A deep dive into HubSpot content AI: Features, limits & alternatives (2025)

There's a lot of chatter about AI in marketing and sales right now, and it makes sense. Platforms like HubSpot are pushing out AI tools left and right, promising to help teams create content faster than ever. But let's be real, just making more content isn't the actual goal. The hard part is creating content that’s accurate, relevant, and genuinely helpful, especially in customer support, where one wrong answer can cause a real headache.

This guide will give you a straight-up look at HubSpot content AI, which is part of its "Breeze" AI suite. We’ll walk through its main features, what it’s good at, how much it costs, and some big limitations you need to be aware of, particularly if you're not a marketer. We'll also explore an alternative that’s built specifically for support automation.

What is HubSpot content AI?

A screenshot of the official HubSpot content AI landing page, which showcases the tool’s branding and key features.

When you hear people talk about HubSpot content AI, they’re really talking about a set of generative AI tools built directly into the HubSpot platform, all under the "Breeze" brand. Its primary job is to help marketing and sales teams speed up how they write content for campaigns, find new leads, and chat with customers.

Think of it as a handful of assistants that live right inside your HubSpot account. The main tools include:

• AI Content Writer (for blogs, landing pages, and emails)

• Social Post Generator

• Website Generator

• Content Remix (for repurposing old content)

The biggest draw is its tight integration with the HubSpot CRM. The AI can use your customer data, brand style guides, and campaign info that’s already in the platform to generate content that feels a little more personal. It’s all designed to keep you working within the HubSpot world.

Key features of HubSpot content AI for marketers

To be fair, for its intended audience (marketers), HubSpot's AI tools are pretty decent. They do a good job of handling some of the most tedious parts of creating content.

Automated content creation for marketing campaigns

The AI is pretty handy for drafting all kinds of marketing materials from just a few text prompts.

For blogs and website pages, you can ask it to brainstorm blog ideas, create a full outline, or even write a first draft of an article or landing page. It also adds SEO-friendly titles and meta descriptions, which is a nice perk for busy marketing teams. For emails and social media, it can whip up marketing emails for different groups of customers and generate a bunch of social media posts, making it easier to stay active across your channels.

Intelligent content repurposing with 'Content Remix'

One of the more clever features is "Content Remix." This tool lets you take a piece of content you’ve already made and spin it into different formats. For example, you could feed it a blog post that did well and ask the AI to turn it into a series of tweets, a script for a short video, or the main points for a new email campaign. It’s a smart way to get more out of your best work without starting from zero every time.

Where HubSpot content AI falls short for support teams

Okay, this is where things get a bit complicated. While HubSpot's AI is a capable helper for marketing, it hits some serious walls when you try to use it for customer support.

The closed ecosystem: It only knows HubSpot data

HubSpot's AI learns almost entirely from the data inside its own system, like your CRM contacts and the content on its CMS. But what about all the important knowledge that lives somewhere else?

For most support teams, the answers customers need are scattered across a bunch of different tools:

• Past support tickets in help desks like Zendesk or Freshdesk.

• Internal guides on platforms like Confluence or Notion.

• Team conversations in Slack or Microsoft Teams.

• Technical docs in Google Docs.

If your AI can't read these sources, it can't give a full or correct answer. It’s like trying to build a puzzle with half the pieces gone.

Built for marketing, not support accuracy

There’s a huge difference between marketing copy and a support answer. Marketing content is supposed to be persuasive and engaging. Support answers need to be precise, factual, and solve a very specific problem.

An AI trained on marketing language might give an answer that sounds right but is technically wrong, which is a perfect way to frustrate customers. It isn't designed to do support-specific things, like checking on a live order from Shopify or automatically sorting tickets based on the customer's question. It's simply a different kind of job that calls for a different kind of tool.

No way to safely test for support workflows

Letting an AI talk directly to your customers is a pretty big deal. You have to be confident it’s going to do a good job. HubSpot’s tools are meant for drafting content that a human always checks before it's published. They don't have a solid simulation mode that lets you see how an autonomous AI agent would handle thousands of your actual past support tickets.

