Sprinklr pricing guide: Plans, features, and enterprise AI costs in 2025

You’ll find two main pricing models: “Advanced” plans, which are self-serve, and custom “Enterprise” plans, where you have to talk to their sales team. The catch? Most of the good stuff, especially crucial things like technical support, is kept behind the pricey Enterprise paywall.

Sprinklr pricing for Social & Service: The self-serve plans

These are the only two suites where Sprinklr actually shows you a price upfront. They’re aimed at teams who feel confident enough to go it alone without any hands-on help from Sprinklr.

• Sprinklr Service Advanced: This plan kicks off at $249 per month. According to what we’ve seen on review sites, this gets you an omnichannel inbox for channels like email and social media, a knowledge base, and some basic AI chatbots.
• Sprinklr Social Advanced: This one is priced at $299 per user, per month. It’s geared toward social media management and includes a content publisher, a digital asset manager, and a unified social inbox.

Pay close attention to that per-user fee on the Social plan. It can get out of hand quickly, even for a small team. Both of these plans also usually require an annual contract, so you lose the flexibility of paying month-to-month if your team’s needs shift.

Sprinklr’s Enterprise plans

Want Sprinklr’s fancier analytics or marketing automation tools? You’re heading straight for an Enterprise plan. Both the Sprinklr Insights and Sprinklr Marketing suites have no public price tag. To get a number, you have to schedule a demo and talk to a salesperson.

This isn’t unusual for big software, but it makes budgeting a real headache because you can’t get a quick answer. These are the plans that include the dedicated support managers, top-tier analytics, and service guarantees (SLAs) that most businesses need.

What are the hidden fees that influence Sprinklr’s pricing?

That monthly price you see on Sprinklr’s site? Think of it as a starting point. The final bill is often much higher, thanks to a few costs that aren’t so obvious when you first look.

• The per-user costs add up fast: A social media team with just five people on the Sprinklr Social “Advanced” plan would already be paying nearly $1,500 a month. That’s almost $18,000 a year for just one of Sprinklr’s four product suites.
• No tech support on cheaper plans: This is a big one. Our research and reviews of Sprinklr’s terms show that the self-service plans have no technical support. No email, no chat, no phone support. If something breaks, you’re on your own unless you move up to a much more expensive Enterprise contract.
• Setup and onboarding fees: Sprinklr is a huge platform, and setting it up is not a simple weekend project. Reviewers on sites like Gartner often say that getting it running can be slow and difficult, which usually means paying for expensive professional services just to get started.
• Add-ons for the best AI features: Sprinklr talks a lot about its Sprinklr AI+ features, which use modern LLMs for more advanced AI. You can bet these powerful tools aren’t in the basic plans. They’re almost certainly sold as pricey add-ons or are only available for the top Enterprise customers.
• Surprising contract renewals: We’ve seen reports on procurement platforms that customers can get hit with big price hikes when it’s time to renew. They’re also often stuck in contracts that require a 90-day notice for any changes.

This kind of surprise billing makes financial planning a nightmare. It’s exactly why many teams look for more straightforward options. With a tool like eesel AI, for example, support is always included, and you pay for what you use, not how many people are on your team. No more budget shocks.

How much does Sprinklr cost? A real-world example

Okay, so if the advertised price isn’t the real price, what are companies actually paying? We can get a pretty clear idea by looking at data from procurement platforms like Vendr, which see thousands of real software deals.

The median price companies pay for Sprinklr is a whopping $93,510 per year. The contracts they see range from about $15,000 a year on the low end to over $387,000 on the high end. This just confirms that the “$299/month” plan isn’t what most customers end up with.

Hypothetical Sprinklr pricing calculation

Let’s walk through a quick example. Imagine your company is growing, and you have a 10-person team handling both customer support and social media. You need a solid AI tool, but you also need to know you can get technical support when you need it.

