A deep dive into Zendesk Sell features and pricing (2025)

Let’s be real: most sales teams are on a never-ending quest for a CRM that actually makes their jobs easier, not one that just piles on more admin work. You need a tool that helps you stay organized, see what’s in the pipeline, and ultimately, close more deals without the headache. Zendesk Sell is a name that comes up a lot in this conversation, often praised for being modern and user-friendly.

But is it really all it’s cracked up to be?

This article will give you a straight-up, no-fluff look at the key Zendesk Sell features, how much it costs, and where it might fall short in the real world. By the end, you’ll have a much better idea of whether it’s the right CRM for your team in 2025.

What is Zendesk Sell?

So, what exactly is Zendesk Sell? Think of it as the sales-focused sibling in the larger Zendesk family, a counterpart to the well-known Zendesk Support helpdesk. Its whole purpose is to give sales teams one central place to manage leads, track deals, automate some of the grunt work, and see everything that’s happening with a customer.

It works perfectly well on its own, but one of its biggest perks is how nicely it plays with Zendesk Support. When you use them together, you get a complete picture of every customer. Sales and support teams can see every single interaction, from the very first sales call to the latest support ticket. It’s designed for pretty much any business, whether you’re a small startup just figuring out your sales process or a bigger company looking for a CRM that people will actually want to use.

Breaking down the core Zendesk Sell features

Zendesk Sell manages to pack a lot of useful stuff into a clean, easy-to-navigate interface. Let’s break down what it can do to help your team sell a little smarter.

Productivity tools to get more done

The platform has a solid set of tools aimed at cutting down on the manual, repetitive tasks that eat up a salesperson’s day.

• Email integration that just works: You can hook up your current email (like Gmail or Outlook) directly to Sell. This lets you send and receive emails without leaving the CRM, use templates for messages you send all the time, and get a heads-up when a prospect opens your email or clicks a link.

• Built-in calling and texting: It has a power dialer and texting tools right inside the platform. Every call or text gets logged automatically on the contact’s record, so you have a full communication history without having to scribble notes after every conversation.

• Automated sequences and tasks: You can set up automated email sequences to nurture leads over a few days or weeks. There’s also a "Task Player" that helps you power through your daily to-do list of follow-ups one by one, keeping you focused.

While these automations are great for handling basic outreach, they are just following rules you set. They can send a follow-up email on day three, but they can’t understand or answer a specific product question a prospect emails back. That’s where AI that actually understands your company’s knowledge starts to make a huge difference.

Pipeline visibility and management

Knowing exactly where every deal stands is everything in sales, and Zendesk Sell gives you clear, visual ways to manage it all.

• A visual sales pipeline: The pipeline is laid out like a Kanban board, which lets you see all your deals at a glance. You can just drag and drop deals from one stage to the next as they move along, making updates quick and painless.

• Lead and contact management: It gives you a central database for all your prospect and customer info. Every lead, contact, and deal has its own record, showing contact details, communication history, and any notes or tasks tied to them.

• Smart Lists: This feature lets you create custom, real-time filters to slice and dice your leads and deals. For instance, you could make a "hot leads" list for anyone who’s recently opened an email, or a "stalled deals" list for opportunities that haven’t had any activity in a while.

The visibility here is great, but here’s the catch: your reps often still have to leave the CRM to find the information they need to actually move a deal forward. Imagine if your salesperson could, right from the deal page in Zendesk, get the perfect answer from an internal document on Confluence to handle a prospect’s technical question.

Reporting and analytics

Zendesk Sell provides the reports you need to track performance without needing to be a data wizard.

• Forecasting your sales: The platform includes tools to help you predict how many deals you’ll close and forecast future revenue based on what’s in your pipeline. It gives you a better handle on what the end of the quarter might look like.

• Tracking team activity: You get ready-made reports that track key sales activities like calls made, emails sent, and meetings booked. This helps managers see how productive the team is and spot areas where someone might need a little coaching.

• Custom dashboards: You can build your own dashboards to keep an eye on the metrics that matter most to you, whether that’s win rates, sales cycle length, or something else entirely.

A screenshot of Zendesk's analytics dashboard, illustrating the reporting Zendesk Sell features.

Some users have noted that the reporting can feel a bit limited on the cheaper plans. More importantly, these reports are great at showing you what happened, but they can’t always tell you why. A report can’t tell you that deals are stalling because your reps don’t have quick access to the latest technical specs.

Integrations and the mobile app

Finally, Zendesk Sell is built to connect to your other tools and be used from anywhere.

