I tested dozens of tools to find the 5 best Salesforce AI chatbot examples for 2025

Let's be real: support and sales teams are under a ton of pressure. You're trying to close deals, keep customers happy, and manage an endless stream of tickets, all while feeling like you're short on time and people. It’s no surprise that companies using Salesforce are looking at AI chatbots to handle the repetitive tasks and give their teams some breathing room.

But when you start looking, you find yourself in a jungle of options. There's Salesforce's own tool, a million third-party apps on the AppExchange, and custom agencies promising the moon. How are you supposed to pick one without getting tangled up in six months of demos and confusing sales calls?

I’ve been down that rabbit hole. So, I decided to do the legwork and cut through the noise. I spent the last few weeks digging into the most popular options to find the best Salesforce AI chatbot examples available right now. This isn't just another feature comparison. It's a straightforward guide breaking down what's good, what's not, and where each tool actually makes sense, so you can make a good decision, fast.

What are Salesforce AI chatbot examples?

Think of a Salesforce AI chatbot as a new team member that plugs directly into your Salesforce data. It can chat with customers, qualify leads, and update records around the clock, freeing up your human agents for the trickier stuff.

These bots usually come in two flavors:

• Native Chatbots: These are built right into Salesforce, like the new Salesforce Agentforce. They have incredible access to your Salesforce records and processes. The flip side is that they can be a headache to set up and often can’t see the other places your team stores knowledge, like in Confluence or Google Docs.

• Third-Party Integrated Chatbots: These are separate tools that connect to Salesforce via an integration. They usually offer more flexibility, are quicker to get running, and, this is a big one, can pull information from all your knowledge sources, not just what's locked inside Salesforce.

And to be clear, we're not talking about those old, clunky bots that just follow a script. Modern AI chatbots use Natural Language Processing (NLP) to understand what people are actually asking, personalize the chat, and get smarter with every conversation.

How we chose the best Salesforce AI chatbot examples for 2025

I wasn't just looking for a long feature list. I evaluated each tool based on what really matters when you’re trying to get a chatbot running without a massive project.

Here’s the criteria I used:

• How fast can you go live? Can you connect it to Salesforce and your other tools yourself in an afternoon, or do you need to hire a developer for a month?

• How smart is the AI? Can it do more than just spit back FAQ articles? I looked for tools that let you tweak the AI's personality, control what it knows, and even get it to do things like triage tickets or look up an order status.

• Can it learn from everywhere? A bot that only reads your official Salesforce Knowledge Base is working with one hand tied behind its back. The best tools can instantly learn from past tickets, internal wikis in Confluence, and all those scattered Google Docs.

• Can you test it safely? I prioritized platforms that let you run the AI against your real historical data to see how it would perform before you let it talk to customers.

• Is the pricing honest? Is it a simple, predictable fee? Or is it hiding weird "per-resolution" charges that will give your finance team a nasty surprise?

Comparison of the top Salesforce AI chatbot examples

For a quick look, here’s how our top 5 picks compare.

Feature	eesel AI	Salesforce Agentforce	ValueText	Mogli	BotsCrew
Best For	Teams with knowledge in multiple tools & need a fast setup	Deeply embedded, Salesforce-native workflows	SMS and WhatsApp-focused automation	Org-wide messaging and inbound chatbots	Fully custom, enterprise-grade solutions
Setup Speed	Minutes (Self-serve)	Days to Weeks	Hours	Hours	Months
Key Differentiator	Unifies all knowledge sources; powerful simulation	Native Salesforce data access and actions	Multi-channel messaging (SMS, WhatsApp)	Org-based pricing model	Bespoke development
Pricing Model	Flat monthly fee	License + Consumption (Flex Credits)	Per user/month	Per org	Project-based
Free Trial	Yes (Free plan available)	No	Unclear	Unclear	No (Consultation)

5 best Salesforce AI chatbot examples in 2025

1. eesel AI

A screenshot of the eesel AI landing page, a top contender among Salesforce AI chatbot examples.

