So, you’re looking at BigCommerce for your online store. It’s a popular choice for a reason ,it’s packed with features and can easily grow with your business. But the million-dollar question is always the same: what’s it really going to cost? Figuring out BigCommerce’s pricing is key to making sure it’s the right move for your budget, without any nasty surprises later on.
This guide will break down everything for you. We’ll go over the monthly plans, yes, but also all the other little costs that add up. By the end, you’ll have a clear picture of what you’d actually be spending and can decide if BigCommerce is the right partner to help you build your brand in 2025.
A quick look at BigCommerce pricing plans
Before we get into the nitty-gritty, here’s a quick overview. BigCommerce has different pricing tiers for businesses of all sizes, from brand-new shops to massive operations. You can pay month-to-month or save up to 25% by paying for a year upfront. Each plan has a limit on how much you can sell in a year; once you pass it, BigCommerce automatically bumps you up to the next level.
| Plan | Monthly Price (Billed Monthly) | Monthly Price (Billed Annually) | Annual Sales Limit | Best For |
|---|---|---|---|---|
| Standard | $39/mo | $29/mo | Up to $50k | New stores or small businesses |
| Plus | $105/mo | $79/mo | Up to $180k | Growing businesses |
| Pro | $399/mo | $299/mo | Up to $400k | Established, high-volume stores |
| Enterprise | Custom Pricing | Custom Pricing | Custom | Large enterprises & B2B |
A detailed breakdown of BigCommerce pricing plans
That table gives you the basics, but what do those price tags actually get you? As you go up the ladder, you get more tools to help with marketing, convert more visitors into customers, and just generally manage a bigger business. Figuring out which features you truly need is how you pick the right plan without overpaying.
BigCommerce Pricing: The Standard Plan
Think of the Standard plan as your launchpad. It’s built for entrepreneurs and small businesses just getting their online store off the ground. It gives you all the basics to start selling right away.
Price: $39/month (or $29/month billed annually)
Annual Sales Limit: Up to $50,000
Key Features:
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Unlimited products, file storage, and bandwidth.
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Zero transaction fees (this is a big one!).
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A mobile-friendly website with a simple one-page checkout.
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Live shipping quotes from carriers like UPS, USPS, and FedEx.
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A built-in blog and tools for customer product reviews.
Who it’s for: Perfect for merchants who are just starting out and need a solid platform without a huge monthly bill.
The catch: The main limitation is the lack of marketing automation. You won’t get tools like abandoned cart recovery, which can be a real sales-saver as your business grows.
BigCommerce Pricing: The Plus Plan
The Plus plan is the most popular one, and for good reason. It’s made for businesses that are past the launch phase and are ready to use smarter marketing tactics to keep customers coming back.
Price: $105/month (or $79/month billed annually)
Annual Sales Limit: Up to $180,000
Key Features: Everything in the Standard plan, plus:
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Abandoned cart saver: Automatically nudges customers with an email when they leave items in their cart, helping you reclaim potentially lost sales.
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Customer groups: Lets you segment customers to offer special pricing or exclusive products to different groups, like wholesale vs. retail.
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Stored credit cards: Regular customers can save their payment info for a much faster checkout next time they buy.
Who it’s for: Businesses with a steady income stream that want to focus on converting more shoppers and encouraging repeat purchases.
BigCommerce Pricing: The Pro Plan
Once your store is humming along and you’re handling a high volume of sales, the Pro plan is your next step up. It offers more advanced tools to help you scale smoothly and give your customers a better shopping experience.
Price: $399/month (or $299/month billed annually)
Annual Sales Limit: Up to $400,000. If you go over this, you’ll pay an extra $150/month for every additional $200k in sales.
Key Features: Everything in the Plus plan, plus:
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Google Customer Reviews: This feature helps you collect and show off seller ratings from Google, which is great for building trust with new visitors.
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Product filtering: This is a huge one. It lets customers filter products by things like size, color, or brand. It makes browsing your catalog way easier and less frustrating.
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Custom SSL: You have the option to install your own third-party SSL certificate if your business requires it.
Who it’s for: Successful stores with serious revenue that need better search tools and features that build credibility.
BigCommerce Pricing: The Enterprise Plan
This is the "call us" plan. It’s a custom-built solution for the big players ,large businesses, B2B sellers, companies juggling multiple brands, or anyone doing complex things like headless commerce.
Price: Custom, but usually starts around $1,000/month.
Annual Sales Limit: Custom and negotiable based on your needs.
Key Features: Everything in the Pro plan, plus:
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Price lists: A must-have for B2B. You can create different price lists for different customer groups.
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Unlimited API calls: Absolutely essential for complex integrations or building a custom storefront from the ground up.
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Priority support: You get a dedicated account manager and top-tier support.
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More advanced product filtering options.
Who it’s for: Large-scale businesses that need a highly flexible, powerful e-commerce setup with white-glove support.
Understanding the other costs in your BigCommerce pricing
Your monthly subscription is just one piece of the puzzle. If you want to know the real cost of running your store, you have to factor in a few other things. Nobody likes surprise bills, so let’s break down what else you should budget for.
Credit Card Processing Fees and Your BigCommerce Pricing
One of the best things about BigCommerce is that they don’t charge their own transaction fees on any plan. This is a big deal and can save you a lot of money compared to other platforms.
