It seems like every software tool out there is slapping an "AI" label on something new, and HubSpot has definitely joined the party. With all the noise, you’re probably asking a pretty simple question: "Is HubSpot AI free?" The honest answer is a mix of yes and no. While HubSpot offers a handful of AI tools you can try without paying, its most powerful features, the ones that automate real work, are kept for its premium plans.
This guide will give you a straight-up breakdown of which HubSpot AI features are actually free, what you’ll have to pay for, their real-world limits, and how the platform’s notoriously confusing pricing really works.
What is HubSpot AI?
First things first, HubSpot AI isn’t one single thing. It’s a collection of AI-powered tools they’ve branded as "Breeze." These tools are woven throughout the entire HubSpot platform, popping up in their Marketing, Sales, Service, and Content Hubs.
You can think of Breeze as having a few main parts:
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Breeze Assistant: This is your general AI sidekick. It’s designed to help with tasks like drafting content, summarizing notes, or kicking around ideas, all from within the HubSpot interface.
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Breeze Agents: These are the heavy hitters. They’re more like autonomous AI teammates built to handle specific, complete workflows, like answering customer support questions or digging through your data for sales leads.
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Embedded AI Features: These are smaller, helpful tools that show up right where you need them. Think of an AI writing assistant in the email editor or an AI report builder in your analytics dashboard.
HubSpot’s big idea is to create an AI experience that’s deeply connected to your CRM data, making its suggestions more personal and relevant. The only snag? To get the full benefit, you really have to be all-in on their platform.
The "yes": A breakdown of HubSpot’s free AI features
Alright, let’s get to the good stuff: what can you actually use for free? If you’re just starting out, HubSpot gives you a decent little toolkit, but it’s almost entirely focused on helping you create content, not automating your workflows.
Here’s what you get on the free plan:
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AI Content Writer: This tool can help you write copy for blogs, social media posts, and marketing emails. It’s a nice way to get past a blank page and generate a first draft.
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AI Website Generator: You can use AI prompts to build a basic, one-page website. It’s handy for getting something up quickly, but you’re limited to that single page, and it will have HubSpot’s branding on it.
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AI Blog & Email Writers: Similar to the main content writer, these tools can draft entire blog posts or marketing emails for you. They’re a solid starting point, but the content can be a bit generic and usually needs a good amount of editing to sound like your brand.
The catch: Limitations of the free tier
But "free" usually comes with a catch, right? The biggest limitation here is that HubSpot’s free AI is all about assisting you with manual tasks (like writing), not actually automating them. It helps you do the work a bit faster, but it doesn’t do the work for you.
Here’s a quick summary of what you’re dealing with:
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Content Help, Not Automation: The free tools are great for writing, but they won’t automatically answer support tickets, sort through customer issues, or manage your sales pipeline.
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HubSpot Branding Everywhere: If you use the free website builder or other tools, be prepared to see "Powered by HubSpot" on your public-facing work.
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Limited Control: The free tools are pretty much a take-it-or-leave-it deal. You don’t get much control over the AI’s tone, the information it uses, or the specific things it can do.
This is where you see the real difference between a platform’s built-in feature and a dedicated AI solution. While HubSpot’s free tools help you write, platforms like eesel AI are built from the ground up to automate. You can connect eesel AI to your existing help desk and knowledge base and have a fully working AI agent deflecting tickets and solving real customer problems in minutes.
This workflow shows how eesel AI automates customer support, a feature not available in HubSpot's free AI tier.| Free HubSpot AI Feature | What It Does | Key Limitation |
|---|---|---|
| AI Content Writer | Generates copy for blogs, social posts, etc. | Focuses on content creation, not support automation. |
| AI Website Generator | Creates a single-page website. | Capped at one page; includes HubSpot branding. |
| AI Email Writer | Drafts marketing and sales emails. | Personalization is limited without paid CRM data. |
| Breeze Assistant | Basic AI chat for simple content tasks. | More advanced capabilities require a paid plan. |
The "no": HubSpot AI features you have to pay for
If you want to move from getting a little help with content to true, set-it-and-forget-it automation, you’ll have to pull out your credit card. This is where the most valuable features live, especially the Breeze Agents.
These are the AI tools you’ll need to pay for:
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Customer Agent: This is HubSpot’s AI for customer support. It answers questions by pulling information from your knowledge base and can handle a good chunk of your incoming support requests. For any business trying to scale its support, this is a big one, and it’s a premium feature.
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Prospecting Agent: Built for sales teams, this agent helps automate outreach by researching leads and writing personalized emails.
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Data Agent: This agent acts like a research assistant, pulling insights from your CRM data to answer business questions.
