It feels like every business tool is getting an AI upgrade these days, and HubSpot is no exception with its Breeze AI suite. The promise is tempting: automate tasks, whip up content, and give your teams superhuman insights, all inside the CRM you’re already using. It sounds pretty good on paper.
But while the features look shiny, you have to get a handle on the actual cost before you jump in. This is especially true for HubSpot Breeze Intelligence, the data-enrichment engine that makes many of these AI features tick. It doesn't have a simple price tag. Instead, it runs on a credit-based system that can be a real headache to figure out.
This guide will walk you through what HubSpot Breeze Intelligence is, the features it powers, the nitty-gritty of its pricing model, and its biggest shortcomings. By the end, you'll have a much clearer idea of whether it’s the right move for your team, or if there’s a better way to go.
What is HubSpot Breeze Intelligence?
HubSpot Breeze Intelligence is the data engine working behind the scenes in the broader Breeze AI suite. Think of it as the fuel for HubSpot’s AI. Its main job isn't chatting with customers or writing blog posts. It’s all about automatically beefing up your CRM data, spotting prospects who are ready to buy, and making lead capture smoother. And it does all this right inside HubSpot.
While other parts of the suite, like Breeze Agents or the Copilot, are focused on doing things, Breeze Intelligence is about supplying the high-quality data that makes those actions smart. It's meant to fix some of the most common headaches for sales and marketing teams: thin customer profiles, messy databases, and hours sunk into chasing leads that go nowhere. By cleaning up and adding context to your data, it aims to make your whole team's job easier.
Key features that influence pricing
So, what are you actually paying for? The value of Breeze Intelligence comes from a few core functions that dip into your credits every time you use them. Here’s a rundown of what it can do.
Data enrichment
We’ve all been there. A new lead pops up with just an email and a first name. What company do they work for? How big is it? What’s their job title? Figuring that out usually means a whole lot of manual Googling. Breeze Intelligence automates this by pulling from HubSpot’s huge database to fill in the blanks on contact and company records with info like company size, industry, location, and job title.
The big win here is time saved. It gets your team out of the data entry weeds and gives them a cleaner, more useful CRM to work with.
Buyer intent tracking
Timing is everything in sales. If you reach out to a prospect a week after they were looking for solutions, you're probably too late. This feature helps by keeping an eye on which companies are browsing your website and what specific pages they’re checking out.
This lets your sales team stop guessing and start focusing their energy on companies that are showing clear interest right now. It's the difference between a truly cold call and a warm, well-timed conversation, which can be the thing that closes the deal.
The HubSpot AI Predictive Lead Scoring feature, which helps with buyer intent tracking, a key factor in HubSpot Breeze Intelligence pricing.Form shortening
Let's be honest, nobody enjoys filling out long forms. Every extra field is just another excuse for a potential lead to click away. Breeze Intelligence helps by making your forms shorter on the fly. If a visitor’s information is already in HubSpot’s database, it can fill in fields for them behind the scenes.
This cuts down on the friction of signing up or grabbing a resource, which can give your landing page conversion rates a nice boost. You get the leads you want without having to sacrifice the quality of the data you gather.
Understanding HubSpot Breeze Intelligence pricing
Alright, this is where it gets a little complicated. Instead of a simple monthly fee, HubSpot uses a "HubSpot Credits" system. These credits are the currency for Breeze Intelligence and other advanced AI features. You get a few credits with your subscription, but if you plan on using it much, you'll need to purchase more.
How HubSpot credits work
The system has a few rules you need to know. First, your credits reset every month and do not roll over. If you don't use them, you lose them. Simple as that. Second, usage is tied to specific actions, like "enrich one contact record" or "monitor one company for a month." You can see the exact cost for each action on the official HubSpot Credits Rate Sheet.
Included credits per plan
Every HubSpot subscription on their current pricing model comes with a monthly allowance of credits. The amount you get depends on your plan, but it’s generally not enough for heavy use. Think of it more as a sample to get you started.
| Highest Level of HubSpot Subscription | Included HubSpot Credits / Month |
|---|---|
| Starter | 500 |
| Professional | 3,000 |
| Enterprise | 5,000 |
Note: Data Hub or Customer Platform plans might include a higher allowance.
The cost of additional credits
Once you use up your included credits, you’ll have to buy more. This is where the real cost kicks in, and it's important to understand the structure.
| Credit Pack Size (example) | Estimated Monthly Cost (USD) |
|---|---|
| 5,000 credits/mo | $45/mo |
| 30,000 credits/mo | $270/mo |
| 100,000 credits/mo | $900/mo |
While there is a pay-as-you-go overage option, you have to find it and turn it on manually, and it still requires you to buy a base credit pack first. For most people, the auto-upgrade model is the default, and it’s a risky game to play if you aren't watching your usage like a hawk.
Limitations to consider
While Breeze Intelligence is pretty capable in its own world, its biggest weakness is that it's stuck in that world. It’s a tool built by HubSpot, for HubSpot, and it really doesn't venture outside its own backyard.
