
Ever feel like you’re juggling a dozen different voices for your brand? One minute you’re writing a professional marketing email, the next a fun social media post, and then you’re trying to sound empathetic in a support ticket. Keeping that brand voice consistent across the board is a real challenge.
AI assistants like HubSpot's Breeze promise a quick fix with features to refine your writing on the fly. But are they really up to the task, especially for teams on the front lines talking to customers every day?
This guide will walk you through how to use the Breeze Rewrite and Change Tone features. We’ll cover the nuts and bolts, show you where it can be useful, and get honest about its limitations. We’ll also look at what a more powerful, context-aware alternative can do for you.
What are the Breeze Rewrite and Change Tone tools?
Think of HubSpot's Breeze as an AI assistant living inside the platform, ready to help with content. The Breeze Rewrite and Change Tone functions, in particular, act like a built-in editor you can call on anytime.
Here’s the breakdown:
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Rewrite: You highlight some text, and this command gives you a different way to say the same thing. It’s pretty handy when a sentence just doesn’t sound right, and you need a fresh perspective.
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Expand/Shorten: Just like they sound, these commands can either add more detail to your point or trim it down to be more concise.
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Change Tone: This is where you can restyle your text. HubSpot gives you a few options to choose from, like Friendly, Professional, Witty, Heartfelt, or Educational.
You’ll find these tools right inside HubSpot’s content editors, so if your team lives and breathes HubSpot, they’re easy to access.
How to use the Breeze Rewrite and Change Tone feature
Getting the hang of these tools is simple since they’re baked right into the rich text editors you’re already using.
Refining text with Breeze Rewrite and Change Tone highlight commands
This is probably how you'll use the feature most of the time. It works in emails, blog posts, landing pages, you name it.
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Highlight Text: Just select the sentence or paragraph you want to tweak.
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Click the AI Icon: A little AI assistant icon will pop up. Give it a click, and a menu of options will appear.
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Choose Your Command: Pick what you want to do: Rewrite, Expand, Shorten, or Change Tone. If you go with changing the tone, you’ll get another prompt to pick the style you’re aiming for.
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Review and Replace: Breeze will spit out a new version of your text. If you like it, you can replace your original text with the AI’s suggestion.
Generating new content with Breeze Rewrite and Change Tone slash commands
You can also use Breeze to create new text from scratch and then polish it up afterward.
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Type "/" in the editor: This little trick brings up a menu of AI commands.
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Select a Command: Choose an option like
/generate paragraph
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Enter Your Prompt: A sidebar will open up where you can tell the AI what you want it to write about.
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Insert and Refine: Once the content is generated, you can pop it into your editor and use the highlight commands to get the tone and wording just right.
Common use cases for Breeze Rewrite and Change Tone
For busy teams, an AI that helps refine text can be a huge time-saver. It helps keep the quality and voice consistent, no matter who's writing.
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Marketing teams: Imagine you’ve just written a professional announcement for your blog. With a few clicks, you can rewrite it with a witty tone for Twitter or a heartfelt one for your customer newsletter. It’s a fast way to adapt copy for different channels without starting from scratch.
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Sales teams: We all know personalization is key. A sales rep can take a standard outreach template and quickly rewrite it to sound more friendly or professional, depending on who they're talking to. This little touch can make a big difference in response rates.
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Support teams: This is a big one. You can use it to make sure every agent’s response aligns with the company's brand voice. A junior agent might draft a reply, and a senior agent (or the junior agent themselves) can use the tool to adjust the tone, making it a great tool for training and quality control.
Limitations of Breeze Rewrite and Change Tone as a generic tool
While tools like Breeze are convenient, they have some pretty big blind spots, especially when it comes to customer support, where context is everything.
Lack of deep, conversational context
Here’s the thing: generic AI tools only see the chunk of text you highlight. They have no idea about the bigger picture. They don't know the customer's purchase history, their previous support tickets, or the specific quirks of your product. This means you often get suggestions that are grammatically fine but completely miss the point.
For support responses to be genuinely helpful, the AI needs to understand the history. This is where a tool like eesel AI is different. It trains directly on your team's past support conversations. Its AI Copilot doesn't just guess at a good response; it drafts replies based on solutions that have actually worked for similar issues before, all while matching your tone.
A screenshot showing the eesel AI Copilot drafting a contextual response within an email, a limitation of the Breeze Rewrite and Change Tone tool.
