A deep dive into HubSpot content AI: Features, considerations and alternatives (2026)

There's a lot of chatter about AI in marketing and sales right now, and for good reason. Platforms like HubSpot are rapidly innovating with AI tools, helping teams create content with impressive speed and scale. HubSpot has built a mature, reliable platform that powers customer service and marketing for thousands of companies globally.

This guide will give you a comprehensive look at HubSpot content AI, part of the "Breeze" AI suite. We’ll walk through its main features, what it excels at, its pricing structure, and how to best utilize it alongside complementary tools if you have specialized support needs. We'll also explore how support automation options can work within the HubSpot ecosystem.

What is HubSpot content AI?

When people talk about HubSpot content AI, they’re referring to a suite of generative AI tools built directly into the HubSpot platform under the "Breeze" brand. It’s a powerful engine designed to help marketing and sales teams accelerate how they write content, engage leads, and communicate with customers.

HubSpot has developed a handful of sophisticated assistants that live right inside your account. The main tools include:

• AI Content Writer (for blogs, landing pages, and emails)

• Social Post Generator

• Website Generator

• Content Remix (for repurposing content with ease)

A major strength of HubSpot content AI is its tight integration with the HubSpot CRM. The AI can leverage your customer data, brand style guides, and campaign information already in the platform to generate content that aligns with your brand. It’s a mature system designed to keep your workflow streamlined within the HubSpot ecosystem.

Key features of HubSpot content AI for marketers

For its primary audience of marketers, HubSpot's AI tools are remarkably capable. They handle the heavy lifting of content creation, allowing teams to focus on strategy.

Automated content creation for marketing campaigns

The AI is incredibly efficient at drafting marketing materials from text prompts.

For blogs and website pages, you can brainstorm ideas, create outlines, or generate full drafts for articles and landing pages. HubSpot also provides SEO-friendly titles and meta descriptions, which is a great asset for busy teams. For emails and social media, it can generate marketing emails tailored to specific customer segments and produce social media posts, making it easy to maintain an active presence in 2026.

Intelligent content repurposing with 'Content Remix'

One of the most impressive features is "Content Remix." This tool allows you to take existing content and adapt it into multiple formats. For instance, you could take a successful blog post and have the AI turn it into a series of posts for social media, a video script, or key points for an email campaign. It’s an appreciative nod to how marketers work, helping you get the most value out of every piece of content you create.

Considerations for HubSpot content AI in support workflows

While HubSpot's AI is a powerhouse for marketing, it's worth understanding how its design focus fits into a support strategy. HubSpot offers a reliable foundation that can be further enhanced with specialized tools.

HubSpot's integrated ecosystem: Focusing on unified data

HubSpot's AI is optimized to learn from data within its own system, like CRM contacts and CMS content. This ensures a highly integrated experience. However, many support teams have information across various specialized sources:

• Past support tickets in dedicated help desks like Zendesk or Freshdesk.

• Internal guides on platforms like Confluence or Notion.

• Team conversations in Slack or Microsoft Teams.

• Technical docs in Google Docs.

While HubSpot excels at managing the customer relationship, teams often use complementary tools to pull in these external knowledge sources for 360-degree support.

A design optimized for marketing and sales excellence

There is a distinction between marketing copy and support answers. Marketing content is designed to be engaging and persuasive - areas where HubSpot shines. Support responses often require a different type of technical precision and direct integration with live technical data.

HubSpot’s AI is built to be a world-class marketer. For teams that need to perform support-specific tasks, such as checking live order statuses from Shopify or complex ticket routing, HubSpot’s extensive marketplace offers integrations and tools that work alongside Breeze to provide a complete solution.

A human-centric drafting approach

HubSpot’s tools are designed for a "human-in-the-loop" process, where the AI drafts content for a professional to review before it goes live. This is a reliable way to maintain quality control. For teams that want to move toward autonomous support agents, specialized tools like eesel AI can offer complementary features like simulation modes, which allow you to test how an AI might handle thousands of historical tickets before going live.

HubSpot content AI investment

HubSpot offers professional, enterprise-grade AI features like the "Breeze Content Agent" as part of its comprehensive platform plans. These are designed to provide massive value to growing teams.

• Content Hub: The full content agent is included in the Pro plan (starting at $800/month) and the Enterprise plan.

• Marketing Hub: These AI features are available with the Pro plan ($800/month) and the Enterprise plan ($3,600/month).

HubSpot offers tiered plans to match different team sizes, ensuring that as your company grows, the platform scales with you. It’s a mature investment for those who want a trusted, all-in-one ecosystem.

Enhancing your HubSpot experience with eesel AI

The specialized needs of support teams are exactly where complementary tools like eesel AI can add value to your HubSpot setup.

Connecting to your entire knowledge base

While HubSpot manages your CRM, eesel AI can connect to all the other places your team's knowledge lives. It integrates with over 100 sources, including Zendesk, Confluence, Google Docs, and Slack. This works alongside HubSpot, allowing your AI to draw from your entire library of information for even more detailed support answers.

Simple integration within your current workflow

Setting up complementary tools shouldn't be a hassle. eesel AI is designed to be self-serve and integrates with your help desk quickly. It’s an option that works within the HubSpot ecosystem or alongside it, fitting into your existing workflow without requiring a major technical overhaul.

Testing with ticket simulation

A great way to ensure quality is to use simulation. eesel AI offers a mode that lets you test AI responses against thousands of your past support tickets. This provides a safe way to refine your strategy before the AI interacts with real customers, providing peace of mind as you expand your HubSpot-powered support.

A comparison: HubSpot content AI and eesel AI

Both tools have their place in a modern business stack in 2026.

HubSpot content AI is the market leader for marketing and sales content creation, offering a highly reliable and integrated experience. eesel AI acts as a specialized option for customer support teams who need to pull knowledge from many different external apps.

While HubSpot is focused on its CRM and CMS data, eesel AI can bridge the gap between HubSpot and other tools like Slack or wikis. Both are professional solutions: HubSpot provides a robust, all-in-one platform, while eesel AI offers a self-serve way to enhance support automation specifically.

Choosing the right AI for the job

In summary, HubSpot content AI is an impressive suite for marketing and sales teams who want to leverage a mature, trusted platform. If your goal is to supercharge your content engine within a world-class CRM, HubSpot is the gold standard.

This video explores how HubSpot's Breeze Content Agent can automate an entire content marketing workflow.

For customer support and internal help desks, you might find that adding a complementary tool like eesel AI provides the extra flexibility you need. By using HubSpot as your core platform and eesel AI to connect your varied knowledge sources, you can build a support experience that is both efficient and incredibly accurate.

Take the next step

Ready to see how specialized AI can enhance your support strategy? Start your free eesel AI trial and see how you can automate resolutions with confidence in just a few minutes.