A complete guide to Salesforce Sales GPT & Service GPT (GA) in 2025

When Salesforce announced the general availability (GA) of its Sales GPT and Service GPT, it definitely made some waves. The idea of embedding generative AI right into the CRM that most of us use every day sounds pretty great. It promises to help teams automate emails, summarize calls, and generate service replies, freeing everyone up for more important work.

But what do these new tools really do, and are they the right move for every team? Let’s cut through the hype. This guide gives you a straight-up overview of the Sales GPT Service GPT GA announcement. We’ll break down the features, the pricing, and some key limitations to help you figure out if they’re a good fit for your business, or if you might be better off with a more flexible alternative.

What is the Salesforce Sales GPT Service GPT GA?

Before we get into the cool features, let's quickly cover what these tools are. Think of them as AI-powered add-ons that are built to live exclusively inside Salesforce's Sales Cloud and Service Cloud platforms.

What is Sales GPT?

Sales GPT is an AI assistant for your sales folks. It taps into your existing Salesforce CRM data to help automate and personalize all sorts of sales communications. The main goal here is to take over the boring, repetitive tasks, like drafting follow-up emails or prepping for meetings, so your reps can focus on building relationships and, well, selling. It’s all powered by Salesforce’s own AI layer, Einstein.

What is Service GPT?

Service GPT is the other side of the coin, built for customer service teams. It’s designed to help your agents work faster and keep customers happy by automating common support tasks. We're talking about things like generating personalized replies to customer questions, summarizing long and complicated support cases, and even creating new knowledge base articles from solved tickets, all from within Service Cloud.

Key features of the Sales GPT Service GPT GA

The real magic of these tools comes from their deep connection to your customer data living inside Salesforce. Here’s a quick rundown of the core features that are now generally available.

Sales GPT capabilities

• Sales Emails: It can write personalized sales emails for you. Using a customer's CRM data, it tailors the message, which can save your reps a ton of time on prospecting and follow-ups.

• Call Summaries: After a sales call, the tool can transcribe and summarize the whole conversation. It even pulls out key action items and next steps, which is incredibly handy.

• Sales Assistant: This feature is meant to help across the entire sales cycle. It can help you research an account, prepare for a meeting, or even draft specific clauses for a contract, all while keeping the CRM updated automatically.

Service GPT capabilities

• Service Replies: It drafts personalized responses to customer questions on the fly. The AI uses your company's own data to ground its answers, so you can trust them to be accurate.

• Work Summaries: This creates quick, easy-to-read summaries of service cases and customer chats. It's a huge help when another agent needs to jump in and get up to speed on an issue without reading a novel-length ticket history.

• Knowledge Articles: This is a pretty neat feature. It automatically generates draft knowledge base articles based on resolved support cases. This helps you capture all that valuable know-how before it gets lost.

The foundation: Einstein GPT Trust Layer

Both tools are built on something Salesforce calls the Einstein GPT Trust Layer. This is their solution for enterprise-level AI security. It’s designed to make sure your sensitive customer data isn't held onto or used by third-party Large Language Models (LLMs). With features like zero data retention and encrypted communications, it ensures your customer data stays safely inside your Salesforce environment.

Feature	Sales GPT	Service GPT
Main Goal	Help sales reps close deals faster	Make support agents more efficient and customers happier
What it Creates	Emails, call summaries, and contract clauses	Service replies, case summaries, and knowledge articles
Data Source	Your Sales Cloud CRM data	Your Service Cloud case data and customer history
Who it's for	Sales reps and account executives	Customer support agents and service managers

Setup, integrations, and key limitations

While the features sound impressive, Salesforce's approach has some important trade-offs. These tools are very powerful inside the Salesforce world, but that strength is also their biggest weakness.

