A practical overview of the Breeze Rewrite and Change Tone feature

Keeping your brand voice consistent across every single email, support ticket, and landing page is a real headache. You need to hit just the right note every time, whether you’re being professional, friendly, or empathetic. This is where AI writing assistants have popped up, helping teams tweak their messaging on the fly. One of these is HubSpot’s built-in AI, often called Breeze, which includes tools to rewrite content and change its tone.

In this post, we’re going to take a practical look at the Breeze Rewrite and Change Tone feature. We'll cover how it can be genuinely useful for marketing and sales teams, but we’ll also get real about the limitations of a tool that lives inside just one platform. We'll show you why for a job as important as customer support, you're better off with a dedicated AI tool that connects to all your knowledge, wherever it is.

What is the Breeze Rewrite and Change Tone feature?

So, what are we actually talking about here? The Breeze Rewrite and Change Tone feature is a set of AI-powered editing tools baked right into the HubSpot platform. Think of it as an on-demand editor that helps you polish your writing without having to switch tabs.

You can find it in any rich text editor across HubSpot’s different Hubs (Marketing, Sales, Service, etc.), and it does a few core things:

• Rewrite: This generates a different version of whatever text you highlight. It’s good for improving clarity or just finding a better way to phrase something.

• Expand or Shorten: If you have a quick thought, it can flesh it out into a full paragraph. Or, if you’ve written a wall of text, it can trim it down to a neat summary.

• Change Tone: This lets you adjust the style of your writing. You can pick from a list of tones like Friendly, Professional, Witty, Heartfelt, or Educational to match the situation.

Basically, it's a handy feature for making quick content adjustments, designed to help HubSpot users create stuff faster and keep their brand voice somewhat consistent within the platform.

Key use cases for marketing and sales teams

If your team is already living and breathing HubSpot, the Breeze AI features are pretty helpful for day-to-day marketing and sales work. It brings the editing process right into the tools you’re already using, which can smooth out some common tasks.

Speeding up marketing content creation

Marketers are always spinning up content for different channels and audiences. Breeze can definitely make that go faster.

• Turning blog posts into social media captions: You can take a formal paragraph from a blog post, highlight it, and ask Breeze to rewrite it with a "Friendly" or "Witty" tone. Instantly, you have a caption ready for LinkedIn or X.

• A/B testing landing page copy: If a headline isn’t quite landing, you can use the "Rewrite" command to get a few different options. This makes it easy to run A/B tests to see which version gets more clicks.

• Personalizing email campaigns: You can quickly shift the tone of an email from a standard "Professional" announcement to a more "Heartfelt" message for a group of loyal customers, making your campaigns feel a bit more human.

Improving sales outreach and communication

For sales reps, getting your message right is everything. Personalization and clarity are what cut through the inbox noise.

• Customizing emails for different prospects: A sales rep can write a standard outreach email, then use "Change Tone" to better match a prospect’s company vibe, whether they’re a buttoned-up enterprise or a casual startup.

• Making technical stuff easy to understand: When explaining a complicated product feature, the "Shorten" or "Rewrite" commands can help translate technical jargon into simple language for a manager who just needs to know the bottom line.

• Writing quick follow-ups: After a sales call, you can expand your rough notes into a polished follow-up email, making sure all the key points are covered without spending half an hour drafting it from scratch.

The limitations of a built-in writing assistant

While having a tool like Breeze built-in is undeniably convenient, that convenience comes with some big trade-offs. This is especially true for teams that need rock-solid accuracy, deep context, and a consistent voice everywhere, not just inside one platform. For customer support, these limitations can be a dealbreaker.

It only knows what you show it

Breeze’s rewrite and tone features work on the surface. They look at the text you’ve selected and use general language models to make changes. The problem? They have no access to your company's most valuable asset: your history of customer conversations. The tool can't learn from the thousands of support tickets, solved problems, and great agent responses you already have. This means you often get generic answers that miss the specific details of your brand and what your customers are actually asking.

