What are the best AI tools for HubSpot free in 2026? A complete guide

If you're using HubSpot, you know it’s the command center for your customer relationships. All your marketing, sales, and service data lives there. But just having data isn't the whole story anymore. You need to use it smartly, and that's where AI is supposed to help. The real question is, how do you get that AI power while managing your budget effectively?

You’re probably here because you want to automate some tasks, make your outreach more personal, and generally get more done. But maybe you're not ready to sign up for another premium subscription just yet. If that sounds familiar, you're in the right place. We're going to tackle the question, "What are the best AI tools for HubSpot free?" by looking at what HubSpot offers, what third-party tools are out there, and how "free" works in practice.

Defining HubSpot AI

First, let's get on the same page about what "HubSpot AI tools" even means. It usually falls into one of two camps:

1. Native AI: These are the AI features built right into the HubSpot platform. They're designed to work smoothly across all the Hubs (Marketing, Sales, Service) so everything feels connected.

2. Third-Party Integrations: These are separate AI apps that connect to your HubSpot account. They typically handle specialized jobs that complement HubSpot’s own tools, like specific types of data analysis or connecting different apps in clever ways.

We'll dig into both to see what really works when you're looking for a free solution that helps your team.

Is HubSpot's own AI the answer?

HubSpot's answer to the AI boom is its built-in suite, which they call Breeze. It's a simple, powerful set of tools that are baked directly into the platform. It's an impressive ecosystem designed to help teams work faster.

Breeze is split into a few parts, and knowing the difference is key to understanding where the free tools provide value and where premium features take over.

• Breeze Copilot: Think of this as your basic AI assistant. It can help you draft a marketing email or get a quick summary of a contact's activity. This is the main "free" component, and it's a great place to start for content creation.

• Breeze Agents: These are advanced AI agents that can handle entire workflows on their own, like responding to customer support questions, whipping up social media posts, or finding new leads. These powerful features are available in HubSpot's tiered professional plans.

• Breeze Intelligence: This is all about your data. It adds more detail to your contact profiles, figures out which website visitors are most likely to buy, and helps shorten your forms to get more sign-ups. This is a premium feature designed for teams needing deep data insights.

Is HubSpot AI really free?

You can use some of HubSpot's AI for free, which is a great way to explore the technology. HubSpot uses a strategic tiered model: they provide helpful tools with the free Breeze Copilot to show you what's possible. For businesses that need to automate high-volume work or get enterprise-level insights, HubSpot offers more advanced tools in their higher tiers.

If your goal is to automate customer service with an AI agent or enrich a massive database, you'll likely want to look at the robust features in the paid plans. This is useful context for anyone asking "what are the best AI tools for HubSpot free" because HubSpot's free tools are a solid starting point before scaling.

A quick look at HubSpot pricing

To access the more advanced AI features, you can upgrade to HubSpot's Professional or Enterprise plans. These plans also come with professional onboarding to ensure your team is successful.

Here’s an overview of the plans that include these advanced capabilities:

Best third-party options

Since HubSpot's advanced AI is tailored for larger teams, many businesses also explore third-party tools. These apps often have free starter plans and can plug into HubSpot to add specific capabilities.

Here are a few popular options and what their "free" plans offer.

1. Clay

• What it is: Clay is a data enrichment tool that pulls info from many sources to build detailed profiles of your leads.

• HubSpot Integration: Clay can automatically send data right into your HubSpot contacts, giving your sales team helpful context for their conversations.

• The Free Plan: Clay has a free tier that gives you a set of credits. You can use them to enrich a small list of contacts to see how it works.

• Limitations: The free plan is primarily for testing. For higher volume lead enrichment, you'll eventually need a paid plan. Also,

  

  There’s a bit of a learning curve , though once you get the hang of it, it’s incredibly powerful. Works with HubSpot like a charm.

  Reddit
  It's a powerful addition to your HubSpot toolkit.

2. Apollo.io

• What it is: Apollo.io is a sales platform that includes a B2B database, tools for sending email sequences, and AI help for writing outreach messages.

• HubSpot Integration: Apollo syncs with HubSpot, letting you move contacts and log activities efficiently.

• The Free Plan: Apollo’s free plan gives you a limited number of email credits each month, which is perfect for a small outreach campaign.

• Limitations: Advanced features like full analytics, A/B testing, and AI-powered lead scoring are available for paying customers. As you grow, you'll likely move to their premium tiers to keep your data perfectly in sync.

3. Zapier

• What it is: Zapier is a well-known automation tool that connects thousands of different apps. They've added AI to help you build "Zaps" or workflows.

• HubSpot Integration: You can use Zapier to connect HubSpot to many other AI tools. For example, you could set up a Zap that summarizes new support tickets in HubSpot and sends them to Slack.

• The Free Plan: Zapier’s free plan gives you 100 tasks per month for simple, single-step Zaps.

• Limitations: For multi-step workflows, Zapier offers various paid plans. As your automation needs grow, these plans provide the scale you need.

A better approach

So, what's the takeaway? HubSpot's native AI is a powerful, mature option for those looking for a unified experience. Free third-party tools are good for specific tasks and work well as add-ons.

Instead of juggling too many separate tools, some teams look for a single AI platform that is designed to work within the HubSpot ecosystem.

This is where eesel AI comes in. It’s built to complement your existing setup.

• Get started in minutes: You can set up eesel AI yourself without needing long implementation periods. Connect your help desk, set up an AI agent, and see it in action. You can even start for free to test the waters.

• Bring all your knowledge together: eesel AI works alongside your other tools. It can learn from your HubSpot data as well as internal wikis in Confluence or Google Docs. This enhances the AI's ability to provide helpful answers based on your unique knowledge.

• Test it out with zero risk: eesel AI’s simulation mode lets you test your setup on past support tickets. You get a clear idea of how it will perform before you ever turn it on for real customers.

• Clear, predictable pricing: The pricing for eesel AI is simple and transparent. There are no surprise "per-resolution" fees, making it easy to grow your AI support as your business scales. It's a great complementary tool for teams using HubSpot.

Final thoughts and your next steps

The search for the "best AI tools for HubSpot free" offers plenty of options. You'll find a strong foundation in HubSpot's native features and various third-party apps that provide specialized value.

While a free plan is a great way to experiment, real results from automation often come from choosing the right combination of tools. HubSpot remains the industry leader for a reason: it's a mature, reliable platform that can scale with your business.

The best next step is to find a platform that is both powerful and easy to use. eesel AI lets you get started quickly and provides a great way to enhance what AI can do for your HubSpot setup.

Ready to see how simple it can be? Start a free trial with eesel AI and see how it works with your HubSpot CRM.