• App marketplace: Zendesk has a marketplace with over 1,000 apps, so you can connect Sell with popular tools like Mailchimp, Slack, and Shopify.

• Mobile CRM: The mobile app for iOS and Android is fully featured, letting your team manage deals, log calls, and check their pipeline while they’re out and about.

A look at the Zendesk App Marketplace, which is one of the integration Zendesk Sell features.

These integrations are useful, but what if you could add a layer of intelligence across your entire workflow?

What about the built-in AI?

Like a lot of platforms these days, Zendesk has its own AI features. But it’s important to understand what this AI actually does and, maybe more importantly, what it doesn’t.

Zendesk’s take on sales AI

When it comes to sales, Zendesk’s AI focuses on a couple of things. On its higher-tier plans, it offers AI-powered lead scoring, which looks at your past successes to predict which new leads are most likely to turn into customers. This helps your team focus on the best opportunities first.

Beyond that, a lot of what’s branded as "Zendesk AI" is really their AI Agents, which are more geared toward customer service tasks, like answering common support questions. While they can be powerful, these tools are built to work inside Zendesk’s world, meaning they rely almost entirely on knowledge that’s already stored in your Zendesk help center.

An example of an AI-generated summary, which is one of the AI Zendesk Sell features.

The problem with a one-size-fits-all AI

The issue with most built-in AI solutions is they often come with some hidden catches you don’t see until you’re deep in the weeds.

• It can be a pain to set up: Getting these AI features running isn’t always as simple as flipping a switch. It can mean upgrading to pricey plans or even hiring consultants to get everything working right.

• Your knowledge is all over the place: What happens when your most important sales info isn’t in Zendesk? Maybe your tech specs are in Confluence, your sales battle cards are in Google Docs, and your best answers for handling objections are buried in old Slack threads. Zendesk’s native AI can’t touch any of that, leaving it clueless on a huge range of topics.

• You can’t test it first: With a built-in tool, you often have to just turn it on and hope for the best. There’s no way to see how the AI will respond to real questions from your customers before it goes live.

This is exactly why many teams are turning to specialized AI platforms that act as a smart layer on top of the tools they already use. For example, eesel AI connects with Zendesk in minutes but can be trained on all your company’s knowledge, no matter where it lives. It gives you a simulation mode to test its answers risk-free and puts you in complete control over what gets automated.

Full Zendesk Sell pricing plans (2025)

Alright, let’s talk money. Zendesk Sell charges you per person, per month, and you can get a discount if you pay for the whole year upfront. The features you get grow quite a bit as you move up the tiers. It’s also worth noting that many of the cool AI features are bundled into the more expensive "Zendesk Suite" plans, not the standalone Sell plans.

Here’s how the standard Zendesk Sell plans break down:

Plan	Price (Billed Annually)	Price (Billed Monthly)	Best For	Key Features Unlocked
Sell Team	$19/user/month	$25/user/month	Startups & small teams	Core CRM, email & calendar sync, call tracking, mobile app.
Sell Growth	$55/user/month	$69/user/month	Growing businesses	All Team features + advanced call analytics, custom fields, sales forecasting.
Sell Professional	$115/user/month	$149/user/month	Scaling sales teams	All Growth features + lead scoring, task automation, bulk email sequences, advanced permissions.
Sell Enterprise	$169/user/month	$219/user/month	Large or complex teams	All Professional features + custom roles, audit logs, deeper integrations.

The pricing structure is pretty clear, but the total cost can creep up once you start thinking about AI add-ons or suite bundles. This is a big difference from the simple pricing of a tool like eesel AI. With eesel AI, you get predictable plans that include all the core features, and you don’t have to worry about surprise fees that punish you for being successful.

Are the Zendesk Sell features the right choice for you?

Zendesk Sell is a solid, user-friendly CRM. It has a strong set of features for boosting sales productivity and giving you a clear view of your pipeline. It’s an especially great option for teams already using Zendesk Support who want to bridge the gap between their sales and service departments.

However, to really automate your work and give your team superpowers, you need to think beyond what the CRM offers out of the box, especially when it comes to AI. Your company’s most valuable knowledge is probably scattered across a dozen different apps, and a built-in AI that only knows Zendesk can’t help you there.

Instead of a costly and painful project to replace your CRM, you can just make the one you have smarter. A tool like eesel AI acts as an intelligent brain on top of Zendesk, connecting all your company knowledge and giving your team instant, accurate answers right where they’re working. You can get it running in minutes, not months, and use its simulation mode to see exactly how it will perform before you even switch it on.