HubSpot AI: 2025 guide to examples, features, and pricing

It seems like every piece of business software is in a mad dash to bake AI into its platform, and CRMs are leading the charge. HubSpot has definitely been busy, rolling out a whole suite of AI tools now bundled under the name Breeze. The promise is what you’d expect: help your teams create content faster, sell smarter, and support customers without breaking a sweat.

A screenshot of the official HubSpot AI landing page, showing the branding for Breeze.

But with all the marketing hype, it’s hard to tell what’s genuinely useful and what it’s actually going to cost you. This guide is a straightforward, no-fluff look at HubSpot AI. We’ll walk through its main features, some practical HubSpot AI examples, and take an honest look at its pretty confusing pricing model. By the end, you should have a much clearer answer to the big question: is going all-in on HubSpot's AI ecosystem the right call for your team?

What exactly is HubSpot AI (Breeze)?

HubSpot AI, or "Breeze" as they call it, isn't a single product you buy off the shelf. It’s better to think of it as a smart layer woven throughout the entire HubSpot platform, that includes the Marketing, Sales, Service, and CMS Hubs. It’s meant to give your current workflows a boost, not to completely overhaul them.

The whole thing is built on three core ideas:

1. Breeze Assistant: These are the generative AI tools you'll see popping up across the platform. They’re there to help with daily tasks like whipping up an email draft, outlining a blog post, or summarizing a long call transcript.

2. Breeze Agents: These are a bit more hands-off. Think of them as AI "teammates" built to handle a whole workflow. For instance, the Customer Agent can take care of live chats, and the Prospecting Agent can help your sales reps with outreach.

3. Breeze Intelligence: This is the predictive side of things. It’s what runs features like AI-powered lead scoring, data enrichment, and sales forecasting, all designed to help you make better decisions.

The main thing to get your head around is that these tools are designed to live and breathe inside the HubSpot ecosystem. To really get your money's worth, you need to be pretty committed to using HubSpot as your one source of truth. If your data and tools are all over the place, you're going to hit some roadblocks pretty fast.

This official tutorial provides a comprehensive overview of HubSpot's Breeze AI suite, detailing its core features and functionalities.

HubSpot AI: Features, examples, and pricing

HubSpot has sprinkled its AI features across its different "Hubs," with each one tailored for marketing, sales, or service teams. Let's take a look at what you get in each one.

AI features for marketing teams

For marketers, HubSpot's AI is all about speed and content creation. You get AI assistants that can help you draft blog posts, marketing emails, social media updates, and landing page copy right from the editor you're already in. There's also an AI Website Builder that can generate a simple one-page website from a few text prompts.

These tools are honestly pretty handy for getting a first draft done quickly. The problem, and it's a big one, is that they're practically useless if your content and website aren't hosted by HubSpot. If you use WordPress for your blog or Webflow for your site, you can’t use any of these built-in features. It’s a classic example of being locked into a platform.

AI features for sales teams

Over in the sales world, the AI features are focused on making reps more efficient and helping them prioritize their time. The AI Prospecting Agent helps reps dig up info on leads and write personalized outreach, while Predictive Lead Scoring uses machine learning to highlight the contacts most likely to turn into customers. You also get Conversation Intelligence, which can transcribe and summarize sales calls, a great tool for coaching and finding key takeaways.

But here’s the catch: how well these tools work depends completely on having clean, complete, and current data inside HubSpot's Smart CRM. If your team's main system is Salesforce or another CRM, these powerful tools become little more than expensive decorations. The AI needs HubSpot data to learn, and without it, it’s flying blind.

AI features for service teams

For support teams, HubSpot has a Customer Agent, which is basically an AI-powered chatbot. It can answer customer questions by pulling information directly from your HubSpot knowledge base. It can also summarize long ticket histories to get human agents up to speed and suggest replies to frequently asked questions.

A native chatbot sounds great on paper, but it suffers from the same old problem: it only works if your knowledge base lives on HubSpot. For the thousands of teams with guides, articles, and notes scattered across platforms like Confluence, Google Docs, or another helpdesk, this is a major obstacle. A more flexible tool like eesel AI plugs right into your existing setup, bringing together knowledge from any source without making you migrate your entire support library.

Real-world HubSpot AI use cases

Reading a list of features is one thing, but seeing how they work in the real world is another. Here are a few HubSpot AI examples showing how teams are using these tools to handle everyday tasks.

Use case 1: Repurposing content without the grind

• The problem: A marketing team just wrapped up a great webinar and wants to spin it into a full campaign, but they're swamped.

• The HubSpot AI solution: They use the Content Remix feature to automatically create a blog post summary, a handful of social media snippets, and a three-part email campaign straight from the webinar transcript. The whole thing gets done in minutes instead of days.

Use case 2: Finding the hottest leads in the pile

• The problem: After a product launch, the sales team is drowning in new leads and has no clue who to call first.

