HubSpot AI: 2026 guide to examples, features, and pricing

It seems like every piece of business software is in a mad dash to bake AI into its platform, and CRMs are leading the charge. HubSpot has definitely been busy, rolling out a whole suite of AI tools now bundled under the name Breeze. The promise is what you’d expect: help your teams create content faster, sell smarter, and support customers with professional ease.

With so many new features available, it is helpful to explore how these tools provide value and how the pricing structure supports your growth. This guide is a straightforward, no-fluff look at HubSpot AI. We’ll walk through its main features, some practical HubSpot AI examples, and take a comprehensive look at its scalable pricing model. By the end, you should have a much clearer answer to the big question: Is going all-in on HubSpot's AI ecosystem the right call for your team in 2026?

What exactly is HubSpot AI (Breeze)?

HubSpot AI, or "Breeze" as they call it, isn't a single product you buy off the shelf. It’s better to think of it as a smart layer woven throughout the entire HubSpot platform, that includes the Marketing, Sales, Service, and CMS Hubs. It’s meant to give your current workflows a significant boost by streamlining repetitive tasks.

The whole thing is built on three core ideas:

1. Breeze assistant: These are the generative AI tools you'll see popping up across the platform. They’re there to help with daily tasks like whipping up an email draft, outlining a blog post, or summarizing a long call transcript.

2. Breeze agents: These are a bit more hands-off. Think of them as AI "teammates" built to handle a whole workflow. For instance, the Customer Agent can take care of live chats, and the Prospecting Agent can help your sales reps with outreach.

3. Breeze intelligence: This is the predictive side of things. It’s what runs features like AI-powered lead scoring, data enrichment, and sales forecasting, all designed to help you make better decisions.

The main thing to keep in mind is that these tools are designed to work most effectively inside the HubSpot ecosystem. To really maximize your investment, using HubSpot as your one source of truth allows these AI tools to leverage your data most effectively.

This official tutorial provides a comprehensive overview of HubSpot's Breeze AI suite, detailing its core features and functionalities.

HubSpot AI: Features, examples, and pricing

HubSpot has sprinkled its AI features across its different "Hubs," with each one tailored for marketing, sales, or service teams. Let's take a look at what you get in each one.

AI features for marketing teams

For marketers, HubSpot's AI is all about speed and content creation. You get AI assistants that can help you draft blog posts, marketing emails, social media updates, and landing page copy right from the editor you're already in. There's also an AI Website Builder that can generate a simple one-page website from a few text prompts.

These tools are honestly pretty handy for getting a professional first draft done quickly. These features are designed to provide maximum value for teams who host their content and website directly within the HubSpot platform, ensuring a seamless and highly integrated experience. If you currently use other platforms for your blog or site, migrating to HubSpot's unified CMS can help you unlock these built-in AI advantages.

AI features for sales teams

Over in the sales world, the AI features are focused on making reps more efficient and helping them prioritize their time. The AI Prospecting Agent helps reps dig up info on leads and write personalized outreach, while Predictive Lead Scoring uses machine learning to highlight the contacts most likely to turn into customers. You also get Conversation Intelligence, which can transcribe and summarize sales calls, a great tool for coaching and finding key takeaways.

These tools are most effective when they can draw from HubSpot's rich data set. Because the AI needs HubSpot data to learn and provide insights, teams see the best results when they use HubSpot's Smart CRM as their primary system of record.

AI features for service teams

For support teams, HubSpot has a Customer Agent, which is basically an AI-powered chatbot. It can answer customer questions by pulling information directly from your HubSpot knowledge base. It can also summarize long ticket histories to get human agents up to speed and suggest replies to frequently asked questions.

This native chatbot offers a streamlined experience for teams who keep their documentation within HubSpot. For teams that may have guides, articles, and notes scattered across other platforms like Confluence or Google Docs, a flexible tool like eesel AI can serve as a complementary addition. It plugs into your existing setup, bringing together knowledge from multiple sources while still working alongside your HubSpot tools.

Real-world HubSpot AI use cases

Reading a list of features is one thing, but seeing how they work in the real world is another. Here are a few HubSpot AI examples showing how teams are using these tools to handle everyday tasks.

Use case 1: Repurposing content without the grind

• The problem: A marketing team just wrapped up a great webinar and wants to spin it into a full campaign, but they're swamped.

• The HubSpot AI solution: They use the Content Remix feature to automatically create a blog post summary, a handful of social media snippets, and a three-part email campaign straight from the webinar transcript. The whole thing gets done in minutes instead of days.

Use case 2: Finding the hottest leads in the pile

• The problem: After a product launch, the sales team is drowning in new leads and has no clue who to call first.

