Let’s be real, everyone is talking about AI automation. And honestly, it makes sense. Teams are desperate for better ways to deal with the repetitive tasks that eat up time in marketing, sales, and support. HubSpot’s answer to this is a set of tools they call Breeze agents.
But first, a quick heads-up. If you Google "Breeze," you might see a project management tool or even a map from the game Valorant. This article isn’t about those. We’re zeroing in on HubSpot’s AI tools to give you the real story: what Breeze agents are, what they do, where they stumble, and what they’ll actually cost you.
We’ll also look at another option for teams who want serious AI power without being boxed into one system.
What are HubSpot Breeze agents?
So, what exactly are HubSpot Breeze agents? They’re a collection of AI tools built right into the HubSpot platform. It helps to think of them as specialized digital teammates. These aren’t just your basic chatbots or content generators; they’re meant to handle entire workflows from start to finish, the kind of stuff that usually takes up way too much of your team’s day.
Because they live inside HubSpot, they tap into all the customer data in your CRM, which is pretty handy for context. The main agents they offer are:
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Content Agent
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Prospecting Agent
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Customer Agent
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Knowledge Base Agent
This tight integration is their biggest selling point, but as we’ll get into, it’s also their biggest drawback.
A look at the different Breeze agents
Each of the Breeze agents is built for a specific job, and each one is tied to one of HubSpot’s pricey "Hubs." That means you can’t just mix and match the agents you want; you have to buy into the whole software package they come with.
The Content Agent
What it does: The Content Agent is part of HubSpot’s Content Hub. It helps you draft blog posts, landing pages, and other marketing materials by analyzing your existing content and CRM data to mimic your brand’s voice and typical topics.
Use cases: It can be a lifesaver for marketing teams drowning in their content backlog or just trying to keep their inbound marketing efforts consistent.
Limitations: Here’s the catch, though: the agent is completely stuck inside the HubSpot world. Let’s be honest, most companies have important information scattered everywhere. Your product team’s best insights are probably in a Confluence space, and your engineers might keep their notes in shared Google Docs. The Content Agent can’t see any of that, which means the content it creates can feel a bit shallow and miss the technical details your readers are actually looking for.
A better approach: To write content that’s actually useful, your AI needs to see the whole picture. A tool like eesel AI plugs into all your company’s knowledge sources, from Google Docs and Confluence to Notion and more. This lets its AI generate much more accurate and in-depth content because it’s pulling from the same places your own experts do.
eesel AI connects to various knowledge sources, a flexible alternative to HubSpot's Breeze agents.The Prospecting Agent
What it does: This agent is all about automating sales outreach. It sifts through your HubSpot CRM to research contacts and then writes personalized email sequences to get the conversation started.
Use cases: It’s a huge time-saver for sales teams trying to scale up their prospecting, helping them avoid hours of manual work and ensuring no leads fall through the cracks.
Limitations: The "personalization" here is pretty limited. Sure, it can pull a contact’s job title from the CRM, but that’s where it ends. The agent can’t check your other important systems in real time. For instance, it can’t look up a customer’s recent order in Shopify or check their current subscription plan to craft a message that’s truly relevant right now.
A better approach: Good AI shouldn’t just write text; it should be able to take action. eesel AI has customizable "AI Actions" that can connect to other services like Shopify or your internal databases. This lets you pull live data, like order history, account status, or product usage, to create outreach that feels genuinely personal and timely.
The Customer Agent
What it does: The Customer Agent is an AI chatbot for your website. It’s trained on your HubSpot knowledge base and site content to give customers quick answers to common questions.
Use cases: It’s great for handling all those simple, repetitive support questions 24/7, freeing up your human agents to tackle the trickier problems that need their attention.
Limitations: And here’s the real dealbreaker for many teams: this agent is a non-starter if your support team doesn’t live and breathe HubSpot Service Hub. Most companies I know use a specialized help desk they love, like Zendesk, Freshdesk, or Intercom. The thought of moving your entire support setup, all your workflows, macros, and years of ticket history, just for one AI tool? It’s a massive, costly headache nobody wants.
A better approach: The AI Agent from eesel AI was built specifically to work with the tools you already use. With one-click setups for Zendesk, Freshdesk, Intercom, and others, you can get a smart, context-aware AI agent running in minutes. No need to rip out your existing help desk.
eesel AI's seamless integration with existing help desks, a key differentiator from HubSpot Breeze agents.The Knowledge Base Agent
What it does: This agent works alongside the Customer Agent to spot holes in your knowledge base. It reviews support tickets to see which questions pop up again and again, then drafts new help articles to address them.
Use cases: It’s a smart way to keep your help center fresh and relevant, which can boost self-service and make sure your documentation keeps up with your product.
Limitations: Like the others, this agent is locked in HubSpot’s world. It’s only useful if your knowledge base is hosted there. If your team uses a dedicated tool like Confluence or Notion for documentation, the agent can’t create drafts in those platforms, leading to yet another disconnected source of information.
A better approach: A key part of eesel AI is its ability to automatically suggest draft articles based on resolved support tickets. Crucially, it can save them wherever your team works, helping you build a single, reliable knowledge base across all your platforms, not just one.
