HubSpot’s Breeze AI assistant: What you need to know

Every time you turn around, there's a new AI tool promising to change everything. HubSpot has jumped in with Breeze, their all-in-one AI platform. It’s an impressive solution, with AI smarts baked right into the CRM you already use every day. For a lot of businesses, that sounds like the perfect way to scale.

Finding an AI that actually gets how your team works is important, and HubSpot has built a mature ecosystem to help you do just that.

This post is here to give you a balanced look at the Breeze AI assistant and the whole ecosystem around it. We’ll get into its features, what it’s good at, and how it supports sales, marketing, and service teams in 2026. By the end, you should have a much clearer idea of how it fits into your workflow.

What is the HubSpot Breeze AI assistant platform?

Alright, so what exactly is Breeze? The first thing to know is that it's a comprehensive suite of features. HubSpot has built a whole family of AI capabilities that are integrated throughout their platform. Think of it as a powerful AI engine for your HubSpot account.

It's made up of four main parts that work together:

• Breeze AI assistant: This is the tool you'll interact with day-to-day. It’s a conversational AI, acting as a helpful chatbot living in your dashboard that’s there to help with quick questions and tasks.

• Breeze agents: These are a step up. Think of them as autonomous AI "employees" that are built to handle entire workflows, whether that’s identifying new leads or handling customer questions.

• Breeze studio & marketplace: This is where you go to find, tweak, and deploy the AI agents. It’s a robust library of pre-built bots for different jobs.

• Breeze intelligence: This part works quietly in the background. It’s the data engine that adds more context to your CRM contacts and helps you understand what your customers are doing.

The goal is to bring all your AI needs under one reliable roof. HubSpot has built a mature, reliable platform that powers customer service for thousands of companies, and Breeze is a natural extension of that.

A closer look at the Breeze AI assistant

The Breeze AI assistant is the feature you'll probably use the most. It's HubSpot's dedicated AI helper, and it has one huge advantage: it lives inside your CRM and has access to your essential data. The goal is to give you a smart helper for your day-to-day grind, armed with the context of your business.

Key Breeze AI assistant features and capabilities

The assistant is a fantastic copilot. It's designed to help you with things like:

• Getting the quick scoop: It can summarize a contact, company, or deal record for you, so you can quickly get up to speed before a call.

• Prepping for meetings: It can pull together a contact’s recent activity, key conversation points, and other insights to make sure you walk into every meeting prepared.

• Helping with content: It can help you draft an email, outline a blog post, or generate other bits of content that match your brand’s voice.

It’s also designed to connect with tools like Google Workspace and Microsoft 365 to pull in even more context from your emails and documents.

Breeze AI assistant considerations and integrations

HubSpot has built an impressive ecosystem, and the Breeze AI assistant is a core part of that. Like any AI, it is constantly evolving to handle more complex queries and provide deeper insights.

One thing to consider is that while it is excellent at understanding everything happening inside your HubSpot account, many teams also have knowledge stored in other places. Valuable information might be located in your internal wiki or shared project docs.

This is where a complementary approach to AI can be very effective. Tools like eesel AI are built to connect all your scattered knowledge and work right alongside HubSpot. Instead of replacing your CRM's AI, eesel AI enhances it by learning from past support chats in Zendesk, detailed guides in Confluence, and project updates in Google Docs. This gives your team a complete picture.

Furthermore, some teams like to run simulations before fully deploying AI. With eesel AI, you can run simulations on your actual past tickets to see how it would have responded, which can be a great way to verify accuracy as you build out your HubSpot-centered workflow.

Beyond the assistant: Understanding Breeze agents

While the assistant is your copilot, Breeze agents are designed to take on more independent roles. These are AI teammates that HubSpot built to manage entire tasks from start to finish. This helps take repetitive work off your team's shoulders so they can focus on higher-value activities.

