A complete guide to HubSpot GPT tools in 2025

AI is everywhere these days, and your CRM is no exception. HubSpot has jumped into the artificial intelligence game with a whole suite of features designed to make your work a little easier.

But let's be real, the term "HubSpot GPT tools" is a bit of a catch-all, and it can get confusing fast. It covers everything from their built-in content writers and a new AI suite called Breeze, to a direct connector for ChatGPT and a bunch of third-party apps. Trying to sort out what each one does, where they fall short, and how they actually fit into your daily workflow is the key to making a smart choice.

This guide will give you a clear, no-fluff breakdown of the different HubSpot GPT tools out there. We’ll look at their features, common uses, and the important limitations you need to know about before you decide which tools can actually help you get more done.

What are HubSpot GPT tools?

"HubSpot GPT tools" is really just a simple way of describing any feature or integration that uses generative AI (the same tech behind ChatGPT) to work with your HubSpot data.

The whole point is to help you automate tasks, create content, and pull useful insights from your customer info without ever having to leave HubSpot, or by connecting it to a powerful AI elsewhere. It’s all about working smarter, not harder.

To make sense of it all, you can think of them in three main groups:

1. HubSpot’s Native AI Suite (Breeze): These are the AI features built right into the HubSpot platform.

2. The Official HubSpot Connector for ChatGPT: This gives you a direct line to analyze your CRM data using the ChatGPT interface you're already familiar with.

3. Third-Party Marketplace Apps: These are specialized GPT-powered tools from other developers that plug into HubSpot to do very specific jobs.

HubSpot’s native AI suite (Breeze)

HubSpot's own set of AI tools, which they've named "Breeze," is baked directly into its platform. These features are meant to simplify things for people who are already living and breathing HubSpot every day.

What HubSpot's native AI can do

Breeze is made up of a few main parts:

• Breeze Copilot: Think of this as your AI sidekick inside the app. It can help summarize long notes in the CRM, draft a quick email response, and generally help you navigate the HubSpot interface.

• Breeze Agents: This is a group of automated "agents" built to handle specific, ongoing tasks. You get a Content Agent for spinning up blogs and landing pages, a Social Media Agent, and even a Prospecting Agent to help out the sales team.

• Embedded Content Tools: These are probably the features you've heard the most about. They include the AI Blog Writer, AI Email Writer, and AI Website Generator, which are all handy for getting marketers over that initial writer's block and producing a quick first draft.

The catch: Pricing and limitations

While these tools are definitely useful, they come with a few strings attached.

Most of these AI features are only available in HubSpot's pricier tiers (Professional and Enterprise). Some tools, like the Customer Agent, work on a "HubSpot Credits" system. This can make your monthly bill a bit of a guessing game because it changes based on how much you use it. One busy month could leave you with a surprisingly high invoice.

But the biggest issues aren't about the cost; they're about flexibility.

First, HubSpot's native tools operate in their own little world. They're great at using data that’s already inside HubSpot, but they can't connect to the external knowledge sources your team actually uses every day. Think about your internal wikis in Confluence, your project plans in Google Docs, or a separate helpdesk like Zendesk or Freshdesk. Breeze has no idea any of that exists, which means the answers it gives are often incomplete.

This leads to the second problem: you're locked into their platform. To really get the most out of Breeze, your entire team needs to be all-in on the full HubSpot suite, from the CRM to the Service Hub and CMS. If your teams prefer to use best-of-breed tools for different jobs, you’re out of luck.

An infographic showing how eesel AI connects with various external knowledge sources, a key differentiator from closed-ecosystem HubSpot GPT tools.::An infographic showing how eesel AI connects with various external knowledge sources, a key differentiator from closed-ecosystem HubSpot GPT tools.

This is where a more open approach makes a world of difference. Instead of forcing you into a single platform, eesel AI connects all your knowledge sources, no matter where they are. It pulls information from your Confluence pages, Google Docs, and past support tickets from any helpdesk, giving your AI a complete and accurate picture of your business.

The official HubSpot connector for ChatGPT

For teams who want to mix HubSpot's deep CRM data with the analytical horsepower of ChatGPT, there's an official connector. This tool is all about doing deep, conversational analysis on your customer data.

What the connector can do

The connector is mainly for research and analysis. You can ask it complicated questions in plain English and get back surprisingly detailed answers.

• Digging deep into data: This is its main strength. You could ask something like, "Look at the ticket history for our top 10 enterprise customers and tell me the most common feature requests from the last three months."

• Finding customer segments: You can ask ChatGPT to identify specific groups of customers based on their CRM properties. For instance, "Build a profile of our most profitable customers based on their deal size, industry, and what they've bought."

• Creating data-driven content: The insights you pull can inspire some seriously targeted content ideas, sales emails, or marketing campaigns, because they're based on what your customers are actually doing and saying.

The critical limitation: It’s read-only

The connector sounds pretty great, right? But it has one huge drawback: it’s read-only.