The true cost of Breeze agents: Setup, control, and lock-in
Getting started with Breeze agents isn’t as simple as flipping a switch. It means making a pretty big financial and operational commitment to HubSpot’s Professional or Enterprise plans.
And that brings us to the biggest problem: platform lock-in. To get any real use out of Breeze agents, your marketing, sales, and service teams all have to be running on HubSpot. For companies that like to pick the best tool for each job, this is a huge step backward. You’re basically forced to give up flexibility for the convenience of having everything in one place.
Another headache is that you can’t really try before you buy. Because the agents are so tied into the platform, you can’t tell if they’ll actually work for your business without first moving your teams and processes onto an expensive annual plan. You have to commit to the whole ecosystem before you even know if the AI is a good fit.
The eesel AI simulation mode, which allows teams to test performance before deployment, unlike the all-in commitment required by Breeze agents.HubSpot Breeze agents: Pricing explained
Breeze agents don’t have a separate price tag. Their cost is baked into HubSpot’s expensive high-tier plans, which means you’re paying for a whole suite of tools you might not even need.
This pricing model makes it tough to figure out what the AI is actually costing you. Here are the starting prices for the annual plans you’d need. Remember, these prices often increase as you add more contacts or team members.
| HubSpot Hub | Professional Plan (Starts at) | Enterprise Plan (Starts at) |
|---|---|---|
| Marketing Hub | $800 / month (billed annually) | $3,600 / month (billed annually) |
| Sales Hub | $450 / month (billed annually) | $1,500 / month (billed annually) |
| Service Hub | $450 / month (billed annually) | $1,500 / month (billed annually) |
This bundled pricing isn’t very transparent. It’s hard to see what you’re paying for, and it locks you into a long-term, expensive contract.
By comparison, platforms like eesel AI have clear, predictable pricing based on the value you get. With plans starting at just $239/month (billed annually) and no weird per-resolution fees, your costs stay predictable even as your support volume grows. You can even start on a monthly plan and cancel anytime, giving you a lot more freedom than a mandatory annual contract.
eesel AI's transparent pricing page, an alternative to the bundled pricing of HubSpot Breeze agents.Are Breeze agents right for you?
For big companies that are already all-in on the HubSpot Enterprise ecosystem, Breeze agents can be a great way to add automation. They’re built to work smoothly inside that specific environment.
But for most businesses that use a mix of best-in-class tools, the high costs, platform lock-in, and the pain of moving everything to HubSpot just don’t make sense. For these teams, a more flexible and affordable AI platform is the way to go.
Looking for a more flexible AI solution than Breeze agents?
If the idea of being locked into a closed system gives you a headache, you’re not alone. That’s why we built eesel AI to be the complete opposite. It’s a smart AI layer that works with the tools you already know and love.
Here’s how eesel AI is different:
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Get started in minutes, not months: Connect to your existing tools with one click. No mandatory demos, pushy sales calls, or painful migrations.
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You’re in complete control: Our easy-to-use workflow builder lets you decide exactly which tickets the AI handles and which go to a human. You can start small and scale up when you’re ready.
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Connect all your knowledge: Train your AI on past tickets, help center articles, and internal docs from places like Confluence and Google Docs. No more information silos.
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Test without risk: Use our simulation mode to see your exact ROI, resolution rate, and cost savings before you launch.
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Clear, predictable pricing: Our plans are straightforward, with no hidden fees or required long-term contracts.
Ready to see what a truly flexible AI agent can do for your team? Start your free eesel AI trial today or book a demo with our team.
Frequently asked questions
Breeze agents are a collection of AI tools built directly into the HubSpot platform, designed to automate complex workflows in marketing, sales, and customer support. They act as specialized digital teammates, leveraging customer data within your CRM.
No, you cannot purchase individual Breeze agents separately. Each agent is intrinsically tied to one of HubSpot’s specific "Hubs" (e.g., Content Hub, Sales Hub, Service Hub), meaning you must subscribe to the entire software package they come with.
Key limitations include platform lock-in, as they only work effectively if your teams are fully on HubSpot. They also struggle to access information outside the HubSpot ecosystem, potentially leading to shallow or incomplete results, and you can’t easily try them before committing to an expensive annual plan.
Breeze agents do not have a separate price tag; their cost is embedded within HubSpot’s Professional or Enterprise plans for the respective Hubs. This bundled pricing makes it difficult to ascertain the exact cost of the AI tools themselves, and you often pay for an entire suite of tools you might not need.
For businesses that prefer a mix of best-in-class tools, Breeze agents are generally not a good fit due to their platform lock-in. They require your entire marketing, sales, and service operations to run on HubSpot, which can be a costly and inflexible commitment.
Breeze agents primarily access information stored within your HubSpot CRM and knowledge base. If your critical company knowledge resides in external platforms like Confluence, Google Docs, or other specialized tools, the agents cannot access or utilize that data, limiting their effectiveness.
Due to their deep integration and platform lock-in, it’s not truly possible to "try before you buy" Breeze agents. You essentially have to commit to HubSpot’s expensive annual plans and migrate your processes before you can assess if the AI tools are a good fit for your business needs.