Without that, you're more or less guessing. You can't really know its resolution rate or how it will handle tricky questions until it’s already live. This is a major gap for any team that cares about customer experience and shows why you need a tool that lets you test things out before launch, which is a core feature of platforms like eesel AI.

HubSpot content AI pricing

It’s important to know that the most powerful HubSpot content AI features, like the "Breeze Content Agent," aren't sold separately. They're bundled into HubSpot's higher-tier plans, which means you’re looking at a serious investment.

• Content Hub: The full content agent is part of the Pro plan (starting at $800/month) and the Enterprise plan.

• Marketing Hub: The same AI features come with the Pro plan ($800/month) and the Enterprise plan ($3,600/month).

The takeaway here is that to get HubSpot's top AI features, you have to buy into their bigger, more expensive platform. That might not make financial sense for a team that’s just looking for a great AI tool for customer support.

A better approach for customer support: How eesel AI fills the gaps

A screenshot of the eesel.ai landing page, showing how an alternative to HubSpot content AI is presented to users.

The limits of HubSpot for support really show why specialized tools are so important. Here’s how a purpose-built platform like eesel AI handles the exact problems we've talked about.

It connects to all your knowledge, not just your CRM

Unlike HubSpot's closed-off system, eesel AI was built from day one to connect to all the places your team's knowledge is stored. It integrates with over 100 sources right away, including Zendesk, Freshdesk, Confluence, Google Docs, Slack, and more. This means it learns from your entire library of information, not just a small piece of it, which leads to much more accurate and helpful answers.

An infographic illustrating how eesel AI, an alternative to HubSpot content AI, integrates with various knowledge sources to provide comprehensive support.

It goes live in minutes with a simple help desk integration

Instead of a complicated, months-long setup, eesel AI is refreshingly simple and self-serve. You can connect it to your help desk with one click and have it up and running in minutes. It fits right into your current workflow without forcing you to change all your tools or wait on your developers.

A workflow diagram showcasing the quick and easy implementation process of eesel AI, a key advantage over more complex systems like HubSpot content AI.

You can test with confidence using ticket simulation

This is a really big one. eesel AI has a powerful simulation mode that lets you test your AI on thousands of your past support tickets in a safe space. You can see exactly how it would have replied, get solid predictions on resolution rates, and adjust its behavior before it ever talks to a real customer. This takes all the guesswork out of the process and lets you launch your AI feeling good about it.

A screenshot of eesel AI's simulation mode, which allows teams to test performance on past tickets, a feature not available in HubSpot content AI.

A quick comparison: HubSpot content AI vs. eesel AI for support

So, how do the two really stack up for support teams?

For its main job, HubSpot content AI is all about creating content for marketing and sales. eesel AI is focused squarely on customer support and internal knowledge.

When it comes to knowledge sources, HubSpot is mostly limited to its own CRM and CMS. In contrast, eesel AI connects to everything, from help desks and wikis to your documents and team chats.

Setup with HubSpot is part of a much larger platform implementation, whereas eesel AI is genuinely self-serve and can be running in minutes. And for testing, HubSpot relies on human review of drafts, while eesel AI offers that powerful simulation on your historical tickets so there are no surprises.

Choosing the right AI for the job

Let's wrap this up. HubSpot content AI is a solid tool for marketing and sales teams who are already deep in the HubSpot world. If your goal is to create more marketing content faster, it's a great tool to have.

This video explores how HubSpot's Breeze Content Agent can automate an entire content marketing workflow. But for customer support and [internal help desks](https://eesel.ai/solution/ai-service-desk), the job is just different. You need answers to be spot-on, you need deep connections with the tools your team already relies on, and you need a safe way to test everything. For teams that need a specialized, flexible AI that can pull together all their knowledge to automate support, a purpose-built solution like [eesel AI](https://eesel.ai) is just the right tool for the job.

Take the next step

Ready to see what an AI actually built for support can do? Start your free eesel AI trial and see how you can automate resolutions with confidence in just a few minutes.