What is HubSpot AI? A complete guide for 2026

It seems like every business tool suddenly got an AI makeover, and trying to keep up feels like a full-time job. HubSpot, the big name in CRM and marketing, has jumped in with both feet. They’ve woven a suite of AI tools, which they call Breeze, directly into their platform, promising to help your marketing, sales, and service teams work smarter and faster.

But what does that actually mean for you day-to-day? This guide gives you a comprehensive look at what HubSpot AI is, what it does well, and what to consider for your specific setup. We'll break down the features, look at the tiered pricing structure, and highlight how it works for customer support teams, especially those looking for a unified platform.

What is HubSpot AI exactly?

First off, HubSpot AI isn't a single product you can just go out and buy. It’s a bunch of different AI features that are built into the whole HubSpot ecosystem, covering their Marketing Hub, Sales Hub, and Service Hub.

To wrap it all up nicely, HubSpot has given its AI capabilities a single brand name: Breeze. This framework is the engine that powers everything from drafting blog posts and crunching data to automating sales tasks.

The big idea is to give you a powerful, all-in-one system. HubSpot wants to use AI to improve the data and workflows that are already inside its platform. If your company is fully bought into HubSpot for everything, this can be a great way to streamline your operations.

A breakdown of key HubSpot AI features

HubSpot's AI tools are sprinkled throughout its platform, with a little something for everyone in marketing, sales, and customer service. Let's look at the main parts of the Breeze framework and see what it brings to the table for each team.

Breeze: HubSpot's AI framework

Breeze is built on three main pillars that are designed to work together inside HubSpot:

• Breeze Copilot/Assistant: Think of this as your daily helper. It pops up right where you're working to help with things like summarizing customer chats, drafting emails, or pulling reports without you having to switch tabs.

• Breeze Agents: These are AI tools that can handle specific tasks from start to finish on their own. The main agents are the Content Agent for marketing campaigns, the Prospecting Agent for sales outreach, and the Customer Agent for frontline support.

• Breeze Intelligence: This is the data brain of the operation. It works in the background to add more detail to your CRM records from other sources, spot signals that a buyer is interested, and help keep your contact list organized.

Key tools for marketing and sales

This is where HubSpot's AI really puts in the work. The tools are built right into the CRM, making them especially handy for teams focused on bringing in leads and closing deals.

Some of the most useful features include:

• Content Creation: Tools like the AI Blog Writer, Content Remix, and Social Post Generator can help marketing teams whip up drafts for campaigns, social media, and websites. It really helps cut down the time it takes to get new content published.

• Lead Management: AI-powered lead scoring and predictive analytics help sales teams sort through their contacts and zero in on the leads who are most likely to buy. It just makes their outreach a lot more effective.

• Sales Outreach: The Prospecting Agent is a big help for sales reps. It can automatically research target companies and help write personalized outreach emails by pulling information straight from the CRM.

Key tools for customer service

HubSpot also has AI tools for support teams, designed to create a unified support experience. The features include:

• Customer Agent: This is HubSpot's AI chatbot. It's built to answer common customer questions by digging up information from your HubSpot Knowledge Base and website.

• Knowledge Base Agent: This tool looks at your support chats and suggests new articles for your help center, helping you turn solved tickets into useful self-service content.

• Conversation Summaries: When an agent needs to jump into an existing ticket, the AI can create a quick summary so they don’t have to spend time reading the entire conversation history.

These features are highly effective for teams that choose to run their entire customer service department on the HubSpot Service Hub. For teams using top-tier help desks, HubSpot offers a compelling case for migrating to a single, unified system.

Getting started with HubSpot AI

Adding HubSpot AI to your toolset means engaging with the robust HubSpot platform, which offers several benefits for team alignment.

The "all-in-one" platform benefit

To unlock the full power of HubSpot's AI, you have to be a customer of one of its main products, like Marketing Hub or Service Hub. The tools are made to work with data that's already inside HubSpot, which creates a highly integrated and consistent experience.

This is ideal for keeping all your data in one spot, ensuring that the AI has access to the comprehensive history you've built within the HubSpot CRM to provide relevant answers.