The "walled garden" approach

Sales GPT and Service GPT aren't standalone products. They’re built to work only with data that's already stored in Salesforce, specifically in its Data Cloud. If your company knowledge is scattered across different places like Confluence, Google Docs, or another help desk like Zendesk, these tools simply can't access it. This "walled garden" means you have to centralize everything in Salesforce to get the full benefit, which can be a huge project.

Some platforms try to solve this by syncing external sources, but that often comes with its own headaches, like weekly data refreshes that leave your AI working with outdated information. Salesforce's model is even more tightly locked into its own ecosystem.

Not a plug-and-play solution

Getting started isn't as simple as flipping a switch. The documentation on Salesforce's AppExchange points to configuration pages and Apex settings that an admin has to sort out. This hints at a setup process that's more involved and likely requires some technical help, rather than something you can get running in an afternoon.

This is where a more flexible tool can really make a difference. For teams that need to pull knowledge from lots of different sources without a massive data migration project, platforms like eesel AI offer a compelling alternative. Instead of locking you into one system, eesel AI connects to the tools you already use, whether that’s your help desk, company wiki, or internal documents. The AI Agent from eesel AI can learn from past tickets in Zendesk, articles in Confluence, and docs in Google Drive, giving you a complete knowledge base without forcing you to move a single file.

Pricing for Sales GPT and Service GPT

Pricing is always a major factor, and Salesforce’s model for its GPT features has a few layers to it. It’s not a simple flat fee, which can make it tricky to predict your actual costs.

The pricing model explained

Based on the info from the Sales GPT Service GPT GA announcement, here’s how the pricing breaks down:

• Cost: It's $50 per user, per month.

• Requirement: This is an add-on. You have to already be paying for Sales Cloud Einstein or Service Cloud Einstein.

• Plan Prerequisite: Your company usually needs to be on the Salesforce Unlimited Edition plan, which is one of their pricier tiers.

• Usage Limits: That $50 fee only includes a certain number of "Einstein GPT credits." If your team is busy and uses more than your allotted credits, you’ll have to buy extra "Enterprise Expansion packs."

This layered model means your total cost could be much higher than that initial $50 sticker price. The fact that it's based on usage credits also makes your monthly bill unpredictable. A really busy month for your sales or service team could lead to some surprise charges.

A more transparent pricing alternative

This is another area where other solutions can stand out. For example, eesel AI has straightforward and predictable pricing with no per-resolution fees. The plans are based on the features you need, so you don't get penalized for having a high-volume month. With flexible monthly plans that you can cancel anytime, it’s a lower-risk way to bring powerful AI to your team without getting tangled up in a complex and potentially expensive contract.

Aspect	Salesforce Sales GPT & Service GPT
Add-on Cost	$50 / user / month
Prerequisites	A Sales/Service Cloud Einstein subscription on a high-tier plan
Billing Model	Based on usage credits that you can run out of
Cost Predictability	Low (watch out for overage charges from expansion packs)

Is Sales GPT and Service GPT right for you?

At the end of the day, Salesforce's Sales GPT and Service GPT are powerful tools, but they’re for a very specific type of company: one that is already all-in on the Salesforce ecosystem. If all your sales and service data, workflows, and knowledge already live in Salesforce, they offer a pretty seamless way to add secure, trusted AI into the mix.

However, for everyone else, there are some big things to consider. The platform's deep lock-in, potentially complicated setup, and credit-based pricing can be real obstacles. If your team relies on a mix of tools for knowledge, like Confluence, Notion, or Google Docs, you might find it restrictive and expensive to move everything over just to use these AI features.

For businesses that value flexibility, a simple setup, and predictable costs, it's definitely worth checking out the alternatives. A solution like eesel AI lets you bring AI to the tools you already have, pulling together your knowledge from wherever it lives and getting powerful automation up and running in minutes, not months.

This video explains the Einstein GPT system landscape, which is the foundation of the Sales GPT Service GPT GA.

Ready to see how a flexible AI solution can help your support team? Book a demo of eesel AI today.