A complete guide to the HubSpot Breeze Assistant

AI assistants seem to be popping up everywhere, but let’s be honest, most of them feel a bit disconnected from our actual day-to-day work. You either get a generic chatbot that doesn’t get your business or a clunky add-on that just doesn’t fit your flow. HubSpot is taking a swing at this problem with its own set of AI tools, with the Breeze Assistant at the center.

If you’re a HubSpot user, you’ve probably seen it around. But what does it actually do? And, more importantly, is it the right tool for your team, or just another shiny object?

Let’s dig into what the HubSpot Breeze Assistant is, what it’s good at, and where it might leave you wanting more.

What is the HubSpot Breeze Assistant?

The HubSpot Breeze Assistant is an AI-powered helper built right into the HubSpot CRM platform. Think of it less like a separate app and more like a conversational partner that’s there to help marketing, sales, and service teams get things done. It’s the next generation of HubSpot’s old AI tool, "Copilot," rebuilt to be more intuitive and aware of what’s going on in your business.

The big idea here is that it’s not a generic AI like ChatGPT. It’s designed to tap into your CRM data and connect with the tools you’re already using, like Google Workspace and Microsoft 365. The goal is to give you help that’s actually relevant to your customers and deals, whether you’re drafting content, summarizing info, or prepping for a meeting, all without ever having to leave HubSpot.

Key features of the Breeze Assistant

The assistant’s real value comes from being so deeply baked into HubSpot’s platform. It’s not just a chat window; it’s a tool that can read, understand, and act on the data you’ve already got stored in your CRM.

Breeze Assistant for content creation and refinement

Staring at a blank page is a drag. The Breeze Assistant can help you get past writer’s block by generating new content from simple prompts. You can ask it to draft a blog post, create a marketing email, or spitball a few social media updates.

But where it gets a bit more useful is its "Refine" feature. You can highlight text you’ve already written and ask the assistant to rewrite it, expand on a point, summarize it, or change the tone. It can even apply a pre-set brand voice to make sure everything you create sounds consistent, which is a neat touch for keeping your messaging aligned.

Breeze Assistant for data summarization and analysis

Nobody has time to dig through endless records just to find one piece of information. The assistant can quickly summarize performance data for marketing emails or feedback surveys. You can also ask it to give you the highlights from a contact or company record, pulling together a summary of logged notes, calls, and other activities. This alone can save you the grunt work of piecing together a customer’s history before a call.

Breeze Assistant for meeting preparation and workflow automation

By connecting to your calendar, the Breeze Assistant can help you get ready for upcoming meetings. Before you jump on a call, it can pull up a briefing with the contact’s details, their company info, and a timeline of your recent interactions, all sourced directly from the CRM.

It also gets into some light automation. You can use conversational prompts to build simple workflows, like, “When a new lead fills out the demo form, assign it to a sales rep.” This can help automate some of the more repetitive admin tasks without needing to learn the full-blown workflow builder.

The Breeze Assistant and the broader Breeze ecosystem: Assistants vs Agents

Here’s where things can get a little confusing. The Breeze Assistant is just one part of HubSpot’s larger AI suite, which is also called Breeze. This suite also includes something called "Agents." It’s important to get the difference between the two because they do very different jobs and are priced in completely different ways.

What are Breeze Agents?

While the assistant is a tool that helps you do a task, Breeze Agents are autonomous AI teammates designed to do tasks for you. They are pre-built to handle specific jobs from start to finish without you having to be involved.

A few examples:

• Customer Agent: This agent can live on your website to engage visitors, qualify leads, and book meetings around the clock.

• Prospecting Agent: It can research potential leads, look for buying signals, and draft personalized outreach emails.

• Knowledge Base Agent: This agent can take your team’s resolved support tickets and automatically turn them into draft articles for your help center.

So, you’d use the Assistant to help you write an email, but you’d set up an Agent to handle incoming customer chats all on its own.

The role of Breeze Studio and Marketplace

You find and manage these agents through two other parts of the ecosystem: the Breeze Marketplace and Studio.

