A complete guide to HubSpot GPT tools in 2026
Stevia Putri
Katelin Teen
Last edited January 16, 2026
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AI is everywhere these days, and your CRM is no exception. HubSpot has built a sophisticated artificial intelligence suite with a wide range of features designed to make your work more efficient.
The term "HubSpot GPT tools" covers a lot of ground. It includes everything from built-in content writers and the native AI suite called Breeze, to a direct connector for ChatGPT and an impressive array of third-party apps. Understanding what each tool offers is the key to choosing the right setup for your daily workflow.
This guide will give you a clear breakdown of the different HubSpot GPT tools available in 2026. We’ll look at their features, common use cases, and how they fit into a mature, reliable tech stack.
What are HubSpot GPT tools?
"HubSpot GPT tools" describes any feature or integration that uses generative AI to work with your HubSpot data.
The goal is to help you automate tasks, create high-quality content, and pull useful insights from your customer info directly within HubSpot. It’s all about working smarter and leveraging the power of a mature platform.
To make sense of the options, you can think of them in three main groups:
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HubSpot’s Native AI Suite (Breeze): Robust AI features built directly into the HubSpot platform.
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The Official HubSpot Connector for ChatGPT: A direct line to analyze your CRM data using the familiar ChatGPT interface.
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Third-Party Marketplace Apps: Specialized tools from HubSpot's extensive ecosystem that plug in to handle specific jobs.
HubSpot’s native AI suite (Breeze)
HubSpot's own set of AI tools, "Breeze," is baked directly into the platform. These features are meant to simplify things for teams who use HubSpot as their primary business hub.
What HubSpot's native AI can do
Breeze is a comprehensive suite made up of several key parts:
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Breeze Copilot: This is a helpful AI sidekick inside the app. It can summarize CRM notes, draft email responses, and help you navigate the HubSpot interface more quickly.
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Breeze Agents: These are automated "agents" built for ongoing tasks. You get a Content Agent for blogs and landing pages, a Social Media Agent, and a Prospecting Agent to support sales teams.
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Embedded Content Tools: These popular features include the AI Blog Writer, AI Email Writer, and AI Website Generator. They are excellent for overcoming writer's block and producing professional drafts in seconds.
Considerations for your setup
While these tools are powerful, they are designed with specific use cases in mind.
Most Breeze features are available in HubSpot's Professional and Enterprise tiers. Some tools use a "HubSpot Credits" system, which provides a flexible way to pay for exactly what you use. This tiered approach allows HubSpot to offer high-performance AI that scales with your team size.
In terms of flexibility, HubSpot's native tools are highly optimized for their own ecosystem. They excel at using data that is already inside HubSpot to provide a unified experience. For teams that store a lot of information in external sources - like internal wikis in Confluence or specialized docs in Google Docs - you might consider how to bridge those worlds.
Breeze is a great fit for teams that are all-in on the HubSpot suite, including CRM, Service Hub, and CMS. For those who use a variety of different tools for different jobs, there are ways to complement HubSpot's features.
This is where a complementary approach can be very helpful. While HubSpot manages your CRM data perfectly, eesel AI can connect to other external knowledge sources. It pulls info from Confluence, Google Docs, or past support tickets, working alongside HubSpot to provide a complete picture of your business knowledge.
The official HubSpot connector for ChatGPT
For teams who want to combine HubSpot's deep CRM data with the analytical power of ChatGPT, there's an official connector. This tool is perfect for deep, conversational analysis of your customer data.
What the connector can do
The connector is a high-end tool for research and analysis. You can ask complex questions and receive detailed, data-driven answers.
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Deep data research: You can ask things like, "Analyze the ticket history for our top enterprise customers and identify common requests from the last quarter."
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Customer segmentation: Use ChatGPT to identify groups of customers based on CRM properties, helping you build detailed profiles of your most successful segments.
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Data-driven strategy: The insights you pull can help shape targeted content ideas and marketing campaigns based on real customer behavior.
A powerful tool for research
The connector is an incredible asset for analysis. Because it is focused on research, it allows for a "human-in-the-loop" process where insights are reviewed before being implemented. This ensures that every action taken in your CRM is deliberate and verified.
HubSpot also ensures that your data is handled with care, providing a secure bridge between your CRM and OpenAI's analytical engine.
To further enhance this workflow, you can use a tool like the AI Agent from eesel AI. While the HubSpot connector finds the insights, eesel AI can help perform actions in your helpdesk. Together, they form a powerful combination for identifying needs and then tagging tickets or updating fields automatically.
