
Trello. For millions, it’s the go-to for turning a chaotic project into a neat line of digital sticky notes. And honestly, it’s great at that. But then your team grows, the projects get trickier, and you start wondering: is our current Trello plan holding us back?
This guide is a straight-up look at Trello pricing in 2025. We’ll dig into each plan, from Free to Enterprise, so you can figure out what’s actually worth the money for your team.
We’ll also talk about where Trello hits its limits, especially if you’re in a specialized field like customer support where even the top-tier plan might not be the fix you need.
What is Trello?
So, what’s Trello all about? At its core, it’s a super visual way to manage projects, based on the Kanban method. Imagine a big whiteboard covered in sticky notes, but smarter.
It all boils down to three simple things:
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Boards: This is your project’s home base, like ‘Q3 Marketing Campaign’ or ‘Website Redesign.’
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Lists: These are the stages your work moves through. Think ‘To Do,’ ‘Doing,’ and ‘Done,’ but you can name them whatever makes sense for you.
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Cards: These are the actual tasks. Each card is a sticky note you move from list to list as you get stuff done. You can pack them with checklists, due dates, files, and conversations.
The beauty of Trello is its simplicity. You can see where everything stands in a single glance, which makes it awesome for keeping straightforward projects on track.
Trello pricing plans explained
Trello has four main plans, each aimed at different kinds of teams. The paid plans are charged per user, per month, and you can knock about 20% off the price if you pay for a whole year upfront. Let’s see what you get for your money.
Here’s a quick side-by-side comparison:
Feature | Free | Standard | Premium | Enterprise |
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Price (Annual) | $0 | $5/user/month | $10/user/month | $17.50/user/month |
Best For | Individuals & small teams | Growing teams | Teams needing multiple views | Large organizations |
Boards | Up to 10 | Unlimited | Unlimited | Unlimited |
Automation Runs | 250/month | 1,000/month | Unlimited | Unlimited |
Project Views | Board only | Board only | Calendar, Timeline, Dashboard, etc. | All Premium views |
Admin & Security | Basic | Basic | Advanced | Enterprise-grade |
Atlassian Intelligence | No | No | Yes | Yes |
The Trello Free plan
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Who it’s for: Individuals or tiny teams just trying to get organized without spending a dime.
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Cost: $0
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What you get: You can have up to 10 boards, unlimited cards, and access to all the Power-Ups (integrations). You also get 250 automated command runs a month.
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The catch: The 10-collaborator limit is the big one. It’s a real roadblock once your team starts to grow. Plus, you can only attach files up to 10MB, and you miss out on the fancier project views.
The Trello Standard plan
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Who it’s for: Small to medium-sized teams that have outgrown the free plan and need more breathing room.
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Cost: $5 per user/month (billed annually) or $6 (billed monthly).
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What you get: This plan unlocks unlimited boards, which is a huge step up. You also get Advanced Checklists (so you can assign people and due dates to sub-tasks), Custom Fields for better organization, and a bump up to 1,000 automation runs. File attachments go up to a much more useful 250MB.
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The catch: Even with unlimited boards, you’re still working with the basic board view. It’s perfect for handling more tasks, but you won’t get the deeper insights or admin tools that come with the next level up.
The Trello Premium plan
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Who it’s for: Teams and businesses juggling multiple projects who need to see their work in different ways.
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Cost: $10 per user/month (billed annually) or $12.50 (billed monthly).
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What you get: This is where Trello gets powerful. You unlock different views like Calendar, Timeline, and Dashboard, which are super helpful for planning. Automation runs become unlimited, and you get access to Atlassian Intelligence, their AI helper for writing and brainstorming inside cards. You also get better admin and security features.
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The catch: The AI is a nice little writing assistant, but that’s about it. It can’t handle complex support workflows, pull answers from other documents, or actually solve customer problems for you.
The Trello Enterprise plan
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Who it’s for: Big companies that need tight security, control, and a way to manage Trello across the entire organization.
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Cost: Starts at $17.50 per user/month (billed annually), but the price drops as you add more people.
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What you get: Everything in Premium, plus unlimited Workspaces, organization-wide permissions, and top-tier security like single sign-on (SSO).
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The catch: At the end of the day, it’s still Trello. It’s built to organize work, not to run a high-volume customer support or IT department. It gives you a framework, but it doesn’t solve the unique problems those teams face.
Key Trello features and how they relate to Trello pricing
A tool’s price tag is one thing, but what really matters is whether it solves your team’s actual problems. Trello is brilliant for general project management, but if you’re on the front lines dealing with customer support or IT tickets, you’ll start to see the cracks pretty quickly.
Automation with Butler
Butler is Trello’s built-in automation tool, and it’s great for handling simple, repetitive tasks on your boards. You could, for instance, set a rule that automatically moves a card to your "Done" list once every item on its checklist is marked complete.