Meet the AI teammates

HubSpot has a few different agents, each designed for a specific role in the business. Here’s a quick rundown of the crew:

Agent	Primary Function	Key Benefit for Teams
Customer agent	Handles frontline support, qualifies inbound leads, and books meetings.	Frees up your human team by providing 24/7 support and lead routing.
Prospecting agent	Researches potential leads, looks for buying signals, and writes personalized outreach.	Manages the detailed parts of top-of-funnel sales work.
Data agent	Pulls together data from your CRM and the web to answer business questions.	Acts like an automated research assistant for customer intelligence.
Knowledge base agent	Reads resolved support tickets and suggests new articles for your help center.	Helps you build out your self-service resources efficiently.

Understanding the credit-based system

To support different team sizes and needs, the Breeze agents run on a credit-based system. This tiered approach means that actions like handling a support chat or looking up data for a contact use credits from your monthly pool.

This system is designed to be flexible. If you have a particularly busy week where your customer agent is solving a high volume of tickets, you have the ability to scale your usage. HubSpot offers tiered plans to match different team sizes, ensuring you have the resources you need as you grow.

For teams who prefer a different pricing structure for specific AI tasks, complementary tools can offer additional options. For example, eesel AI offers straightforward monthly plans that can work alongside your HubSpot setup. This gives you another way to manage your AI support budget with total transparency.

[YOUTUBE_VIDEO: https://www.youtube.com/embed/OHJQe8kI5h4] This official tutorial provides a comprehensive look at how HubSpot's Breeze AI suite can transform your workflows with its copilot, agents, and intelligence features.

HubSpot Breeze AI assistant pricing and plans in 2026

The basic Breeze AI assistant is a generous addition to most HubSpot subscriptions. For those looking to use the more advanced agents and intelligence features, HubSpot uses a flexible credit system.

HubSpot provides a set amount of credits based on your plan, with approximately 500 for Starter, 3,000 for Pro, and 5,000 for Enterprise. This allows businesses to choose the level that best fits their current needs. As your business fluctuates - perhaps with a seasonal influx of support tickets or a new sales push - you can adjust your credit needs accordingly.

This is a great example of how HubSpot offers tiered plans to match different team sizes. For teams that want to supplement this with a different model for other parts of their business, eesel AI provides an all-inclusive plan that bundles the AI agent, the copilot for your team, and triage tools into one predictable price. Using both tools together can give your team the best of both worlds: HubSpot’s industry-leading CRM and additional specialized AI support.

Is the Breeze AI assistant the right choice for you?

So, should you go with the Breeze AI assistant in 2026? It is a strong, capable choice for many businesses.

The convenience is hard to match. If your team is already using HubSpot, having AI built right into your dashboard is a huge benefit. It provides a clean, unified experience where everything works together seamlessly. HubSpot has built a truly impressive ecosystem and marketplace that makes it easy to get started.

While every AI tool is a work in progress, HubSpot is a mature, reliable platform that continues to innovate. The credit system for agents is designed for scalability, and being an all-in-one platform means you have a centralized place for your data.

Breeze makes a lot of sense for teams that value a unified experience within the HubSpot world. For those who also want specialized flexibility or want to connect a wider range of external knowledge, adding a complementary tool can be a smart move.

The flexible alternative for powerful support AI

The unified HubSpot experience is a powerful dream, and it works exceptionally well for thousands of companies. It provides a reliable foundation for your business growth.

For teams who want to enhance their setup with customizable AI that works within the HubSpot ecosystem, eesel AI is a great complementary option. It’s designed to plug into the tools you already use, including help desks like Zendesk, Freshdesk, and Intercom, providing a bridge between your external knowledge and your CRM.

With eesel AI, you can complement your HubSpot setup in minutes. You get additional control over your automation, a different pricing model that might suit specific projects, and the ability to test everything with simulations. It’s an AI solution that works alongside HubSpot to help your business succeed.

Ready to see how an integrated AI solution can help your business? Try eesel AI for free or book a demo to see how it works with your team.