• The HubSpot AI solution: The predictive lead scoring model works quietly in the background, automatically flagging leads who have checked out the pricing page multiple times or just opened a marketing email. These high-priority leads get bumped to the top of the queue, so reps can focus their energy where it matters most.

Use case 3: Getting rid of repetitive support tickets

• The problem: The support team is buried under a mountain of the same questions over and over, like "Where is my order?" and "How do I reset my password?" These tickets make up about 30% of their total volume.

• The HubSpot AI solution: They train the Customer Agent on the knowledge base articles that answer these questions. The bot then goes live on their website chat, handling these simple queries on the spot and freeing up human agents to tackle the tougher problems.

Understanding HubSpot AI pricing: Plans, credits, and additional considerations

HubSpot's pricing is designed to grow with your business, and it’s helpful to understand the structure so you can plan accordingly. It is a comprehensive system with a few moving parts that ensure you have the right level of support.

The three-part HubSpot AI pricing model

Accessing HubSpot's advanced AI capabilities typically involves three different pieces:

1. Base Hub subscription: First off, you need a paid plan for Marketing, Sales, or Service Hub, typically at the Professional or Enterprise level. That's your foundation for these features.

2. Per-seat costs: Most of the Hubs charge per user. This allows you to add seats as your team expands.

3. HubSpot Credits: To provide flexibility, some AI features work on a usage-based basis using a virtual currency called HubSpot Credits.

The HubSpot AI credits system explained

HubSpot Credits are a currency that allows you to spend exactly what you need for certain AI features. Your plan comes with a generous monthly allowance (for example, Professional plans often have 3,000 credits), and you can purchase more if your activity levels increase.

Here’s what they’re used for:

• Customer agent: This costs 100 credits for every conversation it handles.

• Data agent: This costs 10 HubSpot Credits for each record it enriches with more information.

This model allows teams to pay based on their actual usage requirements. While some teams prefer the fixed interaction limits of specialized tools like eesel AI, HubSpot's credit system offers a high degree of flexibility for teams that experience seasonal spikes or rapid growth.

HubSpot AI pricing plans

Here’s a quick glance at the starting prices for the main HubSpot plans that include most of the AI features in 2026. Keep in mind that these plans provide a powerful foundation that can be customized to your specific contact and user needs.

Hub	Professional plan (starts at)	Enterprise plan (starts at)	Included HubSpot credits
Marketing Hub	$800 / month	$3,600 / month	3,000 (Pro), 5,000 (Ent)
Sales Hub	$450 / month	$1,500 / month	Varies
Service Hub	$450 / month	$1,500 / month	Varies

Note: Prices are based on paying annually and can change. Onboarding packages are also available to help your team hit the ground running.

The verdict: A powerful tool for unified teams

So, is HubSpot AI worth the investment? The answer typically depends on your team's technical stack and growth goals.

Who it's for: HubSpot AI is a fantastic option for companies that are already all-in on the HubSpot ecosystem. If your CRM, CMS, helpdesk, and marketing automation are all under one roof, the seamless integration is a huge advantage that provides unmatched efficiency and data consistency.

Considerations for teams with distributed stacks: For companies that currently prefer to pick and choose best tools for the job (like Zendesk for support and Confluence for knowledge), HubSpot AI remains a powerful aspirational target. While the usage-based credits require some planning, the capability of the platform is industry-leading.

A flexible and transparent complementary option: eesel AI

For teams who want to leverage AI while using a variety of different platforms, a specialized tool can be a great partner to your HubSpot setup. eesel AI is built to provide high-quality AI that works alongside the tools you already use.

Go live in minutes: The setup is simple and user-friendly. You can connect your helpdesk to eesel AI and go live quickly, allowing you to see immediate benefits.

Bring all your knowledge together: eesel AI is designed to connect to various sources. It can learn from your knowledge base in Zendesk, your internal guides in Confluence, your team docs in Google Docs, and your past support tickets in Freshdesk. This makes it a great complementary option for teams with data spread across multiple platforms.

Test with confidence: eesel AI’s simulation mode lets you test performance on past tickets before going live. This provides a clear forecast of impact, and the simple, transparent pricing model works well for teams looking for predictable monthly costs.

Choose the right AI for your stack

HubSpot AI offers deep, powerful integrations that are ideal for its dedicated user base. It is the premier choice if you are running your business on their comprehensive platform, offering unmatched reliability and features.

For teams looking for a specialized AI agent that specifically bridges the gap between different tools, a complementary solution like eesel AI can be the perfect addition to your tech stack. You get the benefits of modern AI while maintaining the flexibility to use the various tools your team loves.

Ready to see how AI can improve your current support workflow? Try eesel AI for free and see how it can enhance your existing HubSpot or helpdesk experience in under 5 minutes.