• Why we chose it: eesel AI is my top pick because it gets that modern companies don't work in a vacuum. If you use Salesforce as your CRM but your actual knowledge lives in a help desk like Zendesk, an internal wiki in Confluence, and a bunch of Google Docs, eesel AI is for you. It's truly self-serve, meaning you can get it live in minutes.

• Description: Instead of forcing you into one system, eesel AI connects with over 100 common tools right away. It doesn't just read your help center, it learns from the details in your past support tickets, internal process docs, and even Slack conversations to give shockingly accurate answers. Its best feature is a powerful simulation mode. Before you turn the bot on, you can test it on thousands of your real historical tickets. This gives you a precise forecast of your automation rate and shows you exactly how it will respond. No more guessing games.

• Pros:

  • Go live in minutes: The setup is genuinely something you can do yourself. Connect your help desk and knowledge sources with a few clicks, no sales call needed.

  • Unify all your knowledge: Finally, an AI that can learn from Confluence, Google Docs, Notion, and past support tickets to get the full picture.

  • Test with confidence: The simulation engine is a huge help for taking the risk out of launching and getting your team on board.

  • Transparent pricing: You pay a predictable monthly fee. No confusing per-resolution charges that punish you for being successful.

• Cons:

  • It's not a native Salesforce app. It's built for companies that use a separate help desk (like Zendesk, Freshdesk, or Intercom) for support tickets and Salesforce as their CRM.

• Pricing: eesel AI's pricing starts at $239/month (with annual billing) for the Team plan. The Business plan, which adds features like training on past tickets and AI actions, is $639/month. You can start with a 7-day free trial to see for yourself.

The eesel AI simulation feature provides a safe testing environment for Salesforce AI chatbot examples.

2. Salesforce Agentforce (formerly Einstein Bots)

A screenshot of the Salesforce Agentforce landing page, one of the native Salesforce AI chatbot examples.

• Why we chose it: If your company lives and breathes Salesforce for absolutely everything, then Agentforce is the default choice. It offers the deepest possible integration with your Salesforce data, objects, and workflows.

• Description: Agentforce lets you build AI agents that are grounded in your CRM data. This means it can handle complex, multi-step jobs like checking a customer's service entitlement, updating their case, and triggering a follow-up, all without leaving Salesforce. They've also added an AI-assisted builder where you can just describe what you want the agent to do.

• Pros:

  • Incredible native integration with the Salesforce CRM and Data Cloud.

  • Can perform complex actions and kick off automations deep inside Salesforce.

  • Can be customized for very specific, enterprise-level needs.

• Cons:

  • Known for being complicated and slow to set up and maintain.

  • The pricing is a headache. It's a mix of pricey user licenses and a consumption-based "Flex Credits" model, which makes it nearly impossible to predict your costs.

  • It's mostly stuck with knowledge that lives inside Salesforce, which is a big limitation for most teams.

• Pricing: This is where it gets tricky. To get the chatbot features, you typically need the Service Cloud Unlimited plan at $350/user/month. For the full package, the Agentforce 1 Service plan is $550/user/month, and that just includes a bundle of "Flex Credits." If you use more, you pay more.

3. ValueText

• Why we chose it: ValueText is a good example of a specialized chatbot from the AppExchange that's all about messaging channels like SMS and WhatsApp. It’s a great option if most of your customer chats happen over text.

• Description: ValueText lets you build bots to handle things like appointment scheduling, case creation, and lead qualification straight from a text message. Since it’s built on the Salesforce platform, it can use your data to personalize chats and automatically update records.

• Pros:

  • Strong focus on popular messaging apps (SMS, WhatsApp, Telegram).

  • Built for Salesforce and available on the AppExchange.

  • Has historically been an affordable option.

• Cons:

  • Less focused on the typical website chat experience.

  • The AI feels more like it's following rules than some of the newer generative AI tools.

  • Here's a major red flag: the company's main website, "valuetext.com", appears to be for sale. This raises some serious questions about whether they're still in business.

• Pricing: An article from SalesforceBen mentioned pricing started at $5 per user per month. However, with their official website down, that info can't be confirmed and should be taken with a grain of salt.

4. Mogli

A screenshot of the Mogli landing page, an org-wide Salesforce AI chatbot example.