It can give you brilliant, game-changing insights, but it can't actually do anything with them back inside HubSpot. After you uncover a key trend or spot a group of at-risk customers, your team has to manually go back into HubSpot to create a workflow, update a ticket, or tag a contact. This creates a massive gap between finding an insight and acting on it, which slows everyone down and leaves room for human error.

And while HubSpot says your data isn't used to train OpenAI's models, the process still involves sending your customer information to another company, which might be a non-starter for organizations with tight data privacy rules.

A workflow diagram illustrating how eesel AI not only analyzes data but also performs actions directly within a helpdesk, which overcomes the read-only limitation of some HubSpot GPT tools.::A workflow diagram illustrating how eesel AI not only analyzes data but also performs actions directly within a helpdesk, which overcomes the read-only limitation of some HubSpot GPT tools.

This is where you see the real difference between a simple connector and a true automation tool. An AI shouldn't just find answers; it should act on them. The AI Agent from eesel AI is built to close that loop. It can analyze a customer's question, figure out what they need, and then perform actions directly in your helpdesk. That could mean tagging a ticket, updating a custom field, escalating it to the right team, or even pinging an external API to check an order status in Shopify. Best of all, you can test every action in a safe simulation mode before it ever interacts with a real customer.

Third-party HubSpot GPT tools from the marketplace

The HubSpot App Marketplace has a growing list of third-party apps that bring specialized GPT features into the platform. These usually focus on automating very specific tasks within HubSpot Workflows.

An example: Workflow AI (ChatGPT) Actions

A popular one is an app called Workflow AI (ChatGPT) Actions by Integration Glue. It adds new, custom actions to your workflows that can send data from a CRM record to ChatGPT, and then write the AI's response back to a field in HubSpot.

It’s useful for jobs like cleaning up data (like standardizing all the different job titles people enter), running sentiment analysis on customer feedback, or adding more info to contact records with publicly available data.

The potential downsides

While these apps can fill certain gaps, they come with their own headaches.

First, they require a separate subscription on top of your HubSpot plan and any OpenAI API costs you rack up. The pricing is often credit-based which, again, can be unpredictable and a pain to budget for.

You're also putting your trust in a smaller, third-party developer for maintenance, support, and stability. A quick scroll through the reviews for some of these apps shows people complaining about unreliability and errors that can bring your automated workflows to a screeching halt.

Finally, trying to manage a bunch of single-purpose apps can create a messy and complicated tech stack that's just a pain to keep track of.

A screenshot of the eesel AI platform showing how it unifies various business applications into a single interface, offering an alternative to managing multiple HubSpot GPT tools from the marketplace.::A screenshot of the eesel AI platform showing how it unifies various business applications into a single interface, offering an alternative to managing multiple HubSpot GPT tools from the marketplace.

Instead of juggling different point solutions, eesel AI offers a single, unified platform for all your support automation. From AI Triage for workflow automation to an AI Copilot that assists your agents and a fully autonomous AI Agent, it’s an all-in-one solution that’s reliable and easy enough to set up yourself. Plus, it comes with clear, predictable pricing, so you always know what you’re paying for.

Which HubSpot GPT tools are right for you?

Tool Category	Best For	Key Limitation	Takes Action in Helpdesk?	Pricing Model
HubSpot Native AI	Teams fully committed to the HubSpot ecosystem for all tasks.	A closed ecosystem; can't use external knowledge sources.	Yes, within HubSpot.	Bundled in high-tier plans + unpredictable credits.
HubSpot ChatGPT Connector	Deep, one-off data analysis and research projects.	Read-only; cannot perform actions back in HubSpot.	No.	Requires separate paid ChatGPT subscription.
Marketplace Apps	Automating very specific, niche workflow actions.	Potential reliability issues and adds another subscription.	Yes, for specific tasks.	Separate, often credit-based subscriptions.
eesel AI	Teams wanting to unify all knowledge and automate support workflows.	Focused on support and internal knowledge use cases.	Yes, fully customizable actions.	Transparent, predictable plans.

HubSpot GPT tools: Stop at insights, or start automating?

The various HubSpot GPT tools are a good sign of what’s to come for AI-powered CRMs. They offer some genuinely useful features for creating content and analyzing data. However, they often come with real drawbacks that can hold you back: they can box you into a closed system, create a frustrating gap between finding an insight and actually acting on it, or add complexity with a patchwork of different apps.

For a truly effective AI strategy, especially when it comes to customer support, you need something more. You need a platform that brings all of your scattered knowledge together, connects smoothly with the tools your team already uses, and, most importantly, automates the actual work that needs to get done.

This is where eesel AI is different. It’s designed to be incredibly simple to set up, gives you complete control over what gets automated, and lets you test everything with confidence before you go live. Stop juggling tools and start building a smarter, more efficient support system.

Ready to see what a truly unified AI support platform can do? Try eesel AI for free and automate your first support tickets in minutes.