The Marketplace is essentially an app store where you can browse and install the pre-built agents HubSpot offers. Once you’ve picked an agent, you use the Studio to customize it. The Studio is a no-code tool where you can adjust the agent’s instructions, tell it which knowledge sources to use, and set up triggers for when it should jump into action. This is where the real setup happens.

HubSpot Breeze Assistant pricing: What you need to know

Okay, this is where things get a bit tricky. While the Breeze Assistant is mostly free and included with your HubSpot subscription, the autonomous Breeze Agents are definitely not. They run on a credit system.

Here’s the breakdown:

• Each HubSpot subscription tier (Starter, Professional, Enterprise) gives you a monthly allowance of credits.

• Every time an agent completes a task, it uses up some of those credits. For example, a single conversation with the Customer Agent might cost around 100 credits.

• These credits don’t roll over. It’s a use-it-or-lose-it deal that resets every month.

• If you run out of credits, the agent features just stop working until you buy more or your next month’s allowance kicks in.

Limitations of the Breeze Assistant and the HubSpot AI ecosystem

While Breeze is a solid option for teams living and breathing HubSpot, it has some pretty big limitations you should think about before you commit to the HubSpot AI ecosystem.

• 1. You’re locked into the HubSpot world: Breeze is built for HubSpot, and only HubSpot. Its greatest strength, the deep CRM integration, is also its biggest weakness. If your company uses a different help desk like Zendesk, Freshdesk, or Intercom, you’re out of luck. It’s not an AI layer you can just add to your existing tools; it’s an all-or-nothing commitment to the HubSpot stack.

• 2. It can get complicated and take time: The Assistant is straightforward enough, but getting the real power out of the ecosystem with Breeze Agents is another story. You have to configure them in the Studio, point them to the right knowledge sources, test their behavior, and roll them out. It’s not something you can just switch on and have running perfectly in an afternoon.

• 3. The pricing can get unpredictable: That credit system for agents is a real concern for growing businesses. A model that charges you for every single interaction can get expensive fast and makes it almost impossible to guess your monthly costs. As your support volume grows, so will your bill.

• 4. It only likes HubSpot-friendly knowledge: The assistant is great at using your HubSpot CRM data. But what about all the other places your company knowledge lives? Trying to pull in information from outside HubSpot’s approved apps, like thousands of past support tickets from a different system, can be a huge headache.

For a faster, more flexible solution, there’s eesel AI

If the idea of being locked into one platform, facing a complex setup, and dealing with unpredictable pricing makes you hesitate, you’re not alone. For teams that want powerful AI without being tied down, eesel AI offers a more flexible and straightforward alternative.

• Go live in minutes, not months: You don’t have to sit through mandatory demos or long setup projects. eesel AI is built to be self-serve. You can connect your help desk and knowledge sources in a few clicks and have a fully working AI agent up and running in minutes.

• Works with the tools you already have: This is the biggest difference. eesel AI plugs directly into the platforms you already use, including help desks like Zendesk, Freshdesk, Intercom, and Gorgias. There’s no need to change your current tech stack.

• Total control and risk-free testing: eesel AI has a simulation mode that lets you test your AI on thousands of your own past tickets before it ever talks to a customer. This gives you a really accurate forecast of its performance and lets you automate with confidence.

• Transparent and predictable pricing: With eesel AI, you get clear, subscription-based plans without any hidden fees for each ticket it solves. Your bill stays the same even if you get a huge spike in support requests, making it easy to budget and scale.

What’s the verdict on the HubSpot Breeze Assistant?

The HubSpot Breeze Assistant is a well-made tool for teams that are all-in on the HubSpot platform. The integration with your CRM data is impressive, and it can definitely help with creating content and getting quick summaries.

However, its total reliance on the HubSpot platform, the potential complexity of its agents, and the tricky credit-based pricing make it a pretty rigid choice. If your business needs flexibility, speed, and predictable costs, you’ll probably find it too restrictive.

For businesses that want a powerful AI assistant that works with the tools they already use and love, eesel AI is a much more practical alternative. You get top-tier automation that adapts to your stack, not the other way around.