The HubSpot ecosystem lock-in
The single biggest drawback is that Breeze Intelligence only works with data inside HubSpot. But let's be realistic, modern teams don't work in a single tool. Your support team is probably handling tickets in a helpdesk like Zendesk or Intercom. Your most valuable company knowledge is likely stashed away in Confluence or Google Docs. Your teams are hashing out problems and collaborating in real-time in Slack.
Breeze Intelligence can’t see or learn from any of that. Your AI might know about a contact in your CRM, but it’s clueless about the ten support tickets they've filed, the help docs they’ve read, or the internal notes your team has on their account. This leaves your AI with huge blind spots, making it impossible to see the full story of your customer relationships.
The unpredictable and complex pricing model
The credit-based model isn’t just confusing; it’s unpredictable. Trying to guess exactly how many records you’ll need to enrich or how many companies will trigger buyer intent signals next month is a shot in the dark. This turns budgeting into a constant guessing game.
Worse, the auto-upgrade feature means a spike in website traffic or a big lead list import could lock you into a higher subscription cost for months. Any pricing model that punishes you for having a good month is probably not the partner you want for growth.
A more flexible alternative: eesel AI
For teams that work across more than just one platform, a more connected and straightforward solution is a must. Your AI should work across your entire tech stack, not just one corner of it.
This is exactly what eesel AI was built for. It's an AI platform designed to connect your entire knowledge ecosystem, not just your CRM.
Unify all your knowledge
Instead of being locked into one platform, eesel AI connects to all the tools you already use. It learns from your past support tickets in Zendesk, your process docs in Confluence, and your team's internal chats in Slack. This gives it the full picture it needs to provide accurate, helpful answers that are based on your entire business, not just your sales data.
An infographic explaining how eesel AI unifies knowledge from multiple sources, a key differentiator from HubSpot Breeze Intelligence.Transparent and predictable pricing
The pricing model for eesel AI is built to be predictable. You pay a flat monthly fee based on your overall interaction volume, with no per-resolution fees and no complicated credits to keep track of. This means your bill doesn't suddenly jump because you had a great sales quarter or a busy support season. You know exactly what you'll pay, which makes budgeting and scaling much simpler.
The eesel AI pricing page, which offers a transparent alternative to the complex HubSpot Breeze Intelligence pricing model.Go live in minutes with powerful simulation
You can get started with eesel AI on your own, in just a few minutes, without having to schedule a sales call. Best of all, you can use its simulation mode to test the AI on thousands of your actual past support tickets before it ever talks to a live customer. This gives you a precise, data-backed look at its performance, resolution rate, and ROI, taking the guesswork and risk out of the equation.
Is HubSpot Breeze Intelligence pricing worth it?
So, what's the verdict? HubSpot Breeze Intelligence is a decent data tool for teams who live and breathe exclusively inside the HubSpot ecosystem. If your entire customer journey, from marketing to sales to service, is all happening within HubSpot, it can definitely save you time and clean up your data.
However, for most businesses today, its limitations are hard to ignore. Being locked into one platform leaves it blind to important information sitting in your other tools, and the tricky, credit-based pricing can lead to unpredictable costs and budget headaches.
This video explains how the HubSpot Breeze Intelligence pricing and credit system works in detail.
For businesses that want a flexible AI solution that brings all their knowledge together and offers clear, predictable costs, a dedicated platform like eesel AI is a much more powerful and scalable way forward. If you're ready to see what a truly connected AI can do for your team, why not take a look?
Frequently asked questions
HubSpot Breeze Intelligence pricing covers its core functions: automated data enrichment for contacts and companies, buyer intent tracking, and form shortening. These features help you gather and manage better data within your HubSpot CRM. Each action, like enriching a record, consumes a specific number of credits.
The credit-based system means you pay for specific actions rather than a flat fee for unlimited use. Your monthly HubSpot Breeze Intelligence pricing is directly tied to how many credits you consume, which reset each month and do not roll over. You get an initial allowance, but heavy usage requires purchasing additional credit packs.
Yes, the auto-upgrade feature is a significant factor in HubSpot Breeze Intelligence pricing unpredictability. If you exceed your purchased credit pack in a month, your account can automatically upgrade to a higher, more expensive tier for the remainder of your contract term, leading to unexpected budget increases.
The ecosystem lock-in means HubSpot Breeze Intelligence pricing only applies to data within HubSpot. For teams using external tools like Zendesk or Slack, this can limit the AI's full understanding of customer interactions, reducing the overall value derived from its features despite the cost.
The cost for additional credits in HubSpot Breeze Intelligence pricing varies by pack size. For example, 5,000 extra credits might cost around $45/month, while 100,000 credits could be approximately $900/month. These are added to your base subscription costs.
The HubSpot Breeze Intelligence pricing model is unpredictable due to its credit-based nature and the default auto-upgrade feature. It's difficult to forecast exact credit usage, and a busy month can automatically lock you into higher spending for the rest of your contract, unlike more transparent, flat-fee alternatives.