This is where a dedicated AI platform like eesel AI works completely differently. The eesel AI Copilot actually learns from your team's historical support conversations, help center articles, and internal wikis in places like Confluence or Google Docs. It doesn't just guess at the right tone; it learns your brand’s voice from real examples and helps draft replies that are not only stylistically on-point but also factually correct.

eesel AI Copilot using knowledge sources to help human agents in a help desk.The eesel AI Copilot providing a context-aware answer, a better alternative to the Breeze Rewrite and Change Tone feature.

It's locked inside one ecosystem

What happens when your support team works out of Zendesk, your IT team uses Jira Service Management, and all your internal chats happen on Slack? A HubSpot-only tool becomes useless. Real productivity comes from tools that work where you do. Making your team jump between platforms just to use a writing assistant slows everyone down.

eesel AI was built to fix this exact problem. It offers one-click helpdesk integration, slotting right into the tools your team already relies on. You can be up and running in minutes, not months, without any complicated setup or forcing your team to change how they work.

Customization is only skin-deep

Picking between "Friendly" and "Professional" is nice, but it isn’t deep customization. You can't teach it a unique AI persona, tell it to follow specific troubleshooting steps, or ask it to do things like look up an order status or add a tag to a ticket. It’s a text editor, not an engine for your workflows.

With eesel AI, you’re in the driver’s seat. Our fully customizable workflow engine lets you define the AI's exact persona, tone, and the actions it can perform. You can build your own prompts and connect to your internal systems, letting your AI do a whole lot more than just rewrite sentences.

Feature	HubSpot Breeze Rewrite & Change Tone	eesel AI Copilot
Knowledge Source	General models, immediate text	Past tickets, help centers, Confluence, Google Docs
Integration	Inside HubSpot platform only	Plugs into Zendesk, Freshdesk, [REDACTED], etc.
Customization	Pre-set tones (Friendly, Professional)	Fully customizable persona, tone, and multi-step actions
Primary Use Case	General content & email refinement	High-speed, accurate customer support replies

Unpacking the true cost: Pricing and platform lock-in

HubSpot's AI features are usually bundled into their broader subscriptions, which can make it hard to see the real cost. To get most of the useful AI tools, you generally need to be on a Professional or Enterprise plan.

• Marketing Hub Professional: Starts at $890/month.

• Sales Hub Professional: Starts at $100/user/month.

• Service Hub Professional: Starts at $100/user/month.

These packages come with a lot of features, but you're paying a big chunk of money for a whole ecosystem just to get access to one capability. It's a classic case of platform lock-in. Your tool's usefulness is tied to how much you're willing to invest in one vendor's entire suite. If your most important work, like customer support, happens on other platforms, you're stuck. You either pay for tools you don't need or start a massive, painful migration project.

eesel AI offers a much more straightforward path. Our goal isn't to replace your tech stack; it's to make it better. You can plug our AI directly into the tools you already have. Our pricing is simple and based on the value you get from the AI, not buried in a huge platform fee.

Plan	Effective /mo (Annual)	AI Interactions/mo	Key Features
Team	$239	Up to 1,000	Train on docs, AI Copilot for help desk, Slack integration
Business	$639	Up to 3,000	Everything in Team + train on past tickets, AI Actions, Simulation
Custom	Contact Sales	Unlimited	Advanced actions, custom integrations, advanced security

Unlike many competitors who push for annual contracts and have hidden fees, eesel AI offers flexible month-to-month plans you can cancel anytime. You get the freedom to choose what actually works for your business.

Breeze Rewrite and Change Tone: Choose the right tool for the job

AI writing assistants are definitely changing how we work. For teams that are all-in on HubSpot, the Breeze Rewrite and Change Tone feature is a convenient way to make quick edits to marketing or sales copy. It's a perfectly decent tool for what it is: a simple, built-in text editor.

But for specialized, high-stakes work like customer support, convenience just isn't enough. You need an AI that's smart, understands the context of your business, and fits right into your daily workflow. A tool that learns from your company's unique data, speaks in your authentic brand voice, and works in the platforms your team uses every day is no longer a luxury, it's essential.

Instead of getting locked into one platform's limited toolset, consider an AI solution built for flexibility and power. eesel AI plugs into your existing helpdesk and brings all your knowledge together to help you deliver support that is not just faster, but also smarter and more accurate.

Ready to see what a truly integrated AI can do for your team? Try eesel AI for free and you can be live in minutes.