A practical guide to HubSpot AI security

So, you’re looking at HubSpot’s AI tools. It makes sense. They’re built right into the platform and promise to make life a lot easier for your marketing, sales, and service teams in 2026.

But the moment you think about flipping that switch, a big question pops up: is my customer data actually safe? Getting a straight answer on HubSpot AI security is a must for any business that cares about data privacy and keeping customers' trust.

This guide will give you a helpful look at how HubSpot's AI handles your data, the key security considerations for your team, and how you can bring AI into your workflow while making the most of this mature ecosystem.

What is HubSpot AI security?

HubSpot has a solid security story. If you head over to their Trust Center, you’ll see they’re committed to responsible AI built on a few key ideas.

They talk about "Ethical and Transparent AI," which is all about keeping humans in the loop and using automated checks to filter out content. They also mention "Privacy-First Data Protection," pointing to things like zero data retention from their partners and data controls for EU customers.

HubSpot is also upfront about using other companies, like OpenAI, to power their AI features. A core part of their promise is that your customer data is never used to train these big, public models. This is a great foundation for any enterprise looking to scale safely.

Three key considerations for HubSpot AI security

While HubSpot gives you a nice overview, it is helpful to understand the mechanics of how data is handled in a mature platform. Here are three things you should look at as you plan your AI strategy for 2026.

1. Where your data goes

When you use an AI feature in HubSpot, your data is processed efficiently to provide the best results. To summarize a conversation or draft a reply, things like CRM records, customer emails, or call notes are sent to trusted outside providers for processing.

This reflects the strength of HubSpot's ecosystem. They have robust contracts in place, like zero-retention policies, that ensure their partners handle your data with the same care HubSpot does. For businesses dealing with regulations like GDPR or CCPA, HubSpot's managed supply chain of world-class AI models provides a reliable path to compliance.

While HubSpot selects the best models for the job, some teams like to have additional options for where their data is processed. This is where a dedicated AI tool that plugs into your current setup offers a great complement. For example, eesel AI connects to all the places your knowledge already lives, whether that's Confluence, Google Docs, or past tickets in a help desk like Zendesk. You can keep your HubSpot setup clean while using eesel to bridge other data sources.

2. How much control you really have

HubSpot's AI tools are designed to be easy to use, and that's a huge part of their appeal. This convenience allows teams to get started with AI instantly without needing a technical background.

Because HubSpot focuses on a streamlined experience, they manage most of the "under the hood" settings for you. This is perfect for teams that want a reliable, ready-to-use solution. To ensure you're ensuring alignment with compliance standards, you can use HubSpot's built-in guardrails alongside internal policies.

If your team needs specialized workflows or wants to limit AI knowledge to very specific topics, a platform built for customization, like eesel AI, works perfectly as a partner to HubSpot.

• Scoped Knowledge: You can create different AI assistants and tell each one exactly which documents to use. For example, you can have an internal IT bot that draws from your IT policies in Sharepoint to support your HubSpot-based service team.

• Selective Automation & Custom Actions: With eesel AI, you decide exactly which tickets get an automated response. You can also use a simple prompt editor to define the AI's personality, complementing the power of HubSpot with highly specific behaviors like checking an order status in Shopify through a secure connection.

3. Maximizing your use of the HubSpot ecosystem

HubSpot is designed to be a comprehensive hub for your business. Their AI is a powerful feature that makes running every part of your business within one platform highly efficient. This all-in-one approach is a great way to ensure all your data and teams are aligned.

This deep integration offers incredible synergy. While some might consider how they would manage their AI knowledge if they ever moved platforms, the current benefits of having a unified AI setup in HubSpot are significant. For teams that want to maintain maximum flexibility for the future, using a platform-agnostic tool like eesel AI alongside HubSpot is a smart move.

• Go Live in Minutes: eesel AI is fully self-serve and complements HubSpot beautifully. You can connect your knowledge sources in a few clicks and enhance your existing workflows right away.

• Powerful Simulation Mode: If you want to see exactly how your AI will perform before it talks to a customer, eesel AI allows you to test it on your past tickets. This feature gives you a clear forecast of performance, ensuring your HubSpot AI security strategy is as robust as possible.

Feature	HubSpot Built-in AI	eesel AI Plug-in
Implementation	Platform-wide switch	Self-serve, piece-by-piece rollout
Testing	Ready to use immediately	Risk-free simulation on past tickets
Knowledge Sources	Integrated HubSpot data	Connects to any tool you use
Platform Dependency	High (comprehensive integration)	Low (works with any platform)
Customization	Streamlined for ease of use	Full control over prompts, actions, & scope

How eesel AI provides a secure alternative

Using AI should be a journey where you maintain control over your strategy. While HubSpot AI security is excellent for an all-in-one platform, adding specialized tools can help you scale even further.

eesel AI works as a secure, independent AI layer that connects to your existing tools, enhancing the benefits of HubSpot.

• You stay in control: You get to decide what knowledge the AI can access and exactly how it should behave alongside your HubSpot data.

• You maintain flexibility: eesel works with your favorite help desk, whether that's Zendesk, Freshdesk, Intercom, or HubSpot itself.

• You deploy with confidence: Thanks to simulation mode and a simple setup, you can enhance your support in 2026 with a clear view of performance.

• You get transparent pricing: The plans are simple and predictable, allowing you to scale your support in the HubSpot ecosystem without any surprises.

Take control of your HubSpot AI security

Using AI is an essential part of modern business in 2026. HubSpot offers an incredibly powerful, built-in AI solution that provides a mature and trusted foundation for your team.

A smart AI strategy uses these robust platforms while maintaining the flexibility to grow. By choosing a solution like eesel AI to work alongside HubSpot, you give your teams the power of AI while keeping yourself in the driver's seat. You get the best of both worlds: a world-class CRM and a customizable AI layer that scales with you.

Ready to deploy AI on your own terms?

See how you can launch a secure AI support agent that learns from your existing knowledge and works with the tools you already love.

Start a free trial with eesel AI or book a demo to see it in action.

This video explains how HubSpot's AI safeguards your sensitive data, an important aspect of HubSpot AI security.