But, like any online store, you still have to pay credit card processing fees. These are charged by your payment gateway (like PayPal or Stripe). If you use the discounted rates BigCommerce offers through PayPal, here’s what you’ll pay:
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Standard Plan: 2.59% + $0.49 per transaction
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Plus Plan: 2.35% + $0.49 per transaction
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Pro & Enterprise Plans: 2.05% + $0.49 per transaction (or even lower for Enterprise)
How Themes and Design Affect BigCommerce Pricing
How your store looks matters. It’s the first thing customers see. BigCommerce gives you a handful of free themes to get started, but if you want a more polished or unique design, you’ll probably look at buying a premium theme. These are a one-time cost, usually between $150 and $400, and often come with better customization and features that improve the shopping experience.
Apps and Integrations That Impact BigCommerce Pricing
While BigCommerce comes loaded with features, you’ll likely find yourself browsing the App Marketplace for extra tools to handle things like email marketing, loyalty programs, or unique shipping needs.
One area that gets tricky as you grow is customer support. More sales usually means more questions about orders, products, and shipping. Instead of just hiring more people to handle the load, you can use AI to manage it. For example, eesel AI connects with your BigCommerce store and help desk to answer common customer questions automatically, 24/7. It learns from your existing product info and past support tickets to give instant, accurate answers. This helps keep your support costs down and lets your team focus on more complex issues, making it easier to scale.
Domain Name Costs within BigCommerce Pricing
Every professional-looking store needs its own domain name (like yourcoolstore.com). You can buy one from BigCommerce directly or from a registrar like GoDaddy. A standard domain will typically run you about $12 to $20 a year.
How to Choose the Right Plan Within the BigCommerce Pricing Structure
So, how do you actually pick a plan? It’s not just about matching your sales numbers to the right tier. You also have to think about how your team works and where you want your business to be in a year or two.
Think about it: if your support team is constantly swamped, your first instinct might be to hire more people or jump to a pricier plan. But what if you could just make your current team more efficient? A tool like eesel AI’s AI Agent can take a huge chunk of repetitive questions off their plate. This means you can handle more growth without immediately needing to upgrade, saving you money in the long run.
Your long-term goals matter, too. If you’re planning to expand into B2B sales, sell in different countries, or try out headless commerce, you should probably be looking at the Pro or Enterprise plans from the get-go. They have the advanced features and API power you’ll need to support those ambitions.
BigCommerce pricing vs competitors
Of course, BigCommerce isn’t the only game in town. It helps to see how their prices stack up against other big names like Shopify and WooCommerce. It’s not always a perfect apples-to-apples comparison, but this table gives you a good idea of the main differences.
| Feature | BigCommerce | Shopify | WooCommerce |
|---|---|---|---|
| Base Monthly Cost | Starts at $29/mo (annual) | Starts at $29/mo (annual) | Free (but requires paid hosting) |
| Transaction Fees | 0% on all plans | 0% to 2% (waived if using Shopify Payments) | 0% (gateway fees still apply) |
| Built-in Features | Very strong (multi-currency, live shipping) | Good (but many key features need apps) | Bare-bones (relies heavily on plugins) |
| App Dependency | Moderate | High | Very High |
| Best For | Businesses that want powerful features out-of-the-box | Beginners and brands that value simplicity and a huge app selection | Users who want total control and are comfortable with the tech side |
Conclusion: Is the BigCommerce Pricing Worth It?
So, is BigCommerce worth it? For most businesses, the answer is a big yes. It’s a solid, reliable platform that can grow with you, the pricing is straightforward, and having zero transaction fees is a huge win. The "right" plan just comes down to your sales volume, your future goals, and how you run your day-to-day operations.
As your store gets bigger, figuring out how to handle the wave of customer questions will be key to staying profitable. This is where smart tools can be a lifesaver. An AI assistant like eesel AI works right alongside BigCommerce to automate your support, keep costs down, and let you focus on what you do best: growing your brand. By adding AI to your toolkit, you’re not just running an online store ,you’re building a smarter and more efficient business.
Frequently asked questions
You should budget for credit card processing fees, which are standard for any online store. Also consider potential one-time costs for a premium theme and any monthly fees for third-party apps you might need to extend your store’s functionality.
BigCommerce will automatically upgrade you to the next plan tier once your trailing 12-month sales exceed your current plan’s threshold. You’ll then begin paying the monthly rate for that higher plan to access its advanced features and increased capacity.
No, a major benefit is that BigCommerce charges zero transaction fees on all of its plans. You will only be responsible for the standard processing fees charged by your chosen payment gateway, such as PayPal or Stripe.
While free themes are available, a premium theme typically costs between $150 and $400 as a one-time purchase. App costs vary widely, so it’s best to identify the key functions you need and check the BigCommerce App Marketplace for their specific pricing.
Enterprise pricing is completely custom and negotiated based on your specific needs, like annual sales volume, API call requirements, and need for dedicated support. It’s tailored to provide the exact resources your large-scale operation requires.
It often is, especially for stores that want many powerful features built-in without relying on paid apps. The lack of transaction fees can also lead to significant savings as your sales volume grows.