Pre-set tones vs. true brand voice customization
Breeze gives you a few generic tones like "Friendly" or "Professional." But your brand voice is so much more than a simple adjective, right? It’s that specific mix of helpful, a little bit witty, and always reassuring that your customers recognize. A dropdown menu with five options is never going to capture that.
You need to be able to define your AI's personality yourself. With eesel AI, you get a powerful prompt editor that lets you control everything about the AI's persona, from its tone and phrasing down to specific instructions (like "never suggest a factory reset in the first reply"). This ensures it sounds less like a generic robot and more like one of your best agents.
The eesel AI interface showing deep customization rules for brand voice, contrasting with the limited options in Breeze Rewrite and Change Tone.
Siloed within a single platform
The Breeze Rewrite and Change Tone tools are stuck inside HubSpot. But your company’s knowledge isn’t. Your technical docs might be in Confluence, your internal process guides in Google Docs, and your official help center hosted on Zendesk. An AI tool that can’t access any of that information is working with one hand tied behind its back.
A modern AI platform should bring all your knowledge together, not keep it locked away in separate apps. eesel AI connects with over 100 sources, pulling information from wikis, help desks, and even Slack conversations. That means its suggestions are informed by your entire knowledge base, making them way more accurate and useful.
An infographic showing how eesel AI integrates knowledge from multiple sources, unlike the siloed Breeze Rewrite and Change Tone feature.
HubSpot AI pricing for Breeze Rewrite and Change Tone
So, what’s the damage? HubSpot’s AI features, including Breeze, are typically bundled into their Professional and Enterprise plans. You might get a taste of the AI tools on lower-priced plans, but the really useful stuff for content generation requires a pretty hefty subscription. The pricing can also be a bit confusing, often packaged with a bunch of other tools you might not even need.
This is a big contrast to the straightforward pricing you find with specialized platforms. For example, eesel AI has clear pricing tiers based on how much you use it, and they don't charge per resolution, so you’re not penalized for being efficient. You can also start with a monthly plan and cancel anytime, which gives you a lot more flexibility than the long-term contracts many other platforms lock you into.
A view of eesel AI's transparent pricing page, offered as an alternative to the bundled pricing of tools like Breeze Rewrite and Change Tone.
The verdict: When to use a specialized AI tool
So, what’s the bottom line?
For teams that are already deep in the HubSpot ecosystem and just need a quick way to polish internal docs or draft simple marketing copy, the built-in Breeze Rewrite and Change Tone tools are a decent place to start. They're right there, they're convenient, and there's no extra setup involved.
But for customer-facing support teams, the stakes are way higher. A generic, out-of-context suggestion can do more harm than good, leaving customers frustrated and hurting your brand's reputation. When you need an AI that truly gets your customers, learns from your team's expertise, and speaks in your unique voice, it's time to look past the built-in basics and bring in a tool that was actually designed for the job.
Go beyond generic tools like Breeze Rewrite and Change Tone
AI-powered text editing is more than just a cool party trick; it's a real way to scale high-quality communication. And while tools like Breeze Rewrite and Change Tone give you a glimpse of what’s possible, they just don't have the context or customization that great customer service demands. To really nail your brand voice and give your support team the backup they need, you need an AI that learns from your actual conversations.
Ready to see what an AI trained on your own team's data can do? eesel AI's AI Copilot drafts replies based on your best agents' past work, making sure every response is accurate, on-brand, and genuinely helpful.
Frequently asked questions
These are built-in AI functions within HubSpot’s platform designed to help refine your writing. The rewrite feature offers alternative phrasings, while the change tone option lets you adjust the style (e.g., friendly, professional) of your selected text.
You can use these features in two main ways: by highlighting existing text and clicking the AI icon to choose a command like Rewrite or Change Tone, or by typing "/" in the editor to generate new content from scratch and then refine it.
Marketing teams can quickly adapt copy for different channels, sales reps can personalize outreach emails, and support teams can ensure agent responses maintain a consistent brand voice, aiding in quality control and training.
A significant limitation is its lack of deep conversational context; it only sees highlighted text, not the customer's history or product specifics. Its pre-set tones also fall short of capturing a true, nuanced brand voice.
Specialized AI tools, like eesel AI, can train on your team's entire knowledge base and past conversations. This allows them to provide context-aware responses and genuinely match your unique brand voice, which generic tools struggle to do.
HubSpot's AI features, including Breeze, are typically bundled into their Professional and Enterprise plans. While some basic AI tools might be available on lower tiers, the more comprehensive content generation features often require a higher-tier subscription.