A guide to HubSpot AI for business: Features, pricing, and limitations

The AI boom is here, and it seems like every piece of software we use is getting an AI-powered upgrade. All-in-one platforms like HubSpot are leading the way, rolling out a whole suite of AI tools to help businesses with their marketing, sales, and customer service.

With so many options available, it is helpful to look at how these tools fit into your specific workflows. This guide is a straight-to-the-point look at HubSpot AI for business. We'll get into what it is, what its features can do for your teams, the tiered pricing model, and how to best integrate an AI that is optimized for your primary CRM platform.

What is HubSpot AI for business?

HubSpot’s AI offering, which they call "Breeze," is a collection of powerful AI tools integrated throughout their entire platform, from the Marketing Hub to the Sales and Service Hubs. The main idea is that it uses the data you already have in your HubSpot Smart CRM to create better AI-generated content and automate some of your work.

The platform is built on two main parts:

• Breeze Assistant: You can think of this as an AI helper that lives inside your HubSpot account. It’s there for quick tasks like drafting content, summarizing notes, or analyzing data without you having to jump to another tool.

• Breeze Agents: These are focused AI "teammates" built to handle entire workflows. This includes tools like the Customer Agent for answering support questions or the Prospecting Agent that helps sales teams find and reach out to new leads.

Basically, HubSpot’s design ensures that the more of your business you run through their platform, the smarter and more integrated its AI becomes.

Key features and use cases of HubSpot AI for business

HubSpot has woven its AI tools throughout its platform. Let’s look at how different teams can leverage them day-to-day.

How marketing teams use HubSpot AI for business

Marketers have to create a ton of content and manage campaigns, and HubSpot's AI tools are designed to streamline that process.

• Content Creation: The AI Blog Writer and Social Post Generator are there to help speed up writing. You can feed them a simple prompt, and they’ll give you a first draft for blog posts, social media updates, or ad copy.

• Campaign Automation: The AI Email Writer can help you put together marketing and sales emails much faster, while the Website Generator can build professional landing pages for your campaigns.

• Analytics and Strategy: HubSpot AI can also help you sort through your campaign data. It can generate reports to find key takeaways, helping you figure out what’s working and how to optimize your strategy.

How sales teams use HubSpot AI for business

For anyone in sales, efficiency is key. HubSpot's AI tools handle the repetitive stuff so reps can focus on building relationships.

• Prospecting and Outreach: The Prospecting Agent is one of its more advanced features. It utilizes your CRM data to automate lead research and can even write personalized outreach emails to kick off conversations.

• Productivity and Coaching: Conversation Intelligence is another handy tool that records and analyzes sales calls. It can create summaries, pull out action items, and offer coaching tips to help reps sharpen their pitch and achieve better results.

How customer service teams use HubSpot AI for business

Customer service teams can lean on AI to answer questions faster and keep their knowledge base in order.

• Automated Support: The Customer Agent is HubSpot’s AI chatbot. You can teach it using your knowledge base and website content so it can answer common customer questions 24/7. This frees up your human agents for more complex problems.

• Knowledge Management: The Knowledge Base Agent is a smart tool that helps turn support chats into new help articles. It spots common questions that your current docs don’t cover and drafts articles to fill in those gaps.

Understanding HubSpot AI pricing and credits

HubSpot offers a variety of ways to access its AI features. Your access depends on which Hub you subscribe to (Marketing, Sales, Service) and the plan you choose.

Advanced AI capabilities, such as the Customer Agent and specialized analytics, are available in the Professional (starting at $800/mo) and Enterprise (starting at $3,600/mo) plans. These plans provide the robust features and scalability that larger teams expect from an industry-leading platform.

To offer even more flexibility, HubSpot utilizes a "HubSpot Credits" system. Certain AI tasks, like a chat with the Customer Agent or using the Data Agent to enrich info, use credits. This usage-based model allows your costs to scale naturally with your business activity, whether you are handling a high volume of support tickets or a large sales campaign.

Feature	Plan level	Usage and scaling
Breeze Assistant	Basic features included	Advanced capabilities available in premium Hub subscriptions.
Customer Agent	Professional / Enterprise tiers	Included in premium plans and utilizes HubSpot Credits for high-volume usage.
Prospecting Agent	Sales Hub Professional / Enterprise	Integrated within high-tier sales software subscriptions.
Data Agent	Professional / Enterprise tiers	Uses HubSpot Credits to efficiently enrich and analyze your records.

Key considerations for the HubSpot AI ecosystem

HubSpot’s AI is exceptionally capable within its unified ecosystem. When planning your AI strategy, it is helpful to consider how it fits with your broader tech stack.

Optimized for HubSpot data

HubSpot AI is designed to pull information primarily from the HubSpot Smart CRM. This is a significant advantage for teams who center their operations within HubSpot. If your company also stores valuable knowledge in external tools like Zendesk, Confluence, or Google Docs, you might look for ways to connect those sources.

This is where a tool like eesel AI serves as a great complement. It is built to work alongside HubSpot by connecting to over 100 sources. It can link your existing helpdesks, internal wikis, and chat tools to give your AI agents a broader view of your company's knowledge.

Unified HubSpot implementation

To fully experience the synergy of HubSpot's Customer Agent, teams often choose to migrate their workflows to the Service Hub. This move toward a unified platform can be a powerful step in streamlining how your team works and ensuring all customer data is in one place.

For teams that prefer to keep their existing tools while adding AI power, eesel AI is an excellent option. It is a self-serve platform that layers on top of your current stack. You can get a powerful AI agent running in your current helpdesk in minutes, allowing for a gradual transition or a hybrid approach.

Performance monitoring and refinement

Deploying an AI to talk to customers is an exciting step, and HubSpot provides the tools to manage this journey. It is important to monitor how the AI handles real-world questions and refine its knowledge over time.

To add an extra layer of confidence, eesel AI offers a powerful simulation mode. You can test your AI on thousands of your actual past support tickets in a safe environment. This lets you forecast your resolution rate and see exactly how it would have answered each question. This helps you identify knowledge gaps and tweak settings before going live, ensuring your team feels completely confident in the automation.

This video demonstrates how HubSpot's AI tools can be used to automate marketing tasks, save time, and achieve better results with less effort.

Build a smarter, more connected business with eesel AI

HubSpot has a solid lineup of AI tools that provide immense value, especially when your business is centered on their platform. For companies that utilize a variety of specialized tools for support and documentation, choosing a flexible AI approach can help bring all that knowledge together.

The ideal strategy is an AI platform that connects all your knowledge, regardless of where it lives. eesel AI works perfectly alongside your HubSpot setup, connecting right into your helpdesks, internal wikis, and chat tools to deliver accurate, context-aware AI. By using HubSpot's leading CRM features together with flexible AI options, you can create a powerful, unified experience for both your customers and your team.

Ready to see how easy it is to unify your knowledge and automate support? Start your free eesel AI trial today.