Here’s how your look into Sprinklr pricing would likely play out:

1. First, you check out the self-serve plans. The Sprinklr Social Advanced plan alone would set you back $2,990 per month ($299 x 10 agents). That’s already $35,880 a year.
2. Then you notice the fine print: no technical support included. For something as important as customer communication, that’s a dealbreaker.
3. So, you have to ditch the self-serve plans and talk to Sprinklr’s sales team to get an Enterprise plan.
4. Now, based on what other companies are paying, you should expect an annual bill somewhere around $93,510, which breaks down to about $7,792 per month.

That leap from a few hundred dollars a month to a real-world cost close to six figures is huge. It shows a pricing model designed to draw you in with a low number before pushing you into a plan that’s way, way more expensive.

A simpler approach to AI support automation

Sprinklr’s whole model seems built on complexity. The pricing is confusing, the “unified” platform tries to lock you in, and the per-agent cost punishes you for growing your team. For most companies, this just isn’t the best way to go.

A more modern way to think about AI is as a flexible layer you add to your existing setup. Instead of a massive “rip and replace” project, you can just make your current tools smarter. That’s the idea behind eesel AI. It connects right into the help desk you already use, whether that’s Zendesk, Freshdesk, or Intercom. It then learns from your company’s knowledge in places like Confluence or Google Docs. You get the power of AI without the pain, cost, and risk of switching platforms.

eesel AI’s transparent pricing

eesel AI keeps things simple with interaction-based pricing. You only pay for what the AI actually does (like answering a question or resolving a ticket), not for how many people are on your team. It’s a fairer model that scales with your business, not your headcount.

Why eesel AI is a better value

• Scales with your usage, not your team size: For that same 10-agent team, Sprinklr’s cost could get close to $100,000 a year. With eesel AI’s Business plan, that same team gets powerful AI that learns from past tickets and automates actions for less than $8,000 a year.
• Works with your existing tools: Sprinklr wants to be your all-in-one system. eesel AI works with what you have. You keep the help desk and collaboration tools your team already knows and just make them a whole lot smarter.
• Clear, public pricing: You can see everything on eesel AI’s pricing page. Sprinklr’s pricing is mostly hidden behind a “Contact Us” button.
• Learns from your real knowledge: eesel AI can learn from a much broader set of your company’s actual content, including old support tickets from your help desk. This gives the AI a much deeper understanding of your business so it can give better, more accurate answers.

Is the complex Sprinklr pricing model right for you?

So, with all that said, who is Sprinklr actually for? It’s a powerful tool, no doubt, but the price and complexity mean it’s really only a fit for a certain kind of company.

Who Sprinklr is for:

Huge global companies. We’re talking massive enterprises with dedicated teams just for buying software. These are organizations that need to bring dozens of tools under one roof and are ready to spend a lot of time and money on a multi-year partnership and a six-to-seven-figure annual bill.

Who Sprinklr is not for:

• Small, medium, or even fast-growing companies that need a solution that is both powerful and affordable.
• Teams who like their current help desk and just want to add smart automation without a painful migration.
• Any company that wants clear pricing, predictable budgets, and the freedom to grow without being penalized for hiring more people.

For almost everyone else, a flexible AI that layers onto your current setup is a much more practical and affordable way to modernize your customer support.

Looking for a better alternative to Sprinklr?

Sprinklr is a seriously capable platform, but its Sprinklr pricing is just as seriously complex and expensive. The prices you see advertised are just a starting point. The real cost for a setup that actually works and includes support can easily jump into the high five or even six figures a year.

Between the hidden fees, the punishing per-user model, and forcing you to upgrade for something as basic as tech support, Sprinklr isn’t a great fit for businesses that want clear, predictable costs. If you want powerful AI without the massive price tag and vendor lock-in, adding an AI layer to your current tools is a smarter move.

If a transparent, powerful, and cost-effective AI platform sounds right for you, check out eesel AI’s pricing or book a demo to see how you can automate your support without emptying your wallet.