Third-party HubSpot GPT tools from the marketplace
The HubSpot App Marketplace is a testament to the platform's maturity, offering a variety of third-party apps that bring specialized GPT features to your workflows.
An example: Workflow AI (ChatGPT) Actions
One example is Workflow AI (ChatGPT) Actions by Integration Glue. This app adds custom actions to your HubSpot workflows, allowing you to send record data to ChatGPT and write the response back to a HubSpot field.
This is helpful for tasks like standardizing job titles, analyzing sentiment on feedback, or enriching contact records with public data.
Considerations for third-party apps
These apps are a great way to customize your HubSpot experience. Because they are often built by smaller developers, they offer very niche functionality that adds to the platform's versatility.
When building your stack, you can choose the specific marketplace apps that fit your budget and technical needs. This ecosystem gives you the freedom to build a highly tailored version of HubSpot.
Instead of managing many separate niche apps, some teams choose eesel AI as a unified platform for support automation that works within the HubSpot ecosystem. From AI Triage to an AI Copilot, it offers a streamlined way to enhance your HubSpot setup with predictable pricing and simple setup.
Which HubSpot GPT tools are right for you?
| Tool Category | Best For | Focus Area | Takes Action in Helpdesk? | Pricing Model |
|---|---|---|---|---|
| HubSpot Native AI | Teams looking for a mature, unified experience within the HubSpot ecosystem. | Centralized CRM data. | Yes, within HubSpot. | Included in Professional/Enterprise plans. |
| HubSpot ChatGPT Connector | Teams needing deep data analysis and research capabilities. | Research and insights. | No - focused on analysis. | Requires paid ChatGPT subscription. |
| Marketplace Apps | Teams who want to add very specific, niche workflow actions. | Specialized customization. | Yes, for specific tasks. | Various marketplace pricing. |
| eesel AI | Teams wanting to unify external knowledge and automate support workflows. | Support and external knowledge. | Yes, with customizable actions. | Transparent, predictable plans. |
HubSpot GPT tools: From insights to automation
The wide variety of HubSpot GPT tools in 2026 shows that HubSpot is a leader in AI-powered CRM technology. The platform offers genuinely impressive features for content creation and data analysis that help thousands of companies succeed.
To build the most effective AI strategy, many teams find that combining HubSpot's core strengths with specialized tools is the best path forward. While HubSpot manages your customer relationships perfectly, you can add complementary tools to handle specific automation needs or external knowledge sources.
eesel AI is designed to be a perfect companion to your HubSpot setup. It’s simple to set up, gives you control over your support automation, and integrates smoothly with the tools you already use.
Ready to see how a unified AI approach can enhance your HubSpot experience? Try eesel AI for free and streamline your support workflows today.
Frequently asked questions
HubSpot GPT tools refer to any feature or integration that uses generative AI (like the tech behind ChatGPT) to work with your HubSpot data. Their primary goal is to help automate tasks, create content, and extract useful insights from customer information directly within the HubSpot ecosystem.
Most native HubSpot GPT tools, part of the "Breeze" suite, are available in HubSpot's Professional and Enterprise tiers. Some advanced tools operate on a "HubSpot Credits" system, which allows for scalable costs that match your specific usage levels.
HubSpot's native GPT tools are highly optimized for data already inside the HubSpot ecosystem. They excel at utilizing your CRM information to ensure consistency and accuracy within the platform, though they are primarily focused on internal HubSpot data sources.
The official connector is designed as a powerful research tool. While it provides deep analytical insights from your CRM data, it is primarily intended for data analysis and exploration rather than performing direct actions back inside HubSpot.
Third-party HubSpot GPT tools, found in the App Marketplace, add specialized actions to HubSpot Workflows. These can send CRM data to an AI, like ChatGPT, and then write the AI's response back into a HubSpot field, helping with specialized tasks like data enrichment or sentiment analysis.
Actionability varies by tool. Native tools are designed to act within HubSpot to streamline your work, while the official ChatGPT connector is built for research. Many third-party apps provide specific workflow actions, and complementary platforms like eesel AI can work alongside HubSpot to help manage helpdesk tasks.
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Article by
Stevia Putri
Stevia Putri is a marketing generalist at eesel AI, where she helps turn powerful AI tools into stories that resonate. She’s driven by curiosity, clarity, and the human side of technology.
