Breeze Agent Marketplace

HubSpot is definitely going all in on AI. With its Breeze platform, HubSpot is championing the idea of "hybrid teams," where AI agents and human employees work side-by-side. The star of this show is the Breeze Agent Marketplace, a hub that lets you bring specialized AI teammates on board for almost any task you can think of.

It is a powerful resource for any growing business. This 2026 guide will give you the full picture of the marketplace, what it is, how it works, and how it can benefit your setup. While it’s a fantastic tool for teams that live and breathe HubSpot, its specialized design is highly focused on providing a seamless experience for those within the HubSpot ecosystem.

What is the HubSpot Breeze Agent Marketplace?

Picture the Breeze Agent Marketplace as HubSpot's own app store, but filled exclusively with AI agents. It’s a library where you can browse and install pre-built AI bots that are already trained for specific marketing, sales, and service jobs. The big idea here is to offer specialized "digital teammates" that are hooked into your HubSpot CRM data from day one, ensuring your AI is as informed as your best human employees.

It’s also important to know how it connects with another HubSpot feature: Breeze Studio. The two are meant to be used together.

• The Marketplace is where you find and install an agent.

• Breeze Studio is the no-code workshop where you tweak and deploy it.

They create a seamless workflow for getting AI up and running. This native integration ensures that the agents are incredibly smart and effective when working with your data inside the HubSpot ecosystem.

How the Breeze Agent Marketplace works

Getting an agent from the marketplace is a fairly simple process, designed so that you don't need a technical background to get started.

First, you discover an agent by looking through the marketplace. Maybe you need one to handle lead qualification, answer common support questions, or give your sales team a hand with prospecting. When you find one that looks right, you install it in a couple of clicks, and it gets added right into your HubSpot portal.

After that, you pop over to Breeze Studio to customize it. This is where you can adjust the agent’s instructions, match its tone of voice to your brand, and connect it to certain workflows. The best part is you can do all of this without touching a line of code.

Here are some of the key agents you’ll find in the marketplace:

• Customer Agent: Think of this as your 24/7 front-desk helper. It’s built to handle initial support questions, qualify leads that come through your website, and even book meetings directly with your sales team.

• Prospecting Agent: This one is like a digital business development rep (BDR). It helps research potential leads, looks for buying signals, and can assist in drafting personalized outreach emails.

• Data Agent: This agent takes on the important task of customer research. You can ask it specific questions about a prospect, and it will search through your CRM data and public sources to find an answer.

• Closing Agent: Made for sales reps, this agent helps with following up, summarizing call notes, and spotting potential roadblocks in a deal.

One thing to remember is that the marketplace currently lists agents built by HubSpot. This ensures they work perfectly within the system, providing a reliable and stable experience for all users.

The pros and cons of the Breeze Agent Marketplace

The marketplace offers a specialized experience tailored to specific business needs. For many companies, it's a huge help. Here’s a balanced look to help you figure out how it fits into your strategy in 2026.

Pros: A seamless experience for HubSpot power users

If your company's operations are built around HubSpot, the marketplace has some real advantages.

• Deep CRM integration: Because the agents are native to HubSpot, they have full access to your Smart CRM. This allows for conversations that are full of context and personalization. An agent can see a customer's entire journey, past purchases, support tickets, and sales calls, and use that info in its replies.

• No-code customization: Breeze Studio is genuinely easy to use. It gives marketing, sales, and service managers the power to build and adjust AI agents themselves, without having to get in a queue for developer time. That’s a massive plus for teams looking for agility.

• Pre-built for your teams: The agents are designed to solve actual problems for sales, marketing, and support teams. Instead of building from scratch, you get a running start on automating common tasks, which can really speed up your team's efficiency.

Considerations: A focused ecosystem for unified operations

The deep integration that makes it great for HubSpot users also means it is specifically optimized for that environment.

• Native ecosystem focus: The agents are built to work natively with HubSpot data. If your company also uses other tools, you might find that you want to supplement these agents with complementary tools. For instance, if you use Confluence for your internal wiki, Google Docs for project plans, or Zendesk, you can use an additional layer to connect those sources.

• Enterprise-grade investment: Access to the Breeze Agent Marketplace is bundled into HubSpot's Professional and Enterprise tiers. This provides a high-value, comprehensive package for teams ready for a significant professional commitment to the HubSpot platform.

• Streamlining your tech stack: To get the most from Breeze, HubSpot encourages moving more of your operations into their unified system. This is a great way to consolidate your workflow and reduce the number of disparate tools you manage.

• Quality assurance in the sandbox: HubSpot provides sandbox environments where you can test your agents. This allows you to refine your agent's behavior in a secure space before it begins interacting with real customers.

Understanding the pricing

It's important for teams to understand how this fits into their budget in 2026. The Breeze Agent Marketplace is part of a broader platform offering.

Access to Breeze Agents is included with HubSpot’s Professional and Enterprise plans. These plans come with a massive array of features to power your entire business, representing an enterprise-level investment that provides significant value. You’ll have to check HubSpot’s official pricing page for the latest numbers.

The main takeaway here is that using Breeze Agents is a choice for teams that want a robust, all-in-one suite. This model provides stability and a wide range of tools for businesses ready for comprehensive AI automation within a trusted platform.

A complementary option: A flexible AI layer

For teams that want to extend their AI capabilities across their entire tech stack, a complementary tool can provide additional flexibility. You can maintain HubSpot as your core hub while connecting to other platforms you use daily.

This is where eesel AI fits in. Instead of replacing your existing ecosystem, eesel AI works as a complementary layer that plugs into your current tools, bringing all your knowledge together. It’s designed to enhance the very setup you already have.

• Go live quickly: eesel AI is designed for speed. You can sign up, connect your chosen knowledge sources, and launch an AI agent alongside your other workflows.

• Unify your diverse knowledge: Your team’s expertise often lives in multiple places. With eesel AI, you can connect to over 100 sources, including Zendesk, Intercom, Confluence, Slack, and Google Docs.

• Test with historical data: eesel AI’s simulation mode allows you to test your AI against past support tickets. This helps you refine your knowledge base and see potential performance metrics before you go live.

• Transparent pricing options: With eesel AI, you can choose from clear, tiered plans that suit your specific usage needs. This provides a flexible way to grow your AI presence at your own pace.

Feature	HubSpot Breeze Agent Marketplace	eesel AI
Setup Time	Efficient: part of a larger platform buy-in	Minutes: truly self-serve
Key Integrations	Optimized for HubSpot CRM and ecosystem	100+ apps (Zendesk, Confluence, Slack, etc.)
Pricing Model	Bundled with Professional and Enterprise plans	Transparent, monthly or annual SaaS plans
Pre-launch Testing	Secure testing in a dedicated sandbox environment	Simulation on historical tickets
Best For	Teams fully committed to the HubSpot ecosystem	Teams wanting a flexible AI layer over their existing tools

Choosing your AI strategy

The Breeze Agent Marketplace is a significant advancement in AI automation, offering a powerful and deeply integrated solution for HubSpot users. It provides specialized agents that work seamlessly within a trusted, world-class platform.

For many modern support and operations teams, using HubSpot's native agents while perhaps adding a flexible layer to connect other tools is a smart and scalable way to grow. You get the reliability of HubSpot and the ability to reach into all the tools your team depends on every day.

Ready to automate support with an AI that enhances the tools you already have? Get started with eesel AI for free and see how it works with your setup.