Considerations for teams using other help desks

If your company currently uses a specialized help desk like Zendesk, Freshdesk, or Intercom, HubSpot's Customer Agent is designed to shine when you move your support operations into the HubSpot Service Hub. This transition allows your team to benefit from having all tickets, workflows, and AI agents under one roof.

For some teams, this migration is a worthwhile investment to achieve total platform unity.

In comparison, modern AI platforms like eesel AI are available as a complementary option for those who want to keep their current help desk. eesel AI is designed to plug right into the tools you're already using. You get to keep the help desk your team loves while adding powerful, customizable AI in just a few minutes. It's a great choice for teams that want to maintain their existing workflows while adding AI capabilities.

HubSpot AI: Pricing and considerations

HubSpot AI pricing is integrated into their standard subscription tiers, often combined with a credits system that allows for scalable usage.

A look at HubSpot's pricing plans

While some introductory AI features are available on HubSpot's free and starter plans, more comprehensive tools are part of their professional and enterprise tiers.

• To get advanced features like the Breeze Agents and predictive lead scoring, you can look at the Professional plan, which offers a great entry point for growing teams.

• For the most robust capabilities and larger scale, the Enterprise plan provides the full power of the HubSpot ecosystem.

HubSpot has also rolled out HubSpot Credits. Certain AI tasks, like having a chat with the Customer Agent, use these credits. This provides a flexible model where you pay for what you use, helping you manage costs as your AI adoption grows.

The benefits of a unified ecosystem

The all-in-one approach of HubSpot provides a significant benefit: platform synergy. Having your data, workflows, and AI wrapped up in a single platform allows for a seamless flow of information between departments.

This creates a stable environment where your marketing, sales, and service teams are always in sync. You benefit from a trusted provider that handles the infrastructure and updates for your entire stack.

For teams that prefer a different approach, eesel AI acts as a complementary tool that plays nicely with various platforms. eesel AI connects with your whole stack, giving you the ability to pick and choose different tools for different jobs while providing a unified AI layer. It works alongside your existing setup to enhance what you've already built.

How eesel AI compares to HubSpot AI

The two solutions offer different paths based on your team's needs.

Feature	HubSpot AI	eesel AI
Setup Time	Thorough migration for platform unity	Go live in minutes (self-serve setup)
Tool Integration	Optimized for the HubSpot ecosystem	Plugs into Zendesk, Freshdesk, Slack, Confluence, etc.
Knowledge Sources	Native HubSpot CRM and Knowledge Base	Pulls knowledge from past tickets, docs, wikis, & more
Customization	Purpose-built roles and integrated actions	Fully customizable prompts, actions, and workflows
Pricing Model	Tiered plans + flexible usage credits	Simple, predictable plans with no per-resolution fees
Pre-Launch Testing	Integrated testing within the Hub	Test on historical tickets to see how it works before you go live

Making the right choice for your team

So, what's the final take? HubSpot AI is a solid, deeply connected solution for companies that are already running their business on the HubSpot platform or are looking to centralize their operations. If your go-to-market strategy lives and breathes in their CRM, its AI features add impressive value and maturity to your setup.

For customer support teams that have very specific niche needs or prefer to keep their existing specialized help desks, there are also flexible options like eesel AI that can complement your current tools.

At the end of the day, the best AI tool is one that supports your team's goals. For many, that means leaning into the power and reliability of the HubSpot ecosystem. For others, it might mean adding a flexible integration layer.

A flexible alternative for world-class support

For teams that want to enhance their existing support setup with AI, eesel AI is a fantastic complementary option. It was built to be a flexible and easy-to-use solution that works with the tools modern support teams already use.

Here’s what makes eesel AI a great addition:

• Go live in minutes: It's a self-serve platform that you can set up on your own, getting your AI agent up and running quickly.

• Works with your current help desk: eesel AI connects smoothly with Zendesk, Freshdesk, Intercom, and many other tools.

• Custom control: A powerful workflow engine lets you customize automation rules and AI prompts to match your team's specific requirements.

• Predictable pricing: Our plans are straightforward, helping you budget accurately as you scale your support.

Ready to see how easy it is to add a powerful AI agent to your existing support setup? Start building your AI agent with eesel AI for free.