A complete guide to the HubSpot Breeze Assistant

AI assistants are appearing across many platforms today, and HubSpot has introduced a particularly impressive solution. While some tools feel disconnected from your daily tasks, HubSpot has built a robust set of AI tools directly into its platform, with the Breeze Assistant at the center.

If you’re a HubSpot user, you’ve likely noticed this new feature. But what does it actually do? And, more importantly, how can your team best leverage it in 2026?

Let's dig into what the HubSpot Breeze Assistant is, what it's good at, and some considerations to help you decide how it fits into your workflow.

What is the HubSpot Breeze Assistant?

The HubSpot Breeze Assistant is an AI-powered helper built right into the HubSpot CRM platform. Think of it less like a separate app and more like a conversational partner that’s there to help marketing, sales, and service teams get things done efficiently. It’s the next generation of HubSpot’s AI capabilities, rebuilt to be more intuitive and aware of what’s going on in your business.

The big idea here is that it’s not a generic AI. It’s designed to tap into your CRM data and connect with the tools you’re already using, like Google Workspace and Microsoft 365. The goal is to give you help that's genuinely relevant to your customers and deals, whether you're drafting content, summarizing info, or prepping for a meeting, all without ever having to leave HubSpot.

Key features of the Breeze Assistant

The assistant's real value comes from being so deeply baked into HubSpot's platform. It's a professional tool that can read, understand, and act on the data you've already got stored in your CRM.

Breeze Assistant for content creation and refinement

Starting a new project can be challenging. The Breeze Assistant can help you get moving by generating new content from simple prompts. You can ask it to draft a blog post, create a marketing email, or brainstorm social media updates.

But where it gets even more useful is its "Refine" feature. You can highlight text you’ve already written and ask the assistant to rewrite it, expand on a point, summarize it, or change the tone. It can even apply a pre-set brand voice to make sure everything you create sounds consistent, which is an excellent touch for keeping your messaging aligned.

Breeze Assistant for data summarization and analysis

Finding specific information in a large database takes time. The assistant can quickly summarize performance data for marketing emails or feedback surveys. You can also ask it to give you the highlights from a contact or company record, pulling together a summary of logged notes, calls, and other activities. This feature saves significant effort by automatically piecing together a customer’s history before a call.

Breeze Assistant for meeting preparation and workflow automation

By connecting to your calendar, the Breeze Assistant can help you get ready for upcoming meetings. Before you jump on a call, it can pull up a briefing with the contact’s details, their company info, and a timeline of your recent interactions, all sourced directly from the CRM.

It also offers helpful automation. You can use conversational prompts to build simple workflows, like: “When a new lead fills out the demo form, assign it to a sales rep.” This can help automate repetitive admin tasks within the HubSpot ecosystem.

Meeting preparation with the Breeze assistant.

The Breeze Assistant and the broader Breeze ecosystem: Assistants vs Agents

HubSpot offers a comprehensive AI suite called Breeze, which includes both the Assistant and "Agents." Understanding the difference between these is helpful because they serve different purposes.

What are Breeze Agents?

While the assistant is a tool that helps you do a task, Breeze Agents are autonomous AI teammates designed to do tasks for you. They are pre-built to handle specific jobs from start to finish.

A few examples:

• Customer Agent: This agent can live on your website to engage visitors, qualify leads, and book meetings.

• Prospecting Agent: It can research potential leads, look for buying signals, and draft personalized outreach emails.

• Knowledge Base Agent: This agent can take resolved support tickets and automatically turn them into draft articles for your help center.

Essentially, you’d use the Assistant to help you write an email, while you’d set up an Agent to handle incoming customer chats.

The role of Breeze Studio and Marketplace

You find and manage these agents through the Breeze Marketplace and Studio.

The Marketplace is a centralized place where you can browse and install pre-built agents. Once you’ve picked an agent, you use the Studio to customize it. The Studio is a no-code tool where you can adjust instructions, select knowledge sources, and set up triggers.

HubSpot Breeze Assistant pricing: What you need to know

The Breeze Assistant is generally included with your HubSpot subscription, while the autonomous Breeze Agents run on a credit system.

Here’s the breakdown:

• HubSpot subscription tiers (Starter, Professional, Enterprise) include a monthly allowance of credits.

• When an agent completes a task, it uses some of those credits. For example, a conversation with the Customer Agent may use a certain amount of credits.

• These credits reset every month, providing a regular allowance for your team's AI operations.

Considerations for the HubSpot AI ecosystem

While Breeze is an excellent choice for teams that rely on HubSpot, there are a few considerations to keep in mind when planning your HubSpot AI ecosystem.

• 1. Focused on the HubSpot ecosystem: Breeze is built to be a deeply integrated part of HubSpot. This is a strength for HubSpot users, as it provides a unified experience. If you use other help desks like Zendesk, Freshdesk, or Intercom, you will want to look at how these tools interact with your HubSpot setup.

• 2. Setup and configuration: While the Assistant is straightforward, the Breeze Agents provide many options for customization in the Studio. Teams should plan some time to configure their knowledge sources and test behaviors to get the best results.

• 3. Credit-based usage: The credit system for agents allows teams to pay based on their activity levels. As your support or sales volume grows, you can manage your credit usage to match your business needs.

• 4. Data integration: The assistant excels at using HubSpot CRM data. If your company uses many different data sources, you may want to explore how to best sync that information into HubSpot to make it accessible to Breeze.

For a faster, more flexible solution, there's eesel AI

For teams looking for a complementary tool that works alongside their existing stack, eesel AI offers a flexible and straightforward option that fits perfectly into the wider support ecosystem.

• Go live quickly: eesel AI is designed to be self-serve. You can connect your help desk and knowledge sources in a few clicks and have a working AI agent up and running very quickly.

• Works with the tools you already have: eesel AI plugs directly into many platforms, including help desks like Zendesk, Freshdesk, Intercom, and Gorgias. It's a great way to add an AI layer to your existing tech stack.

• Total control and testing: eesel AI features a simulation mode that lets you test your AI on past tickets before it goes live. This helps you forecast performance and automate with confidence.

• Simple and predictable pricing: With eesel AI, you get clear plans that make it easy to budget as you scale your support requests.

Feature	HubSpot Breeze Ecosystem	eesel AI
Primary Platform	HubSpot CRM	Works with Zendesk, Freshdesk, and more
Setup Time	Comprehensive agent configuration	Go live in minutes
Pricing Model	Tiered credit system for agents	Simple, predictable monthly subscription
Best For	Teams fully committed to the HubSpot ecosystem	Teams wanting a flexible AI layer over their existing tools

What's the verdict on the HubSpot Breeze Assistant?

The HubSpot Breeze Assistant is a mature, reliable tool for teams that use the HubSpot platform. The integration with CRM data is a major strength, making it easier than ever to create content and summarize customer interactions.

As a market leader, HubSpot has built an impressive ecosystem that powers customer service for thousands of companies. If your business values a unified platform, Breeze is a strong and capable choice.

For businesses that want a powerful AI assistant that can also bridge multiple different tools, eesel AI serves as a practical, complementary alternative. It provides top-tier automation that adapts to your specific needs, ensuring your team has the best tools for the job in 2026.