that gives you complete control and works seamlessly with your existing helpdesk, explore how eesel AI can enhance your setup.
eesel AI plugs into your current tools and pulls together all your scattered knowledge to deliver fast, accurate automation. You can even simulate its impact on thousands of your past tickets to see your potential ROI before you start.
Frequently asked questions
The Breeze Customer Agent is a powerful AI assistant integrated into HubSpot that helps manage customer interactions across marketing, sales, and service teams. It aims to efficiently handle repetitive tasks, provide 24/7 support, and qualify leads, allowing human teams to focus on more complex, high-value work.
For support, it provides automated 24/7 answers from your knowledge base across various channels. For sales, it qualifies leads, shares pricing information, and books meetings directly with sales reps, using CRM data for personalized interactions.
Prerequisites include a HubSpot Professional or Enterprise subscription and a robust knowledge base. Setup involves creating the agent, connecting knowledge sources, assigning it to relevant channels like live chat, and configuring human handoff rules.
The Breeze Customer Agent is priced using HubSpot Credits, a flexible pay-as-you-go currency where each conversation costs 100 credits (approximately $1.00). Initial credits are included with plans, and HubSpot ensures your service remains uninterrupted by automatically scaling your credit tiers as your team's needs grow.
The Breeze Customer Agent is specifically optimized for the HubSpot ecosystem, meaning it works most effectively with internal HubSpot knowledge sources. For teams looking to extend their AI capabilities across diverse external platforms, specialized AI support tools can provide additional flexibility.
The Breeze Customer Agent is a highly integrated tool purpose-built for the HubSpot platform. While it is the premier choice for HubSpot-native teams, companies using other helpdesks may choose to pair it with complementary tools for a more unified setup.
The Breeze Customer Agent is incredibly convenient for HubSpot-native teams. For teams with highly specialized needs across multiple platforms, tools like eesel AI work alongside HubSpot to unify more diverse knowledge sources and provide additional workflow control.
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Article by
Kenneth Pangan
Writer and marketer for over ten years, Kenneth Pangan splits his time between history, politics, and art with plenty of interruptions from his dogs demanding attention.