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Where it gets tricky: Butler is a rule-follower. It lives entirely inside Trello and does exactly what you tell it to. It can’t, for example, read an incoming customer email, figure out what the person is asking for, and then look up their order in Shopify. It’s an instruction-taker, not a problem-solver.
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A better way: Real support automation needs AI that works with your help desk. An AI Agent from eesel AI does what Butler can’t. It learns from all your past support tickets to understand what customers are actually saying and then takes the right action, whether that’s drafting a reply or escalating the issue.
Extending functionality with Power-Ups
Power-Ups are like an app store for your Trello boards, connecting you to other tools like Slack, Google Drive, and Salesforce. They’re a handy way to pull more info into your Trello workflow.
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Where it gets tricky: Power-Ups are great, but relying on a dozen different add-ons can turn into a headache. Many of the best ones have their own separate fees, so costs can sneak up on you. It also makes your setup a bit fragile; if one of those third-party apps changes something, your whole workflow could grind to a halt.
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A better way: Instead of trying to tape everything together, a single platform like eesel AI is a lot simpler. It has one-click integrations for the tools you already use, from help desks like Zendesk and Freshdesk to knowledge bases like Confluence and chat apps. It’s easier to manage and the pricing is clear.
Atlassian Intelligence (AI)
Available on the Premium plan, Trello’s new AI feature is there to help you write better card descriptions, check your spelling, and come up with ideas. It’s a nice little co-writer built into the card.
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Where it gets tricky: Let’s be clear, this is a writing assistant, not a support agent. It can help you word a task description better, but it can’t answer a customer’s question by looking at your help center articles or do any work on its own.
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A better way: eesel AI goes way beyond just generating text. It connects all of your scattered company knowledge (from help articles and past tickets to internal docs) to power AI agents and assistants that can give complete, accurate answers and actually get things done. It’s designed to really lighten the load on your support team.
Is the Trello pricing worth it for your team?
So, what’s the verdict? Is Trello worth the money? It really just depends on what you’re trying to do.
When Trello is a great fit
Trello is still a fantastic, affordable option for individuals trying to organize their life or small teams with clear, step-by-step projects. Think of a marketing team planning out their content calendar or a startup mapping out a product launch. If you value a simple, visual overview above all else, Trello is hard to beat.
When you might need an alternative
You’ve likely pushed Trello to its limits if your team deals with a high volume of customer support requests or IT tickets. If you spend too much of your day manually sorting, routing, and answering the same questions again and again, it’s a sign you need a different kind of tool.
That’s exactly where a tool like eesel AI fits in. It connects directly to the systems you already have, like Zendesk, Freshdesk, or Jira. There’s no big, complicated setup. You can literally go live in minutes and even test it on thousands of your past tickets to see how it performs before you turn it on for your customers. It’s a no-risk way to see just how much time and money you could be saving.
This video provides a clear breakdown of the different Trello pricing plans to help you choose the right one.
Trello pricing: The right tool for the job
The Trello pricing plans are genuinely a great deal for what the tool is designed for: visual project management. From the free plan all the way up to enterprise, it scales well for teams who need to keep their workflows organized.
But for demanding, high-volume work like customer support, you’ll feel the pain points. The smartest way to build your team’s toolset is to use tools for what they’re good at. Instead of replacing the apps your team knows and loves, you can just add a layer of intelligence on top.
Supercharge your support, not your Trello board
Your team has enough on their plate without trying to manage a makeshift help desk in Trello.
eesel AI is a simple, self-serve AI platform that can automate frontline support, draft replies for your agents, and instantly bring all your company knowledge together.
Go live in minutes, not months. Start your free trial today.
Frequently asked questions
Trello pricing is primarily determined by the number of users on your team and the level of features, security, and automation you require. As your team grows and needs more advanced project views or administrative controls, you’ll move to higher-tier plans.
Yes, the free Trello pricing plan has a significant limitation of 10 boards and a 10MB file attachment limit per card. While great for individuals or tiny teams, it quickly becomes restrictive as your team or project complexity grows beyond basic organization.
You can typically save approximately 20% on Trello pricing if you opt for annual billing compared to paying month-to-month. This discount is applied across all paid plans: Standard, Premium, and Enterprise.
The biggest advantage of upgrading to a Premium Trello pricing plan is unlocking advanced project views like Calendar, Timeline, and Dashboard, which are crucial for detailed planning and tracking. You also gain unlimited automation runs and access to Atlassian Intelligence.
The Enterprise Trello pricing is justified for large organizations that require robust security features like single sign-on (SSO), organization-wide permissions, and dedicated account management. It provides the highest level of control and scalability for managing Trello across many teams.
Yes, Trello pricing can become less cost-effective when attempting to force it into a role like high-volume customer support. While it organizes tasks, it lacks specialized features like ticket routing, dedicated customer portals, or advanced AI for problem-solving, which dedicated help desk solutions offer more efficiently.