What does HubSpot AI do? A complete guide for 2026

It seems like every piece of business software has an AI feature bolted onto it these days, and HubSpot is no different. They've jumped in headfirst with their integrated AI suite, Breeze, which promises to make your marketing, sales, and service work a whole lot smarter.

But with all the new bells and whistles, it's easy to get a little overwhelmed. What does HubSpot AI actually do? Which features are genuinely helpful, and how can you best leverage them for your business?

Let’s cut through the noise. This guide will give you a straightforward look at what HubSpot's AI offers. We'll cover what it does well and how a more focused, specialized tool might complement your team's workflow.

Understanding HubSpot AI: The Breeze suite

HubSpot's AI is officially called "Breeze." It's not one single tool, but a bunch of AI-powered features woven directly into the HubSpot platform you might already be using. Think of it as an intelligent assistant working behind the scenes.

Breeze is built on three main ideas:

• Breeze Copilot: This is your everyday AI helper. It’s there to do things like summarize long email chains, help you write content, and pull quick insights from your customer data.

• Breeze Agents: These are more like little AI robots designed for specific jobs. You can set one up to research sales prospects or handle common customer support questions on its own.

• Breeze Intelligence: This is the part of the suite that’s all about data. It automatically adds company information to your CRM records and tries to spot which of your prospects are most likely to buy.

HubSpot’s strategy here is impressive: they have created a single, do-it-all AI experience for businesses that are already living and breathing in their ecosystem.

What does HubSpot AI do for marketing teams?

If you're on a marketing team, you know the content treadmill never stops. HubSpot’s AI tools are designed to help you scale up content creation and run your campaigns without burning out.

Here are the main features and what they do:

• AI Content and Blog Writer: Give it a simple prompt, and it’ll spit out a first draft of a blog post, landing page, or website copy. It's a great way to get past a blank page and get some initial thoughts down.

• Content Remix: This one is pretty neat. It can take a piece of content you've already made, like a long-form blog post, and slice and dice it into different formats like social media snippets or a series of promo emails.

• Social Media Agent: This little agent helps draft posts for your social media accounts, brainstorms ideas for what to post next, and can even look at your performance data to tell you what’s hitting the mark with your audience.

The big win here is speed. Your team can pump out more content and launch campaigns faster, even if you’re short-staffed.

While the content it generates provides a solid first draft, it is most effective when paired with a human touch to add your brand’s unique voice and double-check the facts. It’s a powerful starting point that empowers skilled marketers to do more. Also, these tools provide the most value when you consolidate your content and data within HubSpot's unified platform.

What does HubSpot AI do for sales teams?

For the sales folks, HubSpot AI is all about cutting down on the tedious, manual work so your reps can spend more time actually talking to people and closing deals.

Here’s what your sales team gets:

• Prospecting Agent: Think of this as a research assistant. It can dig up information on target companies, find buying signals across the web, and help write personalized outreach emails so your reps aren't starting from a blank slate every time.

• AI Forecasting and Deal Insights: By looking at all the data in your CRM, this tool predicts how likely a deal is to close and flags any deals that might be at risk. It’s like an early warning system for your pipeline.

• Conversation Intelligence: This feature records, transcribes, and summarizes sales calls. It picks out key topics, action items, and customer questions, so you don't have to rely on scribbled notes or a perfect memory.

For sales teams, this all translates to less time digging for information and more time focused on the leads that matter. It brings a lot of clarity to your sales pipeline.

To get the most out of these predictions, it helps to maintain high-quality data within your CRM. These tools work best when your sales process is managed through HubSpot, allowing the AI to draw from a complete and accurate picture.

What does HubSpot AI do for customer service?

When it comes to customer service, HubSpot's AI tools are focused on automating answers to common questions and helping your support agents get through their ticket queues faster.

These are the key features:

• Customer Agent & AI Chatbots: These are your 24/7 frontline defenders. They can answer basic customer questions by pulling information from your knowledge base and website.