• Why we chose it: Mogli is another solid player from the AppExchange that focuses on messaging. Its big selling point is an org-wide pricing model, which can make it a really affordable choice for companies with a lot of Salesforce users.

• Description: Mogli gives you native Salesforce messaging for SMS, MMS, and WhatsApp, and it comes with inbound chatbot features right out of the box. It’s designed to help you automate conversations and workflows without ever leaving Salesforce.

• Pros:

  • The org-wide pricing is a huge advantage for bigger teams.

  • Supports rich media with MMS for more visual conversations.

  • It's a native AppExchange app, so it fits right in.

• Cons:

  • The chatbot features aren't as sophisticated as what you'd find in dedicated platforms like eesel AI or Agentforce.

  • The focus is more on automating messaging campaigns than on deep knowledge management.

  • Another transparency issue: their official pricing page is currently broken and shows a "404 Not Found" error.

• Pricing: Mogli's pricing isn't public. Other sources say it's priced per organization instead of per user, but you'll have to contact their sales team for a quote.

5. BotsCrew

A screenshot of the BotsCrew landing page, a custom Salesforce AI chatbot example.

• Why we chose it: Look, sometimes an off-the-shelf tool just won't work. For large companies with really unique workflows or old-school systems, a custom-built solution is the only path forward. BotsCrew is a well-known AI development agency that specializes in creating these kinds of bespoke chatbots for Salesforce.

• Description: Going custom means you get a chatbot that is perfectly matched to your brand's voice and business processes. A dedicated team designs, builds, and maintains the solution for you, making sure it hits your specific goals.

• Pros:

  • It’s completely flexible and built exactly how you want it.

  • Can be integrated with any system, no matter how obscure.

  • You get ongoing expert support and maintenance.

• Cons:

  • It costs a lot more upfront and takes much longer to build.

  • You can't make quick changes yourself; everything needs a developer.

  • You're totally dependent on the agency for support and future updates.

• Pricing: As a custom agency, BotsCrew does not list prices. This is a major project, so expect it to start in the tens of thousands of dollars and go up from there.

This demo shows how Agentforce makes it easy to build AI service agents that automate customer interactions.

This step-by-step guide explains how to get started with Salesforce Einstein Bots for your business.

Tips for choosing the right Salesforce AI chatbot examples for your stack

Feeling a bit overwhelmed? Don't sweat it. Here are a few simple tips to help you make the right call.

• Look at your whole knowledge stack, not just Salesforce. Where do your support agents really go to find answers? Is it all in the Salesforce Knowledge Base? Or, more likely, is it spread across Confluence pages, shared Google Docs, and old Slack threads? Be honest about this, and pick a tool that connects to everything.

• Insist on a risk-free way to test. Please, do not launch an AI blind. The ability to simulate a chatbot on your own historical ticket data is the single best way to build confidence. It proves the AI's value and lets you fix problems before a customer ever talks to it.

• Start small and grow. The best tools don't make you automate everything at once. Find a tool that lets you decide which questions the AI handles. Start with your top 3-5 most repetitive queries (like password resets or order status) and have the bot pass everything else to a human. This approach makes for a smooth rollout and gets you some quick wins.

• Think beyond the bot. A good AI platform doesn't just answer questions; it gives you information to make your whole operation better. The best reports will show you where your knowledge base has gaps and what your customers are asking about most, giving you a clear path for improvement.

The best Salesforce AI chatbot examples work with your whole business

While Salesforce's native Agentforce is powerful for companies that are all-in on its ecosystem, the truth is that most modern businesses rely on a whole suite of different tools. The best AI chatbot isn't one that just talks to your CRM; it's one that can learn from every corner of your company, from your help desk to your internal wikis.

eesel AI was built for this multi-tool world. It lets you build a smart AI agent that learns from your entire business, not just one part of it. With a self-serve setup that takes minutes, a simulation engine to prove it will work, and pricing that won't give you any surprises, you can confidently automate your support without having to change how you work.

Ready to see how it works? Start your free eesel AI trial, and you can have your first bot trained and ready to test in the next 10 minutes.