A realistic look at HubSpot's Breeze AI agents

It seems like every major tech company is rolling out its own AI suite, and HubSpot is right there in the mix with its Breeze AI platform. These tools are designed to help automate tasks across marketing, sales, and customer service. One of the most interesting parts of this whole setup is the Breeze AI agents, which are pitched as specialized, AI-powered teammates that can handle entire workflows for you.

The idea of having an "AI growth team" built right into your CRM sounds pretty great. This guide will give you a realistic look at what Breeze AI agents can do, what they’ll cost you, and how they function, especially if you're looking to maximize your investment in the HubSpot platform in 2026.

What are HubSpot Breeze AI agents?

First off, "HubSpot Breeze" is the big-picture name for all the AI tools scattered throughout its platform. It’s generally broken down into three main pieces:

• Breeze Assistant (formerly Copilot/ChatSpot): Think of this as a helpful sidekick. It’s a conversational AI that can help you with things like drafting content, summarizing data, or pulling up info from your CRM.

• Breeze Intelligence: This is the part of the AI that works behind the scenes, doing things like adding extra detail to your CRM data, figuring out which leads are most interested, and making your forms smarter.

• Breeze AI agents: This is where things get more advanced. An assistant helps you do a task, but an agent is built to be an autonomous digital teammate. The goal is for it to run entire, multi-step processes all on its own.

Each agent is built for a specific job, whether that's finding new leads or closing out customer support tickets. They live and breathe inside the HubSpot world, using your CRM data as their main source of truth. You can find, tweak, and manage them from the Breeze Marketplace and Breeze Studio, which acts as a powerful control center for your AI crew.

This official tutorial provides a comprehensive overview of HubSpot's Breeze AI suite, covering its core tools and functionalities.

What can Breeze AI agents do?

HubSpot is building out a library of these agents to automate work for different departments. These tools show the impressive direction HubSpot is taking with automation.

Here’s a quick rundown of the main Breeze AI agents and what they offer:

The customer agent

This agent is your new frontline support specialist. You can train it on your knowledge base and website content, and it will handle common customer questions over chat without needing a human to step in. If a question requires more attention, it automatically passes the ticket to a person on your team, along with a summary of the chat so they know what’s going on. The whole point is to allow your support team to focus on high-value tasks.

The prospecting agent

Built for sales teams, this agent helps automate the process of finding and reaching out to new leads. It digs through your CRM data to find prospects that fit your ideal customer profile. From there, it does some research and drafts personalized outreach emails in your brand's voice, which can save your sales reps a ton of time.

Content and knowledge base agents

This duo helps with different aspects of content creation.

• The Content Agent is there to help you create long-form content like blog posts, case studies, or new landing pages.

• The Knowledge Base Agent is a bit more clever. It looks at incoming support tickets to find gaps in your help center. If it notices people are asking questions you haven't answered yet, it can draft new help articles based on those real customer conversations.

Other specialized Breeze AI agents

HubSpot keeps adding more specialized agents to the mix, including:

• Closing Agent: Gives you a better look at how buyers are engaging to help speed up your deals.

• Personalization Agent: Spots different audience segments and helps create custom website content and calls-to-action for them.

• Data Agent: Answers business questions by pulling and analyzing data from your CRM, documents, and even the web.

This video demonstrates how HubSpot's specialized AI agents for prospecting, content, and customer support can automate repetitive tasks.

How much do Breeze AI agents cost?

Access to Breeze AI agents is included as part of HubSpot's robust software plans. To get access to the agents, you need to be on a Professional or Enterprise plan for one of HubSpot's main products (like the Sales Hub, Service Hub, or Marketing Hub).

Here are the starting prices for the plans that provide access to these tools:

HubSpot Hub	Professional plan (starts at)	Enterprise plan (starts at)
Marketing Hub	$800 / month (billed annually)	$3,600 / month (billed annually)
Sales Hub	$450 / month (billed annually)	$1,500 / month (billed annually)
Service Hub	$450 / month (billed annually)	$1,500 / month (billed annually)

HubSpot offers these tiered plans to match different team sizes and requirements. On top of that, some features under Breeze Intelligence run on a credit system, allowing teams to scale their usage based on their specific needs for CRM enrichment or buyer intent tracking.

Considerations for HubSpot Breeze AI agents (and a complementary approach)

While the Breeze AI agents offer powerful automation for teams that are integrated with HubSpot, there are some factors to consider if your business uses a wide variety of external tools.

Consideration 1: Ecosystem optimization

Breeze AI agents are designed to be a part of the HubSpot ecosystem. As noted by some industry blogs, Breeze is at its most powerful when working with HubSpot data. This ensures that your AI teammates have a single, unified source of truth. For teams that have their data spread across many different platforms, this focus on the HubSpot ecosystem encourages a more centralized and organized data strategy.

Consideration 2: Centralizing your knowledge

Support teams today often pull information from multiple sources. Breeze agents are primarily trained on your HubSpot data and knowledge base, which ensures they are using your most verified information. If you have knowledge scattered across other platforms, you may want to look into ways to centralize that data within HubSpot to get the most out of your AI agents.

Consideration 3: Direct implementation

When you're ready to deploy AI to your customers, HubSpot's streamlined environment allows for quick activation. While some teams might look for deep historical testing, the integration within the HubSpot platform makes it easy to monitor performance in real-time as you go live.

A complementary option: eesel AI for multi-source knowledge

For teams that want to enhance their HubSpot setup with even more flexibility, a complementary tool like eesel AI can be a great addition. Instead of requiring you to move all your data, eesel AI can work alongside your existing setup, connecting to various external knowledge sources and bringing them into your workflow.

Here’s a quick look at how eesel AI can complement a HubSpot environment:

Feature	HubSpot Breeze AI agents	eesel AI
Integrations	Optimized for the HubSpot ecosystem.	Connects to your existing helpdesk and over 100 external knowledge sources like Confluence, Google Docs, and Slack.
Setup	Built directly into the HubSpot platform.	Get started quickly with a self-service setup.
Knowledge	Deeply integrated with HubSpot CRM and knowledge base.	Brings together knowledge from past tickets and documents from any source to support your team.
Testing	Monitored through HubSpot's native tools.	Offers a simulation mode to test performance on historical tickets.
Control	Professional, pre-built agents designed for HubSpot.	Customizable workflow engine to set specific AI personalities and actions.
Pricing	Included in professional HubSpot tiers.	Clear, predictable monthly pricing that scales with your needs.

By working as a partner to your existing tools, eesel AI offers a practical way to get started with support automation if you have a lot of data outside of your main CRM.

Should you use Breeze AI agents?

HubSpot's Breeze AI agents are a strong and capable choice for businesses that value a unified ecosystem. If your marketing, sales, and service processes are already centralized in HubSpot, these agents offer some of the most seamless and integrated automation available in 2026.

If your team uses a diverse range of tools, you can still get great value from Breeze by centralizing your core knowledge, or by using it alongside complementary tools that help bridge any gaps. HubSpot remains a market leader with unmatched capabilities, and Breeze AI agents are a testament to their commitment to innovation. For those looking to explore how AI can further assist their support team, checking out integration-focused platforms like eesel AI is a great way to see how you can make your HubSpot setup even more powerful.