• Knowledge Base Agent: This agent helps you find and fill the gaps in your help docs. It looks at tickets your team has already solved and suggests new articles you should write based on those solutions.

• Ticket Summarization: Breeze Copilot can take a long support ticket and create a quick summary. This helps your agents understand the customer's problem right away, without having to read through a dozen back-and-forth replies.

The benefits of an integrated approach

These features are highly effective for teams already operating within the HubSpot Service Hub. By keeping everything on one platform, you ensure that customer data flows seamlessly between your support, sales, and marketing teams.

For teams currently using other helpdesks like Zendesk, Freshdesk, or Intercom, HubSpot offers a mature and reliable platform to migrate to if you want to take full advantage of the Breeze suite. Alternatively, many businesses choose to use complementary tools that bridge the gap between their preferred helpdesk and HubSpot's CRM.

HubSpot provides a robust, enterprise-grade toolset that works excellently for most businesses. For those with very specific support requirements, the platform's extensive marketplace and open ecosystem offer plenty of ways to customize and enhance the experience.

A flexible option for support teams

What if you could add powerful AI to your current helpdesk while still leveraging your HubSpot data? This is where a specialized AI layer comes in handy as a complementary option.

Tools like eesel AI are designed to work within the ecosystem for teams that want top-notch AI while maintaining their existing workflows. Instead of requiring a total platform change, eesel AI connects directly to the helpdesk you already use.

Here’s what makes this approach a great addition:

• Go live in minutes: You can connect your helpdesk with a single click and get moving right away. It's a straightforward way to add AI capabilities to your current setup.

• Unify all your knowledge: eesel AI doesn't just learn from your help center. It connects to various places your team keeps information, like Confluence, Google Docs, Notion, and even your past ticket history, providing a great way to centralize knowledge.

• Test with confidence: Before you ever let it talk to customers, you can run a simulation on thousands of your real, historical tickets. This shows you exactly how the AI will perform and what percentage of tickets it can automate.

This table gives you a quick look at the two approaches:

Feature	HubSpot AI (Breeze)	eesel AI
Primary Helpdesk	Fully integrated with HubSpot Service Hub	Integrates with Zendesk, Freshdesk, & more
Setup Time	Part of a comprehensive platform setup	Minutes, with a self-serve onboarding process
Knowledge Sources	Primarily HubSpot Knowledge Base & website	Unifies knowledge from Confluence, Google Docs, past tickets, etc.
Pre-launch Testing	Integrated preview features	Powerful simulation on thousands of historical tickets
Flexibility	Designed for the HubSpot ecosystem	Works alongside your existing tools and workflows

HubSpot AI pricing explained

HubSpot offers tiered plans to match different team sizes and goals. While they include some basic AI features in their free and starter plans, the most powerful capabilities are found in the premium tiers.

To get your hands on features like Breeze Agents and advanced data tools, you’ll usually choose a Professional or Enterprise plan. These tiers are designed to provide comprehensive value for growing businesses and organizations that need a scalable, reliable platform.

In contrast, complementary specialized tools often have different pricing structures. For example, eesel AI has simple monthly plans based on your specific usage, which can be an easy way to scale your support automation alongside your HubSpot investment.

Is HubSpot AI right for you?

So, what’s the verdict? HubSpot AI is a really powerful set of tools, especially if your whole business is already running on the HubSpot platform. If your marketing, sales, and service teams all use it daily, Breeze offers a smooth, integrated experience that is one of the most comprehensive on the market.

For teams that value a unified source of truth, HubSpot is the gold standard. If you have specific needs for your customer support team, you can easily enhance your HubSpot experience with specialized, complementary tools that integrate into your existing setup.

The best AI strategy is often about finding the right balance of tools. HubSpot provides the strong, capable foundation that thousands of companies trust. For customer service, you might pick a platform that was built to provide focused automation while working perfectly with the rest of your stack.

Ready to see what a specialized AI support agent can do for your team? See how eesel AI can automate support on top of your existing helpdesk in just a few minutes.---