Your complete guide to the HubSpot AI sales chatbot (2025)

AI chatbots have moved way beyond just handling support tickets. They’re now working as 24/7 sales reps, qualifying leads and booking meetings long after your team has clocked out for the day. For any business trying to grow, that’s a pretty big deal.

HubSpot, being a huge name in the CRM world, has its own set of AI tools, which includes a chatbot built for sales. But with its slightly confusing pricing and a setup that really wants to keep you inside its own world, is it actually the best option for everyone?

This guide will give you a straight-up, no-fluff look at the HubSpot AI sales chatbot. We'll walk through what it does, how much it costs, and where it falls short, so you can figure out if it's the right fit for you. We’ll also look at a more flexible alternative for teams that need a bit more power under the hood.

What is the HubSpot AI sales chatbot?

The "HubSpot AI sales chatbot" isn't something you can buy off the shelf. It's actually a feature within HubSpot's larger AI platform, known as the Breeze Customer Agent. It's designed to work hand-in-glove with the HubSpot Smart CRM and Sales Hub, which makes it a tempting choice for teams already deep in the HubSpot ecosystem.

When it comes to sales, its main job is to:

• Chat with people who visit your website in real time.

• Ask the right questions to see if they're a good lead.

• Book meetings directly on your sales reps’ calendars.

• Save all the chat details automatically in the HubSpot CRM.

You can think of it as HubSpot's built-in tool for conversational sales. It’s meant to keep everything neat and tidy in one system, which sounds great on paper.

Key features and capabilities of the HubSpot AI sales chatbot

Let's dig into what the HubSpot AI sales chatbot can actually do for teams that are already using the platform.

Deep CRM integration and personalization

Its biggest selling point is how tightly it connects with the HubSpot CRM. This isn't just a basic link; it’s woven into the fabric of the platform.

The chatbot can spot a returning contact on your website and personalize the chat based on the info you already have. Imagine a visitor comes back and the bot greets them with, "Welcome back, Sarah! Are you still interested in our Enterprise plan?" That small, personal touch can go a long way. Plus, any new details from the chat, like their budget or team size, get saved right to their contact record. Your sales team gets the full story without lifting a finger for data entry.

Automated lead qualification and routing

You can configure the chatbot to ask a few questions to sort out who's a promising lead and who's just browsing. Depending on their answers, it can send the conversation to the right sales team or even a specific person. For example, any questions about enterprise plans can go directly to your senior sales reps, while smaller inquiries are handled separately.

This basically handles the first part of a discovery call, saving your team from spending time on dead-end conversations.

Seamless meeting scheduling

Another useful feature is its ability to tap into HubSpot's meeting scheduler. If a lead seems qualified, the bot can pull up available time slots and book a demo right in the chat window. This cuts out all the back-and-forth emails and can definitely help speed up the sales cycle.

The real cost of the HubSpot AI sales chatbot: Pricing and critical limitations

While having everything in one place is nice, HubSpot's approach has some significant trade-offs in cost and flexibility that might slow down ambitious sales teams.

The HubSpot AI sales chatbot's confusing and expensive credits system

HubSpot's pricing for its AI tools isn't a simple monthly fee. It's based on "HubSpot Credits," and this is where it gets a little complicated. A single chat with the "Customer Agent" will set you back 100 HubSpot Credits.

As some users in a recent Reddit thread have noted, this can end up costing around $1 per conversation. That might not seem like much at first, but if your website gets thousands of visitors, using the chatbot to proactively find leads can get very expensive, very quickly. This pricing model essentially penalizes you for engaging with more visitors and makes it tough to scale without a huge budget.

The HubSpot AI sales chatbot's walled garden: A limited knowledge base

Here's another big catch: the chatbot mostly learns from content that's already inside the HubSpot platform, like your HubSpot Knowledge Base articles.

But let's be honest, where do most sales teams keep their most valuable, up-to-date info? It's usually scattered all over the place.

• Detailed pricing sheets in Google Docs

• Technical specs and competitor breakdowns in Confluence

• Internal case studies and sales playbooks in Notion

If your most critical sales documents aren't in HubSpot's knowledge base, the bot can't see them. This leads to those classic "I don't know" answers from the bot, forcing your team to jump in for even basic questions.

Lack of granular control and testing

HubSpot's chatbot is built for simplicity, but that simplicity often means you lose control. It’s hard to give your bot a specific personality, create complex automated actions, or fine-tune which conversations it should handle.

Even worse, there isn't a solid way to test how the bot will perform with your past conversations before you launch it. You pretty much have to turn it on and hope it works as expected, which is a big gamble when you're dealing with potential customers.

A more powerful alternative to the HubSpot AI sales chatbot

For teams that find HubSpot's chatbot too confining or costly, a specialized AI platform like eesel AI can be a much better fit. It works beautifully with HubSpot without locking you into its ecosystem.

Unify all your sales knowledge, instantly

Unlike the HubSpot bot, eesel AI can connect to all the places your knowledge lives. You can train your sales bot on help centers and past tickets, sure, but you can also connect it to all those scattered documents in Google Docs, Confluence, Notion, and other apps.

You can even connect it directly to your Shopify product catalog so it can answer nitty-gritty product questions, which is something the native HubSpot bot just can't do. This makes your bot a true expert on everything you offer, not just what's in your official help center.

Take full control with a customizable workflow engine

With eesel AI, you're in the driver's seat. The simple prompt editor lets you define your bot's exact tone, whether you want it to be a friendly helper or a more formal sales assistant.

• Selective Automation: You get to choose exactly which conversations the AI takes on. You could start by letting it handle simple pricing questions and have it pass everything else to a human. HubSpot’s all-or-nothing approach doesn’t give you that kind of choice.

• Custom Actions: Set up the bot to do more than just answer questions. It can make real-time API calls to look up order info, check inventory, or update other systems. It becomes a genuine automated agent that actually gets things done.

Test with confidence and predictable pricing

eesel AI has a simulation mode that lets you test your bot on thousands of your past conversations before it talks to a single live customer. This shows you how it's likely to perform and lets you tweak its responses without any risk.

And maybe the best part: eesel AI has transparent, predictable pricing based on features, not how many conversations you have. This means you can engage all the visitors you want without dreading a surprise bill. It's a much more scalable way to handle lead generation.

This video explains how to set up and automate chatbot workflows within HubSpot for sales and support.

Is the HubSpot AI sales chatbot right for you?

The HubSpot AI sales chatbot can be a decent starting point for businesses that are completely committed to the HubSpot ecosystem, have straightforward sales processes, and keep all their knowledge inside HubSpot.

But for most sales teams looking to grow, the limited knowledge sources, lack of fine-tuned control, and expensive pricing model can become serious hurdles.

A dedicated tool like eesel AI offers a more powerful, controllable, and budget-friendly alternative. By pulling together all your knowledge and giving you complete control over automation, it helps you build a sales chatbot that not only works with HubSpot but actually helps you bring in more revenue.

Ready to build a smarter sales chatbot?

Don't let rigid tools and surprise costs get in the way of your sales pipeline. See how eesel AI can plug into HubSpot and your other apps to build a powerful AI sales agent in minutes. Get started for free.