On top of the agents, paid plans also unlock more advanced AI workflows, like predictive lead scoring and sales forecasting, which can trigger automated actions based on customer behavior.
The "rip and replace" problem: A hidden cost
Here’s the biggest hurdle with HubSpot’s AI: to get your hands on these powerful agents, you have to go all-in on their ecosystem. Want the Customer Agent? You have to use their Service Hub. Need the Prospecting Agent? You need their Sales Hub. This often pushes businesses into a "rip and replace" situation, forcing them to ditch tools their teams already know and use every day.
This is a very different approach from more flexible, integration-first tools. While HubSpot asks you to move your entire operation over, a tool like eesel AI plugs right into the help desk you already have, whether that’s Zendesk, Freshdesk, or Intercom. You get powerful AI without having to disrupt your team’s workflow and change your entire tech stack.
This image shows eesel AI's integrations, highlighting its flexibility compared to HubSpot's closed ecosystem.HubSpot AI pricing: A breakdown of the real costs
HubSpot’s pricing can feel like a maze. It’s not just one subscription; it’s a layered model based on which "Hub" you need, your subscription level (Starter, Professional, or Enterprise), and a pay-as-you-go component called "HubSpot Credits." All this complexity can make it tough to predict what you’ll actually be paying each month.
Let’s try to untangle it:
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Tiered Plans:
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Starter Plans (from $9/mo/seat): These plans have very few AI features and only a small handful of HubSpot Credits. You won’t find any real automation here.
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Professional Plans (from $800/mo): More useful AI features start showing up at this level, but the core automation tools, like the Customer Agent, are still either off-limits or very limited.
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Enterprise Plans (from $3,600/mo): This is the tier where you get access to the most powerful Breeze Agents and other advanced AI. As you can see, it’s a serious financial commitment.
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HubSpot Credits explained:
On top of your monthly subscription fee, certain AI actions use up credits. For instance, having the Customer Agent handle a support chat or using the Data Agent to find more info on a contact will cost you credits. Each credit is about $0.01, and while your plan includes some, heavy use means you’ll have to buy more. This can lead to a variable and unpredictable monthly bill.
This usage-based model can make budgeting a headache, since your costs can spike during a busy month. It’s a key difference from solutions like eesel AI, which offers transparent and predictable pricing based on a set number of AI interactions per month. With eesel AI, there are no extra fees per resolution, so you’re not penalized for giving your customers great support. Plus, you can start with a flexible monthly plan and cancel anytime, avoiding the long-term contracts that are common with all-in-one platforms.
eesel AI's transparent pricing page, contrasting with HubSpot's complex, credit-based model.The final verdict: Is HubSpot AI free?
So, back to the big question: is HubSpot AI free? For basic content creation, yes. You can definitely use their AI writers to get a head start on blogs and emails without paying. But when it comes to the kind of serious automation that saves your team significant time and helps you scale, the answer is a clear no.
The features that really move the needle, like an automated support agent or a sales prospecting tool, are tucked away in expensive, high-tier plans that require you to commit your whole business to the HubSpot platform. For companies that just need a powerful, easy-to-use AI layer for their support team without the cost and complexity, looking at more specialized, integration-friendly tools is often the smarter path.
If you want an AI solution that gives you full control, works with the tools you already use, and comes with simple, predictable pricing, it might be time to look beyond a closed ecosystem.
Frequently asked questions
HubSpot AI offers a mix of free and paid features. While some basic AI tools for content creation are available on free plans, the more powerful automation and agent-based AI features are exclusively found in their higher-tier paid subscriptions.
On the free plan, you primarily get AI-powered assistance for content creation, such as the AI Content Writer, AI Website Generator (for a single page), AI Email Writer, and basic Breeze Assistant functions. These help with drafting but don’t automate workflows.
The main limitation is that free HubSpot AI focuses on assisting with manual tasks like writing, not true automation. It won’t manage support tickets, sales pipelines, or advanced data analysis; these require paid plans and often come with HubSpot branding.
Free HubSpot AI doesn’t provide the "set-it-and-forget-it" automation features like Customer Agents for support, Prospecting Agents for sales, or Data Agents for deep CRM insights. These powerful, workflow-automating tools are only available in HubSpot’s Professional and Enterprise paid plans.
HubSpot uses a "Credits" system for many AI actions. While paid plans include some credits, heavy AI usage will require purchasing additional credits at about $0.01 each, leading to variable and potentially unpredictable monthly bills.
HubSpot’s most powerful AI agents are deeply embedded within its own "Hubs" (e.g., Service Hub, Sales Hub), often requiring you to adopt their entire ecosystem. This means you might need to "rip and replace" tools your team already uses, as direct, flexible AI integration with external platforms is not their primary model.
