Every time you turn around, there's a new AI tool promising to change everything. HubSpot has jumped in with Breeze, their all-in-one AI platform. On paper, it sounds pretty great, AI smarts baked right into the CRM you already use every day. For a lot of businesses, that sounds like the dream.
But let's be real, finding an AI that actually gets how your team works, without forcing you into a rigid and complicated new system, is easier said than done.
This post is here to cut through the marketing noise and give you a straight-up, balanced look at the Breeze AI assistant and the whole ecosystem around it. We’ll get into its features, what it’s good at, and where it might leave sales, marketing, and service teams wanting more. By the end, you should have a much clearer idea of whether it’s the right move for you.
What is the HubSpot Breeze AI assistant platform?
Alright, so what exactly is Breeze? The first thing to know is that it's not a single tool. HubSpot has built a whole family of AI features that are sprinkled throughout their platform. Think of it as an AI brain for your HubSpot account.
It's made up of four main parts that work together:
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Breeze AI Assistant: This is the tool you'll interact with day-to-day. It’s a conversational AI, kind of like a chatbot living in your dashboard that’s there to help with quick questions and tasks.
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Breeze Agents: These are a step up. Think of them as autonomous AI "employees" that are built to handle entire workflows by themselves, whether that’s digging up new leads or handling customer questions.
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Breeze Studio & Marketplace: This is where you go to find, tweak, and deploy the AI agents. It’s a library of pre-built bots for different jobs.
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Breeze Intelligence: This part works quietly in the background. It’s the data engine that tries to add more context to your CRM contacts and figure out what your customers are doing.
The goal is to bring all your AI needs under one roof. But as anyone who's ever bought an all-in-one printer knows, the question is always whether the individual functions can compete with tools that are built for one specific job.
A closer look at the Breeze AI assistant
The Breeze AI assistant is the feature you'll probably use the most. It's basically HubSpot's answer to ChatGPT, but with one huge supposed advantage: it lives inside your CRM and can see all your data. The goal is to give you a smart helper for your day-to-day grind, armed with the context of your business.
Key Breeze AI assistant features and capabilities
In theory, the assistant sounds like a fantastic copilot. It's designed to help you with things like:
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Getting the quick scoop: It can summarize a contact, company, or deal record for you, so you don’t have to spend ten minutes reading through notes and timelines before a call.
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Prepping for meetings: It can pull together a contact’s recent activity, key conversation points, and other insights to make sure you walk into every meeting prepared.
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Helping with content: If you're stuck staring at a blank page, it can help you draft an email, outline a blog post, or generate other bits of content that match your brand’s voice.
It’s also meant to connect with tools like Google Workspace and Microsoft 365 to pull in even more context from your emails and documents.
Breeze AI assistant limitations and user feedback
While the idea is solid, what people are actually saying tells a slightly different story. For instance, some folks have mentioned asking it a dead-simple question.
A classic problem with AI that's built into a single platform is that it’s often stuck in a bubble. It might know everything happening inside your HubSpot account, but what about all the other places your team's knowledge lives? The most valuable information is often buried in old support tickets, your internal wiki, or shared project docs.
This is where a different approach to AI can make a huge difference. Tools like eesel AI are built from the ground up to connect all your scattered knowledge. Instead of just looking at your CRM, eesel AI learns from your past support chats in Zendesk, your detailed how-to guides in Confluence, and your team’s project updates in Google Docs. This gives it a complete picture, which leads to dramatically more accurate and useful answers.
Even more importantly, you need to trust your AI before you unleash it on your customers. With eesel AI, you can run simulations on thousands of your actual past tickets to see exactly how it would have responded. This lets you check its accuracy and calculate your potential return on investment before you ever go live.
eesel AI's simulation feature allows you to test its performance on past tickets, providing a clear forecast of your ROI before full implementation.Beyond the assistant: Understanding Breeze agents
Okay, so the assistant is meant to be your copilot. Breeze Agents, on the other hand, are designed to be the pilots. These are AI "teammates" that HubSpot built to run entire tasks on their own, from start to finish. The idea is to take whole chunks of tedious work off your team's shoulders.
Meet the AI teammates
HubSpot has a few different agents, each designed for a specific role in the business. Here’s a quick rundown of the crew:
| Agent | Primary Function | Key Benefit for Teams |
|---|---|---|
| Customer Agent | Handles frontline support, qualifies inbound leads, and books meetings. | Frees up your human team by providing 24/7 support and lead routing. |
| Prospecting Agent | Researches potential leads, looks for buying signals, and writes personalized outreach. | Takes over the time-sucking parts of top-of-funnel sales work. |
| Data Agent | Pulls together data from your CRM and the web to answer business questions. | Acts like an automated research assistant for customer intelligence. |
| Knowledge Base Agent | Reads resolved support tickets and suggests new articles for your help center. | Helps you build out your self-service resources without manual effort. |
The hidden costs of complexity and credits
This is where things start to get a bit complicated. The Breeze Agents aren't just included in your plan; they run on a credit-based system. Every single thing an agent does, whether it’s handling a support chat or looking up data for a contact, eats up credits from your monthly pool.
The big issue here is predictability. Or rather, the lack of it. One long support conversation might use up a hundred credits. A standard plan might only give you a few thousand for the whole month. Imagine you have a really busy support week. Your Customer Agent is on fire, solving tickets left and right. That's great, until you realize that you just burned through your entire monthly allowance in ten days.
Now what? Do you scramble to buy more credits, or does your AI just... clock out? This makes it incredibly difficult to budget for and almost impossible to scale with any confidence.
In contrast, other platforms are focusing on simpler, more transparent pricing. For example, eesel AI offers straightforward monthly plans that don't charge you per ticket resolved. You know exactly what your bill will be at the end of the month, which lets you scale up your AI support without worrying that your success will come with a financial penalty.
This official tutorial provides a comprehensive look at how HubSpot's Breeze AI suite can transform your workflows with its Copilot, agents, and intelligence features.
HubSpot Breeze AI assistant pricing and plans
So, let's talk dollars and cents. The basic Breeze AI assistant comes with most HubSpot subscriptions, which is nice. But the real power players, the Agents and the Intelligence features, are tied to that credit system we just talked about.
HubSpot gives you some credits based on your plan, around 500 for Starter, 3,000 for Pro, and 5,000 for Enterprise. After you burn through those, you're on the hook to buy more. The problem with this "pay-as-you-go" model is that it's incredibly hard to predict your costs. Your business isn't static. One month you might have a huge influx of support tickets, the next a big sales push. Your AI costs will swing right along with it, making budgeting a bit of a nightmare.
This is a big difference from platforms that put a premium on simplicity. With eesel AI, for instance, you get an all-inclusive plan that bundles everything, the AI Agent, the Copilot for your team, and the Triage tools, into one predictable monthly price. There are no hidden fees to worry about or complicated credit math to do. That kind of transparency makes life a whole lot easier and removes the risk of a surprise bill.
eesel AI offers transparent, straightforward pricing plans, which helps businesses budget effectively without the complexity of credit-based systems.Is the Breeze AI assistant the right choice for you?
So, after all that, should you go with the Breeze AI assistant? Like most things, it's not a simple yes or no.
On the one hand, you can't beat the convenience. If your team is already deep in the HubSpot world, having AI built right in is a huge plus. No new tabs, no new logins, everything just works together. It promises a clean, unified experience.
But on the other hand, there are some pretty big trade-offs to consider. The real-world performance of the assistant can be a bit hit-or-miss, the credit system for the agents makes costs unpredictable, and because it’s an all-in-one, you lose a lot of the fine-tuned control you'd get with a more specialized tool.
Ultimately, Breeze makes sense for teams that are all-in on HubSpot and are willing to live with those trade-offs for the sake of convenience. But if your team values flexibility, transparent pricing, and getting set up quickly, there are probably better-fitting options out there.
The flexible alternative for powerful support AI
That all-in-one dream is tempting, but it often means you're stuck playing by one company's rules. You get their features, their pricing, and their limitations, for better or for worse.
For teams who want powerful, customizable AI without getting locked into a single ecosystem, eesel AI offers a different path. It's designed to plug into the tools you already use and trust, including help desks like Zendesk, Freshdesk, and Intercom, along with all the other places your knowledge is stored.
With eesel AI, you can get up and running in minutes with a setup that’s completely self-serve. You have full control over what you automate, you get transparent pricing that won't give you any nasty surprises, and you can test everything with powerful simulations before you commit. It’s AI that’s built to work with your tools, not lock you into them.
Ready to try an AI solution that adapts to your business, not the other way around? Try eesel AI for free or book a demo to see how it works.
Frequently asked questions
The Breeze AI assistant is designed as a conversational AI copilot living within your HubSpot dashboard. Its primary goal is to help with quick questions and day-to-day tasks by leveraging the context of your CRM data.
The basic Breeze AI assistant is generally included with most HubSpot subscriptions. However, the more advanced Breeze Agents and Intelligence features operate on a credit-based system, meaning actions consume credits, and additional credits must be purchased once your monthly allowance is used.
While it aims to connect with tools like Google Workspace and Microsoft 365, the blog notes that a common limitation is its struggle to access comprehensive knowledge scattered in other places like old support tickets or internal wikis, potentially creating an information "bubble."
The Breeze AI assistant can assist with tasks such as summarizing contact or deal records, preparing for meetings by pulling relevant activity, and helping to draft emails or outline blog posts. It aims to streamline content creation and provide quick insights.
They are part of the broader Breeze AI platform but serve different functions. The Breeze AI assistant acts as an interactive copilot for specific tasks, while Breeze Agents are autonomous AI "employees" built to handle entire workflows independently, such as customer support or prospecting.
User feedback suggests the Breeze AI assistant can sometimes struggle with simple questions, indicating a potential gap between its theoretical capabilities and real-world performance. A significant limitation is its difficulty accessing comprehensive knowledge beyond the immediate HubSpot CRM, such as diverse internal team documents.