• The HubSpot AI solution: The predictive lead scoring model works quietly in the background, automatically flagging leads who have checked out the pricing page multiple times or just opened a marketing email. These high-priority leads get bumped to the top of the queue, so reps can focus their energy where it matters most.

Use case 3: Getting rid of repetitive support tickets

• The problem: The support team is buried under a mountain of the same questions over and over, like "Where is my order?" and "How do I reset my password?" These tickets make up about 30% of their total volume.

• The HubSpot AI solution: They train the Customer Agent on the knowledge base articles that answer these questions. The bot then goes live on their website chat, handling these simple queries on the spot and freeing up human agents to tackle the tougher problems.

Understanding HubSpot AI pricing: Plans, credits, and hidden costs

Okay, this is where things can get a bit confusing. HubSpot's pricing isn't exactly straightforward, and you’ll want to understand it to avoid any surprises. It's less of a simple subscription and more of a system with a few moving parts.

The three-part HubSpot AI pricing model

Getting access to HubSpot's AI isn't a one-time purchase. The cost is usually broken down into three different pieces:

1. Base Hub subscription: First off, you need a paid plan for Marketing, Sales, or Service Hub, typically at the Professional or Enterprise level. That's your ticket to entry.

2. Per-seat costs: Most of the Hubs charge per user. So, as your team grows, so does your bill.

3. HubSpot Credits: This is the most puzzling part. Some AI features work on a pay-as-you-go basis using a virtual currency called HubSpot Credits.

The HubSpot AI credits system explained

HubSpot Credits are a currency you buy and then spend to use certain AI features. Your plan comes with a monthly allowance (for example, Professional plans often have 3,000 credits), and you can purchase more if you burn through them.

Here’s what they’re used for:

• Customer Agent: This costs 100 credits for every conversation it handles.

• Data Agent: This costs 10 HubSpot Credits for each record it enriches with more information.

The biggest issue here is a lack of predictability. A sudden jump in website traffic could mean your chatbot chews through your entire monthly credit allowance in just a couple of days, leaving you with a much bigger bill than you expected. This model is a sharp contrast to platforms like eesel AI, which offers clear monthly or annual plans with a generous interaction limit and no per-resolution fees. That kind of predictability is a lifesaver for teams trying to manage a budget.

HubSpot AI pricing plans

Here’s a quick glance at the starting prices for the main HubSpot plans that include most of the AI features. Just remember, these are starting points, costs can go up quickly as you add more contacts or users.

Note: Prices are based on paying annually and can change. On top of this, you’ll often have to pay a hefty one-time onboarding fee.

The verdict: A powerful tool, but there's a catch

So, is HubSpot AI worth the investment? The answer really hinges on how tied your company is to the HubSpot platform.

Who it's for: HubSpot AI is a fantastic option for companies that are already all-in on the HubSpot ecosystem. If your CRM, CMS, helpdesk, and marketing automation are all under one roof, the seamless integration is a huge plus that's hard to find elsewhere.

Who it's not for: It’s a much harder sell for companies that prefer to pick and choose the best tools for the job (like Zendesk for support and Confluence for knowledge), or for teams that need predictable pricing. The platform lock-in and the complicated credit system can be major dealbreakers.

A more flexible and transparent alternative: eesel AI

For teams who want the power of a top-tier support AI without being boxed into a single vendor's world, a specialized tool is a much better fit. eesel AI is built from the ground up to give you best-in-class AI that works with the tools you already know and love.

Go live in minutes, not months: The setup is refreshingly simple. Unlike the long sales calls and mandatory demos you get with most enterprise software, you can connect your helpdesk to eesel AI and go live all on your own, in just a few minutes.

Bring all your knowledge together: This is the real game-changer. eesel AI connects to everything, not just one platform. It can learn from your knowledge base in Zendesk, your internal guides in Confluence, your team docs in Google Docs, and your past support tickets in Freshdesk. It creates a single, unified brain for your entire support operation.

Test with confidence and pay predictably: eesel AI’s powerful simulation mode lets you test its performance on thousands of your past tickets before you ever show it to a customer. You get a clear forecast of its impact, and when you’re ready to launch, the pricing is simple and transparent, no confusing credits or per-resolution fees.

Choose the right AI for your stack

HubSpot AI offers some really deep and powerful integrations for its loyal users, but it comes at the cost of flexibility, vendor lock-in, and a confusing pricing model. It’s a great choice if you’re already running your whole business on their platform, but it's a risky bet if you’re not.

For teams looking for a powerful, adaptable, and easy-to-use AI agent that works with your current tools and has predictable costs, a specialized solution is the smarter way to go. You get all the benefits of modern AI without having to rip out and replace your entire tech stack.

Ready to see how AI can improve your current support workflow without all the hassle? Try eesel AI for free and you can have your first AI agent up